oc-plain-dealer 1924-06-30

EDITORIAL AND FEATURES An Independent Newspaper Issued Every Afternoon Except Sunday Paul V. Hester Editor and Publisher DAILY GREETING TO OUR READERS Thou dost not love thyself better than He loves thee. Thou canst not shrink from pain more than He dislikes thy bearing it; and if He puts it on thee, it is as thou wilt put it on thyself, if thou art wise—for a greater good afterwards.—John Henry Newman. WORLD FLIGHT MEETS GOOD FORTUNE Intrepid American army aviators are succeeding well in their flight around the world. They are in the heart of India now—by the banks of the sacred Ganges. They are encountering perils in the air, but good fortune attends them. They rode out a monsoon by rising to high altitude. Everywhere they go, in the Orient, these resolute, resourceful young Americans are greeted ovationally. The Eastern world is stirred to profound interest. The name of America and Americans is on more lips, on account of this feat, than perhaps ever before. One of the inestimable benefits that is sure to be derived from the development of aeronautics is, better understanding between nations and peoples. The steamship and the telegraph have fostered better international understanding. Radio and the motion picture are helping out. The newspaper press has been and is a tremendous factor. And now comes the swiftest and most spectacular of all means of communication—the airship. This is going to help to bind nations more closely together in bonds of common understanding and common sympathies. It is little less than criminal to be careless with fire in forest reserves this year. GOLD OUTPUT EXCELS IN CALIFORNIA California leads all the states of the Union in gold pro- and most spectacular of all means of communication—the airship. This is going to help to bind nations more closely together in bonds of common understanding and common sympathies. It is little less than criminal to be careless with fire in forest reserves this year. GOLD OUTPUT EXCELS IN CALIFORNIA California leads all the states of the Union in gold production and is the marvel of the world in sustained output of the precious metal from its mines. Even during the adverse year 1923, California produced $13,274,300 worth of gold, leading all other states. California, even in last year's comparative dullness produced 27 per cent of all gold mined in the United States. It confidently is predicted by experts that California will continue to lead in gold output for an indefinite period. It is subject for gratification and pride for Californians to know that since 1848, this state has produced gold worth the grand total of $1,763,843,269, which represents 41.1-3 per cent of the total gold production of the United States for this period! This is truly phenomenal. It betokens mineral wealth that has added and is adding stupendously to the produced riches of this state. Gold mining in California is not obsolete, by any means. It is advancing. It has its ups and downs—its good years and its adverse years. But, on the whole, the industry is progressing. There never is a reason to regret being careful with fire. Peace sentiment should be implanted in the young, and cultivated. The game of politics should be played without fouling or befouling. There is no warrant or excuse for abuse. Plain Dealer Want Ads Bring Results Mothers! Give the children WRIGLEY'S after every meal A prominent physician says: "It is surprising how free from decay the teeth can be kept by using gum after each meal." You know how hard it is PARAGRAPH By ROBERT QUILLEY Home is a place where you trust the hash. Centers of culture, among things, are places where boo costs more. Old Lot himself didn't back. Doubtless he was held for the insurance office. A hick town is a place they haven't yet learned charge for the ice water. An illustrator is a man draws a picture to give away point of the story. There's always a bright When woman got emancipated discarded her hat pins. In the good old days of our men stood up for women there were no street cars therest easiest way to keep up all the new books is to read mas in the first place. There's one good thing a bunion. Your friends don't you to have your teeth out. Some children don't lie, discounts the theory that p can teach by example alone. If you wish to know which section a man moved and discover which sections cusses. Mothers are people who up some foolish errand just it is your turn to bat. Wealth isn't everything. Give the children WRIGLEY'S after every meal A prominent physician says: "It is surprising how free from decay the teeth can be kept by using gum after each meal." You know how hard it is to get the children to clean their teeth. By giving them WRIGLEY'S you not only reward them for cleaning their teeth, but the reward is actually the means of performing this important service! WRIGLEY'S aids digestion too, and acts as an anti-septic wash for the mouth and throat. Several flavors-all of WRIGLEY quality. The Flavor Lasts WRIGLEY'S JUICY FRUIT CHEWING GUM Sealed in its Purity Package RES Sunday Publisher Plaintiff Dealer DEMOCRATIC CONVENTION IMPRESSIONS NGWAY! WHEN A BATTALION OF MEMBERS "GO OVER THE TOP" TO BOOT A NOTABLE. NO-I WON'T BE THERE! CONSPICuous BY HIS ABLESE AT COK NEWQUARTERS PLANKS FOR OUTLAWING WAR AND WORLD DISARMMENT DRY AND PROGRESSIVE PLANKS THE VICE-PRESIDENTIAL WHOS WILL MINE DAY? REP. WILLIAM D. UPSHAW When friends and supra Rep. William D. Upshaw gia arrived in New York tinue their boomfor him presidential possibility Democratic convention he the unique position of his viously run for nomin that office at one conven year. Upshaw stood second loting for the vice pro choice of the "America which met in Columbus June. That organization, and things, intends to o-op the Ku Klux Klan. Upshaw has long been supporter of the A league and the Women tian Temperance union president of the Southern convention and has become to thousands of people career of 30 years on platform. He has de old-line candidates in tions in his district in Confederate Soldier. Upshaw, the son of a ate veteran, was born In one of his lectures he that his earliest ambition go to Congress, and tha on his father's farm he customed to make spee lop-eared old mule" as plowing. While working in Cobb-co, at the age fell from a wagon and a spinal injury that m cripple for life. He use few years of enforced dictating an inspiration published under the "Echoes From a Reclu After being bedridd ARAGRAPHS BY ROBERT QUILLEN HOME is a place where you can find the hash. Painters of culture, among other artists, are places where bootlegs more. Lot himself didn't look like Doubtless he was headed to the insurance office. Chick town is a place where haven't yet learned to drive for the ice water. Illustrator is a man who has a picture to give away the story. There's always a bright side. Woman got emancipated shearded her hat pins. In the good old days of chivalliness stood up for women, but they were no street cars then. The easiest way to keep up with the new books is to read DuBri in the first place. There's a good thing about a loner. Your friends don't urge you to have your teeth out. Some children don't lie, which counts the theory that parents teach by example alone. If you wish to know from such section a man moved, wait discover which section he sees. Mothers are people who think some foolish errand just when it's your turn to bat. Wealth isn't everything. Some the pliest pauches on the ground. ABE MARTIN POST OFFIS DINNER STORIES His companion bent over the dying man, to catch the last faintly whispered words. The utterance came with pitiful feebleness, yet with sufficient clearness: "I am dying—yes. Go to Fannie. Tell her—I died—with her name—on my lips, that I—loved her—her alone—always... And Jennie—tell Jennie—the same thing." Mark Twain was subjected often to the importunities of young and aspiring authors who sought advice and, in some cases, asked him to read their manuscript. One of these had accompanied his request with an inquiry as to right diet for an author, asking if it was true, as Professor Agassiz said, that fish was good brain food. Mary Twain replied as follows: "Yes, Agassiz does recommend authors to eat fish, because the phisthors to eat fish, because the phosyou are correct. But I cannot help you to a decision about the amount you need to eat—at least, not to a certainty. If the specimen composition you send is about a fair average, I should judge that perhaps a couple of whales would be all you would want for the present. Not the largest kind, but simply good middling-sized whales." The child had been greatly impressed by her first experience in Sunday school. She pressed her hands to her breast, and said solemnly to her sister, two years older: "When you hear something wite here, it is conscience whispering to you." SUNSHINE PELLEY BY DR. W. F. TH Where ships touch carry plague. Be it fence or be it the paint improves the surface. A citizen is known he keeps. "Eat more meat"—cries; "Eat more wheat"—sighs; The truth is plain-wise. We'll eat more fruit cise. When we stopped didn't stop eating and we started to get fat porpoises. Cooks, this year, what that have never been fore. Nothing offers More protection Than efficient TAGGART'S DEPENDABLE USED CARS '19 BUICK $375 Touring '16 FORD $35 Touring '23 CHEVROLET Coupe $550 Like new '23 CHEVROLET Sedan $675 Touring '22 CHEVROLET $250 Touring '20 CHEVROLET $140 Touring '18 HUP $275 '19 OVERLAND $100 '17 BUICK $250 '21 FORD $150 Touring '19 OAKLAND $150 Roadster '20 FORD $150 Touring '19 FORD, self starter, $75 Touring '23 CHEVROLET $425 Touring, late model '22 CHEVROLET $200 Touring '24 CHEVROLET $575 Touring Demonstrator '23 FORD $435 Sedan We also sell New Chevrolets. OPEN EVENINGS These cars all offer splendid value at prices asked and can be purchased on very easy terms. F. P. TAGGART USED CAR DEPARTMENT North Los Angeles, CA Plain Dealer Classified Ads produce results. Try this medium. SamaFe back east Xcursion very low round trip fare Boston #153= Chicago 86= Cleveland 108= Dallas 72= Denver 64= Detroit 105= Jacksonville Kansas City New York Omaha St. Paul Washington and many others Choice of many brands including California and New England MONDAY JUNE THIRTIETH 1924 Subscription Rate—In N. Orange co., per year, $3; 6 months, $1.75 Entered at the Postoffice at Anaheim, Calif., as second class matter WHOS WHO IN THE DAY'S NEWS REP. WILLIAM D. UPSHAW When friends and supporters of Rep. William D. Upshaw of Georgia arrived in New York to continue their boom for him as a vice-presidential possibility at the Democratic convention he stood in the unique position of having previously run for nomination for that office at one convention this year. Upshaw stood second in the balloting for the vice presidential choice of the "American Party," which met in Columbus early in June. That organization, among other things, intends to o-operate with the Ku Klux Klan. Upshaw has long been an active supporter of the Anti-Saloon league and the Women's Christian Temperance union, is vice-president of the Southern Baptist convention and has become known to thousands of people during a career of 30 years on the lecture platform. He has defeated the old-line candidates in three elections in his district in Georgia. Confederate Soldier's Son Upshaw, the son of a Confederate veteran, was born in Georgia. In one of his lectures he declared that his earliest ambition was to go to Congress, and that as a boy on his father's farm he was accustomed to make speeches to "a top-eared old mule" as he did his plowing. While working on a farm in Cobb-co, at the age of 18, he fell from a wagon and sustained a spinal injury that made him a cripple for life. He used his next few years of enforced idleness in dictating an inspirational volume, published under the title of "Echoes From a Recluse." After being bedridden and in The Psychology of Newspaper Advertising By John Hamilton Curtis ARTICLE NO. 5 THE LAW OF BREVITY THIS is an age of keen commercial competition. There is no lie of business that does not have many competitors—hence the competition in the field of advertising. It is then obvious that the advertisement which is read or noticed, and is most effective, is one that is brief in its nature and requires but little time to read. Brevity, as all other phases of advertising, should be weighed and balanced with space, and the message which the advertisement is intended to convey. Thus, the advertisement of a bargain sale, which should give a large list of low priced articles, cannot be brief in its nature, yet it should be properly spaced to give it the appearance of brevity, compared with the news section of the paper. The very appearance of brevity will attract attention and cause the advertisement to be read. In other forms of advertising the law of brevity can be followed to a much greater extent. In most cases, the same advertisement, when given twice the space, is more than doubly effective, partially because of the additional space used, but primarily because of the greater appearance of brevity. A generous supply of white space thrown around the reading material of an ad further brings out this same appearance. Brevity is also greatly accentuated by the use of slogans, mottos, etc., which enables the whole advertisement, or a large part of it to be easily memorized at a glance. Thus, when the reader sees this same advertisement again and again, it has the same effect upon him as meeting a familiar fact. It is far better to say a little and say it well, than to say so much and say it so poorly that it has no effect. The law of brevity, in advertising, then, is—use as few words as possible in the conveying of the necessary message, but put these words in as large a space as possible. Following this law compels attention, interest and appeal, and leads to conviction in advertising. The next article on the Psychology of Newspaper Advertising will appear in tomorrow's issue of this paper, and will deal with unity in advertising. (Note: John Hamilton Curtis, Business Consultant, will deliver a series of Free Public Lectures on Practical Psychology at the Fullerton High School Auditorium, evenings, from June 30th to July 12th.) that his earliest ambition was to go to Congress, and that as a boy on his father's farm he was accustomed to make speeches to "a lop-eared old mule" as he did his plowing. While working on a farm in Cobb-co, at the age of 18, he fell from a wagon and sustained a spinal injury that made him a cripple for life. He used his next few years of enforced idleness in dictating an inspirational volume, published under the title of "Echoes From a Recluse." After being bedridden and in almost constant pain for seven years, Upshaw recovered sufficiently first, to travel in a wheelchair and, later, to get about on crutches. For five or six years he made a living on the lecture platform, and then at 31, entered Mercer university at Macon, Ga. Hits Congress Wets The most dramatic incident in Upshaw's Congressional career was his "13-minute speech" in December, 1922, in which he charged that violations of the prohibition law were so common in official Washington that there was atually an "official House of Representatives bootlegger." Upshaw is billed in his campaign literature as the "moral leader of political America." In his own statement he points to "the assurance from every part of the country that, irrespective of party lines, my name on the ticket would make a strong appeal to the forces of that righteousness which exalted a nation." SUNSHINE PELLETS BY DR. W. F. THOMSON Where ships touch land rats carry plague. Be it fence or be it face, a little paint improves the place. A citizen is known by the alley he keeps. "Eat more meat"—the packer cries; "Eat more wheat"—the farmer sighs; The truth is plain—if we are wise, We'll eat more fruit—and exercise. When we stopped walking we didn't stop eating and that's when we started to get fat and puff like porpoises. Cooks, this year, will find hearts that have never been found before. Nothing offers More protection Than efficient Head inspection Comments of the Press What Editors Are Saying WEEDING OUT "JAZZ" IN COLLEGES—San Bernardino Sun An educational authority in Washington says that only the serious-minded student is likely to be admitted into colleges and universities in the future. He says that all such institutions are now becoming overcrowded, and that in making their selections they will not take all who are able to present the necessary educational requirements, and then close the door on the remainder, but will add other requirements of character and studiousness. The student who wants to attend university to have a good time, and only do enough work to get by will be passed by in favor of the one who wants an education more than he does fun or even athletics. In determining desirability a showing must be made by the applicant, that he is of good habits, industrious and has respect for law and property values. Attendance at church will be one of the evidences of this. this is a correct prognosis of the future of our great institutions of learning, then there is reasonable hope that the present jazz age will be a short one. That there is a good start already made in this reform is shown by citing a score of universities which already are applying these additional tests to the fundamental one of scholarship and acquisition of points for matriculation. Among these are the University of Chicago, Harvard, Stanford and Oberlin. This is a good start, and if it is in fact the head of a long procession of colleges, it is a matter of national congratulation. For a number of years the large universities have been looked upon as "rich men's son's clubs", and frat life and athletics of more importance than scholarship. This has not been entirely true. Undue publicity given to athletics and the social and indiscreet side of college life in the press has led to false impression that things predominated and absorbed the attention of the student body. This is not true; yet there has been too much that detracts from instead of adding good scholarship in the large institutions especially. Modification of this will be an excellent advance over present conditions. How much of this tightening of the lines can be drawn in universities supported at public expense is a question, yet even they might draw the character line somewhat more sharply than at present. Buick Again Holds Center of Interest Eyes Of Motordom Are Focused On Flint Awaiting Verification Of Reports Center of Interest Eyes Of Motordom Are Focused On Flint Awaiting Verification Of Reports THE eyes and ears of motordom and of the vast motorizing public are focused on Flint, Michigan, the home of the Buick Motor Company. Eagerly, everyone is waiting for the makers of Buick to break their silence of months' standing and settle once end for all the speculation as to what the 1925 Buick line will offer. While rumors on rumor has piled up at the time of the Buick organization, not one single hint of the plans for 1925 has been forthcoming. In addition to them, instead, Buick is tightened in its official language even has been written as to the plans for the coming twelve months. All rumors, however, have been so persistent, regarding an announcement that special interest that the public general industry is obtentely books to move the program. It faces it as almost impossible today to into any discussion over cars without hearing some unverified report as to Buick and its 1925 line. Buick has served to increase the attention that the trade and public are giving to Buick. The persistency with which the Buick organization is harrassed with inquiry about the 1925 plans, the speculations that are being made on every hand and the rumors that keep coming to the surface—all are serving to create an interest in Buick which only a definite announcement apparently will satisfy. Is Buick going to build a new Six? Will Buick continue its present body lines? Is Buick going to abandon the valve-in-head type of engine? What new and additional models will Buick offer next year? There are some of the questions that arise on the front page. They are answered until the deadline for announcement. Of course certain trivial happenings have been interpreted to answer all of them. It is rumored that Buick will offer a new six. It is quite timely, considering that the popularity of its model models and the economic comment upon other cars are said guaranteed by the general appearance of the cars will make after-it sounds easier for Buick to acquire the Buick will care about live-in-heat engine vehicles played such a part in Bella's success in the past. It also is conceded that the 1925 line is sure to contain some new models, which will find a fitting place in the complete Buick line. "Whether or no, or just what" are questions that only the announcement will answer. Consequently everyone is watching for the time when Buick will give notice of the coming of a statement about 1925, and particularly the announcement of the date when "the public will have a chance to see something."