oc-plain-dealer 1924-03-29

VOL. XXVII—NO. 179 SCORES PAY PENALTIES REGISTRATION 1,130,000 TO DATE Cars Exempt From 1924 License Fee Number 15,963 SACRAMENTO, March 29.—A total of 15,963 automobiles that were exempt, under the law, from payment of motor vehicle license fees, were registered in California during 1925. Will H. Marsh, chief of the Division of Motor Vehicles, announces. These cars, if added to the total number of vehicles Cars Exempt From 1924 License Fee Number 15,963 SACRAMENTO, March 29.—A total of 15,963 automobiles that were exempt, under the law, from payment of motor vehicle license fees, were registered in California during 1923, Will H. Marsh, chief of the Division of Motor Vehicles, announces. These cars, if added to the total number of passenger cars, trucks and motorcycles on which license fees were paid, would swell the grand total of registrations in California for the year to 1,130,940, it was stated. The motor vehicle act exempts automobiles owned and operated by public service corporations and by federal, state, county and municipal governments, from payment of fees. Marsh explained. Of the total number of exempt automobiles, 6593 were owned by the public service corporations and 870 by the federal government. The remaining cars were owned by the state, counties and municipalities. DOES IT RIGHT THE FIRST TIME The Commercial Garage at Olive and Center streets is making a reputation for itself as a careful and thoro mechanical shop. "Things done by halves are never done right" is the motto of this shop, which believes that a satisfactory job the first time is the best guarantee of future performance. FORD MOTOR CO. IN NEW OUTPUT Swinging into its big spring productive program, the Ford Motor Co. on Wednesday, March 12, reached the highest mark in its history, when its domestic assembly plants produced a total of 7456 cars and trucks, says Sid McGraw, Ford, Forsdson and Lincoln dealer. This record-breaking figure does not include the daily output of 500 cars and trucks for export, nor the production of the Manchester, England, and Ford of Canada plants, which manufacture most of their own products. ANAHEIMER BUYS OAKLAND Hmil Lieb of Anaheim purchased an Oakland touring car with glass closure this week of Harry I. Turton, Northern Orange County subdistributor. The new production record is of especial significance as it indicates the enormous demand being made throughout the country for Ford cars and trucks and the company's endeavor to bring its output up to the point where it will attempt to fill all requirements as to avoid repetition of the shortage which existed last spring when thousands of persons were disappointed in not being able to secure delivery of cars. STAR THE 27 FEATURE CAR When the Pull is Toughest All roads are not boulevards. And when you do hit the rough going, where ruts twist the wheel from your hand, and hub-deep mud grips with sticky fingers to retard you, then the real stand up quality of the Star Car shows up. With a powerful urge your Continental Red Seal Motor transfers its strong, steady throbs of action to the rear axles—Star Axles, to be precise. Star Axles, with greater strength of driving parts per cubic inch motor displacement, than any other low priced car, take up the burden and carry you safely and comfortably out of the toughest going. The man who buys a Star Car, buys insurance, safety and comfort insurance. For the Star Car has more staunch stand up honest quality in its make-up, than any car near its price. The 27 feature reasons built into the Star guarantee it. Motorists who reason and compare before they buy, who demand to be shown, are responsible for the 150,000 Star Cars that year in and year out are pointing the way to the men of modest income, whose motor investment must pay satisfaction dividends. Make it your business to investigate the startling 27 feature reasons that are taking the guess out of automobile buying. 27 feature reasons—yes, 27 of them, that your dealer will be glad to describe. Just 'phone him, and a car will be at your door;—for your judgment. STAR AXLES All interior adjustments can be made simply by removing the wheels. Best Axles have greater strength of driving parts per cubic inch motor displacement than any other low-one car. Best this feature of the Star Car. Prices of Models Here—The and Freight Paid Touring Car . . . $630 Roadster . . . $625 Coupe . . . $830 Sedan . . . $990 TOURING CAR $490 P. G. B. Lening, Michigan STAR MOTOR COMPANY OF CALIFORNIA OAKLAND, CALIFORNIA The Star Car Appleby Motors Co. Inc. 119 N. Lemon St. Anaheim 5th & Broadway Santa Ana ASSOCIATE DEALER Main St. Garage Huntington Beach Boby Zable Orange, Cal. Plain Dealer automobile Secti Anaheim, California, Saturday, March 29, 1924 HALTIES FOR NOT HAVING Speedways" FIRST CHAMP RACE AT ASCOT L. A. Track to Start National Point Series Tomorrow LOS ANGELES, March 29. The first national championship point system race of the 1924 racing season on the International Motor Contest Association circuit will be run at Ascot Speedway tomorrow afternoon. Word of the award was contained in a wire received by President Earle. WARNING ON SHORTAGE ISSUED S. F. Dealers Seek to Avoid Repetition of Last Year SAN FRANCISCO, March 25. (By Letter.)—With weather and business conditions all combining to make the spring selling season in Northern California a good one, leading motor car distributors with offices in San Francisco have been compelled to issue statements to the press, and sup- ENGLISH AS SH IS WEIRD; HERE While the traffic cop has all the woe in the world Japanese traffic regulation Club of Southern California chance to cheer up a bit Under the caption "the following translation." "At the rise of the not pass him by or other Whenever a passenger trumpet to him meet your passage tootle him mouth the warning, 'Hi, M Beware of the war fright as you pass by him him. Go soothingly by, away. "Give big space to the roadway. Avoid entanglement. "Go soothingly on the demon. Press the brakeanners and save collapse an- Used Cars Too Have Individuals L. A. Track to Start National Point Series Tomorrow LOS ANGELES, March 29.—The first national championship point system race of the 1924 racing season on the International Motor Contest Association circuit will be run at Ascot Speedway tomorrow afternoon. Word of the award was contained in a wire received by President George Bentel from Chairman Corey of the sanctioning body. Corey's wire also brought news that the contest board of the body had voted to give Ascot one point system championship race each month during the remainder of the year. The foe for each race is $500, that amount going into a jackpot which is given the winner of the largest number of points at the end of the season. As about 40 championship races are scheduled for the circuit it will be noted that the champion will have quite a little nest egg to invest in Los Angeles real estate when the final race is run on December 25th at Ascot. The point fartherest east on the circuit is Boston, Mass., which will be run in August. Fred Horey still continues to be the most feared driver who is entered in the Dorothy Vernon-Mary Plekford event on Sunday. Even Haugdahl and DePalma are not worrying about what each will do to the other, but what they can do to Horey and his new Louis Chevrolet Frontenac one-man job. Horey has been astounding the rail-birds with his reckless driving and super-speed. With the water-soaked track yesterday the drivers went into executive session as the gasoline hot-stove league. Up to last night every world's record from one kilometer to 10,000 miles had been broken in the verbal speed battles. Experts declare that there is no more dangerous competitor than an auto racing driver over a course where autos are barred and where the sky is the limit in driving over an un-measured course. Ralph Hepburn will probably drive his last race at Ascot Sunday. Hepburn, as is well known is the team mate of Tommy Milton on the board track circuit and it is Milton's wish that he devote his entire time to tuning up and handling his racing car. "Hep's big following will give him a mighty cheer when he starts in the side-car and free for all motor bike races next Sunday. His deflection will make it a lot easier for Gone Walker and Johnny Seymour. Bentel announced last night that a great Australian motorcycle rider will be here soon to take Hepburn's place on the Harley team as running mate for Bar S. F. Dealers Seek to Avoid Repetition of Last Year SAN FRANCISCO, March 25.—(By Letter.)—With weather and business conditions all combining to make the spring selling season in Northern California a good one, leading motor car distributors with offices in San Francisco have been compelled to issue statements to the press, and supplement these with advertisements on the same line, asking buyers to turn in orders at the earliest convenience that the usual spring shortage may be avoided. It has been a happening in San Francisco for the past three years to have a shortage of cars just when they are in the greatest demand. This year people have all the more reason to order early as the general upward price tendency might impose a penalty of a hundred dollars or so on the late purchasers. Many of the leaders in local automotive affairs credit the great rush at the present moment to the fact that touring conditions are sure to be better this year because of the lateness of the seasons and the fact that much of the summer heat and dryness will be avoided if the rains come later. Frank Welch, manager of the San Francisco factory branch of the Durant Motor Co. of California, believes that touring will assume larger proportions than before. Welch says that people living here are asking about road conditions through the east, while New York headquarters reports a similar condition existing there. There was a great and enthusiastic gathering of Willys-Overland dealers from the entire Northern California territory at San Francisco on Monday to welcome John N. Willys and to hear the cheering message the hustling president of the great Toledo corporation brought them from the factory of the doubling in January of last year's shipments, a 70 per cent gain in February, and prospects of still greater shipments in March. President Willys, as usual, succeeded in his snappy speech at the banquet in imparting to his dealers in his own enthusiasm over 1924 prospects. REDUCED BATTERY PRICES TEMPORARY Warning that the present extremely low prices of Prest-o-Lite and Columbia batteries cannot possibly continue long was issued again today by Robert V. Jensen, local ignition and radio expert. Lead is going up, and so are the lead plates used by battery manufacturers, and it is only because of large supplies on hand... 400 Shout Welcome to John Willys at Biltmore Banquet The Southland representatives turned out en masse to greet President John N. Willys of the Willys-Overland Company Wednesday noon at the big dinner in the Biltmore Hotel, Los Angeles. Nearly 400 were present, coming all the way from Arizona and Northern California. Promise of a new business couple by Willys before April 15 was a feature. The dinner was preceded by a parade of Red Birds, some 50 in number, up South Grand avenue. The dining room of the Biltmore was especially adorned for the occasion. Big red birds of cardboard decorated each "box" behind which were cages of real birds that sang during the repast. A ballet girl, another kind of red bird, sang an original red bird song, and song leaders in the crowd led community singing. The menu, from "cream of 600 W soup" to "coffee Overland" was decidedly Overlandish. Celery with muffler, castellated nuts, broiled fresh spad fish, road Willys-Knight worm and gear, sliding sleeve potatoes, creamed spark plugs, Tillotson salad, frozen pistons and carbon cake helped to make the diners joyous. Here is a sample of the verse: "You've given us a line of cars that any one can sell, And every time we make a sale, we make a friend as well. We've made it tough for Chevrolet, we've given Henry hell, And we'll keep selling on." W. R. Schanhals, Anaheim dealer, had as his guest Orris Hardacre, A. E. Rud, local salesman and Leland Hays, auto editor of the Plain Dealer. The speakers were President J. N. Willys, L. G. Peed, general sales manager, and W. M. Canaday, general advertising manager. Ernest Culver, western manager was toastmaster and L. J. McCracken, Los Angeles distributor, master of ceremonies, what there were. In spite of what a Los Angeles morning paper said, President Willys positively announced that Los Angeles was going to get the $1,000,000 assembly plant of California, he hoped before the year was out. In introducing President Willys, Culver said he was a man who had come back and was moving so fast that nobody could catch up with him. Willys told of recently appointing Gus Boyer, manager of the used car department in San Francisco—the man who once had been associated with Alexander Winton. (Continued on Page Two) HARRY D. RILEY'S SALES Harry D. Riley's sales the past week include a Studebaker special six touring to Herman Kolberg of Orange and used cars to the following: Hugh Stewart of Los Angeles, L. M. Gates of Hawthorne; Fred Van Reis of Anaheim; Frank D. Kinlon of Anaheim; and Harry Twitchell himself, manager of the used car department. REVING PLATES IN TIME ENGLISH AS SHE IS SPOKE IN JAPAN IS WEIRD; HERE ARE SOME SAMPLES While the traffic cop in Southern California may believe he was all the woe in the world for his portion, a translation of the Japanese traffic regulations just received by the Automobile Club of Southern California gives the American traffic cop a chance to cheer up a bit and perhaps to smile. Under the caption "Rules of the Road in Japan" is given the following translation for the guidance of American tourists: "At the rise of the hand of a policeman stop rapidly. Do not pass him by or otherwise disrespect him. Whenever a passenger of the foot hove in sight tootle the horn trumpet to him melodiously at first. If he still obstacles our passage tootle him with vigor and express by word of the mouth the warning, 'Hi, hi!' Beware of the wandering horse that he shall not take right as you pass by him. Do not explode the exhaust box at him. Go soothingly by, or stop by the roadside till he passes away. Give big space to the festive dog that make sport in the roadway. Avoid entanglement of dog with your wheelspokes. Go soothingly on the grease-mud, as there lurk the skidemon. Press the brake of the foot as you roll around the corners and save collapse and tie-up." DELINQUENTS PAY DOUBLE FEES Accidents After Recent Storm Fewest on Record in Anaheim There were fewer accidents after the recent storm in Anaheim and Fullerton than after any storm within the recollection of District Manager. Paul V. Allen of the Automobile Club of So., Calif., ed Cars Too Have Individuality anybody has an idea that used haven't individuality he's taken, says Harry D. Riley, debaker dealer in Northern Orco, whose reconditioned cars becoming better known daily, dividualized guaranteed paint are one of Riley's recent specles in his used car department. The painstaking process thru which these cars are put makes it so dependable that anybody afford a big car, says Harry Riley, manager of the depart- t. From stem to stern they inspected, and new parts are necessary supplied. Cars in wide variety and color men, within reach of a large number of purses, are available. NO PICNIC AT DAVIS picnic day at the University of Davis, will not be held this because of the danger of foot mouth disease. With picnic day but a month it is highly improbable that quarantined areas will be by that time, and until there is some danger to the s and flocks at the farm. SALES OF JORDANS INCREASING HERE Recent sales of Jordan cars include the following, according to the J. E. Walter Co., Northern Orange County distributors. H. J. Fay, Anaheim, seven-passenger sedan; L. R. Wilson, Anahein, five-passenger sedan; J. E. Lechner, 535 West Fern Drive, Fullerton, Jordan Victoria; Earl Caverly, Anaheim, Jordan Blue Boy; Frank Benchley, Fullerton, Jordan Playboy roadster; Edward Chaffee, Garden Grove, Jordan touring. The new models with hydraulic four-wheel brakes now are on the floor. The showrooms are open until 9:00 p.m. AUTO IN COURT LOS ANGELES, March 29.—"One Ford auto, engine No. 6814019" was made defendant in a suit filed today in the superior court in behalf of the people of California. The vehicle must show cause why it should not be sold at auction. Court attaches today were wooled for fear the law would require the presence of the defendant in the court room when the hearing is held. The car was arrested with its owner for violating the Wright act. Accidents After Recent Storm Fewest on Record in Anaheim There were fewer accidents after the recent storm in Anaheim and Fullerton than after any storm within the recollection of District Manager. Paul V. Allen of the Automobile Club of So. Calif., which can check up on upwards of 1500 members. Penalties for lack of 1924 plates enforced by the State Division of Motor Vehicles have been many in Orange-co, and presumably elsewhere in the Southland, according to Allen. Double the license and weight fees, as the case may be, are asked, because of failure to have plates on the machines after March 15. At the same time there is an occasional owner, who doesn't know the law or has been too busy to apply for his plate in time, who still is using the black and white 1923 plate. Some 50 plates await their claimants at the district office of the club. Members who haven't yet gotten them are advised to call at once to escape trouble with the state authorities. The early rush for plates was strong, but there are always a number of people who, because of absence from the city, business engagements etc. delay just too long, says Allen. Another Lie Nailed! BUICK MOTOR COMPANY DIVISION OF GENERAL MOTORS CORPORATION FLINT, MICHIGAN To Dealers and Customers: While we all realize that unfair methods employed by any company or individual will act as a boomerang and eventually retard prosperity of the originator, we feel called upon at this time to state that reports being circulated to the effect that the Buick Company has been sued by one of its competitors for patent infringements is absolutely untrue and without foundation in any way shape or manner. As long as the buying public continues to appreciate our present design, as it certainly seems to, there is no intention on the part of this company to make any radical changes. We feel that you are entitled to the above information as a contradiction to propaganda being circulated by competitors who desire to retard our sales. You can emphatically state that such reports are absolutely without any foundation whatsoever. Very truly yours, H.H.Burton President & General Manager. Motor Sales Co., Inc. S. Los Angeles St. Anaheim Phone 354