oc-plain-dealer 1924-09-11

THURSDAY, SEPTEMBER 11, 1924 RUSH MARINES TO HONDURAS WASHINGTON, Sept. 11.—After landing 100 marines at Celba, Honduras, U. S. battleship Rochester has proceeded toward Tela, where American lives and property are reported to be endangered by revolutionary activities, according to a dispatch to the state department today. It was expected more marines would land at Tela. General Ferrera, revolutionary leader, was reported to be at Villanueva or Progreso, Honduras and it was feared he might attack Sun Pedro Sula or Tela. WASHINGTON, Sept. 11.—A neutral zone in the Whang Poo and Yangtze rivers of China to protect foreign shipping interests in the vicinity of Shanghai, has been created by the Chinese authorities, the state department was advised today by the consul general in Shanghai. The action was taken as the result of representations of foreign representatives. PEKING, Sept. 11.—According to reports received by the military attache of the United States embassy, Marshal Chang Tso-Lin, Manchurian war lord, began the movement of his advance guard southward today toward the Manchurian border for an invasion of Chihli and the ultimate capture of Peking. The report said the main body of troops would follow tomorrow. The Peking government issued a formal statement declaring none of its troops were concentrated along the Manchurian border. Heavy rains are hampering the warfare between Cheklang and Klang Su provinces in the Shanghai district, according to reports received here. General Lu Yung Hsian, governor of Cheklang, today visited his front line at Liuho, according to advices from the battle front. Pershing Quits Army for Go Peking government issued a formal statement declaring none of its troops were concentrated along the Manchurian border. Heavy rains are hampering the warfare between Chekiang and Kiang Su provinces in the Shanghai district, according to reports received here. General Lu Yung Hsian, governor of Chekiang, today visited his front line at Liuho, according to advices from the battle front. LA HABRA Happy, are the members of the music committee for the street dance and fair to be given Saturday night by the La Habra Woman's Club for they have secured the services of the Sunnyland Orchestra. This is a group of colored musicians who played for the La Habra American Legion dances and they are most entertaining. They will bring a singer and dancer with them. Even dancers admit it is almost as much fun to watch these men as it is easy to dance to their music. Registration for the baby show will be on Thursday and any baby may be entered. The entrants will all be shown Saturday afternoon and the eight prizes offered will be awarded by outside judges. The ages are from three to twenty-four months Dr. Edna Burgeson is examining physician. Chicken and pork dinners will be served in the evening and just after dinner there will be a free minstrel show. These artists are going to be kept dark Mrs. J. T. Benson and Mrs. Holzgrafz, who have this part under their direction, but they promise that a treat awaits the audience. Starting with a flurry on Monday and enjoying a holiday on Tuesday, work in the La Habra grammar schools was resumed Wednesday with a larger enrollment than ever before, according to those in charge. While the exact number of pupils registered in the Washington and Lincoln schools could not be given all the rooms were well WEAK NERVES AND THIN BLOOD Ruin Health of Thousands Without Their Ever Suspecting the Real Cause of Their Trouble—Iron Starvation An enormous number of people who ought to be strong, vigorous, are hard to imagine General John J. Pershing at leisure. Of all living Americans his has been one of the most secure lives. Yet, though he is still in the best of physical condition, he will have nothing to occupy him but golf and the writing of his memoirs after Sept. 13. On that day he will be retired from the regular army after 42 years service, with the rank of general—the fifth man ever to attain that post in the American military forces. Some one asked him recently what he expects to do in retirement. He smiled—his characteristic smile that shows a row of very white teeth and a deep dimple in the left cheek. "A number of things I have been planning to do all my life" he replied. Teaching; fighting — mostly fighting. These words tell his life story. His first birthday occurred in Linn County, Missouri. He was educated for a teacher, but was sidetracked into the profession of war by seeing an announcement of an examination for West Point. He took it, passed and entered, and was graduated in 1886. He joined Gen. Nelson A. Miles' expedition against Geronimo and his Apaches. Jumped Trough Ranks Then he served as military instructor at the University of Nebraska and afterward at West Point, where he was teaching when the war with Spain began. He joined the volunteer service and earned a major's commission in the field, but resumed the rank of first lieutenant of Regulars on his return to the States. In 1901 he was sent to the Philippines. The assignment called for qualities of diplomacy, strategy and much personal courage, to convince the unruly Moros the Americans were not only their friends, but also better fighters than their enemies. TRIAL FLIGHT OF U.S.ZR-3 FREDERICK SHAFEN, Germany, Sept. 11.—The world's greatest airship, the ZR-3, built for the United States Navy set out today for her third and most severe trial flight. The route lay over the Alps to Surich and other Swiss towns. These communities had made urgent request to the American and German authorities that the ZR-3 visit them so the people could get a glimpse of the mighty craft. The ZR-3 probably will have another trial flight with passengers before she sets off on her trans-Atlantic flight to the Lakehurst, N.J., air station about September 23. "Nigger in Woodpile" WASHINGTON, Sept. 11.—Charges that "some invisible empire" is seeking to prevent the Wills-Firpo fight in New Jersey tomorrow night reached President Coolidge today in a telegram from the Colored Non-Partisan League of California, which claimed to speak for 14,000,000 negroes in the United States. filled and some so crowded that adjustments were necessary. In the Washington school the sixth and seventh grades had to be divided and part of the children were sent to Lincoln school. This will be the first year Lincoln school will have a sixth grade. Up to this term only the fifth grades and below have been taught there. Mrs. Kate Essert will have charge of this room. For the extra second grade room no teacher has been chosen. There will be two special rooms at the Washington school, one for boys and one for girls. Mrs. Frances Gladwin will be in WEAK NERVES AND THIN BLOOD Ruin Health of Thousands Without Their Ever Suspecting the Real Cause of Their Trouble—Iron Starvation An enormous number of people who ought to be strong, vigorous and in the prime of life, are constantly complaining of weak nerves, headaches, pains across the back, disturbed digestion, shortness of breath, palpitation of the heart, a general "run-down" condition, melancholy, bad memory, etc., all as a result of iron starvation of the blood. There are 30,000,000,000 red blood corpuscles in your blood and each one must have iron. Without iron your blood also loses its power to change food into living cells and tissue, and nothing you eat does you the proper amount of good—you do not get the full strength out of it, and as a consequence you become greatly weakened both in body and mind. If you are not strong or well you owe it to yourself to make the following test: See how long you can work or how far you can walk without becoming tired. Next take two five-grain tablets of Nuxated Iron three times a day after meals for two weeks. Then test your strength again and see how much you have gained. Over 4,000,000 people annually are using Nuxated Iron. It will not injure the teeth nor disturb the stomach, because it is organic iron like the iron in your blood and like the iron in spinach, lentils, and apples, and not the metallic iron which people usually take. Your money will be refunded by the manufacturers if you do not obtain satisfactory results. Beware of substitutes. Look for the word "Nuxated" on every package and the letters M.F. on every tablet. Sold by all druggists. EVERY POUND PLEASES There will be two special rooms at the Washington school, one for boys and one for girls, Mrs. Frances Gladwin will be in charge of the boys, and Mrs. Margaret West of the girls. Children from the fifth grade up will be enrolled in these rooms and each teacher expects to have a number to graduate in June. Morning assemblies will be another feature of this year. Those present were Mrs. F. W. Taylor, Mrs. Merrill Tower, Mrs. B. P. Hickam, Mrs Ernest Limmers the Misses Josephine Taylor, Susan Walker, Florence Randall, Hattie Robertson, Ethel Lindseil, Cleo Laine, Dorothy Stone and Margaret Goldie. Admission Day was enjoyed by a group of La Habra folk who motored down to Laguna Beach to spend the day. They were Mr. and Mrs. H. N. Garretson, Mr. and Mrs. N. Healton, Mr. and Mrs. Charles Barnett, Mr. and Mrs. G. C. McClain and family, Mrs. Clarence Garner and son and Miss Annie Healton. Our traits are so often Not faults of our own; They're born in the blood And bred in the bone. Tragedy Enter's Life During his stay in the United States in 1903, he had married Miss Frances Warren, daughter of United States Senator Francis E. Warren, of Wyoming. When he came back from the Philipines the second time, he was put in command of the 5th Brigade at San Francisco, and with Mrs. Pershing and their four children he lived at the Presidio. When the Mexican situation grew acute, Pershing was sent to protect the border. While there he received word hla wife and three of the children had been burned to death in a fire at the Presidio. It was with the shadow of this tragedy upon him that he took charge of the expedition into Mexico that was to punish Villa and his bandits. The expedition was small, the men soft and the horses were soft; it was penetrating strange country, in search of a foe that knew every stone and sagebrush, and it was tangled at every step with Washington red tape. It never caught Villa, but it did outride and outfight his bandits again and again. When, in 1917, America had to choose a general for the unprecedented task of leading an Reprinted from the BUSINESS SURVEY, May 15, 1924. J.C. Penney Co. Stores Leading Field Report Shows Great Increase in Business There are certain stores to which most persons always turn when they want goods of a known merit. These stores are those of one of the great chain systems. To operate a chain store system profitably there is one essential: there must be a very rapid turnover. To attain this is the secret of the success of the chain stores. Many persons go into a store of the ordinary merchant and see goods priced beyond what they wish to pay. Then they go to a chain store, such as one of the J.C. Penney Company stores, and they see the same article at a much lower price. Many unthinkingly persons assume that the article is inferior. But after close examination it is as good as the article offered in the other store, and half dubiously he buys it. The fact is, the article purchased in the chain store is as good or better than the one purchased in the ordinary store. The reason for this difference is apparent to one who has had experience in merchandising. The local merchant has the benefit of his regular customers; people who know him in the city, through his own neighborhood and other contacts. They go to him with confidence that he will give them sound goods at a reasonable price. And in all likelihood he does. But he sells only at his one store, his range of goods and sales are limited. Hence he must sell at a price to make a profit upon this small range of goods and sales. But a chain store maintains a wide range of goods, they profit from many stores and many sales. There is less overhead per sale. WEALTHY MAN HELD FOR ARSENAL MCDESTO, Cal., Sept. 11, W. Lee, wealthy property owner in Placer, Eldorado, Santa Clara and Stanislaus counties, was rested in Auburn today by St. Islaus county authorities for charges of arson. Mysterious burning of the buildings in Turlock, one of Cranston apartment owned by Lee, to the placing of the charges, ficers said. For Better Glasses see Dr. Goldman and through large quantity buyers they effect great savings for their customers. The chain store must sell goods of unquestioned quality or cannot hope to win trade, and the must sell at a very small margin of profit or they will have a small turnover. So by selling great volume at a small individual price the company is able to succeed and to give the public exceptional values. The J.C. Penney Company one of the great chain stores which have succeeded in providing the public with goods of most reasonable prices. And that company is gaining the volume the trade one need only examine their recent report. According this report for the first five months this year the company sales amounted to $17,882. This represents a net gain of $415,000 over the same period last year. The J.C Penney Company rapidly taking its place at the head of the great chain stores, and they are doing it up to the only sound basis it can done, of merchandising a great volume of goods of unquestioned merit at prices that attract traction and to hold that trade by a service that wins the loyalty of their customers. This is the only formula for success, and the J.C Penney Company officers have applied it with unusual effect to their latest report shows.—P advertisement. Golf to golf and books, and perhaps he will write his memoirs in Army, in September, after one of the most active lives he must quit the army because he is 64, its inexorable age. At right, above, he is shown with General in Paris as commander-in-chief of the A. E. F., Left, in the center, on the golf links; at the right, when he went into Mexico in search of Villa, back in 1916. INGTON. Sept. 8—It is engine General John J. that leisure. Of all livens his has been one most acute lives. Yet, it is still in the best of condition, he will have to occupy him but golf writing of his memoirs. 13. day he will be retir. The regular army after service, with the rank—the fifth man ever to post in the American forces. He asked him recently expects to do in retiree smiled—his charac-tile that shows a row white teeth and a deep left cheek. Number of things I have coming to do all my life" Water Only in Way Of Good Oil Flow It only remains for the companies operating to shut off invading water to develop on oil field between Seal Beah and Los Alamitos on the great Bixby, Bryant and Hellman estates. This became evident today when it was learned that Bixby Well No. 1 on Fred Bixby's 2500-acre ranch has been practically brot in, altho salt water is still preventing a successful well. This was the same trouble as with Bryant Well No. 1, altho a good sized sump hole was filled with oil before the water baffled further pumping. The Shell Oil Co. crews are busily at work on both wells to obtain a good shut-off. A rumor was current also today at Los Alamitos that the Standard Oil Co., which holds leases of the Alamitos Land Co., planned to drill on Hogg Island, which is mesa land. This island would be long to the government, but the land concern has established a claim to its ownership from having paid taxes for many years on it. The Shell is having similar trouble at Compton on its Reyes well. Regarding the Standard's test well near Placentia ave. and Wagner-ro, Fred Weisel today declared it was news to him that the company was abandoning operations, as reported today. The big concern hasn't yet obtained a successful water shutoff and won't quit until it has done so. York Bros. of Santa Fe Springs are said to be the company which has obtained large acreage, put at 1500, between Cypress and Westminster, where it will drill. The Gaddie well at Cypress remains in statu quo. The Artesia well is being rehabilitated at an expenditure of some $5,000 or $6,000 after it had been drilled to a reservoir that he will give them sound goods at a reasonable price. And in all likelihood he does. But he sells only at his one store, his range of goods and sales are limited. Hence he must sell at a price to make a profit upon this small range of goods and sales. But a chain store maintains a wide range of goods, they profit from many stores and many sales. There is less overheado per sale. SEE OUR WINDOW DISPLAY 236 WEST CENTER ST. FALL ON Showing Latest Styles In Coats and Dresses for Women, Misses and Children OUR NEW DISPLAYS for Autumn and cooler days of late Fall and Winter, comm themselves to your attention. You will be interested in the season's style conceptions by many of leading designers. COATS—Developed from the new, smooth finished fabric as well as Bolinas, Downey Wools Velvetones, Suedes or advertisement. OUR NEW DISPLAYS for Autumn and Winter, commencing cooler days of late Fall and Winter, emphasizing themselves to your attention. You will be interested in the season's style conceptions by many leading designers. COATS—Developed from the new, smooth finished fabric as well as Bolivias, Downey Wools, Velvatones, Suedes and Buckskin Velours, both fur trimmed and the plain seated collar models. DRESSES—Embracing the novelty tendencies developed in satin-finished Cantons, Flat and Canton Crepes, as well as the new Failles and Bengalines. Colored embroideries and trimmings predominate. The Woolen Dresses are lustrous Poirets, such as Poiret Sheen and similar fabrics. This Presentation again conclusively demonstrates the large buying power of Nation-wide Institution, giving you and to this whole community and vicinity, the advantages seldom enjoyed by shop outside of New York, Chicago and other large style centers. It does even more than that. It proves the peerless selection power of our staff of expert buyers, enabling each of the stores in this great Organization to place before its patrons the very newest and latest styles immediately following creation. That you and others appreciate these all-absorbed advantages is shown by the constantly increasing patronage of our Ready-to-Wear Department. Saturday, Sept. 13th —the day of our Fall opening! Accept our invitation to attend. You will find much upon this occasion that will please you a measure, it will be a Style Show for the presentation of fashions which are now in vogue. Also Girls' and Children's Coats and Dress in a New Display! STUDEBAKER CO. ANNOUNCES COMPLETE CHANGE IN MODELS; NEW TYPE OF BODY SOUTH BEND, Ind., Sept. 11—Those on the inside, who have seen the carefully-guarded, new Studebaker cars, are predicting nothing short of a sensation for American motorom when they are publicly announced this coming Sunday, Sept. 14. Chief among these is said to be an entirely new type of body, of pressed steel, which is both an open car and a closed car. The entire top of the car is shaped in steel and covered with waterproof moleskin fabric. The device for converting the car into a closed car is said to be entirely new and almost instantaneous in operation. The new type car will not be higher in price than the average open car, according to advance predictions. This is the first complete change in models that Studebaker has announced in six years. People may reasonably expect drastic changes and not be disappointed, say those who have seen the new models. Studebaker engineers combed the motor centers of Europe last year for new ideas, not only in style and appearance but in mechanical design. As a result the new lines and appearance suggest foreign distinction. Although the new Studebaker cars are unlike any present American or foreign cars in appearance, they are said to be exceptionally beautiful. According to inside sources, extra-wide and deeply crowned fenders have been designed especially for the new type of large balloon tires. Further predictions are: that there will be an entirely new four passenger model on one of the three chassis—an especially beautiful car with new ideas in comfort and coziness. There is an entirely new Six which comes from the new factories at South Bend, according to reliable information. It is said to be larger than the former Light Six and to include many new features which give it remarkable power and performance. Although a medium sized car, it has been so designed that the driver's apartment has as much room as that of the largest car, reports have it. The big Studebaker factories both in Detroit and South Bend have been in production, full-force, for the last 30 days and the new cars have been shipped to every part of the United States for the first public announcement and display to be made next Sunday. This is really the first output of the now-completed new plants in South Bend, one of which is a closed body plant said to represent an investment of ten million dollars. It is claimed that economies possible in the new plants by modern machinery, substantially reduce the prices of all Studebaker cars, quality considered. All of the new closed bodies are now manufactured complete by Studebaker. In material, workmanship and finish they are said to be as fine as any closed bodies ever produced in this country. Prices of the closed cars will range from about $1395 to $2860 according to the chassis model on which they are mounted, it is forecast. There has been tremendous interest in the forthcoming Studebaker announcement for many weeks among people who are interested in automobiles. Undoubtedly next Sunday will find hundreds present at local Studebaker salesrooms—on hand to see the sensational new Studebakers unveiled. Plain Dealer Classified Ads produce results. Try this medium. A NATION-WIDE INSTITUTION Penney Co. Incorporated 571 DEPARTMENT STORES SEE OUR WINDOW DISPLAY ANAHEIM, CALIF. OPENING Latest Stylish Models In Grand Cases, Misses, Children for Autumn and the Winter, commend You will be interested tions by many of the for Autumn and the and Winter, commend You will be interested tions by many of the smooth finished fabrics Velvatones, Suedes and named and the plain self- t tendencies developed Canton Crepes, as well Colored embroidery Woolen Dresses are of Sheen and similar fabrics. entation large buying power of this you and to this whole comseldom enjoyed by shoppera other large style centers. proves the peerless selective ens, enabling each of the 571 to place before its patrons immediately following their appreciate these all-absorbing antly increasing patronage cept. 13th accept our invitation to attend. ion that will please you. In for the presentation of fash- Coats and Dresses Display!