oc-plain-dealer 1924-03-29

TELEPHONE LESS USED THAN CAR The automobile has finally out-distanced the telephone as a utility and convenience, according to tabulations just announced by the Automobile Club of Southern California. The total number of telephones in use in the United States at the beginning of 1924 is given as 15,000,101, while the total registration of automobiles in all states is 15,221,183, placing motor vehicles in the lead by nearly a quarter of a million. This situation developed during the past year, when the increase in the number of auto registries was over 23 per cent. While the telephone has not lost any of its popularity, it has not increased in the ratio of the automobile. However, most of the expansion in telephone service has been since 1900 when there were but 676,733 telephones in use. In 1920 there were approximately 2,000,000 more telephones in the United States than automobiles, so that this lead has been overcome in three years until today the motor vehicle must be accorded first place. In Southern California where the automobile population is densest in the United States, motor vehicles show a decided numerical lead over the telephone. Here there are in use 380,003 phones, while the motor vehicles in this section approximate 600,000. NEW CHEVROLET COUPE FINE JOB The first of the new four-passenger Chevrolet coupes arrived this week at the local showrooms of the Frank P. Taggart Co. This two-door machine, with its fine velour upholstering, large rear compartment, Fisher body, etc., is a delight to the eyes. A groove under the interior edge of the opening of the compartment catches the water, so that it is impossible for things put into it to get wet. The water is drained off at the base of the compartment. Easy to handle, with full modern equipment, this car is equal to any yet put out by the factory. DODGE COUPE REALLY SPORT Anaheimers who have had a look at the new four-passenger Dodge coupe which Charley Mann has put in his showroom on South Los Angeles-st must have become convinced of one thing at least—that the manufacturers at last have started on the road to making sport models. The sport feature of the new car, or at least the most noticeable piece of equipment, is the nickelled radiator, but that's a beginning. This is by far the best-looking as well as the noblest car the makers have turned out. The body of this new car is of composite construction, built by Fisher, and one of the finest examples of master craftsmanship. The seating arrangement is staggered, with a real seat of folding design at the side of the driver. The driver's seat is so designed that there is ample room on the left and the driver sits behind the wheel—not at an angle. Four passengers can be seated in this car with perfect comfort. The seats are built low, which gives plenty of leg room. Also, the doors are wide—28 inches—which permits easy entrance and exit from the car. Dodge Brothers' chassis lends itself especially well to this type of body. Body dimensions have OAKLAND IS 8TH IN SALES IN L. A. The popularity of the Oakland in Los Angeles and Southern California is maintaining its position among the leaders, as shown in the volume of sales of motor cars. According to the state registration figures the Oakland 6-54 registered 107 cars in the city of Los Angeles in the month of February, earning for itself the distinction of eighth place among all cars sold and third among six-cylinder cars. This same relative position is maintained in this city. "Oakland's phenomenal climb into the realm of popularity has caused nation-wide comment," says Harry L. Turton, Anaheim Oakland dealer. "George Hannum, president of the Oakland Motor Car Co. of Pontiac, during his recent visit here told me that the new Oakland 6-54 had taken the east by storm and that the popularity of this car out here on the coast is no greater than that evidenced by the public elsewhere in the country. "It is gratifying to see this result of an honest effort to build the finest light six-cylinder car for the money. When I say light-six, I mean the popular size of six-cylinder car and not an undersized, under-powered contraption. The Oakland is heavily and sturdily built, but it has been designed to save weight and hence assist in the reduction of wear on tires and consumption of gasoline and oil." "The General Motors Co., of which the Oakland Motor Car Co. forms a very important unit, in fact it ranks third in the number of cars produced, is leaving no stone unturned to make and sell better cars for the money than the public was ever able to buy before. The immense research laboratories under the direction of Chas. E. Kettring are open to every unit of General Motors and the Oakland factory has availed itself of the unexcelled facilities that that department offers." ed States than automobiles, so that this lead has been overcome in three years until today the motor vehicle must be accorded first place. In Southern California where the automobile population is densest in the United States, motor vehicles show a decided numerical lead over the telephone. Here there are in use 880,003 phones, while the motor vehicles in this section approximate 500,000. To spring we all swallow our sassafras tea. Which has nothing to do With our longevity. READ THE CLASSIFIED PAGE Don't Lose Your Temper Auto Repairing We will find our what is wrong with your car very quickly and correct the wrong with ease. To let trouble run is to make more trouble and eventually your car will be ruined. Better drive it to our shop today. Commercial Garage Corner Olive and Center St. Phone 511 Anaheim The General Motors Co., of which the Oakland Motor Car Co. forms a very important unit, in fact it ranks third in the number of cars produced, is leaving no stone unturned to make and sell better cars for the money than the public was ever able to buy before. The immense research laboratories under the direction of Chas. E. Kettring are open to every unit of General Motors and the Oakland factory has availed itself of the unexcelled facilities that that department offers." DON'T BLAME YOUR RADIO FOR NOISES What causes the blurr and medley of noises in your radio machine sometimes? A defective battery, says A. Bevillard of the Anaheim Ignition Depot. In the case of dry batteries, these disturbances are the result of one or both of two conditions: 1. Internal electrochemical action, and 2. Unseen wearing away of connections within the battery, due to corrosion. Internal action is constantly going on even the best dry batteries, due to the very nature of the construction of this type of battery. Each cell as you know consists of a carbo-electrode surrounded by what is known as the "mutx" and ground which is wrapped a thin sheet of zinc to form the outside wall of the cell and also to act as the other necessary electrode. This internal action becomes more noticeable as the cell increases in age and the voltage drops. Traveling instantly from batteries to phones, this constant disturbance is reproduced in the form of frying or hissing noises. Yours may be a $50 set or a $500 set; it may be thoroughly efficient in every other particular, but if you are depending upon dry cells in your plate circuit, you cannot escape the unpleasant effects of their internal action. If you're 50 pounds overweight you are supporting 50 pounds of useless you. Think of owning a Car with a body finish like this! For the first time in motor car history—Oakland, has successfully combined beauty and permanence in an automobile body finish. This extraordinary achievement is made possible by the use of an entirely new substance—Duco, the remarkable qualities of which provide— A finish in a beautiful Oakland Blue, distinctive and striking; A finish which, though covered with mud, can quickly be restored to its original beauty, without scratching, by wiping with a dry cloth; A finish impervious to all weather, to sun, rain, salt air and alkaline conditions; A finish so resistant to harm that sulphuric acid and the chemicals of fire extinguishers have been sprayed upon it, then wiped off, leaving no marring trace; A finish so enduring that it will retain its original beauty and lustre indefinitely without checking or dulling. See this remarkable finish and let us demonstrate its rare qualities to you. Examine also the many other advanced and exclusive features. You, too, will realize then why the True Blue Oakland is so frequently called the surprise car of 1924. H. L. TURTON 142 SOUTH LOS ANGELES STREET PHONE 325 ANAHEIM, CALIF. Roadster . $ 995 Sport Touring . 1095 Sport Roadster . 1095 Business Coupe . 1195 Coupe for Four! $1395 Sedan . 1445 Glass enclosures for Touring Cars $60—for Roadsters $40 All prices f. a. b. factory True Blue Touring Car PRODUCT OF GENERAL MOTORS $99500 Truck Drivers, Here Are Some Don’ts by Owners’ State Body In an effort to create a more favorable atmosphere toward truck drivers, eliminate dangers of accidents, permit of unimpeded traffic and generally the observance of all traffic laws, the California Truck Owners' Ass'n has offered a list of "Dont's" for truck drivers. It is pointed out that trucks are operating on practically every road in this state, in all cities as well as large, carrying products of the farm, orchard, mine and mill to the markets and returning with food supplies, machinery, etc. Modern business finds the truck an essential mode of transportation. That the truck owners’ association desires to cooperate and to insist that truck drivers cooperate with the public following admonitions, if observed, will bring results: Don’t overload. Don’t speed. Don’t throw your clutch out on grades. Don’t fail to be courteous at all times. Don’t forget that others have as much right to the highway as you. Don’t drive trucks in a train closer than the law allows. Don’t stop on a public highway unless you give signal and always stop as far to the right as possible. Don’t figure what the other fellow will do. Always keep your own car under control. Don’t carry passengers on the seat with you who will distract from your business of driving. 9 FEATURES OF STAR’S 27 HERE What are the 57 features of the Star, features that mark its asserted superiority to rivals? That’s a question which we are only starting to answer now. Nine of the 27 are, according to Don't ignore the sound of a horn from the rear. Let the auto-tist pass. It is his right. Don't take the right of way from the other fellow when it is not yours. Don't ever fail to stop at school crossings. You owe it to the little children to exert every care. A human life is worth more than getting to your destination on time. Don't park your car on the highway at night without a tail light burning. Your negligence may cost a life. BUICK FACTORY WONDER BUILDING The construction and opening of a new building for the Buick branch at Indianapolis, Ind., indicates forebly how steadily the demand for Buick cars is developing in this section of the country as well as in all other parts of the United States. It also emphasizes Buick’s policy of having service facilities develop with the sale of Buick cars, making it possible to continue to render that satisfactory attention to owners’ needs that assures the uninterrupted use of their investment in personal transportation. For it is the Buick owner who will benefit chiefly from the new building. It was not opened merely for the sake of having a fine building for Buick. It was constructed with the definite purpose of giving still greater service to Buick owners and to Buick dealers in that territory, a policy that is carried out in all other cities where Buick has branches. The new Indianapolis building is the last word in construction and equipment. It has both the facilities and the personnel necessary to give highly satisfactory service to motorists and to help Buick dealers to be of the fullest service in their own localities. 9 FEATURES OF STAR'S 27 HERE What are the 57 features of the Star, features that mark its asserted superiority to rivals? That's a question which we are only starting to answer now. Nine of the 27 are, according to the Appleby Motor Co., Orange-co distributors: Parish-Bingham Frame — The frame of the Star car is scientifically right. Parish-Bingham built, and with five cross members which give it exceptional strength. This is a quality feature such cars as Locomobile are proud to claim. It's the best that can be bought. Tubular Backbone—Show your prospective members how the torsional resistance of the tubular backbone holds the frame rigid so there can be no twisting with the result that all mechanical units are kept in perfect alignment. Straight Front Axles—Tell them of the strength obtained with the straight drop forged front axle "T" beam with Elliot type steering mechanism and the wheels adjustably mounted over heavy taper roller bearings. Emphasize how our axle adds to the trimness of the car front. Let them know that it provides a greater factor of safety, as our axle is heavier per weight of car in comparison with our competitors. Adams Axles—Emphasize the fact that all interior adjustments can be made simply by removing the wheels, and that we have greater strength of driving parts per cubic inch motor displacement than any other low-cost car. Let them know that we have less unsprung weight also, which provides greater mileage on tires, and eliminates road shocks. Axle Shaft Accessibility—Jack up the car and remove the wheels to show how the axle shaft can easily be removed. Impress these accessibility features upon prospects as being extremely important money savers. Emphasize saving. Rear End Accessibility—Let them know how the rear end can be adjusted without disamantling. Explain the benefits of this accessibility in terms of longer life and rock-bottom repair bills as the years go by. Semi-Elliptic Springs—The $2 inches of spring length in comparison with the length of the wheel base of the Star is important. It is also very important to have the proper weight distribution, a low center of gravity and chassis balance. This we obtain by our 48-inch rear springs under-slung in line with the frame "Price" the mysterious strange Does a difference in price indicate car priced 25% to 50% higher? The 4 questions that a buyer asks HERE are facts based on world's engineering authority. If you have any intention of buying an automobile, you are urged to read them. No "Price Class" There are only two kinds of automobiles today. Economically produced cars which give you more for your money. And cars which are not, and give you less. Price does not indicate intrinsic worth. But an individual maker's cost of production. Hence two cars may show a price difference of $400 to $1,200 and more. And be of the same quality. The difference in price simply shows that it costs one maker more to make this car than the other. Judging value on price, this is folly. Price class is a myth. Where the Difference Comes in Studebaker, producing 150,000 units them know how the rear end can be adjusted without diamantling. Explain the benefits of this accessibility in terms of longer life and rock-bottom repair bills as the years go by. Semi-Elliptic Springs—The 82 inches of spring length in comparison with the length of the wheel base of the Star is important. It is also very important to have the proper weight distribution, a low center of gravity and chassis balance. This we obtain by our 48-inch rear springs under-slung in line with the frame and extra long 34-inch springs. With our semi-elliptic springs, road shocks are minimized, the life of the car increased, and real riding comfort together with protection for operating units of the car is provided. Accent the safety of driving because of the low center of gravity. Be sure to let them know the Star provides more spring capacity than the nearest competitor. Warner Steering Gear—The Warner Steering Gear is semi-reversible worm and gear type with bath thrust bearings. Let them know that it guarantees safety in driving, that it permits easy turning in traffic. Tell them how the sturdy 16-inch wheel provides comfort in car handling. Fedders Radiator — Describe the efficiency of the well-known Fedders honey-comb type radiator of eight-quart capacity. Idle down the motor for a few minutes and have your prospects place their hands on the cool radiator. Add to your discussion of the Fedders radiator by a play on the cooling system. Bring in the 16-inch fan with four blades. Tell them about the circulating water pump which takes water from the coolest part of the radiator to the hottest part of the motor. On small cars cooling is important and the Star has a wonderfully efficient system. RETURNS FROM IMPERIAL A. G. Wright, who has been motoring through Imperial Valley, will return tonight from San Diego. Mr. Wright is shaping his business affairs to go to Loma Linda for a two weeks rest, as his physical condition is not quite up to standard. Referring to the home care of milk, the baby doesn't always get what the dairyman delivers. The difference in price simply shows that it cost one maker more to make this car than the other. Judging value on price, this is folly. Price class is a myth. Where the Difference Comes in Studebaker, producing 150,000 cars yearly, has reduced engineering cost to $3.33 per car. This is based on a total engineering cost of $500,000 a year, which is the least on which any manufacturer can maintain an efficient engineering department. Thus a manufacturer producing but 20,000 cars a year must add $25 per car for engineering, or eight times as much as Studebaker. Other fixed overheads have been reduced proportionately. And these influence Studebaker prices. A set of body dies costs $100,000. It will produce many thousand sets of body stampings, each one as perfect as though there were only a dozen made. By building 50,000 bodies from a single set of dies, Studebaker reduces the die cost per body to only $2.00. LIGHT - SIX 5-Passenger 112-in. W. B. 40 H.P. Touring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1045 Roadster (3-Pass.) . . . . . . . . . . . . . . . . . . . . . . . . 1025 Coupe-Roadster (2-Pass.) . . . . . . . . . . . . . . . . . 1195 Coupe (5-Pass.) . . . . . . . . . . . . . . . . . 1395 Sedan . . . . . . . . . . . . . . . . . . . . . . . . 1485 (All prices f. o. b. factory) HARRY STUDEBAKER ANAHEIM ORAL THE WORLD'S LARGEST PRODUCER The NewESSEX A SIX Built by Hudson under Hudson Patents At $195 less than Essex quality ever sold for the New Essex combines all its old advantages of reliability plus the smoothness of a 6-cylinder motor, built by Hudson on the famous Super-Six patents. Operating and riding ease are vastly improved. Economy in fuel, oil and tires is even greater. And minimum maintenance is assured by astonishingly low parts prices and a service policy that considers nothing but the satisfaction of the owner. $850 for Touring Model $975 for the Coach Freight and Tax Extra H. R. GROVE 226 S. LOS ANGELES ST. ANAHEIM 112 E. AMERIGE FULLERTON H. R. GROVE 226 S. LOS ANGELES ST. 112 E. AMERIGE ANAHEIM FULLERTON Price Class" ous stranger in the motor industry ence in price indicate a difference in quality? Why is one 5% to 50% higher than another of the same quality? ions that a buyer should ask when considering any car. The average small manufacturer whose volume will enable him to build only 5,000 bodies from a set of dies in the same time in which Studebaker builds 50,000 has to charge each body $20 for die cost. The difference of $18 is in the price but not in the body. The customer pays it but he gets nothing tangible for it. It is one of the penalties of uneconomical manufacture. Thus a car economically produced in quantity, such as the Studebaker Light-Six Touring Car, can be soldings than are used in any competitive car, within $1,500 of its price. We subject Studebaker cars to 30,000 inspections. That requires 1,200 men. All told over 70,000 hand and machine operations are performed in the manufacture of a Studebaker car. In so many operations, though each one is small, there is great opportunity for economy and savings. 15% premium is paid on many steels to insure Studebaker specifications instead of "commercial run" used in cars many times. Why Studebaker excels the world in body building For 72 years Studebaker has been a builder of quality vehicles. This historical tradition has been inbred in generation after generation of coach-makers. And the Indiana city of South Bend is known as a world-Mecca of artisans of this craft. In the modern $10,000,000 Studebaker body plants, there are sons and fathers and grandfathers working side by side. Their religion is fine coach building. And this See a Studebaker Then Decide Buy no car until you've seen a Studebaker. Go over it, point for point. Consult any unbiased expert. Ask your banker. And you will own a Studebaker. Get an Answer to For 72 years Studebaker has been a builder of quality vehicles. This historical tradition has been inbred in generation after generation of coach-makers. And the Indiana city of South Bend is known as a world-Mecca of artisans of this craft. In the modern $10,000,000 Studebaker body plants, there are sons and fathers and grandfathers working side by side. Their religion is fine coach building. And this is reflected in their work. As fine body builders, Studebaker stands supreme. No other maker has the experience of Studebaker. No other the Studebaker traditions to inspire him. at $1060. A clear saving of $200 to $300 over uneconomically manufactured automobiles. The uneconomical manufacturer is not profiteering. He is unfortunately situated, that is all. Equalled Only by Costliest Foreign and American Makes All Studebaker models are equipped with Timken bearings. There are few cars in America, regardless of price, which equal ours on this point. In our Light-Six, for instance, we put more Timken bearings. SPECIAL - SIX 5-Passenger 119-in. W. B. 50 H. P. Touring $1425 Roadster (2-Pass.) 1400 Coupe (5-Pass.) 1895 Sedan 1985 BIG - SIX 7-Passenger 126-in. W. B. 60 H. P. Touring $1750 Speedster (5-Pass.) 1835 Coupe (5-Pass.) 2495 Sedan 2685 (All prices f. o. b. factory. Terms to meet your convenience) HARRY D. RILEY STUDEBAKER DEALER EIM ORANGE FULLERTON GREEST PRODUCER OF QUALITY AUTOMOBILES