oc-plain-dealer 1924-01-05

VOL XXVII, NO. 108 DECEMBER PROVES EXT FILE PLANS TUESDAY, WORD Most of Placentia Roads To be Asphalted; Other Work Practically every street of consequence in Placentia will be paved or re-surfaced with asphalt and many widened, according to plans to be filed Tuesday with the Board of Supervisors by J. L. McBride, county superintendent of highways. The improvement will cost approximately $100,900. McBride said today. The new district will be Road Improvement District No. 23. The recent rains permitted McBride's forces to do considerable grading of gravelled and other 300,000 Willys Cars 1924 Output Announcement by President John N. Willys of the Willys-Overland Co., of the production of more than 200,000 cars on Dec. 15 capped the climax of the most remarkable year that Willys-Overland has had—a year replete with sensational success that has returned this organization to its place far in the forefront among the leaders of the motor car industry. Mr. Willys coupled this announcement with the statement that Willys-Overland expects to break every one of its 1923 records in 1924 with a production which at present indicates a probable sale of 300,000 cars. GOOD RADIO SET IS ALWAYS USEFUL Whether it is at afternoon ten, at bedtime when the little folks retire or in the evening, when unexpected guests arrive, the Radiola V is the most convenient kind of a radio set with which to en- AUTO SUPPORTS 150,000 IN SOUTH Latest reports from the automobile industry indicate that nearly 3,000,000 persons in the United States depend on motor vehicles for a living. With this figure as a basis, statisticians at the Auto Club of So. Calif. have fured that a large number of the population south of Tehachapi train their sustenance through wide use of motor vehicles. Round numbers, approximate 150,000 persons in this section earn their living in connection with the operation of motor vehicles. This conclusion is reached from the fact that for every four one-fourth motor vehicles in the country, one person is engaged in the industry. The close of the year shows 1,250,000 motor vehicles in use in California. A proximately 60 per cent of them are in the southern part of the state. So of the 300,000 persons in the state whose living depends on the automobile industry, 18,000 will be in Southern California. However, it is pointed out that since cars are not manufactured to any great extent in this station, the average percentage those engaged in the industry would not hold. Hence the figure of 15 Practically every street of consequence in Placentia will be paved or re-surfaced with asphalt and many widened, according to plans to be filed Tuesday with the Board of Supervision by J. L. McBride, county superintendent of highways. The improvement will cost approximately $100,000. McBride said today. The new district will be Road Improvement District No. 22. The recent rains permitted McBride's forces to do considerable grading of graveled and other roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads, including several important roads,including several重要道路 GOOD RADIO SET IS ALWAYS USEFUL Whether it is at afternoon tea, at bedtime when the little folks retire or in the evening, when unexpected guests arrive, the Radiola V is the most convenient kind of a radio set with which to entertain says Robert Jensen. Local distributor. The problem of entertainment for the afternoon hostess is difficult. Something heavy, something light, something educational, something amusing—a varied program is desired, yet it must not require an effort on the part of any of the guests. Radiola V so easily solves the problem with its ease of operation and its efficiency that the living room with the Radiola V soon becomes the most popular of your "set." At bedtime—that zero hour for the tiny folks—"Just one more bedtime story," Dad," pleads the daughter of the house,"and then I'll go straight to bed!" And the wise old man of 12 years cries. RADIO We have a complete line of RADIO PARTS for all the principal circuits, and a RADIO FOR EVERY MAN'S PURSE We have a number of very selective standard sets. See us before you buy; our prices are right. Robt. V. Jensen Carburetor-Ignition Works 242 E. Center Anaheim OAKLAND SALES Oakland sales in December, cording to Harry L. Turton, were Joseph E. Alien of Anaheim; A. L. Howard of Fullerton; E. F. Baker of Fullerton; Joe H. beck of Buena Park; P. M. Sparkle of Yorba Linda and Charles Alexander of Placentia; tour cars; Mrs. Van Damme of Anaheim; sport touring; William Diagnan of the West Coast Lea Oakland coupe; and Peter All Jr., of Placentia, Oakland roaster. A carload of new cars arrives Dec. 24 and another carload Jan. 1, and Turton is prepared to make deliveries on all models. With so many other things wonder about some men insistent wondering whether their hair combed—Fairfield Enterprise. "Aw, Pop, just let's hear the No Band play one more march I'll go too." And off they skip the night. AIR-CUSHION TIRES AIR-CUSHION TIRES A Tire That Looks and rides like a pneumatic tire. Requires no tube or pump. Has no valve to leak. Fits regular rims without change. Gives 15 to 30,000 miles. Is puncture proof. May be retreaded several times. Greatly reduces Tire costs. Gives perfect satisfaction. YOU RIDE ON AIR BRA-DEN TIRE & RUBBER A MILLION DOLLAR CORPORATION Exclusive County and State Distributors Wanted Office and Sales Rooms 325 W. Pico St.—Los Angeles, Calif. Phone 875-782 Factory—Norwalk, YOU ARE INVITED TO INSPECT OUR FAC Plain Dealer automobile Section Anaheim, California, Saturday, January 5, 1924 ES EXTRAORDINARY SALES MOVEMENT O SUPPORTS 50,000 IN SOUTH Most reports from the auto-industry indicate that nearly 500,000 persons in the Unites depend on motor vehicles or a living. With this figure basis, statisticians at the Club of So. Calif. have figured that a large number of the motion south of Tehachapi obey their sustenance through a use of motor vehicles. In numbers, approximately 60 persons in this section their living in connection with the operation of motor vehicle conclusion is reached from that for every four and earth motor vehicles in the city, one person is engaged in industry. The close of the shows 1,250,000 motor vehicle use in California. Apparently 60 per cent of these the southern part of the So of the 300,000 persons state whose living depends automobile industry, 180.- will be in Southern California ever, it is pointed out that cars are not manufactured great extent in this sec. the average percentage of engaged in the industry will hold. Hence the figure of 150-. APPLEBY PLAN NOW IN CANADA The Appleby plan continues to grow by leaps and bounds, according to reports published in the trade journals. The plan is being adopted in Canada and is spreading thru the New England, Middle Atlantic and Southern States as far as Florida. Two markets now are operated in Sacramento. Meetings in 14 different states are scheduled ending early this year. James E. Appleby, former Anaheimer, is constantly on the road in the interest of the plan. Among the points where markets have been opened recently are Salt Lake City, Utah; Windsor, Ont., Canada; Clinton, Iowa; and Benton Harbor, Mich. L. L. Halle, former manager of the Atlanta Automobile Dealers' Statistical Bureau, has been appointed manager of the southwest zone by Percy Chamberlain Associates, Inc., the territory including Georgia, Alabama and Florida. "Learn the Law Or Pay a Fine" Learn the law or pay a fine. This is the ultimatum handed out by Justice Scott in Los Angeles to 185 traffic offenders. When court convened, each alleged violator of the motor vehicle laws was given a booklet containing the revised rules covering motor traffic and sent into an adjoining room to a traffic school conducted by Ivan Kelso, attorney for the Auto Club of So. Calif. The "pupils" were allowed to depart under suspended sentence upon reciting perfectly sections of the motor vehicle act they were accused of violating. The teacher represented the court. Pupils refusing to attend school and learn their lesson were forced to pay fines. ORDERS PILE UP FOR NEW ESSEX Three days after the first Essex sleeps were unloaded in Los Angeles from the train, over 400 orders were on file, and since that time all counts has been lost. There are no fancy triumphs or untried principles used in the Essex six. It is slightly longer of N.A.D.A. MEET TO DRAW CROWD Pacific Coast to be W Represented at Annual Gathering Many Pacific coast motor merchants are planning to attend the seventh annual convention of the National Automobile Dealers Assn which will be held during the Chicago show. The meeting is open to all mobile dealers in the United States. At least 1000 of them expected to gather at the La Hotel, where the convention will be held January 28 to 31, 1923. At these gatherings it have custom the custom for members James E. Appleby, former Anaheimer, is constantly on the road in the interest of the plan. Among the points where markets have been opened recently are Salt Lake City, Utah; Windsor, Ont.; Canada; Clinton, Iowa; Benton Harbor, Mich. L. L. Halle, former manager of the Atlanta Automobile Dealers' Statistical Bureau, has been appointed manager of the southwest zone by Percy Chamberlain Associates, Inc., the territory including Georgia, Alabama and Florida. Maxwell Special Sport, De Luxe Car It would be impossible for the individual to purchase a car in the thousand dollar class and equip it like the Maxwell special sport at a price within several hundred dollars of the sum asked for this model, says Sales Manager Jos. F. Stroka of the Harry Kanoc Motor Co., 126 East Center-st, local distributors. The company received the first of the new models a few days ago. The club sedan is also on the floor. In every instance, and in every phase of performance—in riding comfort, in rugged pulling power, in the snap and liveliness of ready acceleration—the good Maxwell Special Sport will more than bear out the promise of its appearance and its name. Beneath the body is the same sturdy, dependable Maxwell power plant which you have heard of or known with highest favor. You can expect the same low cost of operation, and the same brilliant performance. The special sport simply expresses that brilliance of performance in lifting terms of beauty. Its gray-green sides mark it attractively distinctive. Steel disc wheels of similar coloring, neatly striped, add to that impression. Shimmering nickel trimings give added refinement. Restful over-stuffed upholstery of genuine full grain, gray-green Colonial leather is long-wearing and beautiful; very deep and comfortable. The color of the top is optional—a rubberized material which harmonizes with the body, or the usual black. The foreign situation is about the same, except that the names are getting harder to pronounce—Santa Rosa Republican. ORDERS PILE UP FOR NEW ESSEX Three days after the first Essex sixes were unloaded in Los Angeles from the train over 400 orders were on file, and since that time all counts has been lost. There are no fancy trimmings or untried principles used in the Essex six. It is slightly longer of wheel base, and lower in total height from the ground. This lowering of the lines gives it a snappy, graceful appearance, but does not sacrifice road clearance, because of the use of a new method of body suspension. The power plan is almost a duplicate in miniature of the famous Hudson super-six, under whose patents the Essex six is built. This combination of features of tried and proven designs, from both Hudson and Essex, gives an advantage to the new car that no other make can claim. Both the touring and coach models have been reduced in price, it being the factory's intention to swing into tremendous production during 1924. Costs have been lowered by purchasing materials in larger quantities than ever before, and manufacturing facilities have been enlarged, simplified and improved until the time required to turn out a perfectly-working automobile has been cut to an extent that was thought impossible a few years ago. The coach body has been lengthened, the seat lowered, and 6½ inches more room provided for rear seat passengers, as well as 2 inches more head-room throughout. The "hump" on the rear of the old coach model has been removed, making the new coach appear similar to a sedan. The doors are wider, and less difficulty is encountered in entering the rear compartment. STUDEBAKER SALES Harry D. Riley reports the sale of a light six Studebaker touring to John R. Weaver of Anaheim and of a light six Studebaker coupe to H. W. Gulledge of Orange. The Northern Orange-co distributor also has sold cars to E. P. Franks of Fullerton, P. L. Wade of Orange, S. F. Shoemaker of Anaheim, and O. B. Eller of Orange. Many Pacific coast motor merchants are planning to attend the seventh annual convention of the National Automobile Dealers' Assn which will be held due the Chicago show. The meeting is open to all mobile dealers in the United States. At least 1000 of them expected to gather at the La Hotel, where the convention will be held January 28 to 31, 1925. At these gatherings it have come the custom for members to retail trade to "talk right in meeting" and tell really they think. For instance Gambill, vice president of the association, who has been in automobile business for 18 years is of opinion that a m car delair is entitled to a profit of five per cent upon gross business and believes his operation plan should be with that as a goal. "While it is unfortunate truly," he says, "that the majority of dealers are not aging a net profit of five per cent upon gross volume of business, still it can be done it must be done if dealers are continue to remain in business." "This cannot be effected in dealer in mind only those of new automobiles. But there who is branding his effort become a complete automobile transportation merchant so the needs of all his presenters of new cars as well as attaching to sell to his as yet untouched market, will make that profit." To my mind today a deal be successful must have salable merchandise, second factor, third capacity and fourth capital. I place salable merchandise first because without merchandise to dispose of, a car may have all three other fictions and still not be sufficial. Charpeter is second in portance to salable merchandise and if the dealer has the first qualifications and will work little difficulty for him to the capital needed to conduct business." Special reduced rates of s and one-half have been given by railcads to members of the society. LEADING FIRMS CHANGE TO ST That the dealer can only sold on a car after the public taken it to its heart; that sold he is not slow in demonstrating his confidence; these have been once again demonstrated in connection with the car, according to reports from their headquarters in land. INION BATTERIES rides like a pneumatic tire. to tube or pump. have to leak. rims without change. 30,000 miles. proof. threaded several times. produces Tire costs. fect satisfaction. N AIR TIRE & RUBBER Co. CORPORATION Distributors Wanted f. Factory—Norwalk, Calif. PECT OUR FACTORY Whichever You Choose —You’re Right Willard Wood - Insulated Batteries originally established Willard reputation, and are today the finest moderately-priced batteries made. Willard Threaded Rubber Batteries are the biggest single improvement in battery-making since the early days of the automobile, and the outstanding choice of car-builders. WILLARD SERVICE STATION Anaheim Ignition Depot Established 1912 218 SO. LOS ANGELES ST. PHONE 489 STORAGE BATTERIES Willard LEADING FIRMS CHANGE TO ST That the dealer can only sold on a car after the public taken it to its heart; that sold he is not slow in demonstrating his confidence. These have been once again demonstrated in connection with the car, according to reports from their headquarters in land. The reports state that and an influential distributor another company, after studying Star car records for the last months, has swung over the banner. The new associate of Durant and De Vaux Inter-Rodney Bridge, formerly of Durant. Following as it does close the announcement that the Elliott Co. of Sacramento made a similar change of lance, the indications are, mind of officials of the State singularly pointed. "These two firms are each in their own locality, important and experienced de They have made this change deliberate and thoughtful which renders it infinitely usable as a testimony to our process. They want to handle our because they have felt the attitude toward us becoming and more cordial and appative. "Their association will be up by their best efforts enthusiasm for the car; the force of their large client and by their experience in development." Plans for construction of yacht were announced by Durant, well known motor facturer and sportman, before left for New York City this year. The yacht will cost more $100,060. The boat will be Goucester type of off-shore ser, 110 feet over all. ECTION ES MONTH IN ANAHEIM A.D.A. MEET TO DRAW CROWD Pacific Coast to be Well Represented at Annual Gathering Many Pacific coast motor car chants are planning to attend seventh annual convention of National Automobile Dealers' which will be held during Chicago show. The meeting is open to all auto-dealers in the United States. At least 1090 of them are expected to gather at the La Salle Hall, where the convention will take January 28 to 31, 1924. These gatherings it has been custom for members of Governor Richardson to summon the legislature into special session to enact emergency legislation covering the patrol of highways by motorcycle officers, a resolution recently adopted by Ventura supervisee. NEW ESSEX HERE IN VOLUME SOON H. R. Grove, Hudson and Essex distributor in Northern Orange-co., reports orders for five of the new Essex six models, and announces that he will be able to make deliveries on any model between the 15th and 20th of this month. The public is enthusiastic over the new Essex, and inpatient to get the cars, says Grove. ASK SPECIAL LEGISLATIVE SESSION Calling upon Governor Richardson to summon the legislature into special session to enact emergency legislation covering the patrol of highways by motorcycle officers, a resolution recently adopted by Ventura supervisee. NEW MODELS IN STRONG DEMAND Lack of Cars Again Delays Delivery on Some Makes December, usually a dull month in sales of new cars, proved unexpectedly busy, inquiry of various dealers here shows. Harry D. Riley, with 21 new Studebakers sold, reported the month was the best December of the five in which he has done business in Northern Orange-co. Most of the 21 new cars were big sizes or of the enclosed models. Bill Goodrum of the Anaheim Auto Co. reported the sale of 15 Buicks during the month, an excellent showing in his opinion. SESSION Calling upon Governor Richardson to summon the legislature into special session to enact emergency legislation covering the patrol of highways by motorcycle officers, a resolution recently adopted by Ventura supervisors, is on file with the Orange county supervisors. Declaring that since the patrol system collapsed with the appellate court decisions, holding salary provisions of the Breed act to be invalid, "the lives and property of the traveling public are constantly jeopardized and our improved highways are being rapidly destroyed by fast-moving and overloaded trucks," the resolution was read before the local board meeting this week. The resolution was filed without comment from local board members, who recently took action to reinstate the traffic officers in Orange county as deputy sheriffs, thus providing protection that had been removed by the court decisions on the state motor vehicle act. Try a Plain Dealer Want Ad. The Best to Choose From —When you buy a used car from this market. You take no chances in buying a Certified Motor Car. OUR REPUTATION YOUR GUARANTEE Our Best Buys Today SOLD ON EASY TERMS 1923 Nash Touring Disc wheels and almost new. $1250 1923 Durant Sedan Like new in every way. $875 24 Model Ford Coupe Gone 200 miles and is new. $575 1922 Jewett Roadster With a special paint job. $775 READING FIRMS CHANGE TO STAR SOLD ON EASY TERMS 1923 Nash Touring Disc wheels and almost new. $1250 1923 Durant Sedan Like new in every way. $875 24 Model Ford Coupe Gone 200 miles and is new. $575 1922 Buick Sedan Refinished, reconditioned, like new. $1250 1922 Buick 48 Coupe 4 passenger, refinished, like new, special paint job. $1250 1922 Hudson Coach This car you can't pass up at $1150 1923 Chevrolet Tour. Economical car, economical price. $450 1923 Studebaker Lt. 6 Touring—like new, lots of extras. $875 1922 Maxwell Tour. With extras and perfect condition. $650 Their association will be backup by their best efforts; by thoughtless for the car; by all force of their large clientele; by their experience in sales development. OPEN SUNDAY MORNING Orange County Certified Motor Car Market ANAHEIM 250 North Los Angeles St. FULLERTON Corner Whiting & Spadra