anaheim-gazette 1916-11-16

GROWERS LISTEN TO INTERESTING TALKS INSTRUCTIVE ADDRESSES DELIVERED AT MEETING OF ANAHEIM CITRUS FRUIT ASSOCIATION ALL PHASES OF THE INDUSTRY DISCUSSED BY MEN CONVERTANT WITH CITRUS GROWING Six excellent addresses were delivered at the annual meeting of the Anaheim Citrus Fruit Growers' Association Thursday by experts from the State Experiment station and representatives from the California Fruit Growers' Exchange. They were all interesting and instructive, consequently the Gazette is printing them in full. They covered all phases of the industry from care of the ground and orchards to marketing of the fruit. Danna C. King, sales manager of the Exchange, was the first speaker, explaining the system of marketing the fruit. Mr. King said: "We are going into this next year with a prospect of having 70% of the oranges under the control of the association. Conditions are favorable except for one thing. That is railroad equipment. This may be solved before the Valencias are marketed. "We have had the largest crop of Valencias, Navels and lemons that has ever been known, and the condition of the exchange is better than it has ever been before. On Friday of each week we get a statement from the as- 13,500 acres this year and 25,000 acres during the past five years and I would also state that my entire holdings are in citrus fruits, and they are not for sale. Of course this will vary with conditions, also the conditions of competitive fruits. I would not attempt to give you any advice, from the standpoint of buying or selling. We expect to be able to increase our sales each year, so we will be able to handle the increase in business. Today we are handling 46,000 acres of citrus fruits in California. We marketed this year, 70 per cent of the citrus fruit of the state, under our affiliated organizations. There are forty thousand Navels in Northern California in bearing." Mr. King was then asked to explain about the pre-cooled method and other methods of shipping, with reference to financial saving. "I do not consider it a saving. Of course looking at it from the standpoint of handling the fruit in the orchard it has some advantages. But I favor the other method for general use." Upon being asked about shipping by water, Mr. King stated the Exchange had looked into this thoroughly, but explained that it was impossible under present conditions as the steamships had not the equipment, nor the facilities and it would be more expensive to lay down fruit by steamship in eastern markets than by rail, yet they had given the steamship companies to understand that when they were in a position to give them service, they were ready to enter into an extensive experiment. But he explained that now most of the distributing points were on railroad property, which would make another complication. Upon being asked how the demand was created for fruit in eastern and foreign markets, he answered that the advertising man would explain that part of it. Don Francisco, the advertising manager of the Exchange, explained the methods being used to bring the fruit before the public. He displayed a number of colored ads which had been prepared for the magazines. He said: "There seems to be two different oranges consumed, a stant reminder of S.S.Would suggest that ready got one that with you. "Space must be a year in advance in space. Many months before copy is accessed before issue in publishers insist uTo give you some information of this advertising Saturday Evening uses enough paper factory to Los Ank. "Another way of these little windows give to all people brands for orangeatures are often sent and changes be accepted. For instance the artist started not yet completed. "Another feature of our pictures, introducing. This is first for the reason to lay stress on orchard and their uses, and attention of the people might look like those cousin or some other, but as it is a have life in all ad we are just now begun. Many of these pleate and I show you an idea of what our reason for so do have the opportunity if you will watch their completed for." C. S. Gressley ofager of the Exchange here on former Manager Sandiland talk. He spoke as: "I am glad to be and to show you wI do not know of any members are kept as they are in A.A. that is the reason thulful, and a truly coction. We find where an interest in their their annual meeting." "We are going into this next year with a prospect of having 70% of the oranges under the control of the association. Conditions are favorable except for one thing. That is railroad equipment. This may be solved before the Valencias are marketed. "We have had the largest crop of Valencias, Navels and lemons that has ever been known, and the condition of the exchange is better than it has ever been before. On Friday of each week, we get a statement from the associations of what they expect to ship each week. We also get quotations from every department in the United States and Canada for the following week's shipments. "We take into consideration the movements of all kinds of competitive fruits. For instance, in strawberry season, when strawberries are on the market, this decreases the market for oranges. You and I both know at this time, our mouths are watering for and our minds turn to strawberry shortcake. The next competitive crop in the summer is peaches. The demand for oranges varies with the use of peaches. Also pears, apples, etc. In keeping in touch with all of these crops through our different bureaus established for this purpose, we are governed thereby. "But there are certain conditions and times of the year, on which we cannot guess. That is climatic conditions. When it is very cold in the east a car of fruit can not be opened; and again it might be very wet here, and we cannot reckon upon these times accurately. At such a time it is necessary for the association to be in a position to cope with the situation. This year for instance we have sometimes two weeks rain, and it becomes almost absolutely impossible to ship. There is sometimes a higher market than should prevail to move the fruit. Therefore it is necessary to take into consideration all conditions. We must know what section of the country and at what time they can use California fruits. This is the business of the Exchange. "For this purpose we have established these information bureaus. Their managers are what we call our crack salesmen, and are scattered throughout the country with twelve or fifteen men under them. They are located so that we can easily get in touch with them either by letter or wire, and their business is handled so that if it is necessary for them to be absent from their offices the business will not suffer. "Out of a business of about twenty-seven and a half million dollars, the financial loss last year only amounts to a little over one hundred dollars. Business covers over a period of about thirteen years. In this time the loss on two hundred million dollars was only about eight thousand dollars. "Another plan of the Exchange is the development of the markets. We are adding new markets all the time to our list. You would be surprised to Upon being asked how the demand was created for fruit in eastern and foreign markets, he answered that the advertising man would explain that part of it. Don Francisco, the advertising manager of the Exchange, explained the methods being used to bring the fruit before the public. He displayed a number of colored ads which had been prepared for the magazines. He said: "There seems to be two different ideas of advertising. First, that advertising is hard to understand, and second that it is a haphazzard proposition, or a department that gets up pretty pictures. "I would like to show you a few charts and diagrams. The success of each season depends upon the demand in the east. We feel it is our business to watch conditions. We must make them want oranges before we can sell them oranges. If producers would sell their product they must get it before the people. If there were not enough to go around then the job would be small. But under present conditions it requires more efforts than has been used. We aim to do this. "Suppose you were going to give an entertainment and wanted to send invitations. In your case you have four or five thousand acres of oranges added each year, and with this increased supply you must invite the public to eat them. We must take care of this new supply. Make more people want oranges by showing them ways to use oranges. We study the buying conditions. In many places the laboring class is prosperous. Their capacity for buying oranges is larger than usual. In these localities we advertise them. We give new suggestions of how to use them. "The wrapper is a big advertisement. This is the way the consumer usually sees your fruit. This has increased the Sunkist brand and they are known as uniformaly good oranges. The housewife phones for Sunkist oranges. We find that fifty per cent of the purchases are made over the telephone. "I will show you some of the work this department is doing," said he, displaying proofs of ads. "For instance here is an ad for the Saturday Evening Post, March 19th, showing lots of oranges. In the December 9th, Saturday Evening Post, it shows a lemon pie. We found some factories making from two to four thousand lemon pies from extracts. To get the people to make more lemon pies, we would advertise their business as using them instead of extracts and increase their trade; likewise bakeries and other places. Here is a picture showing lemons used as garnish in the December number of the Ladies Home Journal. This is a suggestion of a new way to use lemons. Then we give one recipe out of a booklet of 200 which we state we will send on request. Tested receipts. This is only one of the many which would make another complication." "I am glad to be able and to show you what I do not know of any members are kept as they are in A.A., that is the reason they ful, and a truly coction. We find where an interest in their annual meeting we can depend upon work. "It is a great help tising department in a number of years and made it hard were doing. They what was being done or the service man important part. They been one of the most industry than for my years don't turn out things might go allurethe Exchange, no matter may work, sometime turn out right, then smoothly." "Tis sometimes of large sizes, and large quantity of laquite fortunate in go hands. We had a February on account after the wet season thing was very sattlencias this year, to all of us. We did get the prices this year after we started sh advanced, and was into June and July which I believe was during the whole year is always a dull me eastern market behind fruits. However, was light, the fruit good prices. After picked up and held." "The Exchange touch with the easions, and it is our king explained that in our report on e sometimes after se find it is not possi amount, and we talk association manager associations in ther two cars per day more from each associate three hundred and i wish to urge me their manager requiere." "You have one off to be had right here. He is continuing want to say right here I have seen Mr.San geles but once in o has often been invl meeting there, but busy. Yet he is in every movement o wire, and their business is handled so that if it is necessary for them to be absent from their offices the business will not suffer. "Out of a business of about twenty-seven and a half million dollars, the financial loss last year only amounts to a little over one hundred dollars. Business covers over a period of about thirteen years. In this time the loss on two hundred million dollars was only about eight thousand dollars. "Another plan of the Exchange is the development of the markets. We are adding new markets all the time to our list. You would be surprised to know how much of your fruit is distributed in car load lots. There are many cases where the town has not more than two thousand people. Of course we have to locate these at a railroad center. Every unit of the business is being cared for and brought under a cooperative plan. Coming from the grower to the association, from the association to the Exchange, then to the jobber and on to the consumer, right down the line with satisfaction. A great responsibility rests on the grower, a jobber will handle your fruit just so long as it is in demand, and the consumer will demand your fruit so long as it is in good condition." Mr. King complimented the association on its methods, and invited the members to visit the Los Angeles office, saying he would be pleased to talk over anything with them. His talk was applauded with enthusiasm. He told in answer to a question, that it cost $1.55 per box to ship under refrigeration to New York City. In speaking of the export business on Valencias, Mr. King said there had been much fruit shipped to New Zealand, the United Kingdom, and other points. After the war we expect a great increase when transportation methods are more normal. This is also being developed by the Exchange. "The exchange has many departments, all doing good work, and on account of the large volume of business, it is possible to do business for its members and perform its services to you, at a lower cost than any other marketing medium," he said. Answering Mr. Coate's question regarding the future of the Valencias, he said: "This is a big question, but would state there has been in increase of from two to four thousand lemon pies from extracts. To get the people to make more lemon pies, we agreed if the restaurants would make more lemon pies from lemons, we would advertise their business as using them instead of extracts and increase their trade; likewise bakeries and other places. Here is a picture showing lemons used as garnish in the December number of the Ladies Home Journal. This is a suggestion of a new way to use lemons. Then we give one recipe out of a booklet of 200 which we state we will send on request. Tested receipts. This is only one of the many ways we suggest how to use oranges and lemons. "Just let me show this picture—two hands pealing oranges. This gives an idea of how easily they separate. Also shows that oranges are only touched by their hands, making them sanitary. And so on, giving different suggestions as salad, and for lunches. More oranges in the lunch box means less work for the housewife, and is cheaper than many other deserts. Then our campaign last year on oranges used in orange juice or orangeade. This was educational work. Here is a picture in the October issue of the Ladies Home Journal, of a bowl full of oranges, with arguments for Valencias. For the purpose of keeping in touch with the trade we have established what is known as our dealers service department, with branch offices in most of the eastern cities, such as Philadelphia, New York, Chicago and other places. "Now I wish to show you how you can sell more fruit, and sell in much greater quantities. In New York City, for instance, there was a corporation selling orange juice in many branches, and in great quantities. The formula used by these people was one gallon or orange juice, three gallons of water and one quart of lemon juice. This increased the lemon market. About 2% of the oranges sold in the east go into orange juice, it is estimated. We got out about one hundred thousand orange juice extractors with a feeling of uncertainty as to whether they would sell. They are made of glass, making them sanitary and easily cleaned. We sold that at cost and up to the present we have sold four hundred thousand since December. These tend to Increase the amount of "While the eight has been adopted and we had tried to in this county a wore it come up by county. It went back county last Monday was so strong, they vincing the supervillain and we lost, and we are going to with county today, because fair to have Orange with Los Angeles or are any good prices are going to get thme. "We may not be cars in January and them out. We don't in getting into trouble is sweated in the car avoided by keepingitors. Mr. Sandiland things so well in he can depend upon his cooperate with is encouraging. You the Semit-Tropic B well as the Anaheli association, and must exchange." ANAHEIM GAZETTE—THURSDAY, NOVEMBER 16, 1916 oranges consumed, as they are a constant reminder of Sunkist orange juice. Would suggest that if you have not already got one that you take one home with you. "Space must be purchased about a year in advance in order to get good space. Many months the artist works before copy is accepted. Three months before the issue is to be published, publishers insist upon having plates. To give you some idea of the vastness of this advertising will state that the Saturday Evening Post every day uses enough paper to reach from their factory to Los Angeles and a ton of ink. "Another way of increasing sales is these little window cards which we give to all people who handle our brands for orange juice. These pictures are often sent back for correction and changes before they are accepted. For instance here is a picture the artist started months ago, but is not yet completed. "Another feature is the human feature of our pictures, which we are now introducing. This was not put in at first for the reason that we wished to lay stress on oranges and lemons, and their uses, and not distract the attention of the people by a fact that might look like their little girl, their cousin or some other friend or relative, but as it is a strong element to have life in all advertising pictures, we are just now beginning to introduce it. Many of these pictures are incomplete and I show them only to give you an idea of what we are doing, and our reason for so doing, and you will have the opportunity of seeing them, if you will watch your magazines, in their completed form." C. S. Gressley of Los Angeles, manager of the Exchange, who has talked here on former occasions, handed Manager Sandilands a bouquet in his talk. He spoke as follows: "I am glad to be present with you and to show you what we are doing. I do not know of an association where the members are kept so fully informed as they are in Anaheim. I suppose that is the reason they are so successful, and a truly cooperative association. We find where the members take an interest in their own business in their annual meetings and other ways, FULLERTON DEFEATS PASADENA Playing shutout ball, Fullerton defeated Pasadena on the home grounds Sunday afternoon by a score of 3 to 0 and took the lead in a five game series in which Fullerton is defending the title of semi-professional champions of Southern California. Third base was the nearest Pasadena came to getting a tally, and that was in the first inning, but thereafter the Crown City club fell down in getting a runner past second. Both Arkenburg and Decanniere pitched airtight ball. In the third inning Decanniere threw only three balls, two of them materializing in outfield flies and the third going to short. In the seventh Berkel slashed out a line drive that should have been a three base hit. The ball went between third and short and G. Callan, in a long jump, made a one-handed catch. Callan's brother Buster, catcher, made the second spectacular catch of the afternoon, running down a foul fly, ticked by Sinclair in the seventh, when he essayed a bunt. The second game of the series will be played next Sunday at Pasadena. WIND AT RIVERSIDE One of the worst winds Riverside has experienced in years abated somewhat tonight and orange growers feel easier. In the West Riverside district it is estimated that fully 20 per cent of the orange crop has been whipped off the trees. According to an anemometer reading at Crestmore, the wind blew at the rate of sixty miles per hour. Between Riverside and Wineville, and between the latter point and Ontario, bus drivers estimate that a score of automobiles are stranded in the sand, some of them with their tops rinned off and drifting along in the lined proposals after which came a discussion of approval. It was brought out that the institution of special departments in many of the grammar school districts has resulted in a drain upon school district funds. The necessity of more money for grammar school work was pointed out. One measure given approval was the raising of the minimum that may be allowed by a board of supervisors for grammar schools. In this county the supervisors have never shoved the rate down to the minimum. It was declared that there is too much difference between the salaries paid grammar school teachers and those paid high school teachers. At present $500 a year is the average for the former and $1400 for the latter. The principals do not want to reduce the high school salaries, but they believe that the grammar school salaries should be boosted. In order to allow better salaries, the grammar school districts must have more money. Mitchell said that he believed many of the districts could secure needed new buildings without bond issues if the law was such that any school district could establish a building fund which could be added to year by year until there was money enough on hand to build. This would be especially useful to small districts. It was brought out that a school budget should be turned in to the county superintendent each year by each school board. Such a budget would tend to give the trustees a better knowledge of what they were working toward, and would be more businesslike than is now the practice. It was declared that the law requiring each school clerk to keep a set of books could be abolished. At present a complete set of books for each district is kept by the school superintendent of the county. The keeping of books is a burden upon district clarks. "I am glad to be present with you and to show you what we are doing. I do not know of an association where the members are kept so fully informed as they are in Anaheim. I suppose that is the reason they are so successful, and a truly cooperative association. We find where the members take an interest in their own business in their annual meetings and other ways, we can depend upon them to do good work. "It is a great help to have the advertising department in Los Angeles. For a number of years it was in the east, and made it hard to know what we were doing. They could not realize what was being done with the dealer or the service man. This is a most important part. The past season has been one of the most successful in the industry than for many years. Many years don't turn out right. Next year things might go allright. So it is with the Exchange, no matter how hard you may work, sometimes things won't turn out right, then again, things move smoothly. "Tis sometimes difficult to get rid of large sizes, and this year we had a large quantity of large sizes, but were quite fortunate in getting them off our hands. We had a little trouble in February on account of brown rot, but after the wet season was over everything was very satisfactory. The Valencias this year, proved a surprise to all of us. We did not think we could get the prices this year, but two weeks after we started shipping the market advanced, and was steady until way into June and July, even August, which I believe was the best month during the whole season. September is always a dull month, owing to the eastern market being full of deciduous fruits. However, while the demand was light, the fruit shipped brought good prices. After that the market picked up and held to good prices. "The Exchange is continually in touch with the eastern market conditions, and it is our business to supply the fruit when there a demand. Mr. King explained the method of sending in our report on each Friday. Now sometimes after sending this report we find it is not possible to use this amount, and we take it up with your association managers. We have 170 associations in the exchange. With two cars per day more than we wanted from each association, would make three hundred and forty extra cars. I wish to urge the members to do as their manager requests in this matter. "You have one of the best managers to be had right here in this association. He is continually on the job. I want to say right here I don't believe I have seen Mr. Sandilands in Los Angeles but once in over a year, and he has often been invited to attend some meeting there, but he is always too busy. Yet he is in close touch with every movement of importance, and easier. In the West Riverside district it is estimated that fully 20 per cent of the orange crop has been whipped off the trees. According to an anemometer reading at Crestmore, the wind blew at the rate of sixty miles per hour. Between Riverside and Wineville, and between the latter point and Ontario, bus drivers estimate that a score of automobiles are stranded in the sand, some of them with their tops ripped off and drifting along in the direction of Chino. Some of the machines reaching this point had the paint scoured from their sides by the pelting sands. In Riverside a number of street trees went down, putting the telephone and street car service out of commission at various points. Fruit men in the Arlington Heights district state that the citrus trees there did not get the full force of the storm and escaped injury." SCHOOL PRINCIPALS WANT CHANGES IN LAW Orange County Association Confers With Evans and Burke At a meeting of the Orange County Grammar School Principals Association at Santa Ana Saturday, a number of changes in school laws were declared desirable, and County Superintendent R. P. Mitchell and Principal C. E. Teach of Orange, president of the association, were named as a committee to work with State Senator-elect Evans of Riverside and Assemblyman J. C. Burke in securing the provisions desired, and to cooperate with Mark Keppel of Los Angeles, chairman of the legislative committee of the state superintendents' association, in furthering the steps toward securing the legislation. While some of the changes proposed are of minor importance, others are matters that will make considerable difference in school management, if they are put into law. School budgets, more money for grammar schools, better pay for grammar school teachers, building funds, increasing the period for a day's school work—these are among the proposals endorsed. County Superintendent Mitchell out- county superintendent each year by each school board. Such a budget would tend to give the trustees a better knowledge of what they were working toward, and would be more businesslike than is now the practice. It was declared that the law requiring each school clerk to keep a set of books could be abolished. At present a complete set of books for each district is kept by the school superintendent of the county. The keeping of books is a burden upon district clerks and a great deal of time is taken up in correcting books of some of the districts. By telephone and letter, each district could get its balance from the school superintendent's office. A method of giving a school financial credit for vacation work upon an ent the law allows a school to give attendance basis was urged. At present the law allows a school to give vacation teaching, but it gets no credit for funds for that purpose. The elimination of teachers examinations in counties was favored. It was stated that at present there is an over-supply of trained teachers in the state, and it is unwise to allow high school graduates without special training to take examinations to teach. A change in the law whereby attendance credit may be given the district that schools a child from another district was approved. That there should be more state schools for the care of defective children was brought out. It was suggested that it might be well to allow any county to establish such a school. At present there is no time for teachers to give time and work that is necessary to develop children that have substantial defects. At present the law limits the school day to six hours. It is proposed to change the law so that the day may be increased to eight hours. It is not proposed to allow a student to be in school for over six hours, but it is proposed to have the law in such shape that a high school with its various courses can have a teacher's services for eight hours in teaching work. A safe place for your valuable papers is in a safe deposit box in the Anaheim National Bank. The National Meat Market In the Mason Building, with Kneip’s Corner Grocery We have All Kinds of Fresh, Smoked and Salt Meat Fresh and Smoked Albacore Fresh Fish and Oysters The best is none to good We have everything that can be had in our line. Sunset 297 Home 1066 J.D.Rasmussen Proprietor Kneip’s Grocery In Mason Building Prices Always the Lowest Quality of Goods Always Right Large Carnation milk, can... 9c Tall Pink Salmon, can... 10c 3 Boxes Matches for... 10c 2 Sacks Table Salt... 5c¢ Quaker Oats, box, only... 12c Sweet Pickles, per doz... 10c White King Soap, 10 bars... 38c M. J. B. Coffee, per can... 35c Guaranteed to Please or Money Back. KNEIP’S Let me remind you that when you want the Best $15.00 Suit or Overcoat on earth we have them New Goods Each Week to Show You. Boys Suits, Mackinaws and Overcoats Really Wonderful Values The cool weather is a reminder of Heavy Underwear. We have your size 50c to $3.00 New Neckwear, Gloves and Flannel Shirts Pajamas and Night Shirts of Flannel that make you sleep easy $1.00 and $1.50 We take care of the Boys also with Flannel Pajamas and Night Shirts New Trunks and Bags—Something Different Jackson’s Men’s Wear Shop Fisher Building, Anaheim Sunset 20[and 362] Home 1053 City Meat Market Schneider Bros., Props. Just Arrived—Fresh Eastern Sauer Kraut and Dill Pickles. Oyster season now open. Fresh fish every day. City Meat Market Schneider Bros., Props. Just Arrived—Fresh Eastern Sauer Kraut and Dill Pickles. Oyster season now open. Fresh fish every day. Good Place to Buy G-O-O-D L-U-M-B-E-R C. GANAHL LUMBER COMPANY Anaheim. AMERICAN SHIPPING DISCOURAGED With the taking effect of the seaman's act coupled with the shortage of tonnage, high freights and other conditions due to the war in Europe there has developed on the North Pacific a formidable fleet of Japanese freighters. It can safely be stated that Nipponese tonnage now dominates the trade of the North Pacific. During the last few months Puget Sound has built up an unprecedented commerce with the Orient, particularly Vladivostok. With Archangel closed, the Russian government found that Puget Sound was the ideal port through which to ship its thousands of tons of war material and general supplies purchased in this country. In all this period of record business by water, the Japanese freighter has profited. The following table showing clearances from Puget Sound and Vancouver, B. C., during the first six months of 1916 will give an idea of the extent of this great trade which has been more than treble the normal. Steamers Cleared for Net Month Orient Tonrange January ... 14 ... 44,054 February ... 14 ... 44,003 March ... 17 ... 52,959 April ... 11 ... 34,416 May ... 28 ... 89,560 June ... 16 ... 52,853 Totals ... 100 ... 317,845 In nationality this great fleet was divided as follows as to number of vessels: Japanese, 73; British, 12; American, 10; Norwegian, 2; Russian, 2; NOTICE State of California, County of Orange, ss.: Office of the Tax Collector: NOTICE IS HEREBY GIVEN, That the taxes on all personal property secured by real property, and one-half of the taxes on all real property, become due and payable on the third Monday in October, and will be delinquent on the first Monday in December next thereafter, at six o'clock p.m., and that unless paid prior thereto, fifteen per cent will be added to the amount thereof, and that if said one-half is not paid before the last Monday in April next, at six o'clock p.m., an additional five per cent will be added thereto. That the remaining one-half of the taxes on all real property will be payable on and after the first Monday in January next, and will be delinquent the last Monday in April next thereafter, at six o'clock p.m., and that unless paid prior thereto, five per cent will be added to the amount thereof. That all taxes may be paid at the time the first installment is due and payable. Payment to be made at the Tax Collector's office in the County Court House, during regular office hours. J. C. LAMB, Tax Collector of Orange County. October 19, 1916. INDUSTRIES ARE TO BE LIMITED The trainmen's unions are going before western legislatures to secure laws limiting number of cars that may be hauled in a train. The program of artificially increasing their pay by act of congress is to be followed up by artificially making more jobs at increased pay. Reducing volume of tonnage and cost of putting it over the road would be at expense of both shippers and railroads. A law limiting the load a farmer might haul to market would be an outrage and would raise the cost of necessaries of life materially. American railroads have the highest paid labor and the lowest per ton mile freight rate of any country in the world under present system. Transcontinental railroads have spent hundreds of millions buying bigger cars, heavier engines, cutting out curves and reducing grades. All this investment was made to haul bigger trains, increase tonnage, reduce cost of freight and gain greater speed in reaching markets. Then employees renew their fight to make this investment for progress and efficiency in transportation worthless and demand limitation. Two years ago such laws were demanded in all western states and defeated because it was plainly a move for forcing more trains. To multiply trains over single tracks is to kill the next move for greater efficiency—electrification of all western railroads. The person who keeps his money in his shoes has a poor banker when he wishes to borrow. Try the Anaheim National Bank instead.