oc-plain-dealer 1924-01-19

VOL. XXVII, NO. 120. PURCHASES OF PASSENG TO INSPECT SAN DIEGO MARKET Dealers of Three Cities to Make Visit Next Monday With the object of obtaining ideas regarding methods of operation, arrangements of cars, etc., a big bunch of dealers affiliated with the Orange County Certified Motor Car Markets in Anaheim, Fullerton and Santa Ana will drive down to San Diego on Monday and visit the market there. The San Diego market, which is the only one of the kind in the city or vicinity, occupies one of the finest buildings and is one of the most successful in the state. Started about the middle of last summer, sales have been 200,000 NOW IN FORD WEEKLY PLAN Important among other indications that the New Year will see a vastly increased demand for automobiles is the "Buy Now" campaign which has just been launched by the Ford Motor Company. Particular significance may be attached to this, coming as it does at the very start of the year, for no company in the industry is better situated to cause future conditions in the motor car field nor keep more closely in touch with the temper of the motor buying public. In this connection an interesting feature is the already noticeable increase in enrollments under the Ford Weekly Purchase Plan. More than 200,000 have enrolled, for everywhere throughout the country people are more and more using the plan as a sure means of arranging car delivery at the time desired and as a result there has been a noticeable growth in the number of enrollments, particularly during the last few months. ALL IS SET FOR RACES SUNDAY Lot of Stars in Opening Event on New Speedway LOS ANGELES, Jan. 19.—New Ascot Speedway, recreated by George Bentel who owned the famous old speed plant of the same historic racing name, will open Sunday. Forty-two auto-mobile racing drivers and 17 famous motorcycle riders are in the entry list which closed last night. Ralph DePalma, famous Italian speed king, Fred Horey American dirt track champion, and many her noted eastern and mid-west drivers are among those who will start. Frank A. Garbutt noted sportsman, will referee. Experts pronounce the track very fast and safe although de- ideas regarding methods of operation, arrangements of cars, etc., a big bunch of dealers affiliated with the Orange County Certified Motor Car Markets in Anaheim, Fullerton and Santa Ana will drive down to San Diego on Monday and visit the market there. The San Diego market, which is the only one of the kind in the city or vicinity, occupies one of the finest buildings and is one of the most successful in the state. Started about the middle of last summer, sales have been extraordinary, and the market has become a sort of model type in the eyes of the trade among certified used car concerns. Dob White, Bill Goodrum, Harry L. Turton and C. F. Cromer are among the men who have signified their intention of going from Anaheim, and G. R. Jones and A. H. Sitton from Fallerton. Santa Ana also is assembling a crowd to go. The party will spend the entire day, inspecting the market, interviewing its manager, etc. The stall will be the first of the sort yet made. As Manager C. P. Hamm of the Anaheim and Fullerton markets observed, here tofore, outsiders have come to Anaheim to learn. Now the procedure will be reversed. When a man says he can't find a job, he means he can't find one that measures up to his dignity. REDDING MAN GETS NEW STAR TROPHY Quite a tribute to the sales executive ability to A. W. Cummings, of the Auto Sales Company of Redding, is contained in the announcement that his company has been awarded the 1923 Star sales trophy from among the competition of dealers through six western states. The award is made on the percentage of population sales basis, and on this rating the Redding Star organization stood far and above the second place winner. The factory announced the competition long ago, and the announcement of the winner was made yesterday. It is chiefly to award the aggressiveness of the dealer who gets the most business possible from his territory. Cummings is one of the best known of dealers in northern California, and his representation of Star in the Redding territory is naturally highly prized by factory sales executives in the Oakland branch factory. REDDING MAN GETS NEW STAR TROPHY New Ascot Speedway is located adjoining, just beyond Lincoln formerly Eastlake Park. Yellow street car entrance is between Selig Zoo and Lincoln Park. Take A. L or North Main street cars. 5 cent fare. Pacific Electric has station at entrance. 6 cent fare. Take P. E. cars at Sixth and Main station. By auto: North Broadway, Alisoco, Macy or Main streets to Mission Road. At Lincoln (formerly Eastlake) Park take Alhambra Ave. (old Valley Blvd) to entrance. Free parking space for 15,000 cars on speedway property between boulevard and race track without passing through gates. From valley towns and cities transfer from Pacific Electric and Valley Junction to track entrance. From Foothill towns and cities, Pasadena line cars pass track entrance. These are the fundamental Reasons why VALVE-IN-HEAD 1 Because Buick is a permanent and stable organization, possessing the mechanical equipment, the manufacturing facilities, the technical and experimental resources and the trained man power which have produced a uniformly good automobile economical in price and in operation. 2 Because Buick's record has consistently demonstrated that the Buick chassis is so designed and coordinated 1 Because Buick is a permanent and stable organization, possessing the mechanical equipment, the manufacturing facilities, the technical and experimental resources and the trained man power which have produced a uniformly good automobile economical in price and in operation. 2 Because Buick's record has consistently demonstrated that the Buick chassis is so designed and coordinated and built of quality materials, that Buick performs equally efficiently on all roads and under all conditions. 3 Because the wide variety of Buick body types always meets the individual requirements of Buick buyers—and in convenience, comfort, appointments and appearance have established a standard for quality and style. 4 Because Buick authorized service is available in every locality throughout the life of the car. E-26-18-NP When better automobiles are built Buick will build them ANAHEIM AUTO CO. WM. GOODRUM, Proprietor Anaheim, 128 South Los Angeles Street Fullerton, California When better automobiles are built, Buick will build them Plain Dealer Automobile Section Anaheim, California, Saturday, January 19, 1924 PASSENGER CARS IN BIG JUMP TIME IS SET FOR RACES SUNDAY Stars in Opening Event on New Speedway Who and What of Races Tomorrow Date, Sunday, Jan. 20. First race, 2:30 p.m. Nine events, three of them for motorcycles. Ralph DePalma and 50 drivers are entered. Shortest race', one lap; longest, 40 laps. Music by Hollywood American Legion Band. Prizes and bonuses, $15.000. Starter, Eddie Pullen. Races under rules and sanction of International Motor Contest Association, which sanctions 90 per cent of all sanctioned auto races in United States and Canada. ASK MOTORISTS TO GET LICENSE EARLY SAGRAMENTO, Jan. 19—With motor vehicle registration for 1924 begun Jan. 14, Will H. Marsh, chief of the state motor vehicle department, has made a request that motorists make immediate application for their licenses and thus lighten the unprecedented task which confronts the department. "Registration this year will approximate 1,200,000 machines, a gain of nearly 250,000 over 1923," declared Marah. "Consequently, it is necessary for the public service that autoists cooperate with the department in making early application for licenses and prevent the usual eleventh-hour congestion." Since the Sacramento head office is unable to handle the great amount of business expected, it is asked that applications be made wherever possible at branch offices in San Francisco, Los Angeles, Oakland, San Diego and Fresno. Persons filing applications will receive only their plates and a receipt. Certificates of registration will be mailed within 30 days after registration is filed. Under the new law, a flat fee of $3 will be charged for registration of pleasure cars. Fees for commercial vehicles will be based on weight and the nature of tires used. SALES IN BIG GAIN PAST MONTH 17,263 New Vehicles Calif. Against 16,936 Year Ago DePalma, famous Italian king, Fred Horey, dirt track champion, by her noted eastern and drivers are among those start. Frank A. Garbutt, portman, will referee. CALIF. LEADS IN NEW CAR SALES Bentel who owned the old speed plant of the historic racing name, will day. Forty-two auto-driving drivers and 17 family riders are in the first which closed last. DePalma, famous Ital-king, Fred Horey, dirt track champion, they noted eastern and drivers are among those start. Frank A. Garbutt sportsman, will referee. Pronounce the track and safe although de- will be the setting for spectacular races. Scot Speedway is locat-ing, just beyond Lincoln Eastlake Park. Yellow entrance is between Lincoln Park. Take North Main street cars, 5 mile. Pacific Electric has entrance, 6 cent fare. E. cars at Sixth and Main North Broadway, Ally or Main streets to Mina- d. At Lincoln (formerly) Park take Alhambra and Valley Blvd) to en-Free parking space for cars on speedway property boulevard and race track passing through gates. Valley towns and cities, from Pacific Electric atunction to track en-From Foothill towns and Pasadena line cars pass trance. New York Second in 1923, Says Marsh; Figures Incomplete Sales of new passenger cars in December in Los Angeles city and Hollywood, according to Motor-Fax figures aggregated 4284 as compared with 5924 the preceding month. This was a loss of 38 percent but it must not be forgotten that November was the banner month of 1923. Low water mark was hit in January with 3506 registrations. The selling rank of the ten leaders was: Ford, Chevrolet, Buick, Studebaker, Star, Dodge, Overland, Chandler, Maxwell, Willys-Knight. While prospects are bright for California's leading the United States in the number of new passenger car registrations with approximately a quarter of a million licenses issued it would seem that the Golden State would have to content with being runner up to New York in total motor vehicles registered. In predicting that second honors will fall to California in the race with Pennsylvania and Ohio, Will H. Marsh, superintendent of the state motor vehicle department, says that New York had already passed the 1,200,000 mark and that California with 1,093,660 registrations up to January 5th can hardly hope to lead the nation for 1923. More than 900 vehicles are being licensed daily, however, and it is conceded that this state will reach the 1,100,000 mark and probably pass it before the records are closed on January 31, the end of the registration year. Until that date, California totals cannot be accurately compiled. The records on December 31 showed: Automobiles, 1,050,265; trucks, 43,395; motorcycles 14,-654; trailers, 5871; transfers, 424,307; chauffeurs' licenses, 97,-793. Marsh announced that today it is virtually impossible to compare registrations in Pennsylvania and Ohio with California records at the present time, since the registration year in the former states amount of business expected, it is asked that applications be made wherever possible at branch offices in San Francisco, Los Angeles, Oakland, San Diego and Presno. Persons filing applications will receive only their plates and a receipt. Certificates of registration will be mailed within 30 days after registration is filed. Under the new law, a flat fee of $3 will be charged for registration of pleasure cars. Fees for commercial vehicles will be based on weight and the nature of tires used. Marsh also announced that owners of vehicles used for passenger transportation for hire or for freight purposes must first secure a weight certificate from a public weighmaster, certifying the weight of the unloaded machine, or present a sworn statement showing the weight. Nothing but mail applications will be handled at the Sacramento office, said Marsh, and the certificate of weight also must indicate whether the vehicle is equipped with pneumatic or solid tires. Demand Exceeds Supply of Kennedys The new Kennedy furniture models have become so popular that it is not possible to supply immediate demands, says Devilard, local dealer. The Kennedy factory did not realize that the volume of sales were going to jump so rapidly. It seems that the public are beginning to learn that it's safer and cheaper to buy the best in radio as in other household equipment. The new Kennedy models retain the high standards of selectivity and mechanical excellence that have always distinguished Kennedy radio equipment, together with the latest developments of simplicity and high electrical efficiency necessary for home reception. The attractive appearance and dependable performance of these new receivers make them an ideal set for the home. REFUND GAS TAX SACRAMENTO, Jan. 19—Gasoline used in motors which generate storms for moving picture studios, is not subject to the state 2-cent gasoline tax, according to a ruling by State Controller Ray L. Riley. Refunds on this basis yesterday were granted by Riley. STUDEBAKER SALES E. R. Schroeder of Orange has purchased a light six Studebaker sedan, and L. J. Lewis, Orange, and L. A. Charltonneau, of Fuller Do You Read the Signs on The Pavement When Driving Everyone, more or less, claims to be reading the signs of the times and a few newspapers and magazines. But none of these will prevent accidents, while reading the signs on the pavement aid in ending slaughter of children, damage to property and injury to self. Signs on the pavement are for the guidance of every person in traffic, whether driver or pedestrian or rear seat car. Here are a few to read carefully to prevent accident, arrest, fines, jail and death. School Stop! These are straight across the street in front of schools. Come to a dead stop between hours of 7:30 a.m. and 4:30 p.m. on all days except Saturday, Sunday and holidays. Boulevard Stop! These are on every street intersection Figueroa from Washington south, Wilshire Boulevard and Mission Road. If you don't know these thoroughfares, watch closely for the signs on the pavement. Safety Zones! Marked sometimes with buttons instead of lines. Keep out of them at all times, even if no person are occupying them. Go to see left, if necessary, but do not drive through them. This is against the law. Center Lines! Marked to keep drivers to the right. Do not drive to the left of those lines. Curve Lines! To prevent accident on curves these lines mark safety limits. Other signs on the pavement are directive arrows, loading zones, no parking zones, etc. These are supplementary to metal signs erect wherever needed by the Automobile Club of Southern California. Hence keep a weather eye working if you want to dodge grief warns the safety department of the Automobile Club. ECTION TRUMP THE PAST MONTH SALES IN BIG GAIN PAST MONTH 63 New Vehicles in Lif. Against 16,936 Year Ago Distributions of new passenger aggregated 15,607 as against last year an increase of per cent. Truck sales showed of 12 per cent. Gold Medal Goes To Riley Salesman Curt E. Henderson, salesman of the Harry D. Riley organization at Orange, has been notified by wire, that he qualified early in December for the $100,000 Club of the Studebaker corporation, composed of men who have sold $100,000 worth of cars or more. Henderson will receive a gold medal. Only 100 men qualify. The wire came from G. W. Sweet, sales manager at the South Bend, Ind. plant. AUTO ACCIDENT DEATHS DECREASE LOS ANGELES, Jan. 18.—Four hundred and eighty-six persons were killed in Los Angeles in accicents during 1923, according to figures made available by Auto Club of Southern California. Out of this total of deaths, 219 were by automobiles, 90 in various industries, 34 by burns, 32 by milk, 31 by electric railways, 18 by poison, 13 bp guns and 6 by steam railways. The report showed a decrease in the number killed by automobiles, figuring on the basis of population, the club points out. IMPROVEMENT IN COUNTY SALES Orange County Second to L. A. in December With 458 Total Coming second to Los Angeles County again among the southern counties. Orange County in December sold 458 passenger cars, bringing the total in 1922 to 6110. The figures are those of the Automobile Publishing Co. of Los Angeles. Los Angeles County sold 7499 in December and 102,258 the past year. San Diego 412 and 5610; Riverside 266 and 2694; San Bernardino 541 and 4189; Santa Barbara 205 and 2610. The New ESSEX A SIX Built by Hudson Under Hudson Patents $170 Lower in Price Priced $170 lower, the New Essex Coach provides a larger, handsomer body, with even greater passenger comfort than the older cars and trucks in Deer Valley as compared with 16,926 corresponding month last according to the January issue of Motor Registration News California. This was a gain of two per cent over December 1922. Distributions of new passenger aggregated 15,607 as against last year an increase of per cent. Truck sales showed of 12 per cent. California automobile dealers up against one real proposition this statistical journal shed at Oakland when they outdo the December recorder over that of 1921 this state made a showing per cent increase. Y were fortunate though, in to show any increase at all during the former large jump in comparing the total sales and trucks for the state December of 1923 as against the period of a year back, we that 1923 out-did the former by a total of 900 sales. Analyzing the total sales of cars trucks for the Northern half continued on Page Two) LOS ANGELES, Jan. 18.—Four hundred and eighty-six persons were killed in Los Angeles in accidents during 1923, according to figures made available by Auto Club of Southern California. Out of this total of deaths, 219 were by automobiles, 90 in various industries. 34 by burns, 32 by falls, 21 by electric railways, 18 by poison, 13 bp guns and 6 by steam railways. The report showed a decrease in the number killed by automobiles, figuring on the basis of population, the club points out. The accident death rate per 100 lbs is 48.6 for 1923, compared to 50.2 in 1922. OKLAHOMA CRUDE PRICE INCREASED BULSA, Okla., Jan. 19.—The Petrie Oil and Gas Co., at the opening of business today announced advances of 15c on the first two grades, 20c on the third and 25c on the fourth, making its new schedule for Mid-continent crude oil: Below .33 gravity, $1.15; 23 to 25.9, $1.40; 34 to 38.9 $1.59; 39 and above $1.75. Try a Plain Dealer Want Ad. Coming second to Los Angeles County again among the southern counties, Orange County in December sold 458 passenger cars bringing the total in 1923 to 6110. The figures are those of the Automobile Publishing Co. of Los Angeles. Los Angeles County sold 7499 in December and 102,258 the past year, San Diego 442 and 5810; Riverside 266 and 2694; San Bernardino 541 and 4189; Santa Barbara 205 and 2619. The southern group comprises these counties and Imperial, Inyo, Kern, San Luis Obispo, Santa Barbara and Ventura. The Studebaker was easily the leader in Orange County, next to Ford and Chevrolet. Thirty-six Studebaker sixes were sold, including 17 light sixes, 14 special sixes and five big sixes. Other sales included: 177 Fordie, 71 Chevrolets, 30 Buleks, 18 Stars, 18 Dodges and 14 Maywela. A man seldom becomes a conservative until he reaches the point where he can't negotiate an upper berth without a ladder. Built by Hudson Under Hudson Patents $170 Lower in Price Priced $170 lower, the New Essex Coach provides a larger, handsomer body, with even greater passenger comfort than the former Coach. And its 6-cylinder motor, built on Hudson patents give smoothness and performance distinction, heretofore exclusive to the Super-Six. Qualities of Both Hudson and Essex Its abilities are as exclusive in this field as Hudson's. Think of what that advantage means. And it has in full those hidden values that keep Hudson and Essex cars like new, after thousands of miles and years of service. Everyone Calls It "Ideal Transportation" Simple to keep in first class condition. Requires little attention. Lubrication for the most part is done with an oil can. Mileage on fuel, oil and tires is exceptional. No car we ever announced has met with such a reception. You must be impressed as everyone has. You, too, will say: "the New Essex provides ideal transportation". H. R. GROVE 226 S. Los Angeles St. Anaheim 112 E. Amerige Fullerton