oc-plain-dealer 1924-02-02

VOL. XXVII, NO. 132 SALES OF USED CARS DRIVING COST DECLINES, SHOWN Autos, Tires, Gas, All Lower; Comparison with Other Items Based on the 1912 dollar as a standard, says Alfred Reeves, General Manager National Automobile Chamber of Commerce, it is possible to get more automobile value for the money today than it was ten years ago. When one takes the average of automobiles, gasoline, and tires, it is found that these automotive products cost less today than before the war, even though the purchasing power of the dollar in general has shrunk considerably. Today one can purchase 111 cents of auto- DePalma vs Horey Feature at Ascot LOS ANGELES, Feb. 2. The Ascot Speedway program, which was postponed last Sunday on account of rain, will be run off tomorrow. Nine races, five for automobilists and four for motor-bike daredevils, will be on the card. While the battle between Ralph DePalma and Fred Horsey, holder of the Ascot Helmet, will attract most attention from the dyed-in-the-wool speed fans, there are a large number of great drivers capable of evolving into a winner in one or more of the events. Fifteen thousand dollars in cash prizes and bonuses will be awarded. The distances of the races will range from a one lap dash to the feature event of the day; the Ascot Sweepstakes at a distance of 25 laps. Sales of Dodge Cars Keep Up Sales of Dodge cars during January are reported by Charles H. Mann, Dodge distributor, as follows: Delivery car to Rhuteel & Wethered; coupe to Louis Strut S. F. SHOW INTEREST TRADE "Cliff" Durant From Oakland C. Northern Cha SAN FRANCISCO, F. Talk of the motor show passed, now present and come, predominates in the cessions along San Francisco tomobile row. Oakland's exhibition gives buying a big boost in the district. Reports from San Francisco tradesmen in attendance Chicago show of the goods of the middle-west exhibition are beginning Van.Ness avenue mereha Based on the 1912 dollar as a standard, says Alfred Reeves, General Manager National Automobile Chamber of Commerce, it is possible to get more automobile value for the money today than it was ten years ago. When one takes the average of automobiles, gasoline, and tires, it is found that these automotive products cost less today than before the war, even though the purchasing power of the dollar in general has shrunk considerably. Today one can purchase 111 cents of automobile, 101 cents worth of gasoline and 123 cents worth of tires with his 1913 dollar. 1913 Commodity 1923 Cents Commodity Cents 100 Automobile 111 100 Gasoline 101 100 Tires 123 100 Cost of living 61.3 100 Clothing 51.6 100 Shoes 60 100 Food 68.5 100 Furniture 53.4 100 Rents 61.2 100 Frame building 45 100 Brick Building 46.3 100 Concrete Factory Bldg 48.5 100 Farm Crops 73.5 100 Live Stock 98 100 Consumer's Goods 64.5 An interesting feature is the number of used cars—former models, strictly speaking—eliminated from year to year. In 1923 the approximate regis (Continued on Page 2) Sales of Dodge Cars Keep Up Sales of Dodge cars during January are reported by Charles H. Mann, Dodge distributor, as follows: Delivery car to Rhuteel & Wethered; coupe to Louis Strutman; tourings to F. L. Nicoll and Joseph Trecker; Graham truck to Sam Kraemer; business sedan to A.C., Schells of Placentia; screen commercial car to E. Howard of Placentia. Many used cars also were sold by Mann. STUDEBAKER SALES Sales of cars the past week by Harry D. Riley, Studebaker distributor, include a light six coupe to Colin Baker, special six roadster to Mrs. Harry S. Carroll; and light six touring to E. V. Tavan. Others who have purchased cars are August Anderson of Garden Grove, J. C. Strain of LaHabra and C. J. Lamblin of Anaheim. Six months ago a New York traffic cop arrested a young woman to get even, and now they are married. Perhaps that is her idea of revenge.—Vacaville Reporter. Not How Much Does It Cost --But How Much Is It Worth to You? Whether you are buying a basket of groceries, a pair of shoes, a whole living room set or an automobile. Whether you have five thousand dollars to spend or only fifteen cents. The one thing you demand (and rightfully so) is real value for your money. You want to invest your money rather than spend it—always. You make such an investment when you buy a BUICK, either at $1160.00 for a BUICK four or $2725.00 for a BUICK six. Whether you are buying a basket of groceries, a pair of shoes, a whole living room set or an automobile. Whether you have five thousand dollars to spend or only fifteen cents. The one thing you demand (and rightfully so) is real value for your money. You want to invest your money rather than spend it—always. You make such an investment when you buy a BUICK, either at $1160.00 for a BUICK four, or $2725.00 for a seven passenger Buick sedan. OTHER AUTOMOBILES sell for various prices, some for more, some for less. But do they really offer you as much for your money. REMEMBER it isn’t how much does it cost, but how much is it worth to you. BUICK gives more for the dollar invested than any other car manufactured. 1—It Lasts Longer 2—It Rides Easier 3—It Costs Less to Run 4—It Has Less Depreciation 5—It is Easier to Handle 6—It is More Automobile for Your Money than any other Car Manufactured. Motor Sales Co., Inc. 128 So. Los Angeles St. Anaheim, Calif. Plain Dealer Automobile Sect Anaheim, California, Saturday, February 2, 1924 CARS FEATURE JANUARY AU S. F. SHOW IS INTERESTING TRADE "Cliff" Durant Resigns From Oakland C. of C.; Northern Chat SAN FRANCISCO, Feb. 2. Talk of the motor shows just passed, now present and soon to come, predominates in trade discussions along San Francisco's automobile row. Oakland's exhibition gave auto buying a big boost in the east bay district. Reports from San Francisco tradesmen in attendance at the Chicago show of the great success of the middle-west national exhibition are beginning to reach Van Ness avenue merchants. How and How Not to S RIGHT TURN Left Arm Raised High Failure to Signal and Improper Signals Annually Cause Thousands of Accidents. For Your Safety and That of Others-the Automobile Club of Southern California Urges All Drivers to be Sure to Signal Properly from Left Side Only AUTO TRADE ASS'N. IN LEFT TURN Left Arm Straight Out BALLOON TIRES SAN FRANCISCO, Feb. 2. Talk of the motor shows just passed, now present and soon to come, predominates in trade discussions along San Francisco's automobile row. Oakland's exhibition gave auto buying a big boost in the east bay district. Reports from San Francisco tradesmen in attendance at the Chicago show of the great success of the middle-west national exhibition are beginning to reach San Ness avenue merchants. But after all, it is the eighth annual Pacific show, which opens of the San Francisco Exposition building on Feb. 16 that really figures largest in motor car business calculations. A real municipal furor was caused by R. C. "Cliff" Durant, noted Oakland booster, when he turned his own and the resignation of the Durant Motor Co. of Calif. from the Oakland C. of., following the action of that body in purchasing an eastern-built car to take prominent visitors sightseeing to the various features points of interest. Durant took his stand that it would appear like the chamber officials were not even backing the auto enterprise of their own city when they would take people to see the large Oakland car factories in eastern-built transportation. Sales recapitulation figures for (Continued on Page Two) AUTO TRADE ASS'N. IN SPLIT L. A. Branch Severs Connections, Hinting at Crooked Financing The officers of the Los Angeles Auto Trade Ass'n. have addressed this letter to the Calif. Auto Trades Ass'n.: "At the regular meeting of the board of directors of the Los Angeles Auto Trade Ass'n., held in Los Angeles, Jan. 23, 1924, the following resolution was passed: "Whereas, at the state convention held at Catalina in June, 1923, the auditor's report of the California Auto Trade Ass'n. showed a deficit of $4638.30, which deficit was to be wiped out by a plan of raising monies to wipe out the then existing debts, and of curtailing the expenses of the state association, so that they would never at any time exceed the actual income of the state association as collected and received; "And whereas: At the state convention held at Lebee on the 8th day of October, 1923, the secretary read the financial report of the state association on the floor of the convention, showing a deficit of $2900 against which the jobbers donated $2200 which (Continued on Page 2) BALLOON TIRES SHOW FEATURE An idea of the wide approval that manufacturers' exhibits at the 1924 National Automobile Show in New York City is obtained from a letter written to the executives of the Howard Automobile Company of Los Angeles by Lin Howard, a son of Charles S. Howard, president of the big Buick distributing organization. A survey of the show and individual showing that were made by various makers coincident with the big motor debut there showed that thirty-one manufacturers were exhibiting four-wheel brake equipment on their new cars, either as stock equipment or optional equipment, at a slightly additional cost. "Of the cars shown here," young Howard's letter stated, "about half of them used mechanical brake equipment and the others hydraulic brakes. The four-wheel brake is now considered 'the' brake and the coming battle will be four-wheel brake. The last statement is very significant of the feeling throughout the trade, Howard Company officials here say. Howard's letter goes on to state that balloon tires "have proven to be very popular. There were perhaps thirty or thirty-five of the different exhibits that had at least one car equipped with balloon tires. But so far, only three or four of them furnish balloon tires as standard equipment. The different tire com-" Some Things You Need for That Journey to Mountains WASHINGTON, D. C., Feb. 2. Emergency essentials which every motorist should carry in order to avoid inconvenient or dangerous delays on the road, are described in a statement issued today by M. O. Eldridge of Washington, executive chairman of the American Automobile Association. With the new year many drivers after dark a good flashlight is invaluable. It is also useful in ascertaining the amount of gasoline in the tank, reading of road signs, and working on tires, etc. "3. A section of towing rope. Expensive tows may often be avoided if a light, compact cable be at hand when the motor dies or heavy mud is encountered." LEADERS CONTINUE FEB. 2 L. A. Speedway to Witness Drills Contests Although entries for theington's birthday classic Los Angeles speedway, will be run this year on Sunday 24, do not close until a round dozen of chairs and topotchers already participate in the windup Beverley bowl. Eight have already put their Joock on the dotted lines; retary Young's blanks. The four will affix their signal fere entries close. Although under the net of things the race is interne be more a struggle of machines, there will still THAT JOURNEY TO MOUNTAINS WASHINGTON, D. C., Feb. 2. Emergency essentials which every motorist should carry in order to avoid inconvenient or dangerous delays on the road, are described in a statement issued today by M. O. Eldridge of Washington, executive chairman of the American Automobile Association. "With the new year many drivers are thinking of their cars and of the second conditioning necessary to put them in first class running order for the spring," says Mr. Eldridge. "In this connection special attention should be given to the making up of a kit for emergency use while on the road. The carrying of the few essentials listed here will avoid inconvenient delays and sometimes serious accidents. It is surprising how many motorists take the road while lacking equipment which may readily become more important to them than a supply of gasoline or a spare tire." "The following should be in the car of every motorist at all times, in addition to the regular tool kit equipment." 1. A pair of pilots. These will be found very useful in opening vacuum tanks, tightening bolts and in making adjustments to the motor. 2. A pocket flashlight with extra battery cells. For making all kinds of repairs and adjustments after dark a good flashlight is invaluable. It is also useful in ascertaining the amount of gasoline in the tank, the reading of road signs, and working on tires, etc. 3. A section of towing rope. Expensive tows may often be avoided if a light, compact cable be at hand when the motor dies or heavy mud is encountered. Passing motorists will often help if a tow rope is available. 4. A spark plug socket wrench. Many drivers carry extra plugs but no good wrench to remove the damaged plug and insert the spare. 5. A set of tire chains. The dangers of slippery roads and heavy mud will be reduced to a minimum if chains are applied when needed. 6. A tire pump. With the aid of a good pump much tire trouble and the ruining of tubes by driving them flat may be avoided. 7. A tire gauge. Maintaining the right air pressure at all times will go far to prolong the life of tires. 8. Some kind of folding water bucket for refilling the radiator. This list might be extended indefinitely, but the motorist who carries these essentials whenever he starts out in his car will find he has made provision for the majority of hazards encountered while driving." HAVE YOUR INCOME TAX attended to immediately. Do not wait any longer. Avoid a hurried and uncertain compilation. Returns prepared in concise and complete detail for nominal fee. ROY N. MENDOZA (8 years experience) 200 So. Los Angeles St. Phone 366 Play no golf, if over 50" So English doctors now in Awhile ago they said: Give 'em all some chlorine Section ARY AUTOMOBILE TRADE New Not to Signal Failure to Signal and Improper Signals Annually Cause Thousands of Accidents. For Your Safety and That of Others the Automobile Club of Southern California Urges All Drivers to Be Sure to Signal Properly from Left Side Only Dec 150 CVA Reward is Offered For Speed Felons Drivers who malm and kill and speed away to avoid detection are due for hard sledding during 1924. Announcement is made by the Auto Club of So. Calif. that it will pay a reward of $250 for the apprehension and conviction of the driver who kills one or more persons in any one accident in any of the 13 southern counties of the state and who attempts to get away. A reward of $50 is offered by the club in the case of drivers causing injuries to one or more persons in any accident in which no person is killed, where no effort is made to render such persons all necessary assistance. Reports of such cases should be made either to a district attorney or the secretary of the automobile club. ESSEX COACH SAFER THAN EVER The new Essex coach continues Essex qualities of economy and reliability, known to 35,000 own- BUSINESS IS GENERALLY GOOD Improvement Shown in Latter Part of Month; Declare Dealers The dullness with which the month of January opened was not continued later in the month, reports from various local distributors of cars show. Sid McGraw, for example, reported that during the last two days of January more cars were sold than in the first 20 days. Many tractors also were sold and unusual interest was shown in the Lincoln. The new Tudor type of sedan was the most popular of STOP OR SLOWING UP Left Arm Dropped panies have not as yet decided on any standard tire sizes, and for this reason it is impossible still to make them standard equipment on all the different makes of cars. Inside of a year or so, the balloon tire should reach a stage of perfection." LEADERS TO CONTEND FEB. 24 L. A. Speedway Classic to Witness Dozen Champs Contesting Although entries for the Washington's birthday classic at the Los Angeles speedway, which will be run this year on Sunday, Feb. 24, do not close until the 14th, a round dozen of champions and topnotchers already form the nucleus of the fast field that will participate in the windup race at Beverley bowl. Eight of them have already put their John Hankook on the dotted lines of Secretary Young's blanks. The other four will affix their signatures before entries close. Although under the new order of things the race is intended to be more a struggle of men than machines, there will still be some fort is made to render such persons all necessary assistance. Reports of such cases should be made either to a district attorney or the secretary of the automobile club. ESSEX COACH SAFER THAN EVER The new Essex coach continues Essex qualities of economy and reliability, known to 35,000 owners. It adds a smoothness of performance which heretofore was exclusively Hudson's. Both cars are alike in all details that count for long satisfactory service at small operating cost, says the company. You will like 'be new Essex in the nimble case of its operation. Gears shift quietly. Steering is like guiding a bicycle, and care of the car calls for little more than keeping it lubricated. The chassis design lowers the center of gravity, giving greater comfort and safety, at all speeds, on all roads. You will be interested in seeing how this is accomplished. Greater fuel economy is obtained. The car is longer and roomier. You will agree that from the standpoint of appearance, delightful performance, cost and reliability, the new Essex provides ideal transportation. Declare Dealers The dullness with which the month of January opened was not continued later in the month, reports from various local distributors of cars show. Sid McGraw, for example, reported that during the last two days of January more cars were sold than in the first 20 days. Many tractors also were sold and unusual interest was shown in the Lincoln. The new Tudor type of sedan was the most popular of the models, but the Forder coupe and the touring and roadster also were in demand. February is expected to exceed January in tractor sales. Contrary to custom, Harry D. Riley's sales of used cars was a more prominent feature of the month's business than sales of new cars. December had been an exceptionally good month for Riley and January necessarily witnessed some reaction. Twenty-seven used cars were sold by Manager Harry Twitchell. December was such an excellent month that January very naturally saw a slackening of the pace, according to C. P. Hamm of the Orange County Certified Motor Car Market. Nearly a car per day was sold in Anaheim and Fullerton. Harry L. Turten, Oakland distributor in Northern Orange (Continued on Page Four) CERTIFIED Consider This When Buying a Used Car—Is It Mechanically Dependable? We positively assure you the condition of our cars by our careful reconditioning before they are offered for sale. This assures you of dependable merchandise and not a repair bill. It eliminates the final objection of buying a used car because a Used Car thoroughly reconditioned is not only dependable, but a real investment as well. Better Values Have Never Been Listed Before TOURINGS MAKE MODEL PRICE Buick 4 $675 Buick 6 $675 Buick 6 $600 Chevrolet 1922 $300 Chevrolet F B 1921 $350 Cleveland 1922 $625 Chandler 1920 $375 Chandler Sport 1921 $675 Dodge 1921 $500 Essex 1919 $375 Essex 1921 $500 ROADSTERS Buick 4 1922 $695 Haynes 1920 $650 Jewett 1923 $775 Oakland 44 1922 $650 CLOSED CARS Nash Carriole 1923 $925 Buick Sedan 1922 $1250 Durant Sedan 1923 $875 SOLD ON EASY TERMS Orange County Certified Car Market ANAHEIM FULLERTON 250 N. LOS ANGELES ST. COR. SPADRA & WHITING