anaheim-gazette 1916-03-23

VALUE OF BRAND DISCUSSED BY SHIPPER C. C. CHAPMAN TELLS OF THE ADVANTAGES OF BUILDING UP A REPUTATION HE AND HIS BROTHER AMONG FIRST TO ESTABLISH CUSTOM OF LABELING FRUIT The following excellent address on the value of a brand for oranges was delivered by C. C. Chapman at the State Fruit Growers' Convention at San Bernardino: I think I am not too bold if I say that the citrus industry has been developed in California more rapidly and to a higher degree than in any other part of the world. From the growing of the nursery stock, preparing of the soil and setting out of the trees, to the marketing of the fruit, it is conducted on sound, modern and scientific business methods. Men of genius and discernment have given careful attention to every phase of the business, and we may take pardonable pride in the progress that has been made. We must not, however, be unmindful that there is yet much to learn. The fact that most men engaged in the business are seekers after larger and more perfect knowledge of their calling is a prophecy of a still greater and brighter future for the industry. There have been many factors contributing to the development of the citrus industry. I am, however, to discuss and but briefly, only one: the value of a brand. The subject is one worthy of our attention, for brands have made a large contribution to the splendid development of the citrus industry. Many of our brands are not only fruit," attracted my interest, and I gave it a somewhat critical examination, being impressed with the excellence of the fruit and the care and attention given to the packing. It was decorated with a lot of useless tinsel, but in spite of this it showed up well, for it was in fact an unusually fine car. It was packed, as my friend said, "with the idea of making a killing," and I expressed the belief that it would give the Old Mission brand a close run at the sale; and will frankly admit that I was really expecting my fruit to receive a beating. In due time this car was offered, and to my surprise this really extra fancy fruit did not bring as much as my Golden Eagle brand, at the same sale. This car failed to bring the price it deserved solely. I think, because the brand had no well established reputation in that market, or because in the past its packer had not been consistent. It may have been known elsewhere, but in New York its reputation for excellence had evidently not been established. No one, therefore, was willing to buy it at a fancy price solely on his own judgment. I say this, well knowing that no better judges of fruit are to be found anywhere than those who daily assemble at that great New York auction market. The impression a brand makes upon any considerable portion of the public largely guages its value. I trust I will be pardoned for again referring to the Old Mission brand to illustrate this. I want to speak of the impression the brand made upon some of its New York consumers. For some time they regarded the name of the brand as indicating a distinct variety of orange. It is not at all surprising that, knowing nothing of the orange industry and the varieties we grow, they were unable to discriminate between the variety and the brand. This was especially true if the name on the label did not clearly indicate that it was the name of a brand and not of a variety—as for instance, "Fanuel Hall," or "Quall," or "Uncle Sam." For some years a few buyers at least of the Old Mission brand thought and spoke of it as a distinct variety. This prevailed to some extent even Old Mission label production, was a failed out several features technical artistic led that he should not sketch. Desiring to join in harmony with them of the public I approved and ordered the label the Old Mission and the old padres and thus as the original sketched artistic points different proud of the new project expecting a happy success New York agents and Old Mission brand said until I sent on a new label. To me and chagrin, the label and emphatically reject three telegrams in order to send no more fruit label; that the trade some fake and that getting the genuine was therefore compete with old labels. CLUB CONFERENCE AN ENJOYABLE Third of Series of C. Fullerton, M. The third of the ences for the Southern W. C. was held on Saturday in the high school auditorium. An elaborate five was served by the department. The guided with the beautiful ble, and the perfected the delicious luncheon. Mrs. A. J. Lawton, dent, called the meet after a few remarks first speaker, Miss chairman of the ed There is yet much to learn. The fact that most men engaged in the business are seekers after larger and more perfect knowledge of their calling is a prophecy of a still greater and brighter future for the industry. There have been many factors contributing to the development of the citrus industry. I am, however, to discuss and but briefly, only one: the value of a brand. The subject is one worthy of our attention, for brands have made a large contribution to the splendid development of the citrus industry. Many of our brands are not only artistic and beautiful, as portrayed by the box labels, making the package attractive, but are significant and have become household words in many sections of the country. They have contributed to the industry by stimulating the packer to a certain commendable pride in methods of handling and packing his fruit, that he may create and maintain a reputation for his special brand; by attracting the interest of the trade to certain brands, giving occasion and opportunity to advertise them, and through them, the whole California product, and by focussing in a special way the attention of the consumer on the beauty and superior quality of California oranges. I do not know when the first brand was used. They began to come into general use as early as 1895, perhaps earlier. The number of brands grew rapidly during the next few years. The Fruit World, in February of 1898, gave a long list of brands, among them being: American Flag, Blossom, Carnation, Chief, Camellia, Deer, Gold Medal, Golden Rod, Gold of Ophir, Gypsy Queen, Golden Pheasant, Lion Head, Orange Blossom, Old Mission, Perfection, Pointer, Purity, Poppy, Rose, Sky High, Sunflower, Squirrel, Sunbeam, Smilax, Southern Queen, Trophy, Trumpeter, Yosemite, and Uncle Sam. Twenty-one years ago the idea of having a brand of our own came to my brother, the late Colonel F. M. Chapman, and myself. We believed that there could be built up from an orange brand a reputation that would be of real value, and that a brand could become more than a mere trade-mark or box decoration. Some of my friends to whom I suggested our idea thought it merely a dream. They said that it was impossible for any one to build up a reputation for an orange brand that would in itself be of real commercial value; that an orange was an orange, and it was absurd to expect that by putting it in a box with a certain label upon it, a special interest could be created in, or special attention attracted to an oargee, and its selling price thereby increased. On the contrary, we confidently believed that it was possible to make a brand mean something to the trade and to the consumer. We believed that it could be made to stand for honest, careful and perhaps intelligent work in handling and packaging it. Of the making of brands, there seems to be no end. The list is long and includes the name of almost every flower, bird, animal and special attraction known to California. Some have even gone across the mountains for names that would suit their fancy. Brands are becoming so numerous that I wonder if there is danger of the system breaking down, or at least becoming seriously impaired, by reason of its own weight. Will a brand on an erange box, however artistic, come to mean nothing in the estimation of the average buyer. The fact is that already, not even a California expert can tell the grades indicated by half the brands in general use. It seems that the system of brands into which we are drifting is tending to replace the long established grades by standards set up by the caprice of the individual packer. A prominent packer recently said to me, mentioning his brands, "You know that my brand runs between a fancy and a choice, and my brand is somewhat better than a standard." The old established fancy, choice and standard grades are being lost in the process of establishing an individual reputation for a certain definite quality, by means of an artistic and highly colored, but often meaningless, label on the box. I recently asked a prominent eastern orange handler about what he thought of the value of an orange brand. Here is his reply: "Some brands have represented real value and have been a source of assurance to the average buyer and dealer, while others only seem to represent the growers' or packers' imagination of what a grade ought to be, and, for this reason, designate nothing. While orange brands are becoming more nuanced variety—as for instance," "Fanuel Hall," or "Quail," or "Uncle Sam." For some years a few buyers at least of the Old Mission brand thought and spoke of it as a distinct variety. This prevailed to some extent even among the handlers of fruit. A friend of mine told of calling at a New York fruit house and pointing to some oranges in an Old Mission box, with the inquiry," What kind of oranges are those?" "Old Mission" was the answer. "I know", he replied "that is the brand; but what is the variety?" With a look of compassion for his ignorance came the decisive reply, "Why they are the Old Mission variety." An eastern guest at our home this past summer said her family used nothing but Sunkist oranges. I asked, "Don't you think the Vilenclas are the best oranges?" "No," she replied, "we prefer the Sunkist." Of the making of brands, there seems to be no end. The list is long and includes the name of almost every flower, bird, animal and special attraction known to California. Some have even gone across the mountains for names that would suit their fancy. Brands are becoming so numerous that I wonder if there is danger of the system breaking down, or at least becoming seriously impaired, by reason of its own weight. Will a brand on an erange box, however artistic, come to mean nothing in the estimation of the average buyer. The fact is that already, not even a California expert can tell the grades indicated by half the brands in general use. It seems that the system of brands into which we are drifting is tending to replace the long established grades by standards set up by the caprice of the individual packer. A prominent packer recently said to me, mentioning his brands, "You know that my brand runs between a fancy and a choice, and my brand is somewhat better than a standard." The old established fancy, choice and standard grades are being lost in the process of establishing an individual reputation for a certain definite quality, by means of an artistic and highly colored, but often meaningless, label on the box. I recently asked a prominent eastern orange handler about what he thought of the value of an orange brand. Here is his reply: "Some brands have represented real value and have been a source of assurance to the average buyer and dealer, while others only seem to represent the growers' or packers' imagination of what a grade ought to be, and for this reason, designate nothing. While orange brands are becoming more nuanced variety—as for instance," "Fanuel Hall," or "Quail," or "Uncle Sam." For some years a few buyers at least of the Old Mission brand thought and spoke of it as a distinct variety. This prevailed to some extent even among the handlers of fruit. A friend of mine told of calling at a New York fruit house and pointing to some oranges in an Old Mission box, with the inquiry," What kind of oranges are those?" "Old Mission" was the answer. "I know", he replied "that is the brand; but what is the variety?" With a look of compassion for his ignorance came the decisive reply, "Why they are the Old Mission variety." An eastern guest at our home this past summer said her family used nothing but Sunkist oranges. I asked, "Don't you think the Vilenclas are the best oranges?" "No," she replied, "we prefer the Sunkist." Of the making of brands, there seems to be no end. The list is long and includes the name of almost every flower, bird, animal and special attraction known to California. Some have even gone across the mountains for names that would suit their fancy. Brands are becoming so numerous that I wonder if there is danger of the system breaking down, or at least becoming seriously impaired, by reason of its own weight. Will a brand on an erange box, however artistic, come to mean nothing in the estimation of the average buyer. The fact is that already, not even a California expert can tell the grades indicated by half the brands in general use. It seems that the system of brands into which we are drifting is tending to replace the long established grades by standards set up by the caprice of the individual packer. A prominent packer recently said to me, mentioning his brands, "You know that my brand runs between a fancy and a choice, and my brand is somewhat better than a standard." The old established fancy, choice and standard grades are being lost in the process of establishing an individual reputation for a certain definite quality, by means of an artistic and highly colored, but often meaningless, label on the box. I recently asked a prominent eastern orange handler about what he thought of the value of an orange brand. Here is his reply: "Some brands have represented real value and have been a source of assurance to the average buyer and dealer, while others only seem to represent the growers' or packers' imagination of what a grade ought to be, and for this reason, designate nothing. While orange brands are becoming more nuanced variety—as for instance," "Fanuel Hall," or "Quail," or "Uncle Sam." For some years a few buyers at least of the Old Mission brand thought and spoke of it as a distinct variety. This prevailed to some extent even among the handlers of fruit. A friend of mine told of calling at a New York fruit house and pointing to some oranges in an Old Mission box, with the inquiry," What kind of oranges are those?" "Old Mission" was the answer. "I know", he replied "that is the brand; but what is the variety?" With a look of compassion for his ignorance came the decisive reply, "Why they are the Old Mission variety." An eastern guest at our home this past summer said her family used nothing but Sunkist oranges. I asked, "Don't you think the Vilenclas are the best oranges?" "No," she replied，"we prefer the Sunkist." Of the making of brands，there seems to be no end. The list is long and includes the name of almost every flower，bird，动物和special attraction known to California.Some have even gone acrossthe mountains for names that would suit their fancy. Brands are becoming so numerous that I wonder if there is danger ofthe system breaking down，或at least becoming seriously impaired，由reasonofitsownusedinmanyupperashowtomakeacountforwhathappenedinlargecitizens. An elaborate five was served bythe department.Theguidedwiththebeautifulbleandtheperfectdeliciousluncheon. Mrs.A.J.Lawton,dent,calledthemeafterafewremarkfirstspeaker,Misschairmanoftheeducationscampespeciallyofthen inauguratedamilitationinlargecitizen.InDetroit15percouldnotspeakElliaccompanywouldwhowerenotwillingschool.Sheendedmigrantsandtheirsmakeourlandwhatever Mrs.LawtoninDelbertBrunton,sFullertonhighschoolmen'sclubswouldman'spointviewMr.BruntonsponsoredConscience."Hesmen'sclubs.asgoodseethatlawssareenoftheadvantageoftenteachers AlsoofaHe gaveanincidentstubbornlyrefusedtendschool.Thewasatlastforcedtorested.Afterspendandbeingfined$2changeofheart.wasthatifanyonekeephischildrenoreignorswouldknowwhat happenedHespokeoftheteacher，whosedutethehomeandinstructingsecessarytomakegoodcitizens.FrankP.ClaarsBlade,gaveanextraleast"TheIndustrialCoCounty."Hegaveingstatementsshoweffectsof takingmoneyfromcounty.Ho On the contrary, we confidently believed that it was possible to make a brand mean something to the trade and to the consumer. We believed that it could be made to stand for honest, careful and perhaps intelligent work in handling and packing. We believed that it could be made to stand for uniformity in quality, so that the trade could buy it from day to day with full confidence that a standard was fixed, and that any variation from it would be the exception rather than the rule. We further believed that this confidence would mean a willingness to pay a higher price for our fruit than for other fruit of equal quality but with no reputation to give the buyer assurance of excellence of both fruit and handling. We believed that confidence based solely upon reputation has commercial value. We saw this illustrated by many concerns which were reaping profits because of the confidence that an excellent reputation had brought them. We believed that we could make our ideal stand for all these things, and bring substantial returns. I am frank to say that the ambition and expectation of those years have borne some little fruit. We find many buyers in all commercial lines who have more confidence in a well-established reputation than in their own judgment. They are willing to pay a substantial price for an article, not because they have a personal knowledge of its worth, but because it bears a reputation for excellence. This may be just as applicable to oranges sold under a certain brand as to the numerous articles we buy daily, on account of the name on the package. The force of this may be illustrated by an incident that occurred about four years ago at an orange sale in New York. My attention was called, by my New York representative, to a car of oranges on display at the great Erie pier. His comment, "there is a fine car of I recently asked a prominent eastern orange handler about what he thought of the value of an orange brand. Here is his reply: "Some brands have represented real value and have been a source of assurance to the average buyer and dealer, while others only seem to represent the growers' or packers' imagination of what a grade ought to be, and, for this reason, designate nothing. While orange brands are becoming more numerous, dependable ones are becoming rare." Consistency is a jewel that shines as bright in the orange business as in any other. To make an orange brand of any real value, the packer must be consistent in all his work, both of grading, packing and selling. The disposal of the fruit in the East requires as high a degree of consistency as the handling at this end does. A few years ago, an association determined to put out a very fine pack under a certain brand. Care was taken and the foundation for an excellent reputation was laid, but the temptation came to induce them to depart from their ideals and the grip they had upon them was not sufficiently strong to resist seductive temptation. The reputation of this particular brand therefore, having been sacrificed, a new and other brand had to be brought in in order that they might carry out their high ideals of packing. There was some splendid fruit put up under this new brand and it at once began to attract attention. The consistency, however, in handling in the eastern markets, as I have before stated, must prevail. On two or three occasions buyers who were not in the habit of buying fancy fruit bought a few boxes of this brand at record breaking prices. The trade seemed to understand the situation very clearly and seemed to be determined to let the brand severely alone. A reputation requires time to make and may be sacrificed in a day. As further indicating the value of an orange brand, I want to refer to an incident occurring about eight years ago. An artist from the East came along and showed me that the ANAHEIM GAZETTE—THURSDAY, MARCH 23 Old Mission label, as an artistic production, was a failure. He pointed out several features where it lacked technical artistic lines, and insisted that he should make me a new sketch. Desiring to keep the brand in harmony with the growing tastes of the public I approved this sketch and ordered the labels. These had the Old Mission and the palm and the old padres and the same worries as the original sketch, but in some artistic points differed. I felt quite proud of the new production and was expecting a happy surprise from my New York agents and buyers of the Old Mission brand. Nothing was said until I sent on a few cars under the new label. To my great surprise and chagrin, the label was at once emphatically rejected. I received three telegrams in one day saying to send no more fruit under the new label; that the trade thought it was some fake and that they were not getting the genuine Old Mission. I was therefore compelled to return to the old labels. CLUB CONFERENCE AN ENJOYABLE AFFAIR Third of Series of C. F. W. C. Held at Fullerton, March 11 The third of the series of conferences for the Southern District C. F. W. C. was held on Saturday, March 11 in the high school auditorium at Fullerton. An elaborate five course luncheon was served by the domestic science department. The guests were delighted with the beautifully appointed table, and the perfect manner in which the delicious luncheon was served. Mrs. A. J. Lawton, the district president, called the meeting to order, and after a few remarks introduced the first speaker, Miss Haskins, district chairman of the educational depart- GET THE IDEA We want your little lumber orders. Lumber in small lots, Lath in bunches, Posts by the piece, Lime by the pound, Cement and plaster by the sack, Roofing by the roll Beaver Board, too, Brick, Red, Blue, etc. Shakes by the bundle. GIBBS LUMBER Broadway & Vine Sts., Anaheim. PUBLIC HEALTH NEWS Who would have thought that the tin can is a menace to the public health? The expert malaria investigators of the U.S. Public Health Service have found however that discarded tin cans containing rain water are breeding places for the mosquito which is the sole agent in spreading malaria. A hole in the bottom of the empty can might have resulted in the saving of a human life. Certainly it would have assisted in preventing a debilitating illness. Empty tin cans have no business about the premises anyway, but if we must so decorate our back yards, let's see to it that the can has a hole in the bottom. Four per cent of the inhabitants of certain sections of the south have malaria. The United States public health ser- An elaborate five course luncheon was served by the domestic science department. The guests were delighted with the beautifully appointed table, and the perfect manner in which the delicious luncheon was served. Mrs. A. J. Lawton, the district president, called the meeting to order, and after a few remarks introduced the first speaker, Miss Haskins, district chairman of the educational department. She gave a very able address on the educations campaign. She spoke especially of the night school work inaugurated among the foreign population in large cities. Instead of using primers, printing newspapers of simple words so that while the adult student is learning to read he is at the same time being instructed in many useful things such as how to make a check, how to spray trees, how to make bread. In Detroit 15 per cent of foreigners could not speak English. The Cadillac company would not employ any who were not willing to attend night school. She ended by saying that immigrants and their children’s children make our land what we make them. Mrs. Lawton in introducing Prof. Delbert Brunton, superintendent of Fullerton high school, said the women’s clubs would like to get the man’s point of view. Mr. Brunton spoke on the “Social Conscience.” He said that the women’s clubs, as good citizens, should see that laws are enforced. He spoke of the advantage of employing home teachers, also of attendance officers. He gave an incident of a farmer who stubbornly refused to let his boy attend school. The attendance officer was at last forced to have the man arrested. After spending a night in jail and being fined $25 the man had a change of heart. The consequence was that if any one was tempted to keep his children out of school his neighbors would remind him, “You know what happened to Jones.” He spoke of the value of the home teacher, whose duty was to go into the home and instruct the parents in things necessary to learn in order to make good citizens. Frank P. Clarkson, editor of the Blade, gave an excellent address on “The Industrial Conditions of Orange County.” He gave some very convincing statements showing the disastrous effects of taking money from our city. He showed that the result walked home from work late in the evening, a man who refuses to divulge his name was captured Tuesday afternoon beneath the floor of the Placentia Orange Growers’ association packing house after his movements had frightened several girls. Employees of the concern surrounded the packing house and as the man crawled from beneath the flooring he was collared. Declaring that he had crawled under the building to get a package of oranges he had deposited there, and that another man had been under the flooring with him, he made a dash for liberty, as his captors loosed their hold on him to look for the second man. He was recaptured and Marshal French was summoned. Locked in the Fullerton jail, he steadfastly refused to give his name. To a reporter he said that he has lived in Anaheim for the past nine months and that he still has a room in a lodging house in this city. He was unable to remember either the location of the place or the name of the proprietor of the place. Before coming to Anaheim, he said he had enlisted in the United States marine corps at St. Paul, being later transferred to San Francisco where he received an honorable discharge after nineteen months’ service. Police were able to find only one set of tracks beneath the packing house floor and measurements of these are identical with the measurements of the shoes worn by the suspect. The description of the man resembles closely that given to the police some time ago of a man who had been frightening children in the vicinity of the high school. Refusing to divulge his name when taken before Justice Inskeep, he was sentenced to 90 days in the county jail. The charge was vagrancy and he was taken to the county seat late Tuesday afternoon. GALLAN MAY PLAY IN COAST LEAGUE Was Loaned by Cleveland to New Orleans but That Club has too Many Catchers After being drafted from the Rio Grande league by the Cleveland Americans and shipped by that club to New Orleans of the Southern league might have resulted in the saving of a human life. Certainly it would have assisted in preventing a debilitating illness. Empty tin cans have no business about the premises anyway, but if we must so decorate our back yards, let’s see to it that the can has a hole in the bottom. Four per cent of the inhabitants of certain sections of the south have malaria. The United States public health service has trapped 615,744 rodents in New Orleans in the past 18 months. The careless sneezer is the great grip spreader. Open air is the best spring tonic. Measles kills over 11,000 American children annually. There has not been a single case of yellow fever in the United States since 1905. F. C. SPENCER ATTORNEY-AT-LAW Notary Public Nagel Block, East Center Street Anaheim, Cal. Dr. H. A. Johnston Dr. J. L. Beebe Dr. G. C. Clark Dr. W. W. Davis Dr. W. H. Wickett Offices in Anaheim Sanitarium ANAHEIM, CAL. J.C.Osher,D.D.S.,M.D. PHYSICIAN AND SURGEON EYE, EAR, NOSE AND THROAT—ORAL SURGERY—GLASSES FITTED Suite 1, Central Bldg. Anaheim Phone Sunset 337 Office Phones: Home 753-1 Bell Sunset 341-J. Res. 125 E. Broadway, Cor. Claudina Phones: Pac. 341-M; Home 753-2 Bells J.W.TRUXAW,M.D. PHYSICIAN AND SURGEON Hours 11-12; 2-4; 7-8 German American Bank Building Cor. Center and Los Angeles Sts. Anaheim, Cal. J.JANSS,M.D. Physioian & Surgeon He spoke of the value of the home teacher, whose duty was to go into the home and instruct the parents in things necessary to learn in order to make good citizens. Frank P. Clarkson, editor of the Blade, gave an excellent address on "The Industrial Conditions of Orange County." He gave some very convincing statements showing the disastrous effects of taking money from our city or county. He showed that the result of taking trade away from home town is heads of families are thrown out of employment, families leave and money that should have been in circulation is thus taken out of the community. He said help your friend and neighbor. He is the one that helps pay the taxes. Mrs. H. E. DeNyse of Riverside spoke on "Country Life." She made a special plea for the teacherage. She told that there was 104 already established in the state of Washington. The teacherage is a house for the teacher as a parsonage is for the parson. The teacher has to board out, having no home, and has to accommodate her life to the family. The teacher could establish a community center for the rural credit system, mentioning the rural credit system, mentioning the fact that this system was used to great advantage in Denmark, Australia and Canada. She also spoke on the farm adviser, Imperial county being one of thirteen counties which has conformed with the state legislation in order to receive the services of a farm adviser. It was to be regretted that there was not a larger attendance to hear the fine addresses given by the speakers. Dr. M. M. Henderson, Dentist, Suite 1, Mullinix bldg., Anaheim. GALLAN MAY PLAY IN COAST LEAGUE Was Loaned by Cleveland to New Orleans but That Club has too Many Catchers After being drafted from the Rio Grande league by the Cleveland Americans and shipped by that club to New Orleans of the Southern league, Buster Callan, catcher of the Fullerton team, has been notified that the pelican management has no room for him and would allow him the right to obtain a position in the coast league. As Callan has an iron-clad contract with the southern club, he cannot be reelased outright and for that reason, the New Orleans prexy has agreed to pay $100 of his salary monthly. Callan could land a berth in the Western league, but the youngster is anxious to play on the coast. He is a product of the Southland. Last year he was offered a berth in the Rio Grande league and accepted it. He played great ball and the Indians grabbed him and signed him to a 1916 contract. Callan was making preparations to leave for Cleveland when he received word from New Orleans. In Southern California there were about 1000 acres of celery harvested during the season 1915-16, yielding about 600 carloads. In Northern California there were harvested 2000 acres, which produced about 2000 carloads, giving a total for the state of 2600 carloads. Celery has brought the highest price this year ever known in the history of the industry, and would average about $350 net per car to the growers—or in round figures celery added one million dollars to the state's wealth this year. A Surprise Awaits You when you see the way we have laundered your clothes. Any article from a hander-chief to a fine waist is all the same to us—we wash it clean, starch and iron it perfectly and return it to you in the shortest time. Don't you want us to call today? Anaheim Laundry Co. Electric Power Is The Cheap Power Because: Cost of installation is less; labor for operating is saved; less floor space is required; friction and wear and tear are reduced to a minimum; repair bills are obviated; injury to building by vibration is eliminated; there is no loss in the shafting and pulleys; no energy lost in getting started; always ready; always reliable; service is always perfect. Southern California Edison Co. Good Place to Buy G-O-O-D L-U-M-B-E-R C. GANAHL LUMBER COMPANY Anaheim, Cal. Sunset 20 and 362 Home 1053 City Meat Market Schneider Bros., Props. DEALERS IN FRESH AND SMOKED MEATS Sunset 20 and 362 Home 1053 City Meat Market Schneider Bros., Props. DEALERS IN FRESH AND SMOKED MEATS Butter, Cheese, Sauer Kraut, and Pickles Oysters in Bulk Patronize Home Industry— We sell Anaheim Beef & Provision Company's meats. There is nothing so refreshing as a glass of Anaheim Beer "Once Tried, Never Denied" Delivered to all parts of the city Home 1264 Phones: Pacific 30 UNION BREWING CO. Hay, Grain, Wood Coal, Seeds and Poultry Supplies Halley & McClellan Hay, Grain, Wood Coal, Seeds and Poultry Supplies Halley & McClellan 290 N. Los Angeles St. Pac 317 Home 294 ROCKY FORD CIGAR REPEATS LIKE A WINCHESTER Geo.W. Walker Cigar Co. Distributors 212 So. Los Angeles St. Los Angeles Griffith Lumber Co. SEE US FOR YOUR BUILDING MATERIAL In Any Amount, Large or Small South Los Angeles St. H.M. ADAMS, Mgr.