anaheim-gazette 1917-02-15

BUILDING ACTIVE IN ANAHEIM AND VICINITY WORK ON MANY NEW BUILDINGS IS BEING RAPIDLY PUSHED FORMER RESIDENTS AND STRANGERS MARVEL AT ADVANCEMENT OF PAST FEW YEARS Building activity during the past few years in Anaheim is a source of amazement to people who return after an absence, especially those who have been away five years or more. Within the past half decade the town has grown out of knowledge of those who knew it only before the building era began. Some years ago a gentleman who had left here several years previously, returned on a visit. He said he was a constant reader of Anaheim papers, and he believed they exaggerated when they boasted of the FULLERTON MERCHANTS OPPOSE NEW PAPER Board of Trade, 100 Strong, Refuse to Support Proposed New Sheet Going on record against the establishment of any new paper in that city, the Fullerton board of trade on Tuesday evening, at a meeting attended by 100 business men, voted unanimously to withhold patronage from any proposed new paper to be established there. The merchants of that city felt that the two newspapers now publisher amply covered the field and at present were having a hard time keeping even with expenditures. They felt that the advent of a new paper would call for further disbursements on their part in the matter of advertising patronage, and this they refused absolutely to do. Rumors have been current for some time past that a new paper would be established in that city. As there was absolutely no opening for a new paper in that city, the two papers published there filling all the wants of the people, the board of trade and the merchants took the matter up, and by their unanimous declaration not to support it, probably effectually squelched it. amazement to people who return after an absence, especially those who have been away five years or more. Within the past half decade the town has grown out of knowledge of those who knew it only before the building era began. Some years ago a gentleman who had left here several years previously, returned on a visit. He said he was a constant reader of Anaheim papers, and he believed they exaggerated when they boasted of the many improvements that were taking place, but he found on his arrival here that they hadn’t told half the truth. He expected to find many changes from what he had been reading, but was not prepared for the wonderful transformation he beheld. Rows of old wooden buildings that had been built in the town’s youthful days had been razed and the ground covered with splendid business blocks, two, three and even four stories high. In the residence section the change was just as radical, he said. The streets had stretched out in all four directions and beautiful residences now covered what was acreage property in the days when he knew the town. Even orange and walnut groves had been grubbed out, the ground platted and covered with elegant modern homes. Looking back at what has been accomplished during the past five years it is not surprising that former residents should be amazed at the improvements, Center and Los Angeles streets are unrecognizable to the man who has been absent half a decade. But the next five years will see changes just as radical. The sound of the saw and hammer is never still, and the smell of mortar and paint is always pervalent in the air. The home of the First National bank, the most beautiful bank building in the county, is nearing completion. The second and third stories are completed and many offices are already occupied. They are fine, modern convenient rooms. The marble finishing is being put in on the ground floor. This is slow work, but it is expected it will be completed and the bank moved in by the first of April. At present the bank is crowded into narrow quarters in the rear. Work is also rapidly progressing on the new Mitchell block. Two brick buildings—a one story and a two story—were razed to make room for this up-to-date building. It has a frontage on both streets of more than a Rumors have been current for some time past that a new paper would be established in that city. As there was absolutely no opening for a new paper in that city, the two papers published there filling all the wants of the people, the board of trade and the merchants took the matter up, and by their unanimous declaration not to support it, probably effectually squelchel it. BUENA PARK HEN TAKES AUTO RIDE Went to Sleep on Drive Shaft of Car, Woke up 3½ Miles Distant. A correspondent at Buena Park sends us the following account of an automobile ride indulged in by a hen: T. E. Middleter of the Park owns a fine lot of White Leghorn hens. Last week their accustomed place of roosting was changed, and a few of them lost the trail on going to their new place. One of the lost ones, in looking for a comfortable place to roost concluded that the drive shaft of the Ford auto looked good, so she decided to camp there for the night. Mr. Middleter works on the Emory lease 3½ miles from his residence, with a rough piece of road between them. He goes to work at 11 o'clock in the night. In the gray dawn of morning, when returning his lunch box to the auto, Biddy jumped down from the rod and greeted him with a cackle. It is not reasonable to suppose that Biddy slept through her ride of 3½ miles over jolly roads, but she clung to her perch and was ready for the business of the day in the morning. She rode home on the seat of the car. THE ORANGE SHOW Many local people will visit the Seventh National Orange show, the gorgeous spectacle of the citrus fruit growers of California, which opens at San Bernardino Tuesday, Feb. 20, and continues for eight days and nights. Saturday, February 24, is Orange county day at the exposition. Railroads have granted fare and a third rates for the round trip. Orange county has one of the most beautiful exhibits of the exposition. Hundreds of workmen are rushing the completion of the exposition, to build which about 5,000,000 oranges... ern convenient rooms. The marble finishing is being put in on the ground floor. This is slow work, but it is expected it will be completed and the bank moved in by the first of April. At present the bank is crowded into narrow quarters in the rear. Work is also rapidly progressing on the new Mitchell block. Two brick buildings—a one story and a two story—were razed to make room for this up-to-date building. It has a frontage on both streets of more than a hundred feet. The lower story will be cut into store rooms, and the upper story into offices. On East Center street Stephen Kistler is erecting a brick building opposite the city hall. It will be only one story high but will contain three neat storerooms, and will be a great improvement to that portion of the town. Down on Lemon street, between Center and Chartres, Frank Gates is just completing a brick building that will contain two store rooms, one of them to be occupied by M. G. Anlauf's motorcycle shop. The other room is not yet rented. Emil Dreyfus was in town from San Francisco last week and made arrangements for overhauling the second story of the new Dreyfus block, the ground floor of which is occupied by the S. Q. R. Store. The office rooms will be altered and the entire second story turned into a rooming house, which has been leased to Mrs. Fletcher. In addition to these new residences are going up in every section of the city. Anaheim is certainly very much awake, and it is not to be wondered at that former residents marvel at its advancement since it awoke from its lethargy several years ago. John G. Ehrle has sold his 10-acre orange ranch on Placentia avenue to Fred F. Coleman of Los Angeles. Coleman will build on the ranch and make his home there. Jack Doty of Los Angeles, was visiting friends in this city Saturday and Sunday. He is a graduate of the Anaheim high school and studied pharmacy afterward. Although he has successfully passed he expects to continue his studies in U. S. C. Jack was one of the chief athletes of the high school growers of California, which opens at San Bernardino Tuesday, Feb. 20, and continues for eight days and nights. Saturday, February 24, is Orange county day at the exposition. Railroads have granted fare and a third rates for the round trip. Orange county has one of the most beautiful exhibits of the exposition. Hundreds of workmen are rushing the completion of the exposition, to build which about 5,000,000 oranges are being used. It is estimated that from 100,000 to 125,000 people, if weather conditions are favorable, will visit the Orange show. Even Californians who have never seen an Orange Show have no conception of the beauty and grandeur of the exposition that is moulded into art by the golden orange. The Auto Club of Southern California is posting the concrete and macadam roads that lead to San Bernardino from every portion of the state, for the guidance of thousands of motor parties who will visit the exposition. Southern California’s leading bands and high class vaudeville will form entertainment features. A midway, some of the shows on which were brought from the east will be in operation. Hazelle Hess Nutt, most beautiful daughter of northern California’s garden orchards, will rule, with a court on a golden throne. A citrus fruit convention will be held at Moose Hall on Friday, Feb. 23, and will be addressed by leading authorities on culture. Reports of the plumbing inspector intendent were each and ordered filed. Trustee Cook, who ed to purchase seven year-old orange trees upon the sewer farm inability to buy the was given further resolutions Nos: viding for sidewalk several streets, were State inspectors ports as to the condition equipment at the pany. A communication John Ziegler, asking the restaurant liquor mun & Lehman to G the new porpriors Valencia hotel. A re & Harrison asking license was also re The requests were cense provides for in the cafe with being week days within No liquor is to be days. A communication a North Los Angeles pany for better weral other property Los Angeles street and Adele, also con sufficient domestic The power house NEW CONTRACT WITH EDISON CO. ENTERED INTO BOARD OF TRUSTEES MAINTAIN CITY WILL RECEIVE CHEAPER LIGHTS UNDER NEW DEAL WILL FURNISH ELECTRIC ENERGY FOR TEN YEARS AT 9-10 OF A CENT PER KILOWATT The city trustees at their meeting Thursday night decided to enter into a contract with the Southern California Edison company to have that corporation furnish electric energy to the city for a period of ten years. Upon motion of Trustee Stark and seconded by Trustee Brunworth it was ordered that the contract be made. Trustee Dwyer moved to amend the motion, making the period five years, with the privilege of renewing for five years longer, but his amendment received structured to put in a larger service pipe in that block to relieve the situation. It was ordered that the fire insurance policy for the power house propelled by Francisco prefaced his remarks by extending the ladies of Anaheim. SUCGESSFUL ADVERTISING INTERESTING THEME DON FRANCISCO, OF CALIFORNIA FRUIT GROWERS EXCHANGE MAKES INSTRUCTIVE ADDRESS TO BUSINESS MEN GERALD W. SANDILANDS GIVES COMMENDABLE DISSERTATION ON VALENCIA ORANGE INDUSTRY The Thursday luncheon was presided over by H. A. Dickel, who through the good offices of Gerald W. Sandilands, secured Don Francisco of Los Angeles, advertising manager of the California Fruit Growers' Exchange, to address the assembled citizens, who were out in goodly numbers, fully seventy-five being present at the banquet table. Mr. Francisco prefaced his remarks by extending the ladies of Anaheim. The city trustees at their meeting Thursday night decided to enter into a contract with the Southern California Edison company to have that corporation furnish electric energy to the city for a period of ten years. Upon motion of Trustee Stark and seconded by Trustee Brunworth it was ordered that the contract be made. Trustee Dwyer moved to amend the motion, making the period five years, with the privilege of renewing for five years longer, but his amendment received no second and consequently the original motion prevailed. The contract will date from April 17, 1916, the date of the contract under which they are at present operating. The contract provides to put the juice upon the switchboard at the power house for a rate of 9-10 of a cent per kilowatt hour up to 150,000 kilowatts. When that amount of energy is exceeded the rate is to be .75 of a cent. The city trustees maintain that this is a very low rate, in fact they say, only one other town in Southern California of similar size to Anaheim has a lower rate, and that is just a trifle less. It is said that the rate given by the Edison company is less than the city could furnish the energy, to say nothing of the upkeep of the municipal plant. Opposition existed in some quarters to the city trustees making the new contract, but as it assumed no concrete form, the board decided to proceed in the matter as planned and the deal was made. The marshal reported the collection of $1241.75 for license for the current month. The city recorder reported fourteen cases in court during the month and fines to the amount of $50 collected. The city treasurer reported a balance of $36,279.19 in the treasury on February 7th. The rate collector reported the following collection: For light ... $3178.50 For water ... 1230.20 Total ... $4408.70 Delinquents collected: For light ... $152.20 For water ... 119.15 Penalties ... 16.85 Total ... $288.20 Delinquents reported: For light ... $174.80 For water ... 130.45 Total ... $305.25 structured to put in a larger service pipe in that block to relieve the situation. It was ordered that the fire insurance policy for the power house property be renewed. Since the Edison company is to furnish electric energy at the switchboard a new deal in regard to the insurance is to be entered into. The Edison company is to pay the insurance, provided the city will absolve them from all liability over a stipulated sum above that called for in the policy. The insurance at present is $5000. It is to be raised at least $12,000, covering the building and all the machinery. Definite action was deferred until the Edison company's insurance man can arrange for a new insurance policy. Engineer Adams addressed the board and asked to have the specifications—recently adopted and ordered printed, calling for a new fire pump to be installed at the power house—recalled. The specifications are faulty, in that they provide for a pipe leading to the water main of too small dimension. Trustee Stark said he did not care to raise a disturbance at this time, but he was vexed at the error made in the specifications and desired to know why they had not been properly drawn in the first place. At a previous meeting Stark suggested that the specifications be made to comply with the method of procedure in those cases made and provided by the state board of underwriters, which are a criterion to go by, and Trustee Stark was at a loss to know why the proceedings have proved to be irregular. The board of trustees were chagrined at the irregularity of the proceeding and gave orders to have the specifications again presented in proper form for their consideration. The board of underwriters will not guarantee any protection from loss by fire if the specifications do not comply to the strict letter of the law. It will be necessary to prepare new specifications and readvertise for bids for installation of the new fire pump, which is considered imperatively necessary at this time for better fire protection. The Thursday luncheon was presided over by H. A. Dickel, who through the good offices of Gerald W. Sandilands, secured Don Francisco of Los Angeles, advertising manager of the California Fruit Growers' Exchange, to address the assembled citizens, who were out in goodly numbers, fully seventy-five being present at the banquet table. Mr. Francisco prefaced his remarks by extending the ladies of Anaheim a deserved compliment for sending such a large contingent of men folks to the noonday luncheon, and said it afforded him great pleasure to address such a large and intelligent gathering of citizens. Mr. Francisco is an authority on advertising, and used the topic of successful advertising for his discourse, which proved highly instructive and entertaining. Mr. Francisco said advertising of a legitimate nature is a common sense proposition, the paramount points being to first have a commendable article for sale and then to present facts relative thereto before the public in their true light. Advertising is to limelight the article to be sold, place it upon a pedestal as it were, in as brief and concise a manner as possible. The California Fruit Growers' Exchange spends large sums annually in magazine and newspaper advertising and finds that it pays to advertise. Through a series of advertisements people are educated up to the idea of using oranges and lemons, for instance, by placing before them facts relative to the wholesomeness of the Sunkist brands, and then to offer them the article in its most attractive form. By so doing a demand is thus created, and the Exchange sees that the demand is fulfilled. Each unit of their advertising business is of great importance and by judicious management this advertising proves a success. Mr. Francisco displayed a varied collection of orange and lemon advertising literature done in colors which is used extensively in periodicals throughout the east which were of interest to his auditors. The speaker's remarks as relating to the Sunkist orange advertising applies to 'all lines of business and he gave facts and figures to substantiate his contentions. In the earlier days a merchant would go to the wholesalers and buy his goods in accordance to his own tastes and desires and place them or ability. Often some gifted memorists write the playlets which are given with almost the skill of professionals. In praising the good work being done, Mrs. Lawton said that this was the most encouraging club visit she had paid for many a day. Structured to put in a larger service pipe in that block to relieve the situation. It was ordered that the fire insurance policy for the power house property be renewed. Since the Edison company is to furnish electric energy at the switchboard a new deal in regard to the insurance is to be entered into. The Edison company is to pay the insurance, provided the city will absolve them from all liability over a stipulated sum above that called for in the policy. The insurance at present is $5000. It is to be raised at least $12,000, covering the building and all the machinery. Definite action was deferred until the Edison company's insurance man can arrange for a new insurance policy. Engineer Adams addressed the board and asked to have the specifications—recently adopted and ordered printed, calling for a new fire pump to be installed at the power house—recalled. The specifications are faulty, in that they provide for a pipe leading to the water main of too small dimension. Trustee Stark said he did not care to raise a disturbance at this time, but he was vexed at the error made in the specifications and desired to know why they had not been properly drawn in the first place. At a previous meeting Stark suggested that the specifications be made to comply with the method of procedure in those cases made and provided by the state board of underwriters, which are a criterion to go by, and Trustee Stark was at a loss to know why the proceedings have proved to be irregular. The board of trustees were chagrined at the irregularity of the proceeding and gave orders to have the specifications again presented in proper form for their consideration. The board of underwriters will not guarantee any protection from loss by fire if the specifications do not comply to the strict letter of the law. It will be necessary to prepare new specifications and readvertise for bids for installation of the new fire pump, which is considered imperatively necessary at this time for better fire protection. The Thursday luncheon was presided over by H. A. Dickel, who through the good offices of Gerald W. Sandilands, secured Don Francisco of Los Angeles, advertising manager of the California Fruit Growers' Exchange, to address the assembled citizens, who were out in goodly numbers, fully seventy-five being present at the banquet table. Mr. Francisco prefaced his remarks by extending the ladies of Anaheim a deserved compliment for sending such a large contingent of men folks to the noonday luncheon, and said it afforded him great pleasure to address such a large and intelligent gathering of citizens. Mr. Francisco is an authority on advertising, and used the topic of successful advertising for his discourse, which proved highly instructive and entertaining. Mr. Francisco said advertising of a legitimate nature is a common sense proposition, the paramount points being to first have a commendable article for sale and then to present facts relative thereto before the public in their true light. Advertising is to limelightthe article to be sold, place it upon a pedestal as it were, in as brief and concise a manner as possible. The California Fruit Growers' Exchange spends large sums annually in magazine and newspaper advertising and finds that it pays to advertise. Through a series of advertisements people are educated up to the idea of using oranges and lemons, for instance, by placing before them facts relative to the wholesomeness of the Sunkist brands, and then to offer them the article in its most attractive form. By so doing a demand is thus created, and the Exchange sees that the demand is fulfilled. Each unit of their advertising business is of great importance and by judicious management this advertising proves a success. Mr. Francisco displayed a varied collection of orange and lemon advertising literature done in colors which is used extensively in periodicals throughout the east which were of interest to his auditors. The speaker's remarks as relating to the Sunkist orange advertising applies to 'all lines of business and he gave facts and figures to substantiate his contentions. In the earlier days a merchant would go to the wholesalers and buy his goods in accordance to his own tastes and desires and place them or ability. Often some gifted memorists write from their port, and his fine and careful trips for you will even end well. You cannotation of our velvet smog andthe alliagroves. There is more health than that if they were later they weral trips for you will even end well. Where conducibility and economyof fruit. All orangeand all secretregreessuccessfulcommercials. During theretart partoftheCalifornia pots firedd their fruitinggreat handsonan avethe frostletherorangesmudgepohtheyhavedo.youthisdistribeforthecincroveinmorethanwhatitaloneinlinestate. If youwhere moreeverywhereworld,andfruitdealsformiaarere Sold aloneinlinestate.t Reports of the city electrician, plumbing inspector and street superintendent were each in turn received and ordered filed. Trustee Cook, who had been appointed to purchase several hundred two-year-old orange trees to be planted upon the sewer farm tract, reported his inability to buy the trees desired and was given further time. Resolutions Nos: 133, 134, 135, providing for sidewalk improvements on several streets, were adopted. State inspectors made favorable reports as to the condition of boilers and equipment at the power house. A communication was received from John Ziegler, asking for transfer of the restaurant liquor license from Osman & Lehman to Gathas & Harrison, the new porteries of the cafe in the Valencia hotel. A request from Gathas & Harrison asking for the restaurant license was also received. The requests were granted. The license provides for the sale of liquor in the cafe with bonafide meals during week days within prescribed hours. No liquor is to be dispensed on Sundays. A communication was received from a North Los Angeles street motor company for better water service. Several other property owners on North Los Angeles street, between Cypress and Adele, also complained of the insufficient domestic supply of water. The power house manager was ing and gave orders to have the specifications again presented in proper form for their consideration. The board of underwriters will not guarantee any protection from loss by fire if the specifications do not comply to the strict letter of the law. It will be necessary to prepare new specifications and readvertise for bids for installation of the new fire pump, which is considered imperatively necessary at this time for better fire protection. Fire Chief Goodrich addressed the council in reference to the purchase of a newly patented smoke proof helmet for firemen. The helmet was given a test a few days ago by the firemen and was pronounced of great value to fire fighters in locating a fire in a room filled with smoke. One of the inner rooms in the city jail was allowed to become filled with a dense quantity of smoke when a fireman with the helmet adjusted about his head went into the room and remained there for a considerable time without experiencing any inconvenience. Many times in case of fire, where a smoldering blaze exists in a building, but which is difficult to locate on account of a preponderance of smoke, firemen have been handicapped by not being able to get at the seat of the trouble. By the use of the helmet a man may explore the room and more readily locate the fire and extinguish it before gaining much headway. Some time ago during a fire in this city a hole had to be cut through the roof of the building in order to insert the hose to get a stream of water into play, in order to extinguish the fire, thereby doing considerable damage. Had a fireman been equipped with the helmet the blaze could have been easily located and extinguished. The trustees have ordered one of the helmets as a starter and may buy several. The helmets cost $40 a piece. The speaker's remarks as relating to the Sunkist orange advertising applies to all lines of business and he gave facts and figures to substantiate his contentions. In the earlier days a merchant would go to the wholesalers and buy his goods in accordance to his own tastes and desires and place them in a primitive way before his customers for sale. Nowadays those conditions have changed and a successful merchant must buy the articles desired by his customers and use the most advantageous method in placing them before the public—which is through the public prints. To emphasize his meaning, the speaker said suppose Anaheim was to hold a convention of say 15,000 people within this city at a certain time, it would be foolhardy and expensive to extend the invitation individually to each person whom we desired to have attend the convention. But by desseminating the news through the newspapers the object is attained more speedily and economically. The speaker drew other homily comparisons to gain his point and clearly pointed out that the person in whatever calling-in order to make a success of his business should use a certain amount of legitimate advertising. Mr. Francisco said he must be pardoned for making these deductions, but in his line of business he finds the affairs of the Citrus Exchange carried along cooperative lines and believes their advertising feature to be one of their most valuable assets. Mr. Francisco submitted many interesting figures showing the increase in consumption of citrus fruits. During the past ten years the uses to which the orange is put has increased 77 per cent, while the increase in popu- ATION has been 22 per cent. California now supplies over half the quantity of lemons produced. A decade ago the production was a little better than a quarter. Gerald W. Sandilands, manager of the Anaheim Citrus Fruit Association, was introduced and stated that he had been requested by the Anaheim Board of Trade to prepare a brief paper upon the Valencia orange industry, which is to be used for advertising purposes together with other data, by the local organization in the East. Mr. Sandilands said he had been requested to not exceed three hundred words, but he said since the subject was such an important one he doubted his ability to handle the assignment and do this theme justice in such a limited space. However, Mr. Sandilands said, brevity is the soul of wit, but to be too brief is to be ridiculous, so he proceeded to prepare his article, occupying twice the space allotted him. Mr. Sandilands writes from the view point of an expert, and his treatise being such a fine and commendable tribute to Anaheim and vicinity, it was deemed wise to have the author read the article to use assembled guests. (By G. W. Sandilands, Mgr. Anaheim Citrus Fruit Association) Everyone has heard of California and practically everyone wants to GRAND CONCERT AT FAIRYLAND THEATRE CONCORDIA SINGING SOCIETY IS PREPARING FOR RARE MUSICAL ENTERTAINMENT SOLOS, CHORUSES, ORCHESTRA RENDITIONS AND A SPEECH ARE LISTED ON PROGRAM While Anaheim boasts of being the home of one of the leading singing societies on the Pacific coast, it is only about once a year that people are privileged to listen to a concert given in public by these singers. For some weeks they have been preparing for a grand concert to be given at the Fairyland theatre on Tuesday evening, February 20. In addition to the singing of the Concordia, which alone is worth going a long way to hear, there will be a couple of solos by Mrs. Ella Strathman, a noted Los Angeles singer, a number of instrumental renditions. was presided who through and W. Sandilisco of Los manager of the Exchange, to citizens, who fully sevethe banquet his remarks of Anaheim for sending of the men uncheon, and pleasure to intelligent Mr. Francisco artising, and real advertising proved highly using. Advertising of a common sense point points betendable arto present before the pubAdvertising able to be sold, as it were, in banner as postruit Growers' sums annual paper adverttory pays to addries of advereducated up to tes and lemons, ing before them wholesomeness and then to offits most attaging a demand Exchange sees fulfilled. Each business is of by judicious raising proves a do displayed a range and lembe done in collomensively in pereast which auditors. asks as relating advertising apbusiness and he to substantiate a merchant salers and buy price to his own place them his custom Mr. Sandilands writes from the view point of an expert, and his treatise being such a fine and commendable tribute to Anaheim and vicinity, it was deemed wise to have the author read the article to the assembled guests. (By G. W. Sandilands, Mgr. Anaheim Citrus Fruit Association) Everyone has heard of California and practically everyone wants to come to this state and would come if they were able to do so. Sooner or later they will come, it may take several trips for you to finally decide, but you will eventually settle the question and will come to stay. You cannot resist the gripping facination of our incomparable climate, the velvet smoothness of our boulevards and the alluring beauty of our orange groves. There is no business in the world more healthful and interesting than that of raising oranges, there is no business of a similar investment more profitable where orange groves are located in that section of California where conditions are naturally and abundantly present for the successful and economical raising of a high grade of fruit. All orange groves are not profitable and all sections where you see orange trees growing are not adapted to the successful production of fruit from a commercial standpoint. During the past winter the greater part of the orange growing sections of California had to keep their smudge pots fired up night after night to keep their fruit from being frozen. This great handicap of expense cost them on an average of $135 per acre. In the frostless section around Anaheim the orange growers did not fire any smudge pots, in fact this is something they have never found it necessary to do. You will find no smudge pots in this district. The total cost per year for the care of the average orange grove in the Anaheim district is not more than one half per acre or $67.50 what it costs those for smudging alone in less favored sections of the state. If you will go to New York City where more oranges are sold from everywhere than in any other city in the world, and will ask any high class fruit dealer from what part of California are shipped the oranges that are sold for the most money, he will tell you that the Valencia oranges sold clctles on the Pacific coast, it is only about once a year that people are privileged to listen to a concert given in public by these singers. For some weeks they have been preparing for a grand concert to be given at the Fairyland theatre on Tuesday evening, February 20. In addition to the singing of the Concordia, which alone is worth going a long way to hear, there will be a couple of solos by Mrs. Ella Strathman, a noted Los Angeles singer, a number of instrumental renditions by the Anaheim orchestra, conducted by Prof. Charles Nitschke, and an address by Max E. Socha, editor of Germania. Mr. Socha is one of the foremost German writers and speakers west of the Rocky Mountains. His address will be in English so that all can understand, and in these troublous days the message he brings will be of interest to all—German born and native born alike. He has spoken here on other occasions, and has many warm friends in Anaheim. Following is the program that will be rendered: Overture, Orpheus ... Offenbach Anaheim Orchestra Director Chas, Nitschke O, Wald ... C. Stoeser Concordia Chorus Violin Duo, Salut D'Amour ... E. Elgar Fred. Schmidt and Otto Krastel (a) Spinn, Spinn ... Hugo Juengst (b) Mein liebster Aufenthalt, Mangold Concordia Chorus Sopran Solo, Springs Awakening... ... Dudley Buck Mrs. Ella Strathman Address (in English) ... Max Socha Potpouri, Songs of the Fatherland... ... Andauer Anaheim Orchestra Soprano Solo— (a) The Violet ... Helen Hood (b) A Dream ... Bartlett Mrs. Ella Strathman Sonnenaufgang ... Hermes Concordia Chorus and Orchestra Star Spangled Banner Chorus, Orchestra and Audience While the songs of the Concordia club will be German, and a large portion of the audience will not understand the words, music has no language and it will be appreciated by all. Prof. Oscar Rasbach is director of the society since the retirement of Prof. Ludwig Thomas, and the concert will be under his direction. If you want to enjoy a rare musical treat don't miss this. SEKING RUEF'S PARDON What some people believe to be a move to force Governor Johnson to pardon Abe Ruef, former San Francisco political boss, is scented in a bill introduced in the legislature by Assemblyman F. C. Hawes of San Francisco. If passed, it will compel the governor to pardon convicts, restoring them to full citizenship after they have been on parole for two consecutive years. At present the power to pardon rests solely within the discretion and option of the governor. The Hawes bill would force the governor, next August, to pardon some 200 convicts, including Reuf, who was paroled from San Quentin prison in August, 1915. appears no prospect that orange grove property will be obtainable in the future at less cost than that which exists at the present time. If therefore, you are going to be interested in the purchase of a high class orange grove, and it will not pay you to invest your money in an orchard of any lower quality, the orange groves in the Anaheim section represent to the fullest degree, the highest class orange property in the state of California, and if you may hope or expect to purchase your grove at present prices, there is one thing you most certainly will have to do, and that is: "You will have to hurry."