oc-plain-dealer 1924-09-13

NEW JORDAN 8 IN FIRST SHOWING Jordan owners and dealers were guests of the Lord Motor Car Company, So. Calif., distributors at a private first showing of the Great Jordan Line Eight. "Among those who saw the new car for the first time," said J. E. Walter of the J. E. Walter Co., "was Mr. William A. Barnum, Jr., 2524 E. Thistle, Long Beach. It may not be miles to quote the letter he wrote when the coming of this car was announced some six weeks ago. Here it is: "To the Jordan Motor Car Company, of Cleveland, Ohio. In September, 1922, the name of Jordan was nothing more to me than the name of a car. On Oct. 22, 1922, a Jordan Six Sedan was delivered to me in Chicago. This was driven from there to Ft. Myers, Florida. Since then it has been driven over 19,000 miles on its own power and shipped over 8000 miles." "For your information the actual expense for replacement during this time has been $6.10. Upon the performance of this car, please be advised that I have the promise of the first Great Line Eight arriving in Long Beach, having ordered one." "I want to say this to you, Mr. Jordan, and others in your organization. There are blamed few things I have bought in my life without seeing them and it is a compliment to you and yours that so many people like me have bought a $3450 car because you told them to. With best wishes for Jordan success, I am sincerely yours, etc." The refinements installed throut out the chassis, the new power plant, and the body assortments must be seen to be appreciated. Like the Six there are five styles the touring, the playboy, the victoria, the brougham, and the sedan, such in a choice of color finishes. The chassis is 125 l-2 inch wheel base. Spring suspension is on leaves all of chrome vanadium steel. The power plant is a straight line of eight cylinders." With best wishes for Jordan success, I am sincerely yours, etc. The refinements installed throut the chassis, the new power plant, and the body assortments must be seen to be appreciated. Like the Six there are five styles the touring, the playboy, the victoria, the brougham, and the sedan, each in a choice of color finishes. The chassis is 125 1-2 inch wheel base. Spring suspension is on leaves all of chroma vanadium steel. The power plant is a straight line of eight cylinders with a new firing order that applies to push of the explosions or power stroken on the turbine principle. The bore of the cylinders is 3 inch and the stroke 4 3-4. The rated speed of the car is up to 72 miles per hour with a minimum of one to two miles an hour on high. It develops an actual brake H. P. of 74 at 3000 R. P. M. Mr. Walter said, "All of the outstanding successful experiences gained since the first Jordan Six was sold in 1916 have been retained in this young but big brother Eight, and with refinements that must be seen to be appreciated. The most outstanding difference between the two is in body designs. The Eight models are of designs heretofore securable only from the foreign custom body builders. "These models exceed expectations of what the Great Jordan Line Eight would be. Pictures cannot convey the harmony of lines and of colors and of finish and fittings. More specifications cannot arouse an appreciation of its mechanical refinements and developments. This can be sensed by the layman as well as by the engineer only by riding in and driving this Eight." "I am fully convinced," continued Mr. Walter, "that this new car justifies the faith and confidence placed in Edward Jordan, in the Jordan engineering policies, and his rare insight in sensing the needs and desires of the public." "Like the Jordan Six—but to a greater degree, the Eight has been developed to keep pace with the physical needs and the social progress of owners and potential owners of Jordan cars. It has been conceived and consistently developed year after year on the basic principles of proven practices simplicity of construction, economy of maintenance, ease in handling and with enough reserve power to meet the unusual but important emergency demands for additional power or additional speed on hills or in the traffic. To my mind to those who have already placed their orders for the New Jordan Great Line Eight" concluded Mr. Walter, "it expresses the ultimate in appearance in performance, in prestige and in the economy of quality." The Jordan Six remains unchanged in prices and in models. The big news of the week in the automobile world is Studebaker's announcement of new models. Because of the dominating position which this manufacturer holds, motorists throughout the city have been flocking to the Studebaker showrooms to see these newest achievements in motoring luxuries. There are 15 entirely new Studebaker models, and each model is a complete refinement of the previous line. The designs are new—something never before seen on an American automobile. Studebaker has again pioneered in distinctive vehicle building. Motorists are now offered by Studebaker 'the following new line: An entirely new type of open and closed car, a new medium weight six, a new 4-passenger closed car, optional 4-wheel brakes of remarkable design, genuine balloon tires—15 original and distinctive new bodies. A creation originated by Studebaker, which, it is believed, will supersede the present day open car is the new Duplex body. This Studebaker is an open car which can be converted magically in five seconds into a waterproof, snug and dry, closed car of unsurpassed quality. All of the Studebaker close bodies are made by the Studebaker Corporation in its gigantic new body plant, the last of which coating tea million dollars, finished in 1923. It is claimed that these modern plants with very latest modern machinery PARA-BELL TIRES IN KEEN DEMAND August was one of the best months in the history of the Reliable Tire Co., according to Roy Mendoza, the proprietor, Mendoza sold 15 tires in one day. He has sold the same number of tires, all Para-Bells, to a single Anaheim family. A set of Para-Bell balloon tires—five casings and five tubes—was sold recently by Mendoza, the purchaser getting four handsome oak wheels and five rims free with them. SHOW DATES ARE BEING SET Continued from page one competence of every driver applying for a license, after we will have accomplished the issuance of 1,250,000 license now confronting up. "As I see it, the law was enforced the annexes of the Detroit Auto Dealers' Assn." In the Far West El Paso, Sept. 20-25, with its annual show under the auspices of the auto department of the International Fair Ace'n, will start the show ball rolling. Oklahoma City, Sept. 29-27, with its show in connection with the annual State Fair, will follow. Oct. 1-7 Salt Lake City will put on the second annual Utah State Fair Show. The Dallas, Texas, show, Oct. 11-26, or the Fair Grounds under the auspices of the Dallas Automotive Trade Association will be another important Gear West show. A Class Ad is best little salesman. Studebaker 'the following new line; An entirely new type of open and closed car, a new medium weight six, a new 4-passenger closed car, optional 4-wheel brakes of remarkable design, genuine balloon tires—15 original and distinctive new bodies. A creation originated by Studebaker, which, it is believed, will supermeade the present day open car is the new Duplex body. This new Studebaker is an open car which can be converted magically in five seconds into a waterproof, snug and dry, closed car of unsurpassing beauty. This new Duplex Studebaker body is an outstanding sensation. This car has unusually beautiful lines, the finest Spanish leather upholstery and an unusual number of equipment features. Studebaker announces an entirely new Standard Six which takes the place of the former Light Six and while it follows mechanically the general design of that car it has a new and larger motor, the entire car is larger, heavier and much more beautiful and has much more room. Of course the new duplex body entirely supersedes the former open touring car and open roadster bodies, not only in the new Standard Six but in the other two models, the Special Six and the Big Six. The new duplex body on the Standard Six at the announced price of $1145 for the five-passenger phaeton and $1125 for the three-passenger roadster marks a real opportunity for the buyer who likes an open car and also the comfort protection of a closed car. Studebaker claims that it can satisfy both demands and at the price of the open car. Among the 15 bodies there is an entirely new, four-passenger Victoria on the Special Six chassis. This is the cozy, compact, comfortable four-passenger car with the driver's seat slightly forward and for the fourth passenger there is an auxiliary seat which folds under the dash when not in use. The lines of this new four-passenger Victoria are especially original, distinctive and beautiful. The finish is in lustrous varnish in dark blue similar to that of the Special Six and the Big Six sandals and goggles. On each of its three chassis Studebaker provides a Berline type of body, a five-passenger on Studebaker 'the following new line; An entirely new type of open and closed car, a new medium weight six, a new 4-passenger closed car, optional 4-wheel brakes of remarkable design, genuine balloon tires—15 original and distinctive new bodies. A creation originated by Studebaker, which, it is believed, will supermeade the present day open car is the new Duplex body. This new Studebaker is an open car which can be converted magically in five seconds into a waterproof, snug and dry, closed car of unsurpassing beauty. This new Duplex Studebaker body is an outstanding sensation. This car has unusually beautiful lines, the finest Spanish leather upholstery and an unusual number of equipment features. Studebaker announces an entirely new Standard Six which takes the place of the former Light Six and while it follows mechanically the general design of that car it has a new and larger motor, the entire car is larger, heavier and much more beautiful and has much more room. Of course the new duplex body entirely supersedes the former open touring car and open roadster bodies, not only in the new Standard Six but in the other two models, the Special Six and the Big Six. The new duplex body on the Standard Six at the announced price of $1145 for the five-passenger phaeton and $1125 for the three-passenger roadster marks a real opportunity for the buyer who likes an open car and also the comfort protection of a closed car. Studebaker claims that it can satisfy both demands and at the price of the open car. Among the 15 bodies there is an entirely new, four-passenger Victoria on the Special Six chassis. This is the cozy, compact, comfortable four-passenger car with the driver's seat slightly forward and for the fourth passenger there is an auxiliary seat which folds under the dash when not in use. The lines of this new four-passenger Victoria are especially original, distinctive and beautiful. The finish is in lustrous varnish in dark blue similar to that of the Special Six and the Big Six sandals and goggles. On each of its three chassis Studebaker provides a Berline type of body, a five-passenger on Studebaker 'the following new line; An entirely new type of open and closed car, a new medium weight six, a new 4-passenger closed car, optional 4-wheel brakes of remarkable design, genuine balloon tires—15 original and distinctive new bodies. A creation originated by Studebaker, which, it is believed, will supermeade the present day open car is the new Duplex body. This new Studebaker is an open car which can be converted magically in five seconds into a waterproof, snug and dry, closed car of unsurpassing beauty. This new Duplex Studebaker body is an outstanding sensation. This car has unusually beautiful lines, the finest Spanish leather upholstery and an unusual number of equipment features. Studebaker announces an entirely new Standard Six which takes the place of the former Light Six and while it follows mechanically the general design of that car it has a new and larger motor, the entire car is larger, heavier and much more beautiful and has much more room. Of course the new duplex body entirely supersedes the former open touring car and open roadster bodies, not only in the new Standard Six but in the other two models, the Special Six and the Big Six. The new duplex body on the Standard Six at the announced price of $1145 for the five-passenger phaeton and $1125 for the three-passenger roadster marks a real opportunity for the buyer who likes an open car and also the comfort protection of a closed car. Studebaker claims that it can satisfy both demands and at the price of the open car. Among the 15 bodies there is an entirely new, four-passenger Victoria on the Special Six chassis. This is the cozy, compact, comfortable four-passenger car with the driver's seat slightly forward and for the fourth passenger there is an auxiliary seat which folds under the dash when not in use. The lines of this new four-passenger Victoria are especially original, distinctive and beautiful. The finish is in lustrous varnish in dark blue similar to that of the Special Six and the Big Six sandals and goggles. On each of its three chassis Studebaker provides a Berline type of body, a five-passenger on Studebaker 'the following new line; An entirely new type of open and closed car, a new medium weight six, a new 4-passenger closed car, optional 4-wheel brakes of remarkable design, genuine balloon tires—15 original and distinctive new bodies. A creation originated by Studebaker, which, it is believed, will supermeade the present day open car is the new Duplex body. This new Studebaker is an open car which can be converted magically in five seconds into a waterproof, snug and dry, closed car of unsurpassing beauty. This new Duplex Studebaker body is an outstanding sensation. This car has unusually beautiful lines, the finest Spanish leather upholstery and an unusual number of equipment features. Studebaker announces an entirely new Standard Six which takes the place of the former Light Six and while it follows mechanically the general design of that car it has a new and larger motor, the entire car is larger, heavier and much more beautiful and has much more room. Of course the new duplex body entirely supersedes the former open touring car and open roadster bodies, not only in the new Standard Six but in the other two models, the Special Six and the Big Six. The new duplex body on the Standard Six at the announced price of $1145 for the five-passenger phaeton and $1125 for the three-passenger roadster marks a real opportunity for the buyer who likes an open car and also the comfort protection of a closed car. Studebaker claims that it can satisfy both demands and at the price of the open车. Among these bodies there is an entirely new, four-passenger Victoria on the Special Six chassis. This is cozy, compact, comfortable four-passenger car with the driver's seat slightly forward and for the fourth passenger there is an auxiliary seat which folds under the dash when not in use. The lines of this new four-passenger Victoria are especially original, distinctive and beautiful. The finish is in lustrous varnish in dark blue similar to that of the Special Six and the Big Six sandals and goggles. On each of its three chassis Studebaker provides a Berline type of body, a five-passenger on Studebaker 'the following new line; An entirely新 type of open和closedcar,a新mediumweight six,a新价格六,a新尺寸六,a新品牌六,a新颜色六,a新规格六,a新用途六,a新性能六,a新价值六,a新意义六,a新影响六,a新效益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,a新收益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益六,A新效益6,A新效益6,A新效益6,A新效益6,A新效益6,A新效益6,A新效益6,A新效益6,A新效益6,A新效益6,A新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6,A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A 新效益6, A New效益6, A New效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, A New经济效益6, SHOW DATES ARE BEING SET Continued from page one competence of every driver applying for a license, after we will have accomplishedtheissuanceof1.250.000licensenowconfrontingup. "As I see if,the law wasenumberedtheanuspieoftheDetroitAutoDealerAssociationwillstarttheshowballrolling. OklahomaCity.Sept.29-27.withitshowinconnectionwiththeannualStateFairwillfollow. Oct.1-7.SaltLakeCitywillputonthesecondannualUtahStateFairShow. TheDallas,Texas.show.Oct.11-26.ortheFairGroundsundertheauspicesoftheDallasAutomotiveTradeAssociationwillbeanotherimportantOceanWestshow." A Class Adisbestlittle salesman. LACQUER FINISH REACHES ANAHEIM The new lacquer finishes, the most perfect automobile coatings yet achieved, are now being put on by Willets and Hochull at their shop on S. Log Angeles-st. The firm, which has all sorts of experience back of it, has the equipment to do this work right. Many of the manufacturers now are using the lacquer finish on their cars. Adopted from China, these finishes represent the most distinct progress made in a generation in automobile enamel. Durability was the object sought, and no coatings have proved so lasting. FOUR CYLINDERS BUT NO VIBRATION Here is what a Long Beach woman thinks of her Chrysler, says C. S. Follette, branch manager of the Frank P. Taggart Co. The Chrysler-Maxwell built car is now far in advance of previous conceptions of four-cylinder performance and value. One of its most notable improvements is the practical elimination of vibration, but the touch of Chrysler engineering genius is evident in every phase of riding and driving. Maxwell is now the complete realization of the high standards toward which the new organization began to build three years ago. A ride in the good Maxwell and to drive it will decide for yourself whether anything in the four-cylinder field at anywhere near the price can match it. Having driven one of these Maxwell cars for the past two years I cannot speak too highly of it. MRS. HELEN PIERCE, 1960 Olive-st., Long Beach, Cal. Try a Classified Ad for results. Insufficient Autoists Are T Continued from page 247 acted for the protection of people and no one is enticed nor will be shown any favors. A person is either safe or as the operator of a motor vehicle. The unsafe driver is eliminated, regardless of its, and the responsibility lying upon his qualification largely with the inspector's highways. "Any inspector who knows licenses an incompetent or driver or allows such a driver retain a license is potentially of whatever crime that may be accused as the operator of a motor vehicle. With proper administration of the law, plus the since operation of the public, there be no question as to the nature of our new venture. We are and anxious to do our part may be your wife, mother or other relative who will serve on the altar of uncareless motor vehicles tomorrow. Let us all unit effort to prevent that very happening." DRIVER TEST FAVORED H Continued from page 248 law against glaring headlights not being enforced, but added that a vast improvement has wrought by the state in the aspect. Branch Manager George Smith of the H. R. Grove Co., Essex and Hudson districts, said that the tests were a good thing provided the physical part of them would make so rigid as to bar old people who were in every other aspect fit to drive. Plain Dealer Classified Ad due results. Try this m Standard Six and Special Six seven-passenger on the Big This type of car separates driver's compartment from car compartment with a slid-dash partition. Customary, Studebaker has entered all of its closed cars finest mohair, which is an olive and beautiful fabric. The colors have been chosen and beautifully with the ex-nary finish of the cars. Settings of the closed cars include-glass reading and dome bell silver finished vanity smoking sets, door handles other metal parts; heavy wool. All of the usual elegance in the very finest closed are present in all the new makers. One of the closed models in Standard Six chassis introduce ovation in beautiful colors. Lower panels are in dark gray. Separation is marked with hair line red striping. Of the Studebaker closed are made by the Stude-Corporation in its gigantic body plant, the last of which, tea million dollars, was sold in 1923. It is claimed these modern plants with the latest modern machinery are not by the driver's foot. Great braking force can be applied instantly and almost without effort by operating a valve which turns on the hydraulic power. The brakes are unique in this respect and different from anything on any other American car. Inasmuch as the braking power instantly stops when the wheels stop turning, the rear wheels cannot remain locked and the front wheels cannot lock at any time. There are no adjustments necessary for the front wheels and only two points which require lubrication. Undoubtedly a tremendous amount of interest will be created by the new Studebaker four-wheel brakes. Studebaker advises its public, however, that two-wheel brakes are all that is required. But in the event that four-wheel brakes are demanded it is able to give, so it claims, the simplest, most effective, and mosturable and safe system ever put on an American car. Of course Studebaker has made a great many minor changes, betterments and refinements in all the mechanical parts of its car. Notably the engine now is in unit with the clutch and trans- are present in all the new brakers. One of the closed models in standard Six chassis introduce novation in beautiful colors, power panels are in dark gray, separation is marked with al hair line red striping. of the Studebaker closed are made by the StudeCorporation in its gigantic body plant, the last of which, tea million dollars, was in 1923. It is claimed these modern plants with the latest modern machinery are suitable for great savings efficiency manufacture and this action for the obvious splendid of Studebaker cars at the offered—the prices for the cars range from $1395 for Standard Six three-passenger roadster to $2860 for the seven-passenger Berlin. Studebaker was among the very most automobile manufacturers to produce genuine balloon tires electric equipment. Instead of embromise on low pressure tires Studebaker has gone all by and offered the public big balloon tires on 20" and wheels. Studebaker probably is the first manufacturer to design not only mechanically but the standpoint of appearance in marine balloon tires. Big, menders which deeply crown the tires are the first deby any manufacturer for the tires, so Studebaker. Body lines are low and wide and doublesly balloon equipment was held in mind designer in shaping the Studebakers. Wood wheels especially light natural finish, wear with full nickel plated arms, are in bright and sparkcontrast with jet black fenand the dark blue of the and they blend especially with the light gray and jet modes of the Standard Six through the new Studebakers regularly equipped with bigd better two-wheel brakes over and with an entirely emergency brake which oppon the propeller shaft, is optional equipment offerfour-wheel brakes. new Studebaker four-wheel are not only of the hytype but hydraulic power used by engine power and four-wheel brakes. Studebaker advises its public, however, that two-wheel brakes are all that is required. But in the event that four-wheel brakes are demanded it is able to give, so it claims, the simplest, most effective, and most durable and safe system ever put on an American car. Of course Studebaker has made a great many minor changes, betterments and refinements in all the mechanical parts of its car. Notably the engine now is in unit with the clutch and transmission, but even more important than that a new force feed oiling system has been designed introducing an entirely new feature. The returning oil is strained before it goes back to the crankcase; thus the pump has the entire crank-case supply of oil strained and cleaned. There is no possibility of clogged screens or a lack of supply of oil for the highest speeds. The entire amount of oil is pumped through the motor three times for every mile of travel under a varying pressure of 15 to 25 pounds, according to the speed. Studebaker still retains the medium compression low speed design, the same as that employed by practically all of the leading makers of this country. There has been an increase in the weight of crank-shafts on all models. There are bigger bearings and longer connecting rods in two models. Studebaker is one of the very few manufacturers of medium priced cars that uses the expensive system of matching its crank-shafts on all surfaces. By this process it secures perfect balance and thus reduces vibration to the lowest possible minimum. It is expected that the Studebaker display rooms throughout the country will be the mecca for thousands of people who are interested in new and unusual designs in motor cars for the next several weeks. A free country is one in which it is hard to be good mannered until you get accustomed to your money. Patience is the quality that keeps you calm while a rich sucker bonus of his foresight fits buying German was bonds. Try a Classified Ad for results. Insufficient Autoists Are Target Continued from page one acted for the protection of all the people and no one is entitled to or will be shown any favoritism. A person is either safe or unsafe as the operator of a motor vehicle. The unsafe driver must be eliminated, regardless of who he is, and the responsibility for passing upon his qualifications rests largely with the inspector on the highways. "Any inspector who knowingly licenses an incompetent or unsafe driver or allows such a driver to obtain a license is potentially guilty of whatever crime that driver may be accused as the licensed operator of a motor vehicle." "With proper administration of the law, plus the sincere cooperation of the public, there can be no question as to the success of our new venture. We are ready and anxious to do our part. It may be your wife, mother, child or other relative who will be offered on the altar of unsafe or wireless motor vehicles operation tomorrow. Let us all unite in an effort to prevent that very thing happening." DRIVER TEST FAVORED HERE Continued from page one against glaring headlights was not being enforced, but admitted at a vast improvement had been brought by the state in this respect. Branch Manager George W. Smith of the H. R. Grove Motor Co., Essex and Hudson distributors said that the tests would be good thing provided that the physical part of them weren't made so rigid as to bar older people who were in every other respect fit to drive. Manufacturer Lauds Chrysler D. C. Wilgus of the Wilgus Manufacturing Co. of Los Angeles thought so well of his Chrysler that he wrote the Greer-Robbins Co. the following testimonial: Last April we purchased from your company one of the Chrysler roadsters. Have driven several his Finn in the finish. EXCEPTIONALLY GOOD Used Cars All of the cars listed below are in A-1 condition Come in and look them over 1923 DODGE TOURING 1922 DODGE TOURING 1923 DODGE Panel Commercial 1921 DODGE TOURING 1923 FORD TOURING 1923 FORD ROADSTER 1921 FORD COUPE 1922 HUDSON Chas. H. Mann Dodge Brothers Dealer 210 So. Los Angeles St. Phone 43 Chas. H. Mann Dodge Brothers Dealer 210 So. Los Angeles St. Phone 43 An Invitation To those friendly individuals who have happily expressed the desire to be counted among the first to see and ride in The Great Jordan Line Eight, this invitation is extended. The Great Line Eight will appear on our sales room floor, Saturday evening, September 13. The Great Line Eight will appear on our sales room floor, Saturday evening, September 13. Telephone appointments may be made for the privilege of riding in this car. E. Walter Co. R ST at OLIVE Phone 511 Great Jordan Line Eight [Trade Mark]