oc-plain-dealer 1924-09-13

SATURDAY, SEPTEMBER 13, 1924 THE P 15 New Including an entirely new type Today Studebaker has many ards of value and quality TODAY Studebaker proves that beautiful, distinctive, stylish body lines can be originated by American body designers without following precedent or imitating or adapting what has been done before. Today Studebaker proves that a practical and beautiful type of car can be made to combine the pleasure and performance of the open car and the comfort and protection of the closed car—and this without excessive price or compromised quality—a car "duplex" in open-car smartness and convenience and closed-car elegance and comfort—and at a price no higher than that of an open car! Today Studebaker proves, in its new Standard Six Duplex model, that a six-cylinder car of fine quality, great power, plenty of room and impressive appearance can be made and marketed at a price on. Today Studebaker proves in its new Special Six and its Big Six Duplex models that the ultimate in all the essential features of quality in five- and sevenpassenger cars can be made and marketed at a price of $1775 and $2185. And this is possible only because Studebaker cars are made in one of the most comprehensive industrial plants in this country, 70 per cent of which is new within the last six years. Every modern method of manufacture and long experienced management are available for the production of Studebaker automobiles. Today Studebaker proves that the highest grade closed car bodies—framed in selected hard woods, cushioned with the best cushion work, upholstered in fine mohair fabrics and fitted with expensive appointments—can be made and marketed on superlatively good chassis at moderate prices. This is made possible by the new $10,000,000 Studebaker closed body plants. Studebaker designs and builds all of its closed bodies in one of the best equipped and most modern body plants in the indutry. Three compleCompletely n Completely ne new finish Real balloon tir New Stud New v original in beautiful lines— impressively elegant, but parture from imitation to b The Five New (A new type of car originatthe place of th SO ENTIRELY NEW other body ever made before be created—the DUPLEX The upper structure is sh covered with the finest watconstruction permits the Studebaker creation, the m tains. There is the permanenof the steel top plus the inroller curtains. Every modern method of manufacture and long experienced management are available for the production of Studebaker automobiles. Today Studebaker proves that the highest grade closed car bodies—framed in selected hard woods, cushioned with the best cushion work, upholstered in fine mohair fabrics and fitted with expensive appointments—can be made and marketed on superlatively good chassis at moderate prices. This is made possible by the new $10,000,000 Studebaker closed body plants. Studebaker designs and builds all of its closed bodies in one of the best equipped and most modern body plants in the industry. The Three New Chassis THE STUDEBAKER STANDARD SIX—113 in. wheelbase, 5-passenger. Engine, 3½x4½, 50 b.h.p.—with 6 different bodies, including Duplex-Phaeton, Duplex-Roadster, Coupe-Roadster, Coupe, Sedan, and Berline. THE STUDEBAKER SPECIAL SIX—120 in. wheelbase, 5-passenger. Engine, 3½x5, 65 b.h.p.—with 5 different bodies, including Duplex-Phaeton, Duplex-Roadster, Victoria, Sedan, and Berline. THE STUDEBAKER BIG SIX—127 in wheelbase, 7-passenger. Engine, 3½x5, 75 b.h.p.—with 4 different bodies, including Duplex-Phaeton, Coupe, Sedan, and Berline. The Ten New Closed Bodies COMPLETELY NEW BODIES—each car a masterly expression of modern style, yet distinctly STUDEBAKER On all Standard Six models, with 4 din whi HARRY D. THIS IS A THE PLAIN DEALER, ANAHEIM, CALIF. New Studebaker A newly new type of car—the DUPLEX-PH Studebaker has made Automobile History and established s and quality more fully and obviously than ever b Three completely new chassis!...15 completely new bodies! Completely new lines!...Marvelous new performance Completely new open-closed car! Completely new radiators, new fenders, new lamps, new seating comfort, new finish, new colors in lacquer finish, three improved engines Real balloon tires, not low-pressure cords. Sizes—21"x 5.25" to 20"x 7.30". New Studebaker automatic hydraulic 4-wheel brakes—optional. New values, never before equaled—even by Studebaker! final in beautiful lines—individual, conservative, pressively elegant, but crisp enough in its deure from imitation to be entirely distinctive. The Five New Duplex Bodies (A new type of car originated by Studebaker to take the place of the open car) O ENTIRELY NEW and so different from any body ever made before that a new name had to created—the DUPLEX. The upper structure is shaped in pressed steel and fired with the finest water-proof fabric. The steel struction permits the use of another radical studebaker creation, the new roller enclosing curThere is the permanent beauty and durability the steel top plus the instant convenience of the New Lacquer Finish The Standard Six closed bodies are beautifully finished in semi-glaze, satin lacquer. The hood and lower panels are in light gray, the upper panels in darker gray. Hairline parallel striping in oriental red. Burnished nickel radiators, jet black fenders, light golden finished, natural wood wheels and big balloon tires are contrasting touches. The Standard Duplex Models are finished in glossy jet enamel—lasting, lustrous and wear-resisting. The Special Six and the Big Six Duplex models are in soft satin lacquer with dark blue hoods and bodies striped in light blue and ivory. Here, too, the sparkle is added with burnished nickel radiators and light, natural wood wheels in contrast with jet black fenders and big, black balloon tires. More Power the old style There is unithrough the e The regul their simplientily adec But Studeb disc wheels) on all model Studebaker features not country. 1. Braking power automabraking pedal the throttle feature will a 2. The fro3. There a at each rear w adjusted at t is used to g of the gears cannot conge instantly rea Ne New Ease o touch to the poNew clutch and steering l grouping on th plus a gasoline Lighting Cooinstantly handl Automatic Sposo the lever i speeds with th ENTIRELY NEW and so different from any car body ever made before that a new name had to be created—the DUPLEX. The upper structure is shaped in pressed steel and fitted with the finest water-proof fabric. The steel construction permits the use of another radical Studebaker creation, the new roller enclosing curtains. There is the permanent beauty and durability of the steel top plus the instant convenience of the curtains. Thus Studebaker engineers have solved the opened car problem. One buyer who wants the airiness and practical convenience of the open car and who also wants the comfort, protection and beauty of the closed car can get both in one car and at the price of an open moment the new Studebaker Duplex is a beautiful open car—a touch of the hand to the over-engineering roller curtains and it is a snug weather-tighted car. Balloon Tires Guineau and full size balloon tires on all models. Very part that functions with the tires has been totally designed for balloon tire equipment—steer gear, steering knuckles, spindles and springs, the fenders. New Brakes Larger, more powerful, simpler and much easier operated two-wheel brakes. An entirely new emergency brake is operated from the instrument board, instantly convenient to the driver's hand where it simplifies the control and frees the floor board from STANDARD SIX 113 in. W.B. 50 H.P. SPECIAL SIX 120 in. W.B. 65 H.P. BIG SIX 127 in. W.B. 75 H.P. 5-Pass, Duplex-Phaeton ... 81283 5-Pass, Duplex Roadster ... 1903 5-Pass, Coupe Roadster ... 1945 E-Pass, Coupe ... 1760 E-Pass, Sedan ... 1863 E-Pass, Berline ... 1823 5-Pass, Duplex-Phaeton ... 1775 3-Pass, Duplex-Roadster ... 1725 4-Pass, Victoria ... 2305 5-Pass, Sedan ... 2475 5-Pass, Berline ... 2550 7-Pass, Duplex-Phaeton ... 2185 5-Pass, Coupe ... 3025 7-Pass, Sedan ... 3175 7-Pass, Berline ... 3250 Studebaker Hydraulic 4-Wheel Brakes, Optional Equipment. Six models, with 4 disc wheels and spare rim, $60.00 extra. On all Special Six and Big Six models, with 5 disc wheels, $75.00 extra. All prices F. O. H. Orange County and subject to change without notice.) PAGE THREE akers EX-PHAETON established standan ever before. the old style lever. It acts on the propeller shaft. There is uniform pressure at each wheel—equalized through the rear axle. The regular two-wheel Studebaker brakes with their simplicity, safety and great braking power are entirely adequate. But Studebaker 4-Wheel Hydraulic Brakes (with disc wheels) can be furnished as optional equipment on all models at extra charge if desired. Studebaker 4-Wheel Brakes have three exclusive features not found on any other system in this country. 1. Braking pressure is furnished by hydraulic power automatically developed. A light touch to the braking pedal controls its great force like a touch to the throttle controls the power of the engine. This feature will appeal instantly to women. 2. The front wheels cannot lock. 3. There are only two adjustments required—one at each rear wheel. The front brakes are permanently adjusted at the factory. The oil in the transmission is used to generate the hydraulic power; the action of the gears and the pump keep it in circulation: it cannot congeal or freeze. Braking power is always instantly ready—in winter as well as in summer! New Ease of Operation New Ease of Gear Shifting—New power in braking, a touch to the pedal exerts a giant's strength at the rear wheels—New clutch action, soft as velvet—A new steering gear and steering knuckles designed for balloon tires—A new grouping on the dash, including ALL the usual instruments plus a gasoline gauge that always works accurately. Lighting Control Switches—all on the steering wheel—instantly handy. Automatic Spark Control—No manual attention required, so the lever is eliminated. Automatically governed to all speeds with the precision of machinery. And the Details The new cars are longer and lower to the ground. The line from the radiator to the rear is nearly straight. New Ease of Gear Shifting—New power in braking, a touch to the pedal exerts a giant's strength at the rear wheels—New clutch action, soft as velvet—A new steering gear and steering knuckles designed for balloon tires—A new grouping on the dash, including ALL the usual instruments plus a gasoline gauge that always works accurately. Lighting Control Switches—all on the steering wheel—instantly handy. Automatic Spark Control—No manual attention required, so the lever is eliminated. Automatically governed to all speeds with the precision of machinery. And the Details The new cars are longer and lower to the ground. The line from the radiator to the rear is nearly straight. The wheelbase of all models is increased. The fenders are much wider and deeper crowned to cover the width of the tires. They fit more closely over the wheels. The rear fenders are long and gracefully curved into the running boards. The radiators are high and set low in the frames and convex curved just below the filler cap. The design is strikingly original and beautifully distinctive. Entirely new head lamps and cowl parking lamps designed by Studebaker—artistically appropriate and in perfect keeping with the originality of the body and fender design. Deeper, stiffer frames, more cross members; shorter, flatter springs for balloon tires. All bodies lower, all roomier, better and more comfortably cushioned. Seats are lower, backs and sides are higher. Look Forward Into Next Year The new Studebaker is here today! And no matter how sweeping your ideas of what a new model should be this car will satisfy you. It will thrill you with the very newness and originality of its beautiful lines! You may not be in the market now, or even this year. But to see the new Studebaker is to look forward into next year—and the year after! SEE IT TODAY!