oc-plain-dealer 1924-02-16

VOL. XXVII, NO. 138 MARSH MAKES PUBLIC STERN FIGHT BEGUN ON THIEVES Rewards Out in L. A. County; "Lock Your Car" Warning All Southern California is watching with interest the drive in Los Angeles county to round up automobile thieves. This intensive campaign was begun by the sheriff's office, the city police department and the theft bureau of the Auto Club of Sou. Calif., following reports for January which showed that automobile losses by Destruction of Signs Stirs Club Malicious mutilation and destruction of highway signposts will be prosecuted to the limit of the law in the future, according to announcement of the Auto Club of Sou. Calif. Drastic measures are required immediately to check the wholesale damage to the silent monitors of the road, inflicted by thoughtless and malicious persons and mischievous children. The auto club has placed 115,000 signs in Sou. Calif. and a check of these following the close of the hunting season indicates that 40,000 of this number of signs have been mutilated or destroyed. ENTRIES OUT IN BEVERLY CLASSIC Seventeen Speed Stars Include Most of Top Notchers This is the official entry list of the opening championship classic of 1924 at Beverly Hill Speedway, Feb. 24: Eddie Hearne in Durant Special for Cliff Durant, colors, silver and blue. Joe Royer in Dusenberg Spo Rewards Out in L. A. County; "Lock Your Car" Warning All Southern California is watching with interest the drive in Los Angeles county to round up automobile thieves. This intensive campaign was begun by the sheriff's office, the city police department and the theft bureau of the Auto Club of Sou. Calif., following reports for January which showed that automobile losses by theft reached their peak in that month. According to testimony of officers, reducing the number of auto thefts will automatically decrease the number of major crimes, as the first step in a hold-up or burglary is the theft of a motor vehicle for a speedy escape. To stimulate interest, the Automobile Insurance Carriers' Theft Prevention Assn. will pay a minimum reward of $50 for the arrest and conviction of any automobile theft in Los Angeles co. Heretofore $25 has been paid for the return of a stolen car, but this reward had little effect in apprehending the theft. Officers of the law are asking the cooperation of citizens in general in the smashing drive now on against the auto thief. They are urging car owners to provide adequate protection for their cars and to keep their cars locked at all times when not in use. An ignition switch is only a partial preventive for the experienced auto thief. OAKLAND JANUARY OUTPUT, RECORD PONTIAC, Mich., Feb. 16.—The Oakland Motor Car Co. is keeping up its remarkable increase in sales which made a record for the last quarter of 1923. Production figures for January show that the opening month of 1924 was the biggest month in Oakland's history in sales—with the exception of January, 1919. In the last week in January the daily output hovered between 275 and 300 Oaklands. Compared with the rush days of 1919, when 250 cars was regarded as exceptionally high, this record promises to make the 1924 sales of Oakland the greatest in its history for the entire year. The company also announces that dealers are laying their plans for a heavy spring sale and are not going to be caught short of cars. OAKLAND SALES Mrs. Daisy Coulter of Fullerton vicinity and F. H. Smith of Brookhurst road are among those to purehase Oaklands this week. The former got a standard touring and the latter a touring with glass closure. Why Hesitate? When you can buy a re-conditioned, refinished car from the CERTIFIED Market and be assured it is all we represent, and on easy terms. We have a list of over 500 satisfied owners we have sold cars to. You will be one of them if you look our large stock over; every car is marked in plain figures. Just a Few of Them: Model | Year | Price --- | --- | --- Buick 4 Tour | 1922 | $675 Buick 6 Sedan | 1922 | $1250 Buick 4 Sedan | 1922 | $800 Buick 4 Roadster | 1922 | $675 Chevrolet Sun | 1923 | $400 Seventeen Speed Stars Include Most of Top Notchers This is the official entry list of the opening championship class of 1924 at Beverly Hill Speedway, Feb. 24: Eddie Hearne in Durant Special for Cliff Durant, colors, silver and blue. Joe Boyer in Duesenberg Special for Duesenberg Bros., color maroon and gold. Phil Shafer in Duesenberg Special for Duesenberg Bros., color maroon and gold. Tommy Milton in Miller Special for Harry A. Miller, colors red and buff. Jimmy Murphy in Miller Special for Harry A. Miller, colors red and buff. Ralph Hepburn in Miller Special for Harry A. Miller, colors red and buff. Bennett Hill in Miller Special for Harry A. Miller, colors red and buff. Cliff Durant in Durant Special for Cliff Durant, colors, silver and blue. Harry Hartz in Durant Special for Harry Hartz, colors, blue and gray. Fred Comer in Durant Special for Harry Hartz, colors, blue and gray. Ernie Ansterberg in Duesenberg Special for Duesenberg Bros., colors maroon and gold. Antoine Mourre in Mourre Special for Antoine Mourre, colors unannounced. Frank Elliott in Elliott Special for Frank R. Elliott, colors Green and White. Earl Cooper in H. C. S. Special for Earl P. Cooper, colors white and blue. Ira Vail, car unnamed, for Ira Vail, color, buff. Jerry Wonderlich in Durant Special for Jerry Wonderlich, colors tan and red. Harlan Fengler in Miller Special for Harlan Fengler, color light yellow. Never before, veterans of the sport declare, has such an array of talent been announced by an American speedway. The cream of the racing profession is entered with the fastest cars in the world. There is a possibility, according to Manager Young, that two entries will come in, and he declares he hopes they do. But they are not needed and possibly might be eliminated before the start of the race, as the qualifying speed is going to be set at the highest mark in the history of the sport. This assures a high average for the 250 miles, as no slow car will be able to get into the field. Competition between the four teams of cars entered promises to be strong. The Millers, the Ducesenberg Special for Duesenberg Bros., colors maroon and gold. Just a Few of Them: Model Year Price Buick 4 Tour 1922 $675 Buick 6 Sedan 1922 $1250 Buick 4 Sedan 1922 $800 Buick 4 Roadster 1922 $675 Chevrolet Sup 1923 $400 Chevrolet 490 1922 $250 Chevrolet F. B. 1921 $350 Dodge Touring 1921 $500 Essex Touring 1919 $375 Haynes Touring 1920 $650 Hupmobile Tour 1921 $650 Hudson Coach 1922 $1075 Maxwell Tour 1922 $600 Nash Touring 1923 $1200 Nash 4 Carriole 1923 $875 Overland Touring 1921 $275 Oakland 6-44 Tr 1922 $650 Oakland 6-44 Rd 1922 $650 Oldsmobile Tr 1922 $550 Reo Touring 1922 $750 Stude L. S. 1923 $925 Wescott 7-pass. 1920 $650 FORDS—FORDS—FORDS 19 Coupe $225 21 Touring $200 21 Coupe $375 22 Touring $250 22 Sedan $475 23 Touring $300 Orange County Certified Car Market ANAHEIM FULLERTON 250 N. LOS ANGELES COR. SPADRA & WHITING Plain Dealer Automobile Section Anaheim, California, Saturday, February 16, 1924 REBILIC CAL. REGISTRATION FI RIES OUT BEVERLY CLASSIC een Speed Stars clude Most of Top Notchers is the official entry list penning championship clas1924 at Beverly Hills y, Feb. 24: Hearne in Durant SpeCliff Durant, colors, silblue. MOTOR TOURISTS IN SOUTHERN CALIFORNIA ARE PRESENTED WITH COURTESY INVITATIONS BY THE AUTOMOBILE CLUB OF SOUTHERN CALIFORNIA INDICATING THAT ARE ENTITLED TO COURTESIES WHERE THEY ROAM 55-468 ROADS BRIN HUGE BOOST IN VALUE Supervisor Schumac h Points Benefits; West Chapman Paving Nea Tens of thousands of dollars valuation are being added to ad age on roads that are being proved in Northern OrangeSupervisor W. M. Schumacher clared today, and pointed out fact that ranchers who give th USED MOTOR CAR GLUT FINISHED Fewer Vehicles Than in Year; More Certified Markets The glut in used cars in Orange county is finished. Inquiry today showed that there were fewer used cars on hand than at any time in the past year. "We have never had such a limited supply of cars," said C. P. Hamm of the Anaheim and Fullerton Certified Motor Car Markets, "and if oil pops near Anaheim we shall be cleaned out entirely. Whittier this week opened a market with Guy Reemsnyder, former salesmanager of Harry D. Riley and recently manager of San Bernardino's market, in charge. Most of the dealers there are in it. Hamm has been asked to come to San Fernando valley and help start a market there in which Van Nuys, San Fernando and Burbank may join. Sid McGraw's used car market also has fewer cars on hand practically than ever before. Harry D. Riley has averaged a car per day since Harry Twitchell got on the job. The same conditions obtain at the Buick, Chevrolet and others of the larger markets. LONG PROOF PLAN HELPS FRANKLIN The "long demonstration" plan first inaugurated by the Franklin Automobile Co. over two years ago, for the purpose of demonstrating to Franklin prospects exactly what might be expected of the car under varied conditions of service, has, according to Sales Manager S. E. Ackerman, proved that the American motoring public likes "to be shown," says Bob White of the Bob White Co., Franklin and Nash distributor. "And when they are shown in the right way, they are likely to buy," says Mr. Ackerman. "At least that is our observation after two years' experience with the long demonstration plan, by virtue of which every Franklin prospect gets a ride of at least fifty miles and up to as high as five hundred miles if he wishes, without, of course, any obligation on his part, whatsoever. If the prospect is able to drive a car, he is urged to take the wheel himself. "The demonstration upon which a prospect bases his decision should be amply long enough to include all of the various road conditions which he will encounter after he owns the car; the ride should be of sufficient length so that the prospect may gain an intelligent idea of the comfort that is built into the car, how it pulls through sand and mud, how it responds on hills, how quickly and easily its brakes act and whether it takes curves easily and safely. These matters are all of vital import to the owner and we maintain that they cannot be brought out satisfactorily in a short demonstration. We believe that the prospect ought to know thoroughly what he is buying and ought to be given every opportunity to know." 1923 SAW RECORD is a possibility, according to larger Young, that two encome in, and he declares they do. But they are deemed and possibly might be dead before the start of the qualifying speed is to be set at the highest the history of the sport. Measures a high average for miles, as no slow cars able to get into the field. Attention between the four cars entered promises to gag. The Millers, the Ducing, the Durants entered by Duran and the Durants by Harry Hartz will all be for the coveted checkercourse right now the Milfial quartet, composed of Murphy, Bennett Hill, Milton and Ralph Hepkos to be about the most stable. The announcement of joining the Miller squad a great surprise after the star had entered the race Hepburn, his protege. OPHONE "B" ECHLY SELECTIVE rechoices of the world are on the new Echophone receivers, says Robert V. local distributor, Jensen radio fans that the Echosis made at Sunnyvale and only a California product. Model "B" has a regenerceived so selective that you get out all the rest, even the ence from powerful broadstations in the immediate On actual test with a sized antenna this receivelately eliminated 500-watt testing stations two miles and at the same time brot grams over a thousand miles Three stages of Audio acy amplification permit of a loud speaker even the receiver is adjusted for selectivity. The same sual simplicity of tuning and details as in Model "A". let the rich pay. We a league pamphlet for 10 and Bok paid $50,000 for Most of the dealers there are in it. Hamm has been asked to come to San Fernando valley and help start a market there in which Van Nuys, San Fernando and Burbank may join. Sid McGraw's used car market also has fewer cars on hand practically than ever before. Harry D, Riley has averaged a car per day since Harry Twitchell got on the job. The same conditions obtain at the Bulick, Chevrolet and others of the larger markets. OAKLAND'S RANK JUMPS Oakland jumped from 19th place in sales in California in December, 1922 to 9th place in December, 1923. This represents an increase in sales for this month of 214 per cent. NEW FORD RECORD AS USUAL IN 1923 Sid McGraw, local Ford dealer, states the final production figures for 1922, just made public by the Ford Motor Co., show a total of 2,200,682 Ford vehicles for the year. Of this number 2,090,959 represents Ford cars and trucks alone. The output of Fordson tractors total 101,898 while 7825 Lincoln cars were manufactured, establishing a new yearly record. Every branch of the Ford output showed a decided increase over 1922. In the case of Ford cars and trucks this amounted to 739,626 or an increase of more than 50 per cent. Reflecting greater demand in both agricultural and industrial fields, Fordson tractor production rose from 63,985 in 1922 to 101,898 for the year just ended. Demand for Lincoln cars has likewise continued to grow, 1923 bringing an increase of 2553 over 1922, when 5378 were produced. In spite of the substantial increase in output during the past year, Ford officials say it was impossible to meet dealers' requirements during the spring and summer months when orders for 350,000 Ford cars and trucks could not be filled. Reports now being received from Ford branches and dealers indicate that the demand for 1924 will be even greater than it was during 1923. 1923 SAW RECORD FOR STUDEBAKER Nineteen twenty-three was a banner year for the automobile industry in both production and sales of cars. Coming after the year 1922, which showed a remarkable improvement over the "off year" 1921, the increase in automobile business during 1923 is even more impressive. Studebaker's record in making 1923 its banner year with the sale of more than 145,162 fars follows a series of phenomenal sales records. Each year for the past six years Studebaker sales have greatly exceeded those of the previous year. Students of statistics will recall the story that 1921 told. In that year the sales of Studebaker cars were 29.4 per cent greater than in 1920, while the total number of cars sold of all other makes, except Fords, was 40 per cent less than in 1920. Statuted otherwise, Studebaker's ratio of sales in 1921 was 129 and the total of other makes except Fords was 60, as compared with 1920. In 1922, therefore, Studebaker had the showing of a record year to surpass, and plans were laid for a production of 100,000 cars, as compared with 66,643 in 1921. Even with this large increase in production, at no time was Studebaker able to supply the demand for its cars and 110,268 cars were produced and sold during 1922, an increase of 65 per cent over 1921 which up to that time was the greatest year in his history. The increasing demand for Studebaker cars continued in 1923. By the end of August, the 1922 record was exceeded, and by December 31 Studebaker sales had passed 145,162—making 1923 the greatest year, by far, in BEAUTY Right at you!—over tha grade, still in high, tha distinctive radiator, its tapering off to where tind is barely visible. Its Continental Red grows at your touch. Ir Backbone elimina vibration. Its spri ECTION ON FIGURES FOR 1923 ROADS BRING HUGE BOOST IN VALUE Five-Mile Race At Ascot Sunday LOS ANGELES, Feb. 16. The five-mile national championship of the motorcycle sport has been awarded Ascot Speedway by President Coffman of the M. A. T. A. and will be run tomorrow afternoon, in connection with a nine-event program of motorcycle and auto races. There are but five national championships at different distances which are awarded to tracks and speedways in rotation, the coming race being the first to be run on the Pacific coast in over a year. OUT-OF-TOWNERS SEND CARS HERE Harry D. Riley's Studebaker service department has been busier than ever the past two weeks, according to Foreman Bill Payne. 30,000 CARS AND TRUCKS REGISTERED Orange County in Splendid 1923 Showing: 694 Trucks, Too SACRAMENTO, Feb. 16. — A report made public by Will H. Marsh, chief of the California division of motor vehicles, shows a total of 33,033 motor vehicles were registered in Orange county during 1923. This total is exciu- OUT-OF-TOWNERS SEND CARS HERE Harry D. Riley's Studebaker service department has been busier than ever the past two weeks, according to Foreman Bill Payne. In fact, there has been more work outside of Anaheim than in the city, owing largely to the fact that Studebaker owners outside the county are sending their cars here. Yesterday, for example, there were on the floor three cars from Long Beach, two from Los Angeles, and one from Whittier, while on Thursday there was one car from Pasadena and two from Huntington Beach. And these outside cars haven't been casual wrecks along the road that had to seek the nearest haven, but cars to be overhauled. No less than 20 overhaul jobs have been sent to Riley so far this month from outside. Supplementing the repair shop is a stock room which represents the last word in modern method. Miss Billy Cathcart has been added to the force here to keep a complete record of all parts given out for repair work or otherwise. J. C. S. Garrick is assisted also by Hugh Talley. Parts for any and all types of jobs are available, from bolts to cylinder heads. There are $2500 worth of fenders alone. The stock in gaskets and bumpers also is unusually large. The big and varied stock of pumps and replacements makes it possible to put thru a job in a remarkably short time. Plain Dealer Classified Ads Always Bring Results ORANGE County in Splendid 1923 Showing: 694 Trucks, Too SACRAMENTO, Feb. 16. — A report made public by Will H. Marsh, chief of the California division of motor vehicles, shows a total of 33,033 motor vehicles were registered in Orange county during 1923. This total is exclusive of trailers, non-resident and dealers registrations and exemptions. Registrations for the county were shown as follows: Automobiles, 31,910; trucks, 694; motorcycles, 4429. There were also-261 trailers registered in the county during the year. The division collected a total of $9,756,789.44 during the year in motor vehicles which will be spent on state and county highways, half by the state and half by the county. Orange county's share of this money will amount to $143,536.70, being based on the number of registrations. The report stated the division operated on less than three per cent of the total collections during the year. Motor vehicle registrations for the entire state amounted to 1,114,977. This was a gain of 27 per cent over 1922. The total was divided as follows; automobiles, 1,056,756; trucks, 43,527; motorcycles, 14,693. "Orange county made a splendid showing this year," said Marsh. "In fact all registers showed substantial gains and our figures indicate that California now leads the nation in passenger cars. Based on the 1920 center (Continued on Page Two) BEAUTY POWER ECONOMY Right at you!—over the brow of the stiffest grade, still in high, the new Star shows its distinctive radiator, its long low speed lines tapering off to where the top of the car behind is barely visible. Its Continental Red Seal Motor purges or grows at your touch. The exclusive, Tubular Backbone eliminates strain and frame vibration. Its springs ease you over bump with the courtesy of a $5000 model. All this and more—really the best motor investment in the world today—at $490—and that's a price that certainly is geared to your pocketbook. You owe yourself an appointment with your nearest Star dealer. Ride with him—he has 27 additional feature reasons why—the Star Car is geared to your pocketbook. Appleby Motors Co. 119 NORTH LEMON ST. ANAHEIM PHONE 891 $490 O. B. Lending, Mich.