oc-plain-dealer 1924-04-12

"Even better than my former Essex" And Costs '170 Less Advantages of both Hudson and the former Essex are combined in the new Essex Coach. And with finer body and a 6-cylinder motor, built on Hudson patents, its cost is $170 less than Essex closed car comforts ever sold for. "Even better than my former Essex" And Costs $170 Less Advantages of both Hudson and the former Essex are combined in the new Essex Coach. And with finer body and a 6-cylinder motor, built on Hudson patents, its cost is $170 less than Essex closed car comforts ever sold for. It continues the famous Essex qualities of performance, economy and reliability. Steering is like guiding a bicycle. Gears shift easily. Care of the car calls for little more than keeping it lubricated. Its economy includes not only exceptional gas, oil and tire mileage, but a policy of minimum maintenance cost with parts prices that will astonish you. ESSEX COACH $975 Touring Model $850—Freight and tax extra H. R. GROVE 226 S. Los Angeles St. Anaheim 112 E. Amerige Fullerton STAR THE 27 FEATURE CAR Facts or Guesswork How do you buy your Car? The new Star Car has earned the distinction and been acclaimed the Lowest Priced, High Grade Car in the World. The story of its faultless mechanical performance, plus its distinctive appearance, plus its low initial cost, has created an enviable good-will. You know the Star Car to be a good car—but do you really definitely know how, point for point, the Star Car is, by actual comparison, the logical car for the kind of modest income? To motorists who reason and compare before they buy — motorists who demand to be shown — the 27 Feature Reasons make judgment easy. You need "guess" no longer, for the "27" features unfold before your eyes an actual demonstration — comparatively and point by point — of just what you buy when you give your order for a new Star Car. Today, go to a Star dealer and investigate this new method of safe motor car buying. You know the Star Car to be a good car—but do you really definitely know how, point for point, the Star Car is by actual comparison, the logical car for the idea of modest income? To motorists who reason and compare before they buy—motorists who demand to be shown—the 27 Feature Reasons make judgment easy. You need "greed" no longer, for the "27" features unfold before your eyes an actual demonstration—comparatively and point by point—of just what you buy when you give your order for a new Star Car. Today, go to a Star dealer and investigate this new method of safe motor car buying. The Star Car TOURING CAR $490 F. O. B. Lansing, Mich. Appleby Motors Co. Inc. 119 N. Lemon St. 'Anaheim 5th & Broadway Santa Ana ASSOCIATE DEALER Main St. Garage Huntington Beach Robt. Zable Orange, Cal. 'Fryrac Night Guide' Is New Convenience Offered to Fans How the Fryrac Night Guide is Operated Through the Windshield, Shown by Pretty Miss The "Fryrac Night Guide" put on the market by the Western Auto Supply Co. is creating much interest among local fans. This light is accessible on both open and closed cars and, by attaching directly thru the windshield, eliminates glare. With the increasing use of closed cars and the wide-spread adoption of windshield wings on open cars, the "Fryrac" spotlight has become a nationally known product. It is worked entirely from the inside of the car and the platol control enables the driver to direct the light on the road from an angle that removes all possibility of glare in front of his machine. It has many advantages over the out-at-the-side type of spotlight for it can be used at the time when it is most needed—in bad weather when the curtains are IMPROVEMENT TO RIDGE ROAD LAUDED The project to widen the Ridge road, the State highway between Los Angeles and the San Joaquin valley, has the warm approval of local drivers. The $24,000 net inside will be used largely in "day-lighting" and widening curves. The crew which has been busy with a power shovel widening the Mountain Springs grade on the San Diego-Yuma road was to be moved to the road this week. WOOD DENIES HE PLANS TO RESIGN MANILA, April 12.—Governor General Leonard Wood today denied reports published in the Unit- Spending only $14 and cents to cover the cost of up the bearings and grind valves, E. M. Lopez of Driller, drove 24,500 miles year ending Nov. 14 last any other expense except gas, he told Anaheim this week. His tires held up as well car, and Lopez gives them his own care of them that. He changes the tire every 3000 miles. The expense of going bearings and valves was tary, because the car would gone a long way yet wily says Lopez. A friend of his, who also Dodge roadster, similarly ped, has driven 30,000 mile the same experience, says Lopez's mileage is are and on a long trip, include lands and Bakersfield, aged 35 miles, he declares uphill climbs being common for by coasting down hills. Lopez changes all his 1000 miles, but otherwise touch it. DISTRIBUTION OF DURANT SPREAK "Seventy-eight distribute 35 counties outside of the States now represent products," according to Hawk, general sales manager Durant Motor Co. of Calif. "Argentine holds the volume of purchases. Holt the Scandinavian country also bright spots in the field, while Senegal in Africa has developed a gasket, and even the Island press has applied for a and Locomobile franchise; applications have been re-Durant Motors, Inc., of N. from Germany." points out "and some of these were been added to the list once when the embargo, which listed for several years, w With the increasing use of closed cars and the wide-spread adoption of windshield wings on open cars, the "Fryrac" spotlight has become a nationally known product. It is worked entirely from the inside of the car and the pistol control enables the driver to direct the light on the road from an angle that removes all possibility of glare in front of his machine. It has many advantages over the out-at-the-side type of spotlight for it can be used at the time when it is most needed—in bad weather when the curtains are on the car. The light may be set to illuminate the side of the road, where it is needed, as many accidents are caused by the drivers being blinded by the glare of headlights on an approaching car, and attempting to feel his way and trust in luck that he will come safely through. The Eryrac may be set in any position and it will "stay put" regardless of road shocks. It is said that it will throw a shaft of light for a distance of 1500 feet. The Western Auto Supply Co. are equipped with machinery that enables them to install these light guides at the rate of one every 15 minutes. 100,000 WRONG APPLICATIONS By WILL H. NARSH (Chief Division of Motor Vehicles) Approximately 15 per cent of all applications for renewal of automobile licenses, received by the Division of Motor Vehicles during the 1924 renewal period, were defective because the applicants had failed to comply with the law in the kind of information required and the amount of the registration fee. An idea of the tremendous task facing the division in ironing out the wrinkles from the thousands of applications, held up for one reason or another, can be gained from this condition. Up to March 1 we had registered about a million cars of all types. This meant that we had received, in round numbers, 100,000 applications which could not be filled until letters had been written to their senders and answers received. Some of these applicants had failed to forward the proper papers. Some had sent too much money; others had not sent enough. Others had failed to give us the correct engine number; still others had failed to observe the proper regulations in making transfers. Our cashiers found a considerable number of bad checks had been offered in payment of fees. About the middle of the month we checked over the mail return local drivers. The $24,000 wet inside will be used largely in "day-lighting" and widening curves. The crew which has been busy with a power shovel widening the Mountain Springs grade on the San Diego-Yuma road was to be moved to the road this week. WOOD DENIES HE PLANS TO RESIGN MANILA, April 12.—Governor General Leonard Wood today denied reports published in the United States that he would resign if not supported in his policies by Washington authorities. PLAIN DEALER CLASSIFIED ADS PRODUCE RESULTS $200 to On This Light By our matchless facility HERE is a car at a surprising price. Built by ordinary methods it would cost you from $200 to $400 more. It is in scores of ways the leader of its class. No rival car compares in the value that it offers. Let us tell you how we give that value, then urge you to see this car, A sensation Studebaker is today the world's largest builder of quality cars. Studebaker success is the sensation of Motordom. Sales have almost trebled in three years. Last year, 145,167 people paid $201,000,000 for Studebaker cars. There are tremendous reasons for this rush to Studebaker cars. And every man who buys a car should know them, 72-year traditions The Studebaker name has for 72 years stood for quality and class. To Some of these applicants had failed to forward the proper papers. Some had sent too much money; others had not sent enough. Others had failed to give us the correct engine number; still others had failed to observe the proper regulations in making transfers. Our cashiers found a considerable number of bad checks had been offered in payment of fees. About the middle of the month we checked over the mail returned to us by the postal authorities and found more than 50,000 motorists had failed to give us the proper address. REPLACEMENTS NIL ON OAKLAND Edward Cordero of Huntington Beach has driven 18,000 miles in his 1923 Oakland sport touring without spending anything for repairs or replacements, he told Harry L. Turton, Northern Orange-co dealer. The same tires were still on the machine. The machine isn't pumping oil yet. His mileage is 25 to the gallon. He runs his car for 1500 miles without change of oil and then changes it completely. A tourist with friends in Placentia has done better still. He has driven 43,000 miles without any repairs, traveling from Indiana all over the east, including Canada, across the country to California and up to the northwest, where he has been recently. The four-wheel brakes saved his life in Colorado, he says. This man is traveling for his wife's health. At 33,000 miles he changed four of his tires. MAY OPERATE ON SENATOR COUZENS WASHINGTON. April 12.—Senator James Couzens, Republican of Michigan, one of the country's wealthiest men, who has been stricken with stomach and intestinal disorders, expected to undergo an operation here today. 14 DODGE UPKEEP COST, 24,000 MILES Spending only $14 and some cents to cover the cost of taking up the bearings and grinding the valves, E. M. Lopez of Taft, oil miller, drove 24,500 miles in the year ending Nov. 14 last without any other expense except for oil and gas, he told Anaheim friends this week. His tires held up as well as the car, and Lopez gives the car and its own care of them credit forast. He changes the tires around every 3000 miles. The expense of going over the bearings and valves was voluntary, because the car would have one long way yet without it, says Lopez. A friend of his, who also has aodge roadster, similarly equipped, has driven 30,000 miles with the same experience, says Lopez. Lopez's mileage is around 29, and on a long trip, including Redlands and Bakersfield, he averaged 35 miles, he declared, the phill climbs being compensated or by coasting down hill. Lopez changes all his oil every 2000 miles, but otherwise doesn't touch it. DISTRIBUTION OF DURANT SPREADING "Seventy-eight distributors in 5 counties outside of the United States now represent Durant products," according to J. W. Hawk, general sales manager of Durant Motor Co. of California. "Argentine holds the lead in volume of purchases. Holland and one Scandinavian countries are also bright spots in the export field, while Senegal in South Africa has developed a good market, and even the Island of Cyprus has applied for a Durant and Locomobile franchise. Fifteen applications have been received by Durant Motors, Inc., of New York from Germany." points out Hawk, and some of these were to have been added to the list on March 1 when the embargo, which has exited for several years, was sched- ROGERS INJURED SEATTLE, April 12. With "Jap" Rogers, stroke of the California crew, suffering from a strained back which seemed likely today to prevent him from rowing, Coach Rusty Callow's husky eight is picked by local bettors as a heavy favorite to beat the Bruins by five lengths of open water in the annual regatta on Lake Washington this afternoon. LOS ANGELES—Hollywood C. of C. will submit a petition to the city council today requesting improvement of La Mirada-ave from Vine-st to Cahuenga-ave by a 5-inch concrete pavement, curbs and sidewalks. PLAIN DEALER CLASSIFIED ADS PRODUCE RESULTS TIRES ON CREDIT The best tires the market affords can be bought on convenient terms on a charge account. COSTS NO MORE THAN CASH Just pay a small sum down and the balance in weekly payments won't never miss. No INTEREST is charged. Trade In Your Old Tires They are worth real money to you. We make liberal jallowances for them in trade. RELIABLE TIRE CO. COSTS NO MORE THAN CASH Just pay a small sum down and the balance in weekly payments won't never miss. No INTEREST is charged. Trade In Your Old Tires They are worth real money to you. We make liberal allowances for them in trade. RELIABLE TIRE CO. 200 So. Los Angeles St. Anaheim Phone $66 100 to $400 Saved On This Light-Six Touring Car Matchless facilities—our enormous production We pay 15% bonus on some steels to get them exactly right. We use genuine leather in our cushions. We use curled hair. We use more Timken bearings in this Light-Six than any competitive car within $1,500 of its price. Our bodies are beautiful creations. The finish and coach work show the final touch. But we build them in $10,000,000 body plants of our own, and pay for these extras in savings. Where we save We save by enormous production—150,000 cars per year. Our major costs are all divided by that enormous output. It is utterly impossible for smaller makers to compete. We save by modern plants, mostly built in the past five years. We save by up-to-date machines. By building our own parts and bodies. See what this car offers Come see what this Light-Six offers. How it excels in scores of ways any rival car. Built with the same steels, the same care and skill, as the costliest of our cars. We have only one grade of chassis. See its beauty, its comfort, its luxury. See how we have studied your every desire. Do that and you will choose this car, if you have in mind a price anywhere near this. Studebaker Light-Six Touring Car Studebaker Light-Six Touring Car Same steels as we use in the costliest cars we build. More Timken bearings than in any competitive car within $1,500 of this price. Genuine leather cushions, ten inches deep. Curled hair filling. All-steel body. One-piece, rain-proof windshield. Attractive cowl lights. Standard non-skid cord tires. Transmission and ignition locks. Perfect motor balance. Curtains that open with the doors. By far the greatest value in this class. Mail coupon for book about it We machine all surfaces of our crankshafts and connecting rods, as was done in the Liberty Airplane motors. No other maker of cars at our prices does this. The result is that perfect motor balance, lack of vibration and long life. SPECIAL-SIX 5-Passenger 119-in. W.B. 50 H.P. Touring $1425 Roadster (2-Pass.) 1400 Coupe (5-Pass.) 1895 Bedan 1985 BIG-SIX 7-Passenger 126-in. W.B. 60 H.P. Touring $1750 Speedster (5-Pass.) 1835 Coupe (5-Pass.) 2495 Sedan 2685 MAIL FOR BOOK Studebaker, South Bend, Indiana Please mail me your book, "Why You Can not Judge Value by Price."