oc-plain-dealer 1924-03-01

SPRING SHORTAGE WORSE THAN EVER With spring now close at hand, automobile dealers handling cars of standard make are facing a demand that from every indication will eclipse any previous shortage in the history of the automobile industry. "Practically every spring finds the automobile dealer body unable to meet the demand for immediate delivery," said E. H. McCarty, general sales manager of the Nash Motors Co. "The Nash retail selling organization, at this time, is carrying on its books more unfilled retail orders for spring delivery than at any time since this company was established." At the beginning of the year, Mr. Nash expressed the belief that good business generally would prevail throughout the first half of the year with favorable indications for the latter half also. This correction is being borne out by reports on many great industries aside from automobile manufacturing. Unfilled orders on the books of the Steel Corporation as of January 31 show an increase of 353,090 tons, the piano manufacturing industry is experiencing one of the heaviest demands in history, the hide and leather market is emerging from a lengthy period of liquidation. Shoe manufacturers are busy and a tabulation of building permits issued in a group of 262 major cities shows the largest January volume known. Sales of Nash cars at automobiles shows held so far this season throughout the country are heavier by a wide margin than ever before in the history of the company. Reports received by the factory from distributors and dealers at points where shows have been held show in some instances of 200 and 300 per cent in show sales. Russian caviar is again to grace America's board, for a revival of the manufacture and export of this delicacy, which during the war and Russian revolution suffered practically complete collapse, is to be undertaken. French agreements with the soviet government enable that country to prepare caviar on the Volga. BALLOON TIRES PUT ON DISPLAY The balloon tire is here, and you don't need different rims for them. S. R. Walter, exclusive distributor of the General and Kelly Springfield tires, is displaying several sizes of the new comfort-bringing casing in the General. For years the company made what it called the Jumbo cord in the 30 by 3½ size, for which a pressure of 30 pounds was recommended, or half the usual amount. Now this tire with certain changes is being offered still. Even admitting that the balloon tire is an experiment, say Walter's men, admitting that it may possibly not be as durable as the old type of tire—and this isn't true of the General at least—the saving in the car by reason of less vibration more than makes up for the loss on the tire. OAKLAND OFFICIAL SCORES AUTO TAX Every man who owns a motor car and every man in the auto trade should protest for the repeal of the discriminatory tax on automotive products. W. R. Tracy, assistant sales-manager of the Oakland Motor Car Co., thus urges a real fight by the 15,000,000 owners who have been ignored in the tentative schedule of the house ways and means committee which proposes to do away with the special war-time levies on bowling alleys and billiard tables; all sorts of amusement tickets up to 50 cents, jewelry and other items while motor cars, trucks and accessories are considered luxuries. Tentative agreements were passed by the committee reducing various excise taxes to a total aggregate of more than $103,000,000," explains Mr. Tracy, "yet approximately $57,000,000 of these reductions will be the taxes on entertainment, candy, jewelry and sports, all of which have been classified as essentials, while automobiles, trucks andpd accessories remain classified as luxuries. While it is commendable to re- Russian caviar is again to grace America's board, for a revival of the manufacture and export of this delicacy, which during the war and Russian revolution suffered practically complete collapse, is to be undertaken. French agreements with the soviet government enable that country to prepare caviar on the Volga and to export the product. We Offer (Subject) 100 Moreland, pfd. ... $ 7.25 100 Moreland, com. Mkt. 10 Miracle . 5.00 500 Oceanic . 32½ 1000 Calwin Oil . 11 10 Fifty-Fifty . 32.50 5 Twin Bell . 52.50 10 Julian Petr. com. 29.00 20 Julian petr., pfd. 19.00 2 Elliott Extension . 75.00 1000 Buekeen Un pfd. . 55 10 Angeles Snowolene 25.00 1000 Harvey Rim . 10 10 King's Food U . 30.00 10 Lincoln Mtg. U . 8.50 50 Doble Steam . 7.50 50 Union Mtg., com. 3.60 20 Fresno United . 50 We Will Buy (Subject) E. G. B. So. Califf. Oil Fox & Kleiser Danciger Dev. pfd. Syn. Californian Imp Cot M com Behenderson Pet Un Mtge Pfd Yellow Taxl Lincoln Mtg U West Chem Cal-Mex. O & Multnomah cm R. & pfd. Rio Grande Julian 6-9 "We are active in all markets" Leonards and Co. Stocks and Bonds 228-229 Spurgeon Bldg. Santa Ana Tel. 2399 BRINGING UP FATHER Of all the family, father is apt to be the most careless of a cough or cold, and it is the duty of mother or the girls to see that he takes FOLEY'S HONEY AND TAR COMPOUND at the first sign of a cough, cold or hoarseness. After he once tries it, finds out how effective and pleasant it is to take, he will not hesitate to use it always. Contains no opatles. Safe and sure. Has served three generations. Heying's Pharmacy. Adv. PILES Curable without surgical operation. My method safer; no hospital expensive; no anesthetic; more humane. Send for free booklet. G. W. FULLER, M. D. 718 Black Bldg. cor. 4th st at Los Angeles, California Hours: Daily 10-4. Sundays 9 to 11. Are You Making This Mistake? Some people think that because Willard Batteries are quality batteries, they must be expensive. That's wrong! ROAD RECORD OFFICE SO. AFRICA BROKEN Old-timers of the Boer wagon trails thronged around mud-daubed automobile when drew up at the curb on a m thoroughfare in Johannesburg South Africa. The machine, a Studebaker light six touring car, had written a new page in the color history of the Union of So Africa. Without a pause in motor's steady thrott, it had four records in retraveling the settler routes, completely circling the Union, in less than 100 hours—a perilous trip that once weeks for the bullock carts. Not only did the Studebaker tablish a new round-trip record around the Union, but it shattered three other records tween points along the course Notable among these was the running time of 35 hours and minutes between this city Cape Town. This was a distance of 996 miles. A standard stock model was driven out of Johannesburg by E. Payne, Fred Scantlebury, L. Bright and W. B. du Prest. The drove over mountainous rock thick with mud to Cape Town then through Port Elizabeth, E London, Kokstad, Durban and turn. The car made a 2687-m circle. Running time from the store here and return was 99 hours, minutes. Gasoline consumpted averaged 21.5 miles per Imper gallon. The gasoline mileage was unusually high, motorists agree today, considering that an average speed of 26.75 miles an hour was maintained along roads broken frequent streams, which compelfording. JORDAN NOW HAS A 4-WHEEL BRAKE And now the Jordan has thou four-wheel brakes. The J. E. Walter Co., local dributors, has several Jordan equipped with this new hydraulic device on the floor, and patrol can view them up to 9 o'clock. Are You Making This Mistake? Some people think that because Willard Batteries are quality batteries, they must be expensive. That's wrong! You can buy a genuine Willard Wood-Insulated Battery with Willard reliability for $17.55. This battery is the lowest-priced reliable battery you can buy. Says Little Ampere: "No wonder many people think Willard Batteries cost more—they're worth more." ANAHEIM IGNITION DEPOT A. Bevillard, Prop. Estb. 1912 218 No. Los Angeles St. Phone 489 STORAGE BATTERIES Willard JORDAN NOW HAS THE 4-WHEEL BRAKE And now the Jordan has three four-wheel brakes. The J. E. Walter Co., local distributors, has several Jordan equipped with this new hydraulic device on the floor, and patrons can view them up to 9 o'clock the night. Here are the advantages of the brake, says the local concern: Not a single part of the Jordan four wheel brake system requires lubrication. There is nothing that can raise tide, squeak or make a noise in any kind. There are no cotter pins or clevis pins to drop out. There is positively no interference with steering. Possible accidents to the axle will in no way affect the brake. Adjustment of brake bands more simple than in any other system. Skidding on slippery pavements is reduced to a minimum never before thought possible. Rapid acceleration is not safely balanced by this simple device for rapid deceleration. A glance at a Jordan chassis equipped with this system will impress you with its simplicity over any system requiring rods equalizers and cables. AUTOMOBILE USERS MULTIPLY ON COAST (Continued From Page One) lars a month to the Golden State revenues. Receipts for the last quarter of 1923 were $2,991,854.35. On this basis the state is consuming 598,370,852 gallons of gasoline per year, which at a price of 17 cents tax included, costs motorists close to $90,000,000 yearly. This means on an average consumption of 546 gallons by each car in a year and an annual cost of $91.80 to its owner. READ THE CLASSIFIED PAGE THE PLAIN DEALER, ANAHEIM, CALIF. HOENIX TO SAN DIEGO IN 15 HOURS ARRIVING SAN DIEGO 8:P.M. 5 GAL. GAS FILLED THE TANK EL CENTRO 5 GAL.GAS PLANK ROAD 5 GAL.GAS YUMA GOOD CASING COMPLEX ART "How to combine the possible resiliency with the best possible strength," according to the Para-Bell facturer of high-grade gas is the problem which the of the Para-Bell believe solved most successfully. Mendoza of the Reliable local distributors. "But," the company says maximum of both street resiliency cannot be said cause one must be said the other. "In addition to the outward force exerted by pressed air within the its great weight of its occupants; the pound pact of every pebble on equality in the road; verse strains in rounding the lateral scraping curves and car tracks; strain when the breaks denly set and the wheels and, greatest of all, the generated within the continual stretching and of its every part." Unconquerable Grades Concerns Willys-Overland deals out the Pacific coast rebrated "Overland Power by staging no end of climbing stunts to demonstration ability of the new and gines that have been added present Overland models heavy loads of passenger steepest grades. When the reports of the of these neighborhood to the factory at Toledo the doubt add many remarche complishments to Over ready noteworthy hill achievements. Possibly no more feat of this sort has been staged than that of the Arizona Co., Phoenix, A conquest of Motorvehicle AD RECORD OF AFRICA BROKEN timers of the Boer trek trails thronged around a haubed automobile, when it up at the curb on a main highfare in Johannesburg, Africa. machine, a Studebaker six touring car, had just a new page in the colorful of the Union of South. Without a pause in the steady throb, it had set records in retreaving the old routes, completely cireling air, in less than 100 hours. Nor did the Studebaker escape a new round-trip record to the Union, but it also freed three other records be points along the course. He among these was the new time of 35 hours and 57 minutes between this city and Town. This was a distance miles. Standard stock model was out of Johannesburg by H. Lane, Fred Scantlebury, L. O. and W. B. du Prex. They over mountainous roads with mud to Cape Town, through Port Elizabeth, East Kokstad, Durban and re-The car made a 2687-mile journey time from the start and return was 99 hours, 46 minutes. Gasoline consumption and 21.5 miles per Imperial The gasoline mileage was highly high, motorists agreed considering that an average of 26.75 miles an hour was used along roads broken by streams, which compelled some people's idea of touring speeds seems to be a little different from the average, judging from the time it took Charles L. tunity was too fine to let pass un-Diego. Leaving Phoenix at 5 o'clock one morning last week, he and his friend, Harry Locke, drove to San Diego at an average of 26½ miles an hour, through sand and mud, and over mountains. The total distance of 394 miles was covered in 15 hours actual time, counting all stops for lunch, supper and gouroline. Just outside of Yuma, they had a puncture which consumed several minutes. They also had a hearty lunch in that city. According to Goldtrap they had no idea of making a record. The car seemed to be working so perfectly that they "just let 'er go." To quote from Mr. Goldtrap's letter to H. R. Grove, local dealer for the Essex: "We really were in no particular hurry. The trip was interesting from start to finish and we thoroughly enjoyed it. Just traveling at touring speed. "Outside of about 100 miles of bad going, we were able to hit a fairly fast clip. It was not so much the speed we made as it was the consistency that got us over the ground in quick time. "The new Essex is a revelation in ease of handling. I have driven racing cars of all makes, in fact, the record I set in 1912 between San Diego and Phoenix still stands, but I have never encountered a car that could equal this one in responsiveness. "The Mountain Springs grade cut of Imperial Valley is considered quite steep, but you will get an idea of the power of the new six when I tell you that we were never out of high gear at any time from the valley, until we got to San Diego. "We averaged 21 miles to the gallon of gasoline and I outside of one tire change, we didn't have to stop once on account of the car. The hood was never lifted from time time we left home until we drove into your distributor's garage, except to feed oil to the engine." LADIES AND GENTLEMEN Prospective Automobile Buyers: You'd be surprised to know how often the LADIES AND GENTLEMEN Prospective Automobile Buyers: You'd be surprised to know how often the statement is made to me, "Gee Mr. Riley. I wish I'd bought a Studebaker when I bought this car. The dealer who handles cars like mine carries no parts, has no real service department, and doesn't seem to care whether my car runs or not. When I have an accident and need some parts, I have to lay my car up until the dealer sends to Los Angeles, or San Francisco, or perhaps the factory for the parts before my car can be repaired. Never! Never! Again." Buy a Studebaker! Our stock of parts is nearly complete. We specialize on Studebaker repairs. Why experiment and take chances? You're sure of getting as good cars, and reasonable, courteous, and prompt service if you buy a Studebaker. A car to suit every need and all Sixes HARRY D. RILEY STUDEBAKER DEALER "A SAFE PLACE TO BUY A USED CAR" GOOD CASING IS COMPLEX ARTICLE "How to combine the greatest possible resiliency with the greatest possible strength," that, according to the Para-Bell Tire Co., "is the problem of every manufacturer of high-grade tires." It is the problem which the makers of the Para-Bell believe they have solved most successfully, says Roy Mendoza of the Reliable Tire Co., local distributors. "But," the company adds, "the maximum of both strength and resiliency cannot be secured, because one must be sacrificed to the other. In addition to the constant outward force exerted by the compressed air within the tires, there is the great weight of the car and its occupants; the pounding impact of every pebble or other inequality in the road; the transverse strains in rounding curves; the lateral scraping against curves and car tracks; the terrific strain when the breaks are suddenly set and the wheels locked—and, greatest of all, the great heat generated within the tire by the continual stretching and bending of its every part." Unconquerable Grades Conquered Willys-Overland dealers thrust out the Pacific coast region celebrated "Overland Power Week" by staging no end of local hill-climbing stunts to demonstrate the ability of the new and larger engines that have been added to the present Overland models to carry heavy loads of passengers up the steepest grades. When the reports of the results of these neighborhood tests reach the factory at Toledo they will no doubt add many remarkable accomplishments to Overland's already noteworthy hill climbing achievements. Possibly no more spectacular feat of this sort has ever been staged than that of the Overland-Arizona Co., Phoenix, Ariz., in its conquest of Motorcycle Hill, which STUDEBAKER SALES New Studebaker cars sold the past week by Harry D. Riley, Northern Orange-co. distributor, include a light six touring to John Bastian of Anaheim, special six roadster to Ralph L. Clark of Fullerton, light six roadster to A. J. Jessen of Yorba Linda and light six coupe to Peter Palm-of Anaheim. Others who have purchased cars are M. C. Heifner of Anaheim, H. J. Osborne of Fullerton, G. F. Hammond of Pulletton, Oreath Crow of Anaheim, Levreyau & Co. of Long Beach, Thomas Boals of La Habra, Earl McCall of Orange and Fred Vau Race of Anaheim. PLAIN DEALER CLASSIFIED ADS PRODUCE RESULTS WE SPECIALIZE IN Auto and Truck Springs REPAIRING Knox & Mayberry 224 S. LEMON ST. ANAHEIM, CALIF. Euca-Lemo Week in Anaheim Start the Week Right by Using Euca-Lemo Soap Products Week in Anaheim Start the Week Right by Using Euca-Lemo Soap Products Next week will be Euca Lemo week in Anaheim when every person who uses soap and that means all of the 15,000 residents of Anaheim will be expected to help boost a home product. The Euca-Lemo Soap products are recommended and sold by the following merchants of Anaheim: W. A. WILLIAMS GROCERY GIBSON DRUG STORE W. M. F. KRAMS GROCERY LAKEMAN & RENNER ROQUETT, GROCERY GROCERY F. M. EDEN GROCERY KITCHEN'S GROCERY O. C. DRUG CO. J. C. PENNY CO. ANAHEIM PHARMACY KNEIP MARKET BIGELOW STATIONERY KEMP BROS. PHARMACESTORE WOMEN'S EXCHANGE R. A. BOHN GROCERY H. N. WHITE HARDWARE GOLDEN RULE GROCERY G. O. PAYNE GROCERY AUSTIN GROCERY GERRARD BROS. & HANSON GROCERS B. KOHLER GROCERY EDMISTON GROCERY CHAS. LANGE VALVE-IN-HEAD Another Reason Why Buick Body Construction In constructing its open car bodies, Buick uses bolts in fastening the metal braces to the wood, instead of ordinary screws. These bolts passing completely through the wooden frame prevent joints from loosening under driving strains. A more than usual number of bolts secure the Buick body to the chassis, holding it rigidly in position and entirely eliminating all squeaks and rattles. When better automobiles are built Buick will build them Motor Sales Co., Inc. 28 S. Los Angeles St. Anaheim Phone 354