oc-plain-dealer 1923-12-22

VOL XXVII, NO. 86 Anah MILLION AUTO ARRIVALS HIGHER TIRE PRICES NEAR? Rubber Rises Two Cents and Cotton Continues Strong Reports this week were growing more insistent that an increase in tire prices early next year was impending. Slight advances in a few lines, the cleaning out of the small, cut price competitor, the fact that rubber has risen two cents recently and that cotton is higher STUDEBAKER SALES Harry D. Riley, Anaheim, Orange and Fullerton distributor of the Studebaker, reports sales of new Studebakers to the following: J. F. Lee of Orange, light six sedan; J. W. Ross of Fullerton, light six sedan, and George A. Koontz of Anaheim, big six sedan. Others who have purchased cars are S. M. Hunt of Anaheim and H. Hansworth of Santa Ana. HERE'S LATEST IN SERVICE WAY Ladies coming to have minor repairs made to their cars or oil put into the crankcase, must be made comfortable. So Harry D. Riley, Studebaker distributor, has added a brand new feature to his big garage, that of a waiting room, comfortably furnished with a table and reed chairs where the fair sex may sit down. Accessories of the shop now are housed behind glass partitions or in glass cases, where they can be seen at a glance. The supply of parts has been largely increased to meet the growing needs of the business in the northern half of the county. Following the custom of the last two years no pigs have HOPE IN NEW TAXATION PROGRAM Motorists Now Paying Levies Heavier Than U. S. Expenditures It goes without saying that motorists welcome Secretary Melion's definite plan and the backing President Coolidge has given to the proposal to lighten the heavy load of imposts placed on the American people by the war and its aftermath says an editorial contributor to these columns. Rubber Rises Two Cents and Cotton Continues Strong Reports this week were growing more insistent that an increase in tire prices early next year was impending. Slight advances in a few lines, the cleaning out of the small, cut price competitor, the fact that rubber has risen two cents recently and that cotton is higher than ever have convinced local distributors that higher prices on casings, tubes and repair materials are only a question of weeks. Local tire men have not yet begun to stock up with tires except to fill current needs, because the general opinion is that the advances will come after the spring datings in February. Stocks on hand here are considerably smaller than they were a month or two ago. In competition with the cheaper tires offered by stores not marketing standard makes, the manufacturers of the latter are continuing to put out tires to sell considerably lower. Sales here are picking up, so the repair business also is good. One store reports that its sales were several times as large as at this time last year. In view of the larger number of concerns in the business, this is regarded as extraordinary. Some of the smaller stores are barely holding on, and elimination of these as of the smaller manufacturers is anticipated. EASTERN OIL UP PITTSBURG, Dec. 22.—The Joseph Seep agency, bueys of crude oil for the Standard Oil Co., today announced an increase of 15c a barrel on certain grades. The new prices are Cabell, $1.35; Somerset, medium, $1.30; Somerset, light, $1.45. Try a Plain Dealer Want Ad. MAY REACH COAST BY FOUR HIGHWAYS NACRAMENTO, Dec. 21.—Congressmen from eleven western states will urge construction of four highways from the Pacific Coast through inter-mountain states to connect with transcontinental highways in middlewestern states. It was announced today by Harvey Toy, chairman of the state highway commission on his return from a conference at Washington, D.C. Western congressional representatives will center their activities on the Victory highway across Utah and Nevada, and entering California by the Trukee river canyon; the Arrowhead Trail across Utah and Nevada into Los Angeles; the Oregon Trail across Wyoming and Idaho and the National highway across Arizona and New Mexico. Under the new law, each owner of a motor vehicle in Pennsylvania must hereafter have a certificate of title of his or her car, similar to a real estate title. The fee for registry is $2. Motorists Now Paying Levies Heavier Than U. S. Expenditures It goes without saying that motorists welcome Secretary Mellon's definite plan and the backing President Coolidge has given to the proposal to lighten the heavy load of imposts placed on the American people by the war and its aftermath says an editorial contributor to these columns. While automobile taxation has not been specifically referred to by the Secretary of the Treasury it is hoped that he and the president and congress will see to it that the motor transportation industry and users of motor vehicles share in the proposed pecuniary relief. The automobile has always been the taxation goat nationally and in every state when more money was to be raised. Thirteen million motor cars owners submitted to a discriminatory national revenue import of five per cent on passenger cars and their equipment and three per cent on motor trucks in addition to paying state license fees and gasoline taxes on the ground that the war made the national taxes on them necessary. Under the leadership of the American Automobile Association motorists are now pointing to the fact that figures show that they are paying in government taxes more than double the entire federal expenditure for roads. Now that government revenues are showing a big and increasing surplus, the automobile fraternity thinks that it is about time that this discrimination ceases and that it also should justly share in the proposed tax reductions. On a dry pavement, if a sudden and unusual stop must be made, throw out clutch, apply foot brake with full force and assist with hand brake. Franklin WISHING YOU AND YOURS A MERRY CHRISTMAS Franklin WISHING YOU AND YOURS A MERRY CHRISTMAS "'Tis Christmas! The spirit of love's In the town The tingle of frost In the air, The holly wreaths brighten Each corner and street And joy bells swing Everywhere." And we thank one and all for their patronage the past year Bob White Co. 322 W. Center St. Nash Plain Dealer Automobile Section Anaheim, California, Saturday, December 22, 1923 RIVALS BY JANUARY 1ST PREVIOUS E IN NEW EXATION PROGRAM It Now Paying Heavier Than S. Expenditures without saying that welcome Secretary Melville plan and the back-end Coolidge has given proposal to lighten the d of imposts placed onican people by the war aftermath says an editor-butor to these columns. HOLIDAYS ADD TO ACCIDENT HAZARD “Keep the holidays happy by driving carefully.” is the suggestion for the Yuletide coming from the Auto Club of So. Calif., in view of the expected congestion on all of the main highways during the Christmas and New Year weekends. It is expected that practically all of the more than half-million motor vehicles in the 13 southern counties of the state will be brought into use during the holidays. This means that the accident hazard will be largely increased, so that more than any other time in the year extra precautions will be necessary. AUTOMOBILE CLUB IS 13 SERVICE TAUGHT BY BUICK COMPANY Buick authorized service, like the Buick car, progresses steadily. Fine as are the Buicks that have already been built, Buick engineers are constantly seeking new ways to make the Buick of still greater value to the owner. This is equally true of country-wide Buick authorized service, says the concern. Already, it is established in practically every town and hamlet. No matter where the Buick owner may go, he is assured of competent workmanship, the use of genuine Buick parts for replacements, and the courteous attention that marks Buick authorized service. Buick is resolved that Buick authorized service shall keep pace with the Buick car in every way. As one means to that end it is giving its full support to a Buick auto mechanics’ service course that is being conducted by the Flint Institute of Technology, at Flint, Mich. THIS SET NEEDS NO SALES GOOD NOW UP NORTH S. F. Bay Region Repo Brisk Demand for New Cars SAN FRANCISCO, Dec. 22. Motor car sales the week before Christmas are holding up well this section of California. The activity of the December mot market is pronounced and you safes a brick winter period for trade generally. While it is true that this season of the year requires great AUTOMOBILE CLUB IS 13 YEARS OLD Felicitations are pouring in from all parts of the country to the Auto Club of So. Calif., following the announcement that this great organization had attained the dignified age of 23 years on Dec. 13, last. A retrospective glance into the club's history indicates conclusively that so far as it is concerned, there is no hoodoo connected with the 13th, nor any jinx tied to 23. On every Dec. 13 since the birthday in 1900, there has been a material expansion in the organization. In fact, during recent years the growth has been so remarkable as to arouse national comment and to bring the organization to first place in membership, of all similar organizations in the world. Starting with a social organization in 1900 with 46 members, the club in a few years developed into a purely service body, and on its 23rd birthday the membership approximated 93,000. Although at the beginning, the membership was confined to motorists of Los Angeles, the greater percentage of the 93,000 composing the organization today live outside of Los Angeles county, and are served largely through the 29 branches of the organization, which are placed at strategic points throughout the 13 southern counties. From its modest beginning in the days when the motorist was regarded with apprehension and disfavor, the club has kept in the forefront with service to all persons owning and operating motor vehicles. Its activities are divided into 12 major departments, and its powerful influence constantly is directed toward better highways in the state and nation. ACCESSORIES AS GIFTS URGED A new stock of accessories very desirable as Christmas presents is on hand at the store of the Anaheim Windshield Co. New bar THIS SET NEEDS NO EXTRA EQUIPMENT Since radio broadcasting came into being there has been a need among discriminating folk for a complete receiver, likely enough to grace any living room, and at the same time not occupying too much space. Radiola IV meets this demand so generously as to satisfy the most exacting tests of reproduction, and the cabinet will delight the eye on that wall table so little used, says Robert V. Jenson, local distributor. Radiola IV is completely self contained, all batteries necessary to the operation of the dry cell tubes being housed in the same cabinet which holds the apparatus and the highly developed loud speaker. The left hand door opens to reveal the operating controls, and the top, too, lifts readily for making connections or changing about the tubs. When the few simple adjustments have been made, the door may be closed entirely to conceal the apparatus, the broadcasted voice and music pouring through the grille door at the right which closes upon the outlet of the loud speaker. Radiola IV consists of an efficient tuner in conjunction with a regenerative circuit, detector, two stages of audio amplification and loud speaker of distinctive design. It is provided with jacks for plugging in head telephones for the reception of very distant signals. This instrument is furnished complete with all batteries, four tubes (one spare), a pair of sensitive head telephones with plug and silk covered wires for connection to antenna and ground. INDIVIDUAL LIKES DETERMINE STYLES (By Edward Jordan, President Jordan Motor Car Co.) Jumping from Mother Goose to the Bible—the greatest text book on advertising ever written—let's talk about David and Goliath. Goliath had experience in the oil business. There is no style element in oil. He also was a director in a Buick parts for replacements, and the courteous attention that marks Buick authorized service. Buick is resolved that Buick authorized service shall keep pace with the Buick car in every way. As one means to that end it is giving its full support to a Buick auto mechanics' service course that is being conducted by the Flint Institute of Technology, at Flint, Mich. THIS SET NEEDS NO EXTRA EQUIPMENT Since radio broadcasting came into being there has been a need among discriminating folk for a complete receiver, likely enough to grace any living room, and at the same time not occupying too much space. Radiola IV meets this demand so generously as to satisfy the most exacting tests of reproduction, and the cabinet will delight the eye on that wall table so little used, says Robert V. Jenson, local distributor. Radiola IV is completely self contained, all batteries necessary to the operation of the dry cell tubes being housed in the same cabinet which holds the apparatus and the highly developed loud speaker. The left hand door opens to reveal the operating controls, and the top, too, lifts readily for making connections or changing about the tubs. When the few simple adjustments have been made, the door may be closed entirely to conceal the apparatus, the broadcasted voice and music pouring through the grille door at the right which closes upon the outlet of the loud speaker. Radiola IV consists of an efficient tuner in conjunction with a regenerative circuit, detector, two stages of audio amplification and loud speaker of distinctive design. It is provided with jacks for plugging in head telephones for the reception of very distant signals. This instrument is furnished complete with all batteries, four tubes (one spare), a pair of sensitive head telephones with plug and silk covered wires for connection to antenna and ground. AN INDIVIDUAL LIKES DETERMINE STYLES (By Edward Jordan, President Jordan Motor Car Co.) Jumping from Mother Goose to the Bible—the greatest text book on advertising ever written—let's talk about David and Goliath. Goliath had experience in the oil business. There is no style element in oil. He also was a director in a Buick parts for replacements, and the courteous attention that marks Buick authorized service. Buick is resolved that Buick authorized service shall keep pace with the Buick car in every way. As one means to that end it is giving its full support to a Buick auto mechanics' service course that is being conducted by the Flint Institute of Technology, at Flint, Mich. THIS SET NEEDS NO EXTRA EQUIPMENT Since radio broadcasting came into being there has been a need among discriminating folk for a complete receiver, likely enough to grace any living room, and at the same time not occupying too much space. Radiola IV meets this demand so generously as to satisfy the most exacting tests of reproduction, and the cabinet will delight the eye on that wall table so little used, says Robert V. Jenson, local distributor. Radiola IV is completely self contained, all batteries necessary to the operation of the dry cell tubes being housed in the same cabinet which holds the apparatus and the highly developed loud speaker. The left hand door opens to reveal the operating controls, and the top, too, lifts readily for making connections or changing about the tubs. When the few simple adjustments have been made, the door may be closed entirely to conceal the apparatus, the broadcasted voice and music pouring through the grille door at the right which closes upon the outlet of the loud speaker. Radiola IV consists of an efficient tuner in conjunction with a regenerative circuit, detector, two stages of audio amplification and loud speaker of distinctive design. It is provided with jacks for plugging in head telephones for the reception of very distant signals. This instrument is furnished complete with all batteries, four tubes (one spare), a pair of sensitive head telephones with plug and silk covered wires for connection to antenna and ground. AN INDIVIDUAL LIKES DETERMINE STYLES (By Edward Jordan, President Jordan Motor Car Co.) Jumping from Mother Goose to the Bible—the greatest text book on advertising ever written—let's talk about David and Goliath. Goliath had experience in the oil business. There is no style element in oil. He also was a director in a Buick parts for replacements, and the courteous attention that marks Buick authorized service. Buick is resolved that Buick authorized service shall keep pace with the Buick car in every way. As one means to that end it is giving its full support to a Buick auto mechanics' service course that is being conducted by the Flint Institute of Technology, at Flint, Mich. THIS SET NEEDS NO EXTRA EQUIPMENT Since radio broadcasting came into being there has been a need among discriminating folk for a complete receiver, likely enough to grace any living room, and at the same time not occupying too much space. Radiola IV meets this demand so generously as to satisfy the most exacting tests of reproduction, and the cabinet will delight the eye on that wall table so little used, says Robert V. Jenson, local distributor. Radiola IV is completely self contained, all batteries necessary to the operation of the dry cell tubes being housed in the same cabinet which holds the apparatus and the highly developed loud speaker. The left hand door opens to reveal the operating controls, and the top, too, lifts readily for making connections or changing about the tubs. When the few simple adjustments have been made, the door may be closed entirely to conceal the apparatus, the broadcasted voice and music pouring through the grille door at the right which closes upon the outlet of the loud speaker. Radiola IV consists of an efficient tuner in conjunction with a regenerative circuit, detector, two stages of audio amplification and loud speaker of distinctive design. It is provided with jacks for plugging in head telephones for the reception of very distant signals. This instrument is furnished complete with all batteries, four tubes (one spare), a pair of sensitive head telephones with plug and silk covered wires for connection to antenna and ground. AN INDIVIDUAL LIKES DETERMINE STYLES (By Edward Jordan, President Jordan Motor Car Co.) Jumping from Mother Goose to the Bible—the greatest text book on advertising ever written—let's talk about David and Goliath. Goliath had experience in the oil business. There is no style element in oil. He also was a director in a Buick parts for replacements, and the courteous attention that marks Buick authorized service. Buick is resolved that Buick authorized service shall keep pace with the Buick car in every way. As one means to that end it is giving its full support to a Buick auto mechanics' service course that is being conducted by the Flint Institute of Technology, at Flint, Mich. THIS SET NEEDS NO EXTRA EQUIPMENT Since radio broadcasting came into being there has been a need among discriminating folk for a complete receiver, likely enough to grace any living room, and at the same time not occupying too much space. Radiola IV meets this demand so generously as to satisfy the most exacting tests of reproduction, and the cabinet will delight the eye on that wall table so little used, says Robert V. Jenson, local distributor. Radiola IV is completely self contained, all batteries necessary tothe operation ofthe dry cell tubes being housed inthe same cabinetwhich holdstheapparatusandthehighlydevelopedloudspeaker. 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bus cubs ins Sensostimulation Allyll for they bus cubs ins Sensostimulation Allyll for they bus cubs ins Sensostimulation Allyll for they bus cubs ins Sensostimulation Allyll for they bus cubs ins Sensostimulation Allyll for they bus cubs ins Sensostim INDIVIDUAL LIKES DETERMINE STYLES (By Edward Jordan, President Jordan Motor Car Co.) Jumping from Mother Goose to the Bible—the greatest text book on advertising ever written—let's talk about David and Goliath. Goliath had experience in the oil business. There is no style element in oil. He also was a director in a stel corporation—and there’s no style in steel. Goliath figured that he could corner the automobile industry. He didn’t reckon with style, brains and hard work, nor did he reckon with the individual by whom every normal man is domnated—the American woman who refuses to be ordinary. If Goliath was right we would have standard dresses for all women. The Lord knows that's an impossibility. So David survived. RADIO —We have a complete line of Radio Parts for all the principal circuits, and a Radio for every man's purse. We have a number of very selective standard sets. See us before you buy, our prices are right. Wishing you all a Merry Xmas and A Happy New Year Robt. V. Jensen Carburetor-Ignition Works 242 E. Center Anaheim CTION T PREDICTED BY CLUB LES GOOD NOW UP NORTH Bay Region Reports brisk Demand for New Cars FRANCISCO, Dec. 22.—car sales the week before mas are holding up well in tion of California. The acof the December motor is pronounced and vouchbrisk winter period for the generally. BROADWAY-TO-OCEAN BOULEVARD, L. A. PLAN "S" turns in Broadway, Los Angeles, will be eliminated and the road will be continued to the ocean, the Los Angeles county board of supervisors decided this week. A tentative plan whereby the road would be continued at 114th street in a new direction to Rosecranz avenue, from where it will turn to the right and go on to the sea, was discussed. NEW FORD MODELS INTEREST VISITORS Ford Display Week this week brought numbers of visitors to the handsome showrooms of Sid MeGraw on North Los Angeles st. All of the new models are on exhibit, and the new features can be observed and compared at a glance. The roadster, Tudor sedan, truck, coupe, touring and Ford or sedan—all are there. Certain improvements on the new models are worth marking. TREMENDOUS INFLUX OF TOURISTS New Estimate Places 1923 Total at 936,000, Big Gain Almost 1,000,000 tourists will arrive in California by auto-mobile during 1923, according to the latest estimates available on interstate travel. This will be a gain of approximately 50 per cent over the figures of 1922, which at the time set a new standard. The total number of arrivals, according to the most recent checks, Bay Region Reports Brisk Demand for New Cars PRANCISCO, Dec. 22.—car sales the week before was are holding up well in periods of California. The acco of the December motor is pronounced and vouch-brisk winter period for the generally. It is true that this sea-the year requires greater to move used cars than in periods of the year, buyers of this class of merchandise, numerous. Leavitt Co. delivered more and Six cars in Northern Cald during November than Company, says that over by Leavitt or by any for-land distributor in this city. Howard Automobile Co. lined the fast pace in both and deliveries it has been since the 1924 Buick was accused. R. F. Thompson, gen-manager of the Howard Auto-mobile Co., says that over new Buicks will have been held in California for the year, 1923. Brennillet, sales manager of Bon Smith, San Francisco district distributors, resigned that position and will be as with G. A. Bover in the francisco agency for two pop-ups, the names of which member of the new con-ill make public at this time. Association of Star Car deal-Alameda-co was formed fonday under the direction Miller and Brooker, Alameda-distributors. There are 13 Star is at present in that county they represent a group of very active motor car merchants have already made a very able sales record for this low high grade car. Overland Champlop has exploited at some length and considerable success in the month by Overland dealers in Calif., and the outlook at this is that Overland will set one phenominally high sales in No. Calif. during 1924. Counced to San Francisco two weeks ago the Plant even received with open arms a community and it buts fair publish as favorable a name itself as have other products by W. G. Durant. It is which will take well here it has simple power and aplendid performer on San secos steep hills. Ford Display Week this week brought numbers of visitors to the handsome showrooms of Sid Me-Graw on North Los Angeles st. All of the new models are on exhibit, and the new features can be observed and compared at a glance. The roadster, Tudor sedan, truck, coupe, touring and Ford or sedan—all are there. Certain improvements on the new models are worth marking. One is the stronger fender braces on the coupe, which prevent rattle... On the sedans the fenders are hooked onto the body. On the sedans also, the windows can be set at any position desired and there are only two of them, so that the car is as convenient as if it possessed a California top. Taggart Kept Busy Re-Conditioning Cars Two men are being kept busy by the Frank P. Taggart Co., putting into condition cars taken in trade. Owing to the large sales recently, the public has an unusual variety of unusually good cars to select from. Every car taken in is checked over carefully, and purchasers can be certain, as always, of getting a car that is exactly as represented. GETS GENERAL TIRE S. R. Walter of the Anaheim Vulcanizing Works has added the General cord tire to his stock. This is the third tire which he sells exclusively in Anaheim and vicinity, the others being the Kelly-Springfield and Hendrie. New Estimate Places 1923 Total at 936,000, Big Gain Almost 1,000,000 tourists will arrive in California by automobile during 1923, according to the latest estimates available on interstate travel. This will be a gain of approximately 50 per cent over the figures of 1922, which at the time set a new standard. The total number of arrivals, according to the most recent checks made by the Auto Club of So-Calif., are 234,000 cars. The average number of persons in each vehicle has been raised materially during the past few years, until in 1923 the count showed four. This would bring the total to approximately 936,000. July was the banner month, with more than 20,000 cars to its credit. The national Old Trails highway leads all others in the number of arrivals, with 7710 cars in a single month. The Pacific highway, which is the main entrance to the state from Oregon, Washington and western Canada, showed a total of 6572 cars in the month of August. It is probable that every town in Southern California can trace a portion of its increase in population during the year to this unprecedented influx of motoring tourists. DEMANDS GREATER ON BATTERY NOW The battery easily runs down during cold weather, with difficulty in starting, and should be kept fully charged says B. F. Here of the Exide battery station. The ignition also should be checked up because the demands upon it are heavier than ever. Merry Christmas HEALTH AND HAPPINESS TO YOU AND YOURS This is Our Hearty And Sincere Wish May the New Year Bring You All That Is Good and Best Willets & Hochuli This is Our Hearty And Sincere Wish May the New Year Bring You All That Is Good and Best Willets & Hochuli Automobile Painting, Enameling and Japanning 527 So. Los Angeles St. Anaheim, Calif. Sincerest Wishes for a Bright Christmas and a Happy New Year DODGE BROTHERS DEALER CHAS. H. MANN 210 So. Los Angeles St. Anaheim, Calif.