anaheim-gazette 1914-09-10

FRUIT EXCHANGE REPORTS BIG BUSINESS ANNUAL REPORT OF GENERAL MANAGER POWELL SHOWS INCREASE OVER PREVIOUS YEAR BENEFIT TO GROWERS BY CO-OPERATION INDICATED BY INTERESTING DOCUMENT G. Harold Powell, general manager of the California Fruit Growers' Exchange, has issued his annual statement showing the work of that association during the year ending August 31, 1914. According to his figures 11,262,185 boxes of citrus fruits have been shipped through the Exchange during the year. This includes 10,156,724 boxes of oranges and 1,105,461 boxes of lemons, which makes a total of 28,192 car loads. The exchange shippers have sold 3.8 per cent more boxes of citrus fruit than in any previous year. The exchange members have forwarded 61.9 per cent of the citrus fruit shipped from California, which is the largest percentage of the total crop handled through the organization. The money returned to California through the exchange amount to $19,246,757. This makes a general average of $1.71 per box f. o. b. for every box shipped. The delivered value of the exchange fruit is $29,434,402.40. In one year only, 1910-11, has the amount of money returned by the exchange to California been exceeded. The operating cost to the shipper who utilizes the facilities furnished by the exchange, including the salaries and entire expense of the 70 selling agencies, the maintenance and expense of the general office in Los Angeles, including the general managers' and assistant general manager's offices, the sales, traffic and legal departments, the cost of the daily telegraphic market news service, and all other operating departments, the ex increased 51.7 per cent over the largest previous year. As a result of the frost in 1913, California lost its commanding position in the leading markets of the country, especially in the east. Florida, profiting by our misfortune, was intrenchied in the markets at the beginning of the year. California had to re-establish its citrus fruits in the markets. In addition, the year has been one of abnormal business unrest and depression, and the citrus fruit business, in common with other businesses, has lagged behind the normal rate of expansion. That the exchange should have shipped the largest crop in its history and should have returned the largest amount of money to the state one year after the disastrous frost, except in the year 1910-11 when general financial conditions were natural, is one of the remarkable achievements in American horticulture. Three leading factors have made this result possible; first, the international system of uniform distribution through the 70 exclusive agencies established by the exchange members; second, the international campaign of advertising which increased the consumption of California citrus fruits and quickly re-establish them with the consumers; and third, the luscious character of the California orange, which makes it pre-eminently popular with the consumer. Without the systematic distribution, the financial ruil would have overtaken many growers as a result of the chaotic condition that would have followed the frost. The following readjustments must necessarily take place as the crop increases: first, a large increase in the capita consumption during the early winter months when the navel crop of the North, the early navels of the south and the bulk of the Florida crop of oranges and grape fruit will naturally be marketed; second, an increasing competition between northern valencias, late southern valencias, and miscellaneous varieties, such as seedlings, Mediterranean sweets and St. Michaels, between May 1st and June 15th when the young Valencia groves of the north come into full bearing; third, a large increase in the consumption of Valencia oranges during the summer and fall months when the young Valencia groves of the south come into bearing; fourth, an increasing competition between the ripe late valencias of the southern coast districts with The California change is vital to bility of the 200-yearvested in the citythe one predominateand managed bycost of operationalfit that has solvedfruit-marketingP industry in the pastan international dealing system andvertisingcampaignfuture with a vpermanenceof development. Only when shoulder to shoulder problems systemworked out succeeds. GUS STERN HAFT Tells Of His Expansion Gus Stern whentuesday July 13thhis aged father,Germany,andwreturntoAmericaprincessin CeciliacrossingwasturnofthewartroubletonMonday.InMr.Stern,hellettmanylittleinstantfromthetimehahereturned.WHylethe13thhadanycumesturesornotabletosay.Mr.waspersuedtoonhiswaytoNoremerghenthi hemeetmeetingapartthathad not happysailed ona shipthedimonhotheEuwarwasdehavebeentherecircumstancesthavebeenthesameregretsnotgettingandbeingwithitmore thananythingwillmakethetrick Our people mostreading aboutthenectedwiththesewhenitturnedbacktoAmericaswerenot notifiedwhowasoutonpositionoftheoftheandmadesomere the exchange fruit is $29,434,402.40. In one year only, 1910-11, has the amount of money returned by the exchange to California been exceeded. The operating cost to the shipper who utilizes the facilities furnished by the exchange, including the salaries and entire expense of the 70 selling agencies, the maintenance and expense of the general office in Los Angeles, including the general managers' and assistant general manager's offices, the sales, traffic and legal departments, the cost of the daily telegraphic market news service, and all other operating departments the exchange share of the expense of the Citrus Protective League and all other expenses, is approximately 4 1-4 cents per packed box. This selling cost represent 1 3-5 per cent on the gross sales. In addition to the operating cost, the exchange has expended 1 1-2 cents per box for advertising its leading brands, or 3-5 of 1 per cent of the gross value of the fruit. This advertising expense is partly an operating cost and partly an investment for the sale of future crops. This makes a total cost of 5 3-4 cents per box, or 2 1-5 per cent on the gross sales. While not a California Fruit exchange expense, there should be added to the marketing cost 84-100 of 1 per cent per box, which is the average cost which the grower paid to maintain the sub-exchange during 1913-14. This marketing cost, including the cost of advertising, which has been made possible by the co-operative efforts of the 6500 growers who conduct their operations at cost without personal profit to any one, is the lowest cost of marketing an agricultural crop anywhere in the world. Illustrative of the low cost of the Exchange service to its members, it is interesting to note that the salary expense of the Los Angeles office, including the general manager and assistant general manager, traffic officers, attorney, cashier, sales agents and all assistants including an average of 50 employees, is 3-5 of 1 cent per box. The exchange shippers have been paid $108,428 for overcharges and breakage and damage to fruit in transit, the cost of which is included in the selling expense of 4 1-4 cents per box. The exchange shippers have been paid $343,744.88, the refund of excess charges collected by the Citrus Protective League, with interest, at the termination of the lemon rate case. The League expense is included in the selling cost. During the past few years the exchange has increased the per capita consumption of citrus fruits by advertising. The population of the United States has increased 21 per cent during the past decade; the consumption of California oranges increased 74.5 per cent during the same period. The production of California oranges and lemons is increasing rapidly and the exchange looking to the future, as well as to the present interest of its members, is by judicious advertising creating a larger conwill naturally be marketed; second, an increasing competition between northern valencias, late southern navels, and miscellaneous varieties, such as seedlings, Mediterranean sweets and St. Michael's, between May last and June 15th when the young Valencia groves of the north come into full bearing; third, a large increase in the consumption of Valencia oranges during the summer and fall months when the young Valencia groves of the south come into bearing; fourth, an increasing competition between the ripe late valencias of the southern coast districts with the shipments of early oranges and grape fruit front. Florida in October and November, and with the early Navels of the north in November; fifth, an incering competition of California lemons with imported lemons and an increase in the total lemon consumption of the country. These conditions can be met only by recognizing the following fundamental principles: The average standard of the fruit that leaves the state must be raised, both in grade and keeping quality. The grade of fruit depends primarily on the grower and secondarily on the grading in the packing house. The keeping quality depends on the care in handling the fruit in the groves and packing houses. The by-product industry must be developed to utilize the lower grades that are now shipped. Fruit of good eating quality only can be shipped in the future if the industry is to maintain its integrity with the consumer. The shipment of immature or frost injured fruit, or of misbranded varieties, within the state or in interstate commerce should be made a state and federal statutory offense. The distribution of the oranges and lemons of each grower must be uniform throughout the year on a merchandizing basis; neither the grower or shipper can speculate on the market. The fruit must go forward naturally from each grove during the period when it possesses the best quality for that district. Regular distribution increases consumption; it stabilizes the business of the shipper, the jobber, and the retailer. It furnishes the consumer a supply at the lowest average price and gives the producer the highest average return because the product is handled by everyone at a reasonable distributing profit. The distributing cost of citrus fruit after it reaches the jobber, like many other food products, represents approximately 45 per cent of the consumer's cost. Erratic, speculative distribution increases the distributing costs; it results in a lower price to the producer and a higher cost to the consumer. Primarily the function of our advertising is to increase the consumption of citrus fruits. To do this it necessary to have a brand around which we can build our advertising arguments. This brand is the consumers protection. It is his guaranty as to the quality of the fruit. Our people most reading about these nected with this when it turned out back to America were not notified who was out on a position of this and made some reed up to take care of them statement. Mr. S. Friend were on our change; that they deck about midnight position of this argument about them cabin to talk other passengers with this exception senger who joined continuation until in and notified them ble, and told them back and asked as they could in a panic among them also told them be turned out in our being seen by B. they new were them to come in Stern says all prince but that they now they landed back Stern tells man about what took place how the passenger she ship turned in any more news or were until they lay about the quick return trip. MOTOR CYCLE HYDRA Ray Davenport Accident and The hoodoo whiting on the trail owing at some time got in at this police officer ening about 6 o'clock run into and rant at Santa Ana curred in broad day was no excuse for them to some somewhat which Davenport Roy was driven north on Main stair Washington avenue an auto driven by at a good rate that street. Fox square across against the motors Davenport throws great force against northeast corner o The hydrant m cracked, as a lar water burst from The League expense is included in the selling cost. During the past few years the exchange has increased the per capita consumption of citrus fruits by advertising. The population of the United States has increased 21 per cent during the past decade; the consumption of California oranges increased 74.6 per cent during the same period. The production of California oranges and lemons is increasing rapidly and the exchange looking to the future, as well as to the present interest of its members, by judicious advertising, creating a larger consumption of oranges, lemons and grape fruit. At the same time it has established for the "Sunkist" brand a national standard of quality that is a cash asset to every exchange grower. From 1900 to 1914 the citrus fruit crop of California increased 254 per cent. The acreage has increased 128.9 per cent in the last decade. The shipments from Florida and California have more than doubled in the same time. The exchange organizations have, therefore, an obligation, not only to sell their fruit wisely from year to year, but to develop a distributing system and selling system and an advertising policy at the same time which will cause consumption to keep pace with the increase in production. When production exceeds consumption, then the investment of the grower is jeopardized. The business of the exchange has been conducted for the shipper with an estimated loss of $355 from all causes, or 1-542 of 1 per cent of the $19,246,757 returned to California during the year. The members have purchased $3,319,062.04 of supplies through the Fruit Growers Supply company, including $2,022,482.64 of packing house supplies, including shook, paper, labels, wraps and sundry supplies; and $1,296,579.40 of orchard supplies, including fertilizers, insecticides and fungicides, heaters, oil and other sunny orchard supplies. The Supply company operates at cost at an operating expense of 3-4 of 1 cent on each dollar of business transacted. The business of the Supply company Primarily the function of our advertising is to increase the consumption of citrus fruits. To do this it is necessary to have a brand around which we can build our advertising arguments. This brand is the consumers protection. It is his guaranty as to the quality of the fruit. In other words, we want him to feel that all he needs to know about an orange or lemon is, that it is Sunkist. We must make the consumer realize that the name Sunkist on an orange or lemon means just what the sterling mark means on silver. Our advertising all create in the minds of the consumer in public consciousness of the food value of oranges and lemons. This can only be done by maintaining the highest possible standard of quality, for unless an article has quality, it cannot be successfully advertised. The permanent prosperity of the citrus industry depends on getting a sufficient number of people to use oranges and lemons, and this can most thoroughly and economically be accomplished by giving the public the reasons why they should use them, and suggesting to them various ways in which they can be served. Advertising is not a mysterious thing. It is simply telling the people the truth about the thing we have to sell and telling them through those channels in which they have confidence and to which they are accustomed to look for information and guidance. The growers must give their loyal support to the state university and to the United States department of agriculture in their investigations of the difficulties which beset the production and handling of the crop. The progress of the industry in solving these problems will be proportional to the support which these institutions receive. No wiser appropriations of public funds is made than that relates to the upbuilding of the agricultural resources of a state. Primarily the function of our advertising is to increase the consumption of citrus fruits. To do this it is necessary to have a brand around which we can build our advertising arguments. This brand is the consumers protection. It is his guaranty as to the quality of the fruit. In other words, we want him to feel that all he needs to know about an orange or lemon is, that it is Sunkist. We must make the consumer realize that the name Sunkist on an orange or lemon means just what the sterling mark means on silver. Our advertising all create in the minds of the consumer in public consciousness of the food value of oranges and lemons. This can only be done by maintaining the highest possible standard of quality, for unless an article has quality, it cannot be successfully advertised. The permanent prosperity of the citrus industry depends on getting a sufficient number of people to use oranges and lemons, and this can most thoroughly and economically be accomplished by giving the public the reasons why they should use them, and suggesting to them various ways in which they can be served. Advertising is not a mysterious thing. It is simply telling the people the truth about the thing we have to sell and telling them through those channels in which they have confidence and to which they are accustomed to look for information and guidance. The growers must give their loyal support to the state university and to the United States department of agriculture in their investigations of the difficulties which beset the production and handling of the crop. The progress of the industry in solving these problems will be proportional to the support which these institutions receive. No wiser appropriations of public funds is made than that relates to the upbuilding of the agricultural resources of a state. Primarily the function of our advertising is to increase the consumption of citrus fruits. To do this it is necessary to have a brand around which we can build our advertising arguments. This brand is the consumers protection. It is his guaranty as to the quality of the fruit. In other words, we want him to feel that all he needs to know about an orange or lemon is, that it is Sunkist. We must make the consumer realize that the name Sunkist on an orange or lemon means just what the sterling mark means on silver. Our advertising all create in the minds of the consumer in public consciousness of the food value of oranges and lemons. This can only be done by maintaining the highest possible standard of quality, for unless an article has quality, it cannot be successfully advertised. The permanent prosperity of the citrus industry depends on getting a sufficient number of people to use oranges and lemons, and this can most thoroughly and economically be accomplished by giving the public the reasons why they should use them, and suggesting to them various ways in which they can be served. Advertising is not a mysterious thing. It is simply telling the people the truth about the thing we have to sell and telling them through those channels in which they have confidence and to which they are accustomed to look for information and guidance. The growers must give their loyal support to the state university and to the United States department of agriculture in their investigations of the difficulties which beset the production and handling of the crop. The progress of the industry in solving these problems will be proportional to the support which these institutions receive. No wiser appropriations of public funds is made than that relates to the upbuilding of the agricultural resources of a state. Primarily the function of our advertising is to increase the consumption of citrus fruits. To do this it is necessary to have a brand around which we can build our advertising arguments. This brand is the consumers protection. It is his guaranty as to the quality of the fruit. In other words, we want him to feel that all he needs to know about an orange or lemon is, that it is Sunkist. We must make the consumer realize that the name Sunkist on an orange or lemon means just what the sterling mark means on silver. Our advertising all create in the minds of the consumer in public consciousness of the food value of oranges and lemons. This can only be done by maintaining the highest possible standard of quality, for unless an article has quality, it cannot be successfully advertised. The permanent prosperity of the citrus industry depends on getting a sufficient number of people to use oranges and lemons, and this can most thoroughly and economically be accomplished by giving the public the reasons why they should use them, and suggesting to them various ways in which they can be served. Advertising is not a mysterious thing. It is simply telling the people the truth about the thing we have to sell and telling them through those channels in which they have confidence and to which they are accustomed to look for information and guidance. The growers must give their loyal support to the state university and to the United States department of agriculture in their investigations of the difficulties which beset the production and handling of the crop. The progress of the industry in solving these problems will be proportional to the support which these institutions receive. No wiser appropriations of public funds is made than that relates to the upbuilding of the agricultural resources of a state. Primarily the function of our advertising is to increase the consumption of citrus fruits. To do this it is necessary to have a brand around which we can build our advertising arguments. This brand isthe consumers protection. It is his guaranty as tothe qualityofthefruit.Todothisitisnecessarytohaveabrandaroundwhichwecanbuildouradvertisingarguments.Thebrandistheconsumersprotection.Itshisguaranteyastothequalityofthefruit.Todothisitisnecessarytohaveabrandaroundwhichwecanbuildouradvertisingarguments.Thebrandistheconsumersprotection.Itshisguaranteyastothequalityofthefruit.Todothisitisnecessarytohaveabrandaroundwhichwecanbuildouradvertisingarguments.Thebrandistheconsumersprotection.Itshisguaranteyastothequalityofthefruit.Todothisitisnecessarytohaveabrandaroundwhichwecanbuildouradvertisingarguments.Thebrandistheconsumersprotection.Itshisguaranteyastothequalityofthefruit.Todothisitisnecessarytohaveabrandaroundwhichwecanbuildouradvertisingarguments.Thebrandistheconsumersprotection.Itshisguaranteyastothequalityofthefruit.Todothisitisnecessarytohaveabrandaroundwhichwecanbuildouradvertisingarguments.Thebrandistheconsumersprotection.Itshisguaranteyassto.thequalityofthefruit.Todothisitisnecessarytohaveabrandaroundwhichwecanbuildouradvertisingarguments.Thebrandistheconsumersprotection.Itshisguaranteyassto.thequalityofthefruit.Todothisitisnecessarytohaveabrandaroundwhichwecanbuildouradvertisingarguments.Thebrandistheconsumersprotection.Itshisguaranteyassto.thequalityofthefruit.Todothisitisnecessarytohaveabrandaroundwhichwecanbuildouradvertisingarguments.Thebrandistheconsumersprotection.Itshisguaranteyassto.thequalityofthefruit.Todothisitisnecessarytohaveabrandaroundwhichwecanbuildouradvertisingarguments.Thebrandistheconsumersprotection.Itshisguaranteyassto.thequalityofthefruit.Todothisitisnecessarytohaveabrandaroundwhichwecanbuildouradvertisingarguments.Thebrandistheconsumersprotection.Itshisguaranteyassto.thequalityofthefruit.Todothisitisnecessarytohavea Brandroundthemosteffectualagreementamongnaturestheproductunableatalltimeandanywinterburstfromalldaytowatchthattracksleftshowthenthetreatmentwhenitwasnotdo so.Hisaugywiresonanandandthewindshieldthreeduspleased.Davenportranetimeagoandwasthattime. The Orang Commission has half of its work doing on project unbundes were voted shown by Chief Llney's report to ther Commission. There are 107 men ed for in ther origi nal half of its work doing on project unbundes were voted shown by Chief Llney's report to ther Commission. There are 51.20 mil laid, and including those upon whom only has been laid been put to grade crete base. Include d or under way, have been let o The California Fruit Growers Exchange is vital to the permanent stability of the 200 million dollars invested in the citrus industry. It is the one predominating factor, formed and managed by the growers at the cost of operations for their own benefit that has solved the most important fruit-marketing problems for the industry in the past. It has developed an international distributing and marketing system and an international advertising campaign that looks to the future with a view to assuring the permanence of the growers' investment. Only when the growers stand shoulder to shoulder in meeting their problems systematically can they be worked out successfully. GUS STERN HOME AFTER EXCITING TRIP Tells of His Experience on Board the Kronprinzessin Cecelle Gus Stern who left Fullerton on Monday July 13th, for Europe to visit his aged father, who lives in Coburg, Germany, and who was compelled to return to America when the Kronprinzessin Cecelle on which he was crossing was turned back, on account of the war troubles, arrived in Fullerton Monday. In conversation with Mr. Stern, he tells of his trip and the many little instances which took place from the time he left Fullerton until he returned. Whether his leaving on the 13th had anything to do with circumstances or not is more than he is able to say. Mr. Stern says that he was persuaded to remain in Chicago on his way to New York a day or so longer than he intended on account of meeting a particular friend, and if that had not happened he would have sailed on a ship that would have landed him on the European shores before the war was declared and he would have been there now; but under the circumstances the visit never would have been the same to him. Mr. Stern regrets not getting to visit his father and being with him on his birthday more than anything else, and says he will make the trip next year. Our people most likely remember of reading about the circumstances connected with the ship Mr. Stern was on when it turned around and started back to America, that the passengers were not notified and that some party who was out on the deck noticed the position of the moon was changing and made some remark about it which WATER COMPANY ALLOWS GRIST OF BILLS REPORTS OF SUPERINTENDENT AND FINANCE COMMITTEE ACCEPTED BY DIRECTORS TRANSFERS OF SEVERAL SHARES OF STOCK BY MEMBERS APPROVED AND GRANTED A regular meeting of the Board of Directors of the A. U. W. Co., was held on Saturday with the following members absent. Directors Hale, McFadden and Wickett. Minutes of the last regular meeting were read and approved. Director Dwyer reported that arrangements had been made with G. H. Hatfield to take care of the waste water on the Brookhurst ditch. The report of the Finance Committee was read and approved and warrants ordered drawn in payment of the various demands therein recommended. The report of the Treasurer, Superintendent and Secretary were each in turn received and filed. The communication of Chas. B. Palne referred to the Superintendent. The following transfers of stock were granted: 3 shares from K. E. Netheway to Laura B. Mass, 3 1-2 from J. Stern to E. L. Olmstead. The question of a gate for Mrs. Hetebink was referred to the Superintendent. On motion the meeting adjourned. WM. T. WALLOP, Secretary. Following is the report submitted by the finance committee: Aug. 1, Cash in hands of Treas $ 9777.43 Cash in hands of Secretary 143.74 Water sales, Anaheim 627.17 Water sales, Fluentla 3625.13 Governance 11.55 Waters & Critics 96.84 F. B. Dunham 37.00 E. F. C. Klockee 20.60 R. S. Kandall 19.60 Oil supplies 7913.25 K. J. Christieh 10.80 Anaheim Sugar Co. 276.50 N.Hugo 8.25 Political Announcements JOSEPH R. KNOWLAND of Alameda County Republican Candidate for UNITED STATES SENATOR JAMES CARSON NEEDHAM of San Diego Republican Candidate for MEMBER OF CONGRESS Eleventh District ROGER Y. WILLIAMS Candidate for SUPERIOR JUDGE WILLIAM C. JEROME Candidate for COUNTY AUDITOR BIG SHOW COMING The Barnum & Bailey "Greatest Show on Earth" will exhibit at Santa Ana, Friday, September 18 for two performances and street parade will be given. In recent seasons the big circus has had spectacular features but this season the management has gone to untold expense in investing the big circus with a wonderfully brilliant pageant of Oriental splendor entitled "The Wizard Prince of Arabia." This colossal innovation is offered at the opening of the show, thereby doing away with the old stereotyped "grand entree" idea which has been worked to death by all the tented aggregations throughout the land. In this realistic reproduction of the glamorous eventful days of the land of the Thousand and One Nights, Barnum & Bailey engage the services of more than 2,000 people which embraces the dancing activities of hundreds of gaily bedecked coryphees and a grand ballet effect at the finale which leaves a lasting impression. The spectacle opens with an elaborately decorated setting of Arabic land where there is much confusion over the departure of the Prince and his five wizards who perform modern day miracles in helping their noble master conquer strange domains. The subsequent adventures of the Prince and his wizardine which sets forth from their native heath with horses gally caparisoned and amid a great and gorgeous spectacle. In quick succession follows the invasion of King Babar's realm in India where by On motion the meeting adjourned. WM. T. WALLOP. Secretary. Following is the report submitted by the finance committee: Aug. 1, Cash in hands of Treas $777.74 Cash in hands of Secretary 143.74 Water sales, Anaheim 627.17 Water sales, Fullerton 627.17 Water sales, Placentia 625.13 Graham furniture 11.55 Withers & Crites 96.84 F. B. Dunham 37.00 E. F. C. Klockee 20.00 R. S. Kandall 10.00 Billwell Exp. 7913.25 K. J. Christiebh 10.80 Anaheim Sugar Co. 276.50 N. Hugo 8.25 Ditch permita 27.35 H. Maguire 8.73 Q. H. Schumacher 38.63 Stock transfers 7.40 There's a magnificent wedding feast which is produced in kaleidoscopic splendor, teaming with life, action and color. The ballet finale was pronounced by the press of New York to be the last word in circus pageantry. In addition to the grand opening there is the usual circus program of mid-air sensation, daring flies on the trapeze bar, tight horseback or 350 arctic performers. Imported features galore, which includes the famous Icelandic troupe of athletes, two troupes of Oriental plate and cup spinners and acrobats, the human flys walking head downward on the crystal mirror, the midget equestrian, Bird Millman, the tango queen of the tight wire, the wonderful Weise troupe of equilibrists, a wild west exhibition of lassosing and broncho busting, the famous Schlavion troupe of gymnasts, the Imperial Viennese troupe of flying trapezists and a great array of stiring hippodrome events at the close. There are numerous other big features and all combined make Barnam & Taley's circus the biggest and best. The Barnam & Balley circle carries everything imaginable from a baby lion to a tongoling elephant in the wild animal line; acts of a death-defying nature, novelties galore, six augmented bands, astonishing wild animal performers, startling equestrian features, arenic feats of strength and magic, a freak congress and a million and one amusement attractions that and all combined to make Barnum & Balley can offer for the price of one admission. The great free street parade will leave the show grounds promptly at 9 A.M., on the morning of show date. Excursion rates on all railroads. Don't fall to have the children see this "greatest show on earth," and the "Children's Vision of Fairland, The Wizard Prince of Arabia." And there are also clowns galore, 50 of them to delight the children. Don't forget the date. EDITOR MCPHEE FILES LIBEL SUIT Asks Damages in $10,000 for Alleged Attack of Fullerton Paper Horace McPhee, who recently sold the Santa Ana Blade, of which he had been proprietor and editor for nine- Roy was driving his motorcycle north on Main street, and when near Washington avenue, he noticed that an auto driven by C. W. Fox was coming at a good rate of speed south on that street. Fox drove his machine square across the street, and ran against the motorcycle ridden by Davenport, throwing the latter with great force against the hydrant at the northeast corner of the street. The hydrant must have been badly cracked, as a large-sized stream of water burst from the ground and ran all night into the sewer. The tracks left by Fox's machine show that he tried to avoid the accident when it was too late, but could not do so. His auto ran up one of the guy wires on an electric light pole, and the windshield was broken into a thousand pieces. Davenport was rendered unconscious by the concussion. The flesh on his right leg is badly lacerated, and his face cut. He raises a great deal of blood, but the doctor thinks this comes from the hurts in his face. One cheek is badly lacerated. His motorcycle was badly wrecked. Davenport ran into a colt a short time ago and was quite badly hurt at that time. COUNTY HIGHWAYS That the Orange County Highway Commission has a good deal more than half of its work done towards completing the project under which $1,270,000 bonds were voted in this county is shown by Chief Engineer S. H. Finney's report to the County Highway Commission. There are 107 miles of road provided for in the original good roads plan for which bonds were issued. So far 35.07 miles of road have been completed. Including the roads finished there are 51.20 miles of concrete base laid, and including the roads finished and those upon which concrete base only has been laid 60.33 miles have been put to grade ready for the concrete base. Including all roads finished or under way, 82.36 miles of road have been let to contract. CONSTRUCTION AND REPAIRS Labor at oil wells ... 63.50 Crossing on Bradford Ave. for Mop-ment 4 in pipe, 2 jets 18 in pipe, 4 kcs ... 23.68 East St. ditch, 2 sks cement ... 4.38 Raising box for Blattner, 6 sks cement ... 15.76 Raising pipe line Bemis, 8 sks cement ... 52.30 Patching North Branch pipe line 5 sks cement ... 34.75 Langenberger pipe line, 27 sks cement ... 212.00 Crossing on Sycamore St., 1 10 in KT pressure gate ... 10.00 Crossing on N. Philadelphia St., 2 sks cement ... 6.25 Crossing on County Road, 2 sks cement ... 14.50 General ditch repairs, 12 sks cnt ... 78.34 Total ... $515.46 Cleaning: Cleaning gravel pit ... $40.00 Placenta ditches ... $65.75 Amhelin ditches ... $68.50 Section 1, main canal ... $109.00 Section 2, main canal ... $422.90 General ditch repairs, 12 sks cnt ... 78.34 Hauling car cement ... $20.50 General team work ... $91.64 Cement Account: Cement on hand, Aug. 1, sks ... 282 Cement received sks ... 920 Used for construction and repairs sks ... 68 Used in July, not reported, sks ... 100 Onhand Sept. lat ... 1034 The Secretary will please make the following charges: E.F.C.O.Klokke, 1-1-4 yds, gravel. Nick Hugo, 1-1-2 yds, sand. J.E. Stockwell, 9 Jets 20 in pipe. One-half cost of crossing on Bradford Ave., to the County of Orange. One-half cost of Bemis pipe line to the petitioners. One-half cost of the Langenberger pipeline line to the city of Anaheim and Langenberger estate. Crossing on Sycamore St. to W.H.Comstock. Repairs to East St. ditch to M.B.Edder. Respectfully submitted, R.J.McFadden, Supt. EDITOR MCPHEE FILES LIBEL SUIT Asks Damages in $10,000 for Alleged Attack of Fullerton Paper Horace McPhee, who recently sold the Santa Ana Blade, of which he had been proprietor and editor for nineteen years, has brought a $10,000 libel suit against Edgar Johnson, owner of the Tribune of Fullerton. McPhee's complaint was filed by Attorneys Finley & Kolb of Santa Anna. The paragraph to which McPhee objects appeared in the Fullerton paper on September 2. It read as follows: "The Santa Ana Blade has been sold to Frank P. Clarkson of Ida Grove, IA, an experienced and successful news-paperman. He promises to improve the paper—and there is lots of room for improvement as the Blade has been a dead one for some time and has been very shaken in a political way. A year or two ago it claimed to be a regular Republican paper, but this year it supported Johnson for governor, Johnson having permitted the Blade editor to retain his position as trustee at the insane asylum at Patton. Editor Clarkson promises to give the people a real Republican paper. Here's success to the new management." The complaint declares that the Fullerton editor "intended to and did charge and assert" that the "plaintiff was guilty of giving a gratuity as trustee of the insane asylum of Patton for the purpose of retaining and discharging the duties of said office and committed a crime against the people of the state of California." That the said articles, and the imputations therein contained were and are wholly false, malicious and untrue." It is alleged in the complaint that Edgar Johnson "wickedly and maliciously" contrived to injure McPhee's Good Place to Buy— G-O-O-D L-U-M-B-E-R C. GANAHL LUMBER COMPANY Anaheim, Cal. "Better Service for Less Money" Is Our Watchword Since We Sell for Cash We Also Give 5 per cent Discount on Coupon Books Try Our System. Watch for Saturday Specials. Palace Market Wm. Schumacher "good reputation, good name, fame and credit, and to bring him into public contempt and disgrace," and that Johnson did "wilfully, falsely and maliciously compose, publish and cause to be published the aforesaid article in said newspaper. Further it is declared that the article is understood as asserting that McPhee had corruptly and dishonestly managed the Blade and retained his position on the asylum board. It is asserted that the assertions made in the Tribune are "false, malicious, scandalous and unprivileged, and did and do expose the plaintiff to hatred contempt and obloquy by importing to the plaintiff a low and vicious character and lacking in self respect." For being "brought into public disrepute, intainy and disgrace," McPhee alleges that his good name, fame, credit and reputation have been damaged in the sum of $10,000. McPhee has been a member of the board of managers of the hospital at Patton for a number of years. He was originally appointed by George C. Pardee, who was then governor, and was re-appointed by Governor Gillett just before Governor Gillett's term was up. McPhee's term as director ended December 10, 1914. The Seal of Public Approval Has been placed on all our Wines and Liquors and Bottled Beers Fisher Wine Co. 119 North Los Angeles Street. Free City Delivery, Home 182. S 198 Germania Halle Wines and Liquors and Bottled Beers Fisher Wine Co. 119 North Los Angeles Street. Free City Delivery. Home 182. S 198 Germania Halle A splendid Lunch every day. Best brands of Wines, Liquors, and Cigars for those desiring them. Cold Beer always on tap. Your patronage solicited. We make a speciality of Kentucky dew Whiskey. Famous San Diego Beer J. D. Heitshusen Eagle Bar HESSEL & HESSEL. Props. The Best in Wet Goods 117 E. Center St. ANAHEIM Exchange Bar WM. STARK, Prop. Choicest of Wines Liquors and Cigars Anaheim Union Brewing Beer on Draught Courteous Treatment 120 W. Center St. ANAHEIM Favorite Saloon L. Wisser, Mgr. The Gazette Reliable Clean Newsy Official Paper $1.50 Reliable Clean Newsy Official Paper $1.50 Per Year Good Advertising Medium IN THE SUPERIOR COURT Of the State of California In and For the County of Orange, In the Matter of the Estate of William H. Ralney, Deceased. Order to Show Cause why Order of Sale of Real Estate Should Not be Nude. IT IS ORDERED BY THE COURT. That all persons interested in the estate of said deceased appear before the said Superior Court on Friday the 9th day of October, 1914, at 10 o'clock A.M. of said day, at the Courteous Department No. 1 of said Superior Court in the Court House in the City of Santa Ana in said County of Orange, State of California, to show cause why an order should not be granted to the Administrator of said estate to sell all or such part of the Real Estate of said Deceased as may be necessary. AND THAT a copy of this Order be published at least four successive weeks in the Anaheim Gazette, a newspaper printed and published in said County of Orange. Dated September 4th, 1914. Z. B. WEST, Judge of the Superior Court. 9-10-5t.