oc-plain-dealer 1924-03-15

NEW OAKLAND HOME FOR BUICK Another step in the institutional progress of the Howard Automobile Co. was announced by C.S. Howard, president of the big Buick distributing organization in California, Oregon, Nevada and Arizona. Ground has been broken for a new structure in Oakland to house the Howard Automobile Co. branch in that city, which, when completed, will be one of the most imposing motor car establishments in California. It’s floor space will be in excess of 56,000 square feet. The building is to be concrete. Every modern construction feature, which has been used in large motor car establishments, A unique ventilating system will be installed in the service department to take care of exhaust fumes and keep good air in constant circulation. The sale floor will extend across the entire front of the building and have a depth of 59 feet. Offices will be on both the first floor and on a mezzanine. Entrance to the service station will be from Twenty-eighth-st. On the second floor, new cars will be serviced and used cars will be reconditioned. Another idea which has been used in Howard Automobile Co. buildings in San Francisco and Los Angeles—the use of ramps, instead of elevators from one floor to another—will be part of the construction plan. The ramp to the shop and to the roof will be made wide enough to permit two cars passing and will be provided with safety controls. The new building is the third constructed within the last year on the Pacific coast to house Howard Automobile branches. A big home was completed in S. O. CHARTRES ST. STATION NO MORE Thursday night the Standard Oil Co.’s service station at Char-tres and North Los Angelesests was doing business as usual. Friday, almost before Anaheimers realized what was going on, the last vestige of the building had vanished, and a gang of men was at work, replacing the concrete sidewalks and curbs as they were before. The lease on the lot is expiring, and the company has one less station in the city. F. C. Rimpau, the owner, said that the lot would remain unimproved, at least for the present. Chemical Changes In Battery Unceasing The storage battery in an automobile is the one living thing that never rests even though the balance of the car may be idle. It is the life, the heart of the machine. This was the statement of A. Bevillard, of the Anaheim Ignition Depot, local Willard dealer, in discussing the proper care of this vital part of the automobile. “Electro-chemical change is taking place in the battery cells all the time, just as the human heart keeps on pumping during sleep. Especially during the winter months is it dangerous to neglect the heart of the motor car.” AT THE HOTEL VALENCIA P. T. Taylor, F. N. Carnahan, J. P. Pitt, J. Malick, I. L. Damsky, L. R. Ellis, and F. R. Langhlin, Los Angeles; and Mrs. Minnie Kraft, Tuscon. Portland last year and an immense new structure was officially opened in Los Angeles on Feb. 10. STUDEBAKER STOCK INCREASE PLANNED Directors of the Studebaker Corporation, South Bend, Ind., have called a special meeting of stockholders April 1 to approve an increase of capital from $75,000,000 stock of $100 par to 2,500,000 shares no par and to distribute two and one-half shares for each present share. The call for the meeting followed a special session of the directorate in South Bend. The stockholders will meet at Jersey City, N.J. It is proposed to place the new stock on a $40 basis. Immediately after the close of the meeting of the directors A. R. Erskine, president of the Studebaker Corporation, issued the following statement: “A special meeting of the stockholders of The Studebaker Corporation has been called at Jersey City, N.J., April 1, by the directors who held a special meeting at South Bend, to approve their recommendation that the charter of the corporation be amended to change the character of the outstanding common stock from $100 par value to $40 no par value, which would mean that present, common stockholders would receive two and one-half shares of new stock for each share of old stock now outstanding. “It is intended to increase the authorized common capital stock to 2,500,000 shares, although only 1,875,000 shares will be needed to retire the present outstanding common stock of 750,000 shares. The remaining $25,000 shares of new stock will not be issued at present.” “The object in reducing the stock to a $40 basis is to permit broader investment in it by Studebaker employees, dealers, and car owners, and generally to give it a wider distribution.” Under the present 10 per cent common dividend rate, each new share of common stock will receive dividends of $1 quarterly, or $4 per annum. “The new plan will become effective, provided it is approved” BATTERIES $13.50 "Friendly Service" "Efficient Service" GUARANTEED MAKE OF CAR Ford, Chevrolet, Buick Overland and Others Buick 6, Studebaker, Hupmobile, Chandler, Hudson and Others Dodge, Franklin and Others PREST-O-LITE Prices $20.00 $14.85 $24.55 $18.65 $30.00 $22.65 ROBT. V. JENSEN CARBURETOR AND IGNITION WORKS 242 EAST CENTER ST. ANAHEIM PHONE 168-W HAUGDAHL VS. DE PALMA SUNDAY (Continued from Page One) certain that the greatest crowd that has ever witnessed a dirt track competition in America will be on hand to cheer their favorite. To get the drivers together demanded no little diplomacy from President George Bentel. He opened up the bank roll and drew out a $15,000 purse for the event, $10,000 to go to the winner and $5000 to the loser. This is the greatest purse ever offered for a dirt track race in America. Besides the world's championship match race Sunday, eight other events will be on the program in Bentel's thrill bowl. Three of these will be for the motor bike riders who last Sunday provided the greatest thrills of the day. CALIF. HOTEL, FULLERTON Mrs. Kate D. Irving, Hollywood; F. Morrison, Venice; W. J. Porter, and George Steffensen, San Francisco; L. N. McDavid, S. De Havard, and C. Badger, Los Angeles; T. B. Hollerter, Inglewood; and R. E. Graves, Long Beach. and My Wife Said Yes! Most wives do—at their first sight of the new Star Sedan. Its long, low, sweeping lines gather together all the grace and beauty it has been possible to design into what may be called the perfection of human attainment in motor car building. Built to this ideal—"The lowest cost high grade car in the world"—the Star Car, embodying as it does, 27 feature units which heretofore were exclusive only on cars costing well into four figures, brings to the man of modest income all of the mechanical perfection, beauty of design, and low upkeep it is possible to buy. The Star Sedan fits the needs of the family perfectly—and at a price that's geared to your pocket-book. The 27 feature reasons make interesting listening as you ride with your nearest Star dealer—make an appointment with him now. STAR MOTOR COMPANY OF CALIFORNIA OAKLAND, CALIFORNIA The StarCar APPLEBY MOTORS CO. 119 North Lemon St. Anaheim 5th and Broadway Santa Ana WEBAKER STOCK LEASE PLANNED A record of economy that is regarded as remarkable in a car of this class was rolled up by a Willys-Knight five-passenger touring car in Oklahoma City, traveling 37½ miles on a gallon of gasoline, says W. R. Schanhals, local distributor. The record is regarded as all the more striking because of the fact that it was made in the congested traffic of the city. The car, too, carried three passengers, including two official observers. Another handicap that developed was a stiff head wind. Throughout the country the new Willys-Knights have been setting records of economy in the use of both water, oil and fuel that have set new standards for cars of this class. "TIME IS MONEY" ESSEX SAVES TIME It has been said that "time is humanity's most precious asset." This is increasingly true as the demands of civilization require more and more of the individual in the community. Modern civilization rests upon a foundation of knowledge plus the efficiency gained from experience, and the automobile has contributed very largely to both knowledge and experience. A great broadening in the scope of the average human being's endeavors in life has taken place within the last ten years. With 15,000,000 automobiles in use in the United States alone, the whole population may receive the benefit of this increased outlook. The additional knowledge alone gained through the use of the automobile has more than paid for the original cost and the upkeep expense of operating them. "When it is considered that time is the only thing which any human being really has," said H. R. Grove, "we may forgive a man who mortgages his home in order on a greatly increased schedule for the ensuing year and decision was arrived at after study of national conditions." But what is the sense in lingering a rocket to the moon or the navy department enclose nexation papers? ARE YOU GOING TO EUROPE? FOR ALL STEAMSHIP LINE Hamburg-American Line North German Lloyd United States Lines Cunard Line Holland-American Line And all others. We assist you in laying your trip and attend to formalities such as passport visas, etc. For literature and full information apply to Schloessmann-Kafit Co., Inc. 1110 Citizens National Bldg. Fifth and Spring Street Los Angeles, Cal. Phones: Metropolitan 311 or 876-349 Project in reducing the $40 basis is to permit investment in it by Studebaker employees, dealers, and car distribution. The present 10 per cent dividend rate, each new common stock will redembs of $1 quarterly, annum. New plan will become effervescent if it is approved by stockholders at the special April 1, as already reported. IL VS. DE PALMA SUNDAY (reduced from Page One) That the greatest crowd ever witnessed a dirt petition in America will end to cheer their faction. The drivers together deserve little diplomacy from George Bentel. He the bank roll and drew 9000 purse for the event, go to the winner and the loser. This is the curse ever offered for a race in America. The world's champion-ish race Sunday, eight cars will be on the pro-Bentel's thrill bowl. These will be for the middlers who last Sunday the greatest thrills of the world. HOTEL, FULLERTON State D. Irving, Holly-Morrison, Venice; W. J. and George Steffenson, Isco; L. N. McDavid, S., and C. Badger, Los T. B. Hollterter, Ingle-R. E. Graves, Long "BABY PACKARD'S" GAS MILEAGE 33.8 West Bros., distributors of the Gray automobile, give the following news item received by radio from the factory in Detroit, Mich.: A record has been made by a Gray stock model between San Francisco and Detroit, an average of 33.8 miles to the gallon of gas. This is known as "the world's economy run." This car is known the world over as the baby Packard, not because of the shape of its radiator, but because of its standardized units and because the majority of the stockholders in the Gray Co. are also majority stockholders in the Packard Co. Timken axles and bearings throut, even in the transmission, and a motor that is the real goods are features. "Spring Demand For Cars is Here" The Chevrolet is selling better than ever this month, says Bill Hauser of the Frank P. Taggart Co., Northern Orange-co distributor. For two years he directed the engineers in their experiments and when the new Oakland 6-54 was announced he knew that at last the Oakland represented by the results. The Oakland 6-54 has brought the Oakland up from 19th place in sales volume to 7th place. In three years he has been instrumental in building up Oakland popularity so that the production has increased from 20,000 cars a year to a proposed production of 75,000 for 1924. Hannum and Nephler will remain on the coast for a week or ten days, and while studying conditions, will also convey to the Oakland dealers here the policies and plans of the Oakland Motor Car company, explaining to them just what ideas they have in mind for the future of Oakland. According to advices from Hannum, the Oakland factory in launching Yes-it can The finest of cars can be guaranteed to you the utmost in fine-car construction. For 72 years it has stood for quality, for honest workmanship, for square dealing. It has always stood for style and class. Remember Studebaker carriages—supreme examples of fine coach building. Consider our facilities—mark what we have at stake. $90,000,000 in assets, $50,000,000 in plants and equipment, $10,000,000 in body plants alone. Note our multiplying sales—the sensation of Motordom. It is fair to assume that we can and do build the finest cars and at Studebaker prices. What is a fine car? A fine car means the best materials any cost can buy. We use 35 formulas for steels, each known to be best for its purpose. We pay a premium of 15% on some to get the formulas exact. All Studebaker models Schloessmann-Kafit Co., Inc. 1110 Citizens National Bldg. Fifth and Spring Street Los Angeles, Cal. Phones: Metropolitan 311 or 876-349 Special Service in PREPARED TICKETS $1000.00 AROUND THE WORLD Go Why Studebaker Studebaker is builder of quality. Last year, 145 $201,000,000 for thThere are 13 m "Spring Demand For Cars is Here" The Chevrolet is selling better than ever this month, says Bill Hauser of the Frank P. Taggart Co., Northern Orange-co distributors. The spring demand appears to be here, according to Hauser, and people who appreciate quality and durability in a car are looking to the Chevrolet to meet their demands. Open and closed cars now are proportioned at about 60 and 40 per cent, says Hauser. Enamel Almost Indestructible What the Duco paint on the Oakland isn't proof against is easier said than what it is, says Harry L. Turton, Northern Orange-co distributor. Here are some of the things that don't affect it: Sulphuric acid, molten tar and asphalt, lime cement, boiling water, fire, dry dust which cracks ordinary paint, and chemicals used in extinguishing fires. Going east! for personal service phone 729 CITY TICKET OFFICE UNION PACIFIC STATION Union Pacific What is a fine car? A fine car means the best materials any cost can buy. We use 35 formulas for steels, each known to be best for its purpose. We pay a premium of 15% on some to get the formulas exact. All Studebaker models are equipped with Timken bearings. There are few cars in America, regardless of price, which equal ours on this point. In our Light-Six, for instance, we put more Timken bearings than are used in any competitive car, within $1,500 of its price. A fine car means fine engineering. We spend $500,000 yearly on that department, employing 125 able men. It means careful construction. We have 12,500 up-to-date machines. 1,120 of our operations are exact to 1/1000 of an inch. 360 are exact to one-half of 1/1000 of an inch. It means infinite pains. For instance, we machine all surfaces of our crankshafts as was done in Liberty Airplane Motors. We are LIGHT-SIX 5-Passenger 112-in. W.B. 40 H.P. Touring $1045 Roadster (3-Pass.) 1025 Coupe-Roadster (2-Pass.) 1195 Coupe (5-Pass.) 1395 Sedan 1485 (All prices listed by b. factory) THE WORLD'S LARGES' Saturday, March 15, 1924 You Get More Battery Willard Batteries with Threaded Rubber Insulation cost no more than many wood-insulated batteries—as little as $28.25 And they save you the reinsulation charge which is so common to other batteries. Willard Threaded Rubber Batteries are specified for original equipment by the manufacturers of 138 cars and trucks. These men know batteries. Says Little Ampere: "Knock battery troubles out of the lot with a Willard Threaded Rubber Battery." ANAHEIM IGNITION DEPOT A. Bevillard, Prop. Estb. 1912 218 So. Los Angeles St. Phone 489 Schloessmann-Kafitz Co., Inc. Citizens National Bank Bldg. Fifth and Spring Street Los Angeles, Cal. Metropolitan 3179 or 876-249 Special Service in PREPARED TICKETS 1000.00 AROUND THE WORLD ANAHEIM IGNITION DEPOT A. Bevillard, Prop. Estb. 1912 218 So. Los Angeles St. Phone 489 STORAGE BATTERIES Willard It can be done of cars can be sold at these prices the only makers of cars at our prices who do this. It means careful inspection. With us it means 30,000 inspections in the manufacture of each Studebaker car. Luxury and beauty It means a car to be proud of. Our body finish includes 15 coats of paint and varnish. Chase Mohair is used to upholster our closed bodies — made from the soft fleece of Angora goats. We offer much extra equipment. Where savings come Then how do the Studebakers so far undersell any comparable cars? Because we build so many. The fixed costs are divided by enormous output—150,000 cars per year. Because we build our own bodies. The saving to you on some types is up to $300 per car. Because we make our own forgings, saving another profit there. Because our plants are modern and efficient. We have spent $38,000,000 on them in the past five years. Go and See Why Studebaker Leads Studebaker is now the world's largest builder of quality automobiles. Last year, 145,167 fine-car buyers paid $201,000,000 for them. There are 13 models. What buyers save The Studebaker Light-Six Touring Car sells for $1260. Under ordinary manufacturing conditions it would cost you Go and See Why Studebaker Leads Studebaker is now the world's largest builder of quality automobiles. Last year, 145,167 fine-car buyers paid $201,000,000 for them. There are 13 models. Prices begin at $1240. Go see the reasons for this trend. See why sales have almost trebled in three years. Why these cars have become the sensation of Motordom. You owe that to yourself before you buy a fine car. Some of our Big-Sixes, for instance, have two nickel-plated bumpers, one or two extra disc wheels with cord tires, a courtesy light, a motometer, steel trunk, etc. This factory, remember, is the ancient home of fine coach work. A fine car must be enduring. A Studebaker Big-Six, built in 1918, has so far run 475,000 miles. That means 80 years of ordinary service. What buyers save The Studebaker Light-Six Touring Car sells for $1260. Under ordinary manufacturing conditions it would cost you from $200 to $400 more. On our Special-Six the difference might be $400 to $700. On our Big-Six type the difference may run into thousands, depending on the number produced. For this car compares only with the highest-priced cars in Europe and America. You will respect the Studebaker methods when you come to know them. You will admire the cars they create. You will delight in the values. Remember that last year 145,167 fine-car buyers, after comparisons, chose the Studebaker models. So many people could not be wrong. Learn why they did so before you buy a car at $1,000 or over. You owe that to yourself. SPECIAL·SIX 5-Passenger 119-in. W.B. 50 H.P. Touring $1425 Roller (2-Pass.) 1400 Coupe (5-Pass.) 1895 Seven 1985 BIG·SIX 7-Passenger 126-in. W.B. 60 H.P. Touring $1750 Speedster (5-Pass.) 1835 Coupe (5-Pass.) 2495 Sedan 2685 All prices f. b. factory. Terms to meet your convenience.