oc-plain-dealer 1924-07-05

HOW ADVERTISING SELLS CAL. FRUIT How the California citrus grower not only produces oranges and lemons but has during the past 17 years built up an ever-increasing demand on the part of the American public for these fruits, was told by Paul S. Armstrong in a speech on "The Plans Behind Sunkist," made before the convention of Pacific Coast Advertising Clubs, held in Fresno recently. Mr. Armstrong, who is advertising manager of the California Fruit Growers Exchange, the cooperative marketing organization that handles 78.5 per cent of California's orange and lemon crop, outlined the sales and advertising campaign of this California food producer. It illustrates, he stated, the task that has to be accomplished by other Western agricultural industries that are growing so rapidly as to have to increase the consumption of their products or face over-production. In the last 20 years, the California citrus industry which returned $71,000,000 to its producers last season and formed one of the foundation stones of Pacific Coast prosperity, has increased its crop production from 11.1-2 million boxes in 1895 to 27 million boxes estimated for 1924. This means an increase four times more rapid than population. Sketching over the early history of the California citrus industry, Mr. Armstrong told how California citrus growers had adopted cooperative marketing in 1893 because of unorganized marketing conditions that brought them less than production costs. Over-production, which threatened at that time, was solved temporarily by the co-operative sales system introduced. In 1907 when the industry again faced this spectre, the growers turned to advertising to help them and have continued this method successfully and with enlarging scope for 17 union for wives formed in England. At the annual conference of the Associated Society of Locomotive Engineers and Firemen, it was voted to establish a women's society, as a branch of the union, the membership of which will be composed entirely of wives of members. seeks to advertise its fruits effectively and continuously, according to Mr. Armstrong, by appealing to the appetite, by stating the healthful qualities of its fruits and by publishing recipes and uses for them. To spread these messages it makes use yearly of some 55 million magazine color pages, 206 million newspaper insertions together with farm paper, class journals, poster and street car advertisement. More than 200,000 housewives write to the Exchange each year asking for recipe material. The Exchange now sells 50,000 or more carloads of fruit annually in 1000 carlot markets to approximately 3000 jobbers who in turn sell it to more than 400,000 retailers. Although the Exchange has no direct sales contact with the retail trade, it establishes personal contact with them through 19 dealer service men, who will this year call on more than 40,000 retail merchants scattered from Maine to California. Now the California Fruit Growers Exchange co-operates with the retail trade has been shown during the present season, when climate conditions produced a large crop of small sized oranges. Mr. Armstrong stated. Public psychology has decreed that bigness is evidence of goodness in fruit. This resistance had to be overcome. The trade was informed of the small size condition, the reason for it and how they could sell two dozen small size oranges where formerly they had sold one dozen large. A newspaper campaign scheduled for 250 cities was entirely rewritten to meet this emergency. SPECULATION IN RAILWAY SHARP NEW YORK, July 5 — Speculative interests returned to the road shares in the short session of the stock market today. Northern Pacific and Northern common reached high ground above 63; Chicago up 3 points from Thursday's to a new high price for 1924 St. Paul preferred gained no point. There was a better tone to oil stocks in the first period; prices at the opening were generally higher. Superior Oil was again the leader of the low priced oil stocks on a large volume of bushels reached a new high at 7.1-4; transcontinental lost fraction. Slight reactions were recounted in the foreign exchange and investment markets, the latter being fractional declines in government and prime industrial issuance. Stock sales for the week, $3.40/share; bonds,$62.874,00 LOS ANGELES PRODUCTIONS LOS ANGELES, July 5 — ter, 40c. Eggs—Ejtras, 34c; case co., 30c; pullets, 29c. Poultry—Hens, 18c; broilers, 25c; fryers, 32c. Hares—Unchanged. BANK CLERRINGS San Francisco ... $29,390 Portland ... 7,130 Los Angeles ... 25,808 CLAIM DESIRE OF NATIONS ON W Individuals of every nation studied the welfare of animals with the purpose of bettering conditions. Religion has not into into the problems of government for the reason that people more easily controlled through of the California citrus industry, Mr. Armstrong told how California citrus growers had adopted cooperative marketing in 1893 because of unorganised marketing conditions that brought them less than production costs. Over-production, which threatened at that time, was solved temporarily by the co-operative sales system introduced. In 1907 when the industry again faced this spectre, the growers turned to advertising to help them and have continued this method successfully and with enlarging scope for 17 years. Pointing to Sunkist advertising as a specific application of advertising to the problem of the western grower, Mr. Armstrong showed how this type of advertising is not primarily competitive, but that it rather seeks to enlarge the basic market for its products. The first purpose of the Sunkist campaign has been to increase the per capita consumption of oranges and lemons. To increase the preference for California oranges and lemons, particularly the Sunkist brand, is a secondary purpose. While a third purpose has been the "improvement of distribution," a function hybrid between sales and advertising. Accomplishing the first objective, per capita consumption of oranges has increased from 20 oranges in 1907 to 40 oranges annually from California plus 20 oranges per capita from Florida at the present time. Realizing that the market for a food product is people, Sunkist retail trade has been shown during the present season, when climatic conditions produced a large crop of small sized oranges, Mr. Armstrong stated. Public psychology has decreed that bigness is evidence of goodness in fruit. This resistance had to be overcome. The trade was informed of the small size condition, the reason for it and how they could sell two dozen small size oranges where formerly they had sold one dozen large. A newspaper campaign scheduled for 250 cities was entirely rewritten to meet this emergency. In taking up the dealer's problems, the Exchange has always tried to do so from the dealer's angle, according to Mr. Armstrongm. For several years the Exchange has been engaged in a drive to get retail margins on oranges and lemons generally on the basis of 25 per cent of the selling price, and through its mediums of contact with the dealer has pointed out to him the business wisdom of reasonable margins, reflected in a more rapid turnover and with the minimum of capital invested and a minimum of spoilage. Another example of the Exchange's methods in increasing consumer demand, given by Mr. Armstrongm, is the Sunkist Fruit Juice Extractor, which this organization now sells at cost to soda fountains. It is estimated that the end of this season will see 20,000 extractors in operation, consuming at least 1,000,000 boxes of oranges and lemons a year, all of which is new business. BANK CLERRINGS San Francisco $29,390 Portland 7,120 Los Angeles 25,808 CLAIM DESIRE OF NATIONS ON W Individuals of every nation studied the welfare of animals with the purpose of bettering conditions. Religion has entered into the problems of government for the reason that people more easily controlled through moral faculties than any other. Wherever there has been an and benevolent person in cost of any nation, there has been measure of peace and comment. That the desire of all nations shall come with the inauguration of the promised new govern under Christ, which shall a forever, is the claim of the international Bible Students' clation, the local branch of which has secured Mr. A. W. Sibley 6th, who will give a free lee on "A Desirable Government the Moose Hall, 135 W. Center next Sunday at 7:30 o'clock." STEAMER AFIRE SAN FRANCISCO, July 5. steamer Manchester Civl which sailed from Vancouver C. for Japan, arrived at Or yesterday with her No. 2 hold go afire, according to a dis received by the chamber of mercure marine department too HUDSON SUPER-SIX COACH $1550 ESSEX SIX Freight and Tax Extra $1550 Freight and Tax Extra ESSEX SIX COACH $975 You Pay No More for All Close Car Comforts in the Coach The Coach provides all closed car comfort, utility and distinction. And because no other type and no other car share such advantages, it is the largest selling six-cylinder closed car in the world. Hudson and Essex are of One Quality H. R. Grove Motor Company EARL FARRIS, Local Manager 332 W. Center St., Anaheim 135 West Wilshire, Fuller RECULATION IN RAILWAY SHARES NEW YORK, July 5 — Specula-teries returned to the rail-shares in the short session of the stock market today. Northern Pacific and Great Northern common reached new ground above 63; Chicago Northwestern at 58.3-4, was points from Thursday's low new high price for 1924 and Paul preferred gained nearly an hour. There was a better tone to the stocks in the first period, and is at the opening were generally higher. Superior Oil was again the lead in the low priced oil stocks and large volume of business, need a new high at 7.1-4, while continental lost fractionally right reactions were recorded the foreign exchange and interest markets, the latter have transactional declines in government and prime industrial issues. Stock sales for the week, 3,550 shares; bonds; $62,874,000. OS ANGELES PRODUCE SUS ANGELES, July 5. — But 90c. Ins—Ejtras, 34c; case count, pullets, 29c, bultry—Hens, 18c; broilers, fryers, 32c, fries—Unchanged. BANK CLERRINGS Francisco ... $29,300,000 and ... 7,120,296 Angeles ... 25,808,182 AIM DESIRE OF NATIONS ON WAY Individuals of every nation have fed the welfare of humanity, the purpose of bettering the nations. Religion has entered the problems of government, the reason that people are easily controlled through the Your Car (A series of practical articles by Joe Nichols, designed to aid drivers in the care and operation of their cars.) Vacation time is here, and the battery and electrical system of the car should be thoroughly overhauled before one starts on a trip. A general inspection of cables, wires and battery terminals should be made to ascertain that all are in perfect condition. The battery's hold-down clamps particularly should be examined, as much trouble is experienced from dirty terminals. A battery that can jump about every time your car hits a bump in the road or goes around a sharp corner needs fastening down more firmly. After one starts on a trip he likes to forget about his car. And don't forget the battery is thirstier than ever in warm weather. The carburetor another important part of the ignition. When an engine runs at low or medium speed like a looping horse, it is a positive indication of a rich mixture. This type of trouble, however, may be due to some external gasoline source. A defective vacuum tank that will allow gasoline to be sucked into the intake manifold will give strong signs of a rich mixture, upon which no carburetor adjustment will have any effect. Another suggestion, back pressure. Are the exhaust manifold and muffler clogged with soot and carbon to a point where the engine is working against itself? Another point. Is the air shutter or choke out of adjustment? If it is, a rich mixture at all engine speeds might result. Watch these points carefully, and if the carburetor and ignition of the engine are in proper condition you have overcome a very large part of the troubles likely to occur during a vacation trip. IN THE PATH OF DEATH A photo showing how the tornado which brought ruins off of buildings in the business section. This show CHURCHES Will the pastors or those in charge of the Sunday service church announcements kindly bring in the copy for their services by a clock Wednesday afternoon. BANK CLERRINGS Francisco $29,300,000 and 7,120,296 Angeles 25,808,182 AIM DESIRE OF NATIONS ON WAY individuals of every nation have led the welfare of humanity, the purpose of bettering the nations. Religion has entered the problems of government, the reason that people are easily controlled through the faculties than any other. wherever there has been a wise benevolent person in control of my nation, there has been a pure of peace and contentment. At the desire of all nations come with the inauguration of promised new government Mr. Christ, which shall stand rather is the claim of the Intional Bible Students Assoson, the local branch of which secured Mr. A. W. Sibley July who will give a free lecture A Desirable Government" at Moose Hall, 135 W. Center-st. Sunday at 7:30 o'clock. All old hear him. STEAMER AFIRE NAN FRANCISCO, July 5.—The mer Manchester Civilian, hailed from Vancouver, B. or Japan, arrived at Omatu day with her No. 2 hold carfire, according to a dispatch made by the chamber of commune marine department today. BREA NEWS BREA, July 5.—(Spl.)—Mr. and Mrs. Dan Price and Mrs. C. C. Meyers, motored to Orange-co. Park Wednesday. Mr. S. Yost of Indiana was a visitor at the Dan Price home Wednesday morning. Mr. Arthur Gurley and family from Clovis, New Mexico, are visiting the brother Mr. Elmer Gurley and wife on W. Ash-st. Mr. and Mrs. G. H. Gheen and children will leave the 5th of this month and will visit their old home town, Nebo, Ill., for the summer months, before returning to Brea. Mrs. Sallie Richard of Rivereside, was a visitor at her sister's Mrs. C. R. Merriffield on S. Pomona-ave., Wednesday. Mrs. Gentry and 2 children Ruby and Charles of Whittier were visiting Mr. and Mrs. Jack Golden Tuesday on S. Madrona. Mr. A. R. Burns the plumber is erecting a large building on his lot in the 200 block on S. Pomona avenue. Mr. and Mrs. Fred Hurst bought their property on S. Madrona-ave., and took possession this week. Mesdames W. W. Davis and her sister Mrs. Zeppenfeld of Anaheim spent Monday in Los Angeles attended a theater party and enjoyed luncheon in the Bullocks tea rooms. A family gathering will enjoy the 4th of July near the Majeska home at "Rockey Bloom," Mrs. W. W. Davis and son William, Mrs. WeVey and daughter Deborah and Miss Esther Grenoez, Mrs. Davis will remain there for several days. Mrs. Busse on East Ash, North Orange-st., entertained at dinner Monday evening, Mrs. H. Busse from Forest Park, Ill., just recently, now stopping in Los An- Another suggestion, back presure. Are the exhaust manifold and muffler clogged with soot and carbon to a point where the engine is working against itself? Another point. Is the air shutter or choke out of adjustment? If it is a rich mixture at all engine speeds might result. Watch these points carefully, and if the carburetor and ignition of the engine are in proper condition you have overcome a very large part of the troubles likely to occur during a vacation trip. The tips given herein will keep your car out of the hands of the small wayside hammer and chisel expert, who always bestows upon himself the title of expert mechanic. This fellow is giving the garage man a black eye practically all over the country. There are not enough real auto mechanics. The only remedy I know is to study your own car. FIRST CHURCH OF CHRIST SCIENTIST — Corner Philadelphia and Chartres, Sunday school 9:30 a.m. Sunday service at 11 a.m. Subject, "God." CATHOLIO CHURCH — Rev. P. Browne, Services Sunday morning 7:30, 8:20 and 10 o'clock. SPANISH METHODIST — Near corner of Oak and Helena-sts. Services exclusively in Spanish Sun-and 7 p.m. Fridays. Rev. Enrique Narro, pastor. CHRISTIAN TABERNACLE — South Helena-st., Rev. L. L. Myers, pastor; Bible school, 9:30 a.m. Prof. and Mrs. Honer Kellens are conducting a series of revival meetings at the Tabernacle. A sermer that will thrill you is in store. Singing that will entrance one is promised Come early to go, a good seat close up. PRESBYTERIAN CHURCH — Thomas Holmes Walker, Minister, corner Claudina and Cypress-sts. Bible school 9:30.; Christian Endeaver 6:30 p.m. MORNING, 11 Prelude, "Ave Maria." Schubert Anthem, "Hark, Hark, My Sour" Offertory solo, "Ave Maria" Massagul Miss M. Alice Grimshaw Sermon, "His Purple Robe." Postlude, "Chornle" Martin Laither EVENING, 6:30 Prelude, "Prayer" Kreutzer Chorus, "Jesus is Dearer Than All" Bennard Offertory Quartet, "In the Garden" Miles Sermon, "Jesus and Friendship," Chorus, "Wonderful Words of Life" Postlude, "March of Priests" Mozart The evening service begins one 10:30, German services; Wednesday, the "Western will sing; 7:30 Friday; UNDENOMINATIONAL N. Blakeley, Pastor, 511 N.at; Sunday school, 9:45 a.m.; large Bible class taught pastor. Come bring your Praise service led by Robert Wallace gallistic service, 7:45 p.m.; sage by Miss Nellie Heugham study; Wednesday evening prayer meeting, Friday 7:30. All are cordially invited attend. SPIRITUALIST TEMPLE vine Revelation — Chartres the C. S. A., W. O.W.Lemon street; lectures and sages You are invited this medium. EVANGELICAL CHU Center-st at Helena, G.G.minister, 9:30; German "What the Book of Job Te A family gathering will enjoy the 4th of July near the Majeska home at "Rockey Bloom," Mrs. W. W. Davis and son William, Mrs. WeVey and daughter Deborah and Miss Esther Grencoe, Mrs. Davis will remain there for several days. Mrs. Busse on East Ash, North Orange-st., entertained at dinner Monday evening, Mrs. H. Busse from Forrest Park, Ill., just recently, now stopping in Los Angeles and Mr. and Mrs. Otto Gorke and children. Mr. and Mrs. H. E. DeFrance entertained at their home on S. Walnut-st. Sunday to dinner, Mr. and Mrs. I. T. Jamison and daughter from Cucumunga and Mr. and Mrs. S. A. Manning and children. The U. Missionary Society met at the Christian Parsonage yesterday afternoon, Miss Garten, state secretary of Los Angeles was present. She spent several years in India and she was asked to install the newly appointed officers consisting of Pres. Mrs. Heartfield, Ass't. Pres. Mrs. Imber Treas, Mrs. Merrifield, and Sec. Mrs. W. E. Fanning, division leaders Mrs. Charles Taylor and Mrs. F. M. Chambers, Librarian Mrs. Harven, Literature, mesdames McClure and Reid, Devotional leader, Mrs. John Guagy, Mrs. Golden and Mrs. Burns and Mrs. Stella Kiger were appointed on the flower committee. A splendid program was rendered and light refreshments served. Punch and wafers. The next meeting will be at the home of Mrs. Cris Anderson on S. Walnut-st. Mr. and Mrs. Churchill and son Don left Wednesday morning for Portland, Oregon, their friends regret having them go very much. The little oil town is livening up some or at least more people are coming and the empty houses are filling up. If he swears roundly when he meets the sharp corner of a chair in the dark, he is not a wicked burglar. Correct this sentence: "We waited both cars after the wreck," said the officer, "and there wasn't a pint in sight." The unpopular man has one advantage: Nobody gives him free advice when he is sick. Miss M. Alice Grimshaw, Sermon, "His Purple Robe." Postlude, "Chorale" Martin Luther Evening, 6:30 Prelude, "Prayer" Kreutzer Chorus, "Jesus is Dearer Than All" Bennard Offertory Quartet, "In the Garden" Miles Sermon, "Jesus and Friendship." Chorus, "Wonderful Words of Life" Postlude, "March of Priests" Mozart The evening service begins one hour earlier until further notice; in order to aid in conservaton of electric power and light. The usual quartet will be augmented by a picked chorus of young people for the evening service. Quartet Miss M. Alice Grimshaw, soprano. Miss Elizabeth Walker, contralto. Mr. Maurice C. Waugh, tenor. Mr. William E. Asken, baritone. Mr. Dale Hamilton Evans, organist and director. MAXWELL SPIRITUAL — Sunday school 9:15. Sermon, 10:30; English sermon, 7:30. Services will be held each Sunday as follows: lyceum 9:30 a.m., healing services, 10:30; class in study of meditationship, 11:30; message circles, 12:30 p.m., and every Monday and Thursday lectures and messages at 7:30 p.m. CALVARY BAPTIST CHURCH — Virgil K. Ledbetter pastor, Odd Fellow's Hall, 138 W. Center-st. Bible school 9:45 a.m. Harold K. Knox, Supt. Morning service 11.Evening service, 7:30. B.Y.P.U. 6:45. FIRST CONGREGATIONAL — Buena Park, S.F.Hilgenfeld, pastor; 9:45 Sunday school.F.Bastdy,Supt.Classes for everyone.Morning service 11 o'clock;Christian Endeavor 6:30; Evening service 7:30. ST.MICHAEL'S EPISCOPAL CHURCH—Emily and Adele Sts.Rey,A.G.H.Bode,Rector.Sunday services 8 a.m.Holy Communion; 9:45 Sunday school; 11:00 Morning Prayer and Sermon. ZION LUTHERAN CHURCH—H.G.Schneizer,pastor; 8:46 Sunday school; 9:30 English services. TH OF DEATH AND RUIN REBUILT CARS ARE FEATURED (Continued from Page One) Walter Co., Dale and Co., the Nash-Boyes Co., the Bob White Co., Cadillac Garage Co., and Hubbell and Wimmer all did an encouraging business during the month. ALVEY ADEE DEAD WASHINGTON, July 5.—Second assistant secretary of state Alvey A. Adee, 82, who has served in the state department for nearly 40 years, died here today. Representative government is ideal if you can devise a way to keep the representatives barking up the right tree. 7:30 p.m. divine services, subject, "Facing the End." CHURCH OF THE NAZARENE —Tabernacle on North Street one block east of Los Angeles Street. Rv. Flatcher Galloway, Pastor. Sunday School 9:45. Morning service 11. Subject of sermon "Job and his Round with the Devil." Young People's Society, 6:30. Just organized last Sunday. Let all the young folk be present and boost. Evening service, 7:30. Sermon subject, "Lot's Choice." Thursday evening at 7:30 Rev. C. J. Kinne will be here and talk on Mission showing slides. Rev Kinne is superintending the erection of our new hospital in China. You will always find a hearty welcome at all our services. PILGRIM CHURCH, OLINDA—Sunday school, 9:45. Preaching service 11:00 a.m.; Young People's meeting, 6:30. FIRST SPIRITUAL ASS'N, 204 N. Los Angeles st. Mrs. Allen will hold Message Circle every Thursday at 2:30 p.m., 7:30 lecture and messages; every Sunday 7:30 p.m. o'clock. Preaching services 11:15. PLACENTIA BIBLE CLASS—Sunday morning Round Table RCHES 9:30, German services; 7:30 Wednesday, the "Western Pourll sing; 7:30 Friday, choir practice. UNDENOMINATIONAL — Jesse Blakeley, Pastor, 511 N. Olive Sunday school, 9:45 a.m. A large Bible class taught by the pastor. Come bring your Bible, reaching, 11 a.m., and 3 p.m. by the pastor. Praise service, 7 p. led by Robert Wallace Evanlistic service, 7:45 p.m. Message by Miss Nellie Heughan Bible study, Wednesday evening 7:30. Prayer meeting, Friday evening 30. All are cordially invited to attend. SPIRITUALIST TEMPLE — Diane Revelation—Charted under the C. S. S. A., W. O. W. hall, on mon street, lectures and messages. You are invited to hear this medium. EVANGELICAL CHURCH—center-st at Helena, G. G. Schmid, minister, 9:36, German sermon, What the Book of Job Teaches"; 10:15, Sunday school; 11:15, sermon theme, "The Christian Sutained"; 6:45, Christian Endeavor; 7:30, sermon theme, "The Power of God." INTERNATIONAL BIBLE STUDENTS ASS'N—Moose Hall, 135 W. Center-st. 5:30-6:20 p.m. Bible study class, The Atonement. 6:30-7:15 p.m. Bible study class, The Divine Plan of the Ages 7:30 p.m. public Retreat by A. W. Sibley, Los Angeles, on "A Desirable Government." WEST BROADWAY M.E. CHURCH—F. W. Elger, pastor. 9:45 a.m., Sunday school: 11 a.m., worship, sermon topic, "Where and What is Hell"; 7 p.m., Epworth League and German Bible class; 7:45 p.m., chalk talk, topic, "The Life of Joseph." CHURCH OF JESUS CHRIST, THE LATTER DAY SAINTS—Woodman Hall, Corner Chestnut and Lemon-sts. Sunday school 10 Anaheim. Tuesday 2:30 and 8:01 p.m. Sundays 11 a.m. 8:00 p.m. Thursdays, 119 Amerige-at, Fullerton. Ethel E. P. Myers, minister. GRACE LUTHERAN — One block from Broadway on S. Palmst, Rev. J. H. Peters, pastor. 9:45 a.m., Sunday school; 10:30 a.m., Divine services; subject, "The Birth From Above"; welcome at all our services. PILGRIM CHURCH, OLINDA—Sunday school, 9:45; Preaching service 11:00 a.m.; Young People's meeting, 6:30. FIRST SPIRITUAL ASS'N, 204 N. Los Angeles-st. Mrs. Allen will hold Message, Circles every Thursday at 2:30 p.m., 7:30 lecture and messages; every Sunday 7:30 p.m. o'clock. Preaching services 11:15. PLACENTIA BIBLE CLASS—Sunday morning Round Table clubhouse, Placentia, 9:30. Charles E. Fuller, teacher; subject, "The Blessed Man, or How to be Joyous and Happy on all Occasions." The lesson will be based on the first psalm. WHITE TEMPLE—James Allen Gelssinger, D. D., minister. Sunday school, 9:50; George H. Tedrick, supt. MORNING Organ Prelude; hymn 2; prayer; anthem; responsive reading, 24th Sunday Morning; Gloria; New Testament lesson; offertory solo; sermon, "The Story of Religious Liberty in the Bible"; hymn 702; benediction; pistlude. EVENING Organ prelude; gospel song service led by Prof. Bert Steel-head; prayer; anthem; Scripture reading; announcements; offertory solo; sermon, "Why a Mobilization Day."; gospel rung 262; benediction; postlude. Get the Tonic of the Out-of-Doors The Touring Car $295 F.O.B. Detroit Demountable Rims and Starter $85 extra Be sure that your efficiency and your comfort this summer have the help of that car you have always intended to buy. You know its value—you know what an essential aid it is to a fuller activity, an easier life, more healthful hours out-of-doors. Delay invites disappointment. Why wait? Buy now! Ford Motor Company Detroit, Michigan Rumabout $265 Coupe $525 Tudor Sedan $590 Forder Sedan $68£ All prices f. n. h. Detroit SEE THE NEAREST AUTHORIZED FORD DEALER Ford THE UNIVERSAL CAR You can buy any model by making a small down-payment and arranging easy terms for the balance. Or you can buy on the Ford Weekly Purchase Plan. The Ford dealer in your neighborhood will gladly explain both plans in detail.