oc-plain-dealer 1923-10-27

Saturday, October 27, 1923 Seventy-First Birthday Anniversary is Celebrated by Studebaker at South Be President Erskine Awards Medals to 1470 Employees Who Have Served Corporation From Five To 20 Years and Longer. President Erskine Awards Medals to 1470 Employees Who Have Served Corporation From Five To 20 Years and Longer. Of This Number 229 Have Been With Studebaker From 20 To 60 Years. The seventy-first anniversary of the Studebaker Corporation was observed at South Bend, Indiana, with entertainment at Springbrook Park which the families of 12,000 Studebaker employees in South Bend had been invited. During the afternoon President A. R. Erskine presented medals to employees for continuous, loyal service to the Corporation for periods of five, ten, fifteen or twenty years. More than 1,100 employees received bronze medals for five or ten years service; 150 were awarded sterling silver medals for 15 years, and 220 had gold medals pinned upon them for more than 20 years employment by the House of Studebaker. The last group included those employees who have been with the Corporation from 20 to 60 years. They were given live-live applause by their fellow workers as they received the honors. Service medals for members of Studebaker's Detroit plants will be awarded there shortly. A high-class vaudeville program during the afternoon and a mammoth fire works display in the evening, a feature of which was an illuminated replica of a Studebaker Light-Six, furnished entertainment for the thousand of employees and their families. Remarkable Growth Although the automobile industry is the largest of the nation, it is so young that traditions are not generally associated with it. The Studebaker Corporation is a notable exception. Certainly no company in the industry—and few companies in any industry—are as rich in tradition as Studebaker. For seventy-one years the name Studebaker has been linked, not only with every improvement in transportation, but with American industrial development as well. Since its inception in 1852 as a cross-roads blacksmithing and wagon-building shop, Studebaker expanded to one of the greatest industries in the world. Top picture shows Plants 1 and 2 of the Studebaker Corp. South Bend, Ind. Second row—At the left, is the Studebaker Shop and home land, Ohio, 1835. At the right are Plants 5 and 10, Detroit. Third row—Plants 3 and 4, Detroit and Plant 7, the C Division, Walkerville, Ontario. Fourth row—An early model as contrasted with a 1923 Studebaker Light-Six touring car shown below. The five Studebakers who pioneered the business. A. R. Erskine, president Studebaker Corporation. Henry and Clem Studebaker commenced operations in South Bend in 1852 with two forges and a cash capital of $68. They built two wagons their first year, one of which was in daily, constant use for 33 years, a record that indicates the ideal of quality upon which the business was founded. Three other Studebaker brothers, John M., Peter E., and Jacob F., joined the firm; the first, John M., adding to the assets $8,000 which he had earned during the "gold rush" to California. The fame of Studebaker vehicles spread rapidly. In 1868 the firm name was changed through incorporation, to Studebaker Brothers Manufacturing Company, and a few years later the first branch house was opened at St. Joseph, Mo., to handle the trade of pioneers who were crossing the country in large numbers. The business prospered and expanded accordingly during the following years until Studebaker became the world's largest producer of horse-drawn vehicles. Builds "Horaceless Vehicle" It was inevitable, therefore with the advent of the automobile in the late 90's that the company would become interested in this new method of transportation and its possible bearing upon Studebaker's business future. As early as the spring of 1897 Studebaker built and experimented with a "horseless vehicle", as it was described in the directors' report. The company started production of gasoline-propelled auto in 1904, and during the next years built and sold 2461 cars and trucks, the city which were built by another company. The management perceives necessity of embarking on a large scale surge with its position in vehicle industry, and suffice employ the facilities of its plants and sales organizations throughout the world. Moderately-priced automobiles be built and sold in large quantities decided upon and Studie in 1910, acquired complete ship of the business, plants and trade names of the Metzger-Flanders Company trot, which had been manned machines of this charm. Makes Unusual Recoil During its dramatic rise automobile industry Studie has established many records that most remarkable was in 1921, a year of depression, when Studie enjoyed the biggest business history, up to 1922. The Studebaker cars were 29 greater than in 1920, notwithstanding that the total number sold of all other makes exceeds 45 per cent less then Sales during 1922 surpasses by 65 per cent and the rest 1922 was exceeded in the first months of 1923. In its 71 years Studie WHAT HAS CLIFF DURANT UP SLEEVE? "What's doing in Durant?" is the constant query these days, says a Los Angeles authority, not only in the trade, but among motorists generally, to whom the plans and activities of W. C. Durant, the master organizer and builder, are always "front page news", to borrow a newspaper expression. R. Cliff Durant, the youthful president of the Durant Motor Car Co. of California, who returned from the east last week, kept his mouth shut as close as a clam and gave no answer. Cliff participated in the recent New York conferences of the executives of the Durant group. Like a dutiful son he listened, of course, most of the time to what his daddy had to say, but rumor has it that this time the young sportsman-manufacturer had a particularly worthwhile suggestion or two to offer from the Golden West end of Durant Motors. En route home, Cliff stopped off at Detroit on some mission of his own, perhaps the building of a speedway in the motor manufacturing metropolis to add to a chain of automobile racetracks embracing the NEW HUDSON-ESSEX SHOP MEN ARE NAMED James Caston has been appointed service foreman of H. L. Grove's local Hudson and Essex shop, Grove announces. Pat Bryaut and R. A. Keller will be the salesmen here, says Grove. Keller was here previously when Grove represented Townsend & McBery, and is well-acquainted with Anaheim and vicinity. A net of $9,408,206.41 was collected in the first half of California's registration year, beginning Feb. 1. It exceeded collection for all of '22 by more than $1,124,000. There were 922,518 paid registrations of passenger cars and 39,479 commercial cars. Los Angeles, and possibly the Indianapolis courses. Quien sabe? While there, motordom will regret to hear that he was laid up for over a week with an attack of influenza. But to return to W. C., and the business end of Durant Motors, beyond a deep cut in the price of the Star, the wizard of the industry has intruded as yet very little on the new models and new prices upheaval in the automobile industry this autumn. WRONG LENS CERTAIN (Continued from headed. According to the instructions girding the makes and lens permitted. New a 10-point test instigate nia's 8-point one. Glroy would remind that lights are design the approaching drive the owner of the making them. A citation is a sort al arrest. One Star car is so hour of the working day of Los Angeles. UNIFORM SIGN'S URGED BY CLUB One of the most important developments of a nation-wide matter affecting motorists is the question of "universality" in highway signposting. A movement tending to bring this about is now under way and fostered by the Automobile Club of So Calif., according to an announcement just made by its officials. At this time the club representatives are in Washington, D.C., and have completed a tour across the continent for the purpose of securing accurate sign-posting notes, looking toward stabilizing of highway marking throughout America. The importance of roads and boulevards in various communities marked in the same manner is emphasized by the testimony of motorists arriving in California who state that they can make better time when following easily legible signs, all of the same character. Much time is lost where different types of road marking are encountered—many of them requiring a "key" to solve. Hundreds of thousands of dollars have been spent by the Southern California club in marking transcontinental highways leading westward from mKansas City and other points to the north and south. In doing this it has set an example of sign-posting universality which is having a tremendous effect on the nation at this time in official road marking. The club announces that its transcontinental highway system is to be completely revised soon after the return home of the investigators who are now engaged in taking notes of existing systems. Those motorists who have occasion to travel throughout the southern counties of California are expressing themselves as urgent advocates of a similar universality of sign-posting throughout the country from the Pacific to the Atlantic sea. COURTHOUSE NEWS Lot 8, block N, of the South Side Addition, Santa Ana, is the principal item of the estate of the late Alfred Thomas, the decree of distribution on file today showed. Thomas died intestate on March 15 last. An order was on file today fixing Nov. 2 at 10 a.m. for a hearing in regard to the estate and guardianship of Jay L. Melton, Santa Ana incompetent, who was found toting a home-made gun on the streets there recently. Declaring that her husband, Jerome Granis, deserted her on July 28, and that on Sept. 28 last he was convicted of passing a check to defraud. Alice Granis has filed suit for divorce. They were married in Santa Ana on March 22 last. There is no community property. They have no children. A final amount of $16,692.09, of which $10,687.09 is cash and the rest a first mortgage remains of the estate of the late Cyrus L. Valentine, according to a decree of settlement and final distribution filed today. Two spare tires, a can of lubricating oil and tools were stolen from the garage of John Wolfert at 902 E. Chestnut street, Santa Ana, Wolfert reported to the Santa Ana police. Sheriff Sam Jernigan has received a telegram from the National Auto Insurance Co. of Los Angeles, asking him whether he had the record of Joe Cabrera, formerly of Anaheim and Orange, or a 1915 auto license No. 953,418. The car is being traced for the legal owner. Always test your brakes when starting, and have them inspected frequently. boards. In order to bring this about, the auto club is doing all it can to harmonize the various communities along the routes of the long, long trails leading from the east' to the west, and from the north to the south. of the Studebaker Corporation. Studebaker Shop and home, Anlants 5 and 10, Detroit. Detroit and Plant 7, the Canadian contrasted with a 1924 model own below. The five Studebaker s. A. R. Erskine, president, the The company started production of gasoline-propelled automobiles in 1904, and during the next seven years built and sold 2461 passenger cars and trucks, the chassis of which were built by another company. The management perceived the accessibility of embarking into the business on a large scale commenrate with its position in the vehicle industry, and sufficient to employ the facilities of its large plants and sales organization throughout the world. Moderately-priced automobiles to be built and sold in large quantities were decided upon and Studebaker, 1910, acquired complete ownership of the business, plants, assets, and trade names of the Everetttzger-Flanders Company of Deoit, which had been manufacturg machines of this character. Makes Unusual Records During its dramatic rise in the automobile industry Studebaker has established many records. Perhaps the most remarkable of these was in 1921, a year of business expression, when Studebaker enjoyed the biggest business in its history, up to 1922. The sales of Studebaker cars were 29 per cent greater than in 1920, notwithstanding that the total number of cars old of all other makes except Ford was 45 per cent less then in 1920. Sales during 1922 surpassed 1921 at 65 per cent and the record for 22 was exceeded in the first eight months of 1923. In its 71 years Studebaker, of A dividend-paying business utility—a title the Ford One-Ton Truck has earned for itself through years of reliable service in diversified lines. Powered by the famous Ford Model T engine through the Ford planetary A dividend-paying business utility—a title the Ford One-Ton Truck has earned for itself through years of reliable service in diversified lines. Powered by the famous Ford Model T engine through the Ford planetary transmission and special Ford worm gear, it brings to the business man for his delivery service the abundant power, reliable operation, and real economy for which the Ford product is notable everywhere. SID McGill 320 North Los Angeles St. CARS • TRUCKS • WRONG LENS ON CERTAIN MAKES (Continued from page one) heeded. According to the inspectors, eight states are in practical accord regarding the makes and strength of lens permitted. New York requires a 10-point test instead of California's 8-point one. Gilroy would remind owners also that lights are designed to protect the approaching driver as well as the owner of the machine possessing them. A citation is a sort of provisional arrest. One Star car is sold every half-hour of the working day in the county of Los Angeles. Fireproof Storage $5.00 Per Month 24 Hour Service WEST BROS. Los Angeles at Chestnut Certified Market Benefit to Everybody The Certified Motor Car Market's value in the relations between buyer and seller are pointed out clearly by C. P. Hamm, manager of the local and Fullerton markets, who declares that the buyer gets a square deal because prices asked are based upon market conditions and what the public will pay. The buyer also can be sure that the car has been conditioned and that he is not purchasing a repair bill, as Hamm puts it. Approximate market prices, modified by the condition of the particular car and its extra equipment, are what are asked. RADIO FROM POLE COUNCIL BLUFFS, Iowa, Oct. 27 —(INS)—Locked in the ice, 11½ degrees from the North Pole, Dr. Donald B. McMillan sent the following message to this city by radio last night: "Refuge Harbor, Greenland. Deeply appreciative of chapel service, Bethany Presbyterian church, Council Bluffs, Iowa. Heard every word. Music excellent. Would appreciate special service for self and men. We are frozen in the ice in the schooner Bowdoin in North Greenland 11½ degrees from the pole." The service picked up by the explorer was broadcast Oct. 7. FORD OUTPUT GAINS During the week ending Oct. 23 Ford Motor Co. production was 41,286 cars and trucks, 59 better than in the week preceding. Though the rate of increase in the registration of new cars is higher than at any time in the country's history, gasoline consumption, according to the U.S. bureau of mines, is not increasing in the same radio. A. C. S. C. DEFENDS USE OF SPEED TRAPS Respect for all existing motoring laws is a plank in the platform of the Auto Club of So. Calif., which that organization wishes to serve as a basis for the conduct of the autoing public in bringing about greater safety on the highways. It is pointed out by club officials that disaster results from those who obey the laws which please them and seek to evade those which happen to displease them. Many communities say the club officers have accepted the new law and are living up to its provisions, but others are expressing their disapproval by adopting the policy of nullification. Such instances of law enforcement officers invoking technicalities to justify breaking the law, are dangerous and demoralizing. It is stated by the club that this organization did not ask the legislature to enact the provision against speed traps. It is not responsible for the law, although it recognizes that the principles underlying it are sound, and that the law is well-calculated to serve the purpose for which such laws are intended; that is, to prevent accidents. The speed trap provision of the law renders invalid in court any evidence as to speeding secured by officers, unless they were in uniform and in full sight on the highway at the time of the alleged infraction of the speed limit law. It has been properly held that motor vehicle regulations are intended primarily to prevent accidents. The annual tax paid by motorists of the country for the operation of their automobiles exceeds the yearly tax of all railroads of the country by the amazing sum of more than $60,000,000. It can to harcommunities the long, long the east' to the north to the Though the rate of increase in the registration of new cars is higher than at any time in the country's history, gasoline consumption, according to the U.S. bureau of mines is not increasing in the same radio. The annual tax paid by motorists of the country for the operation of their automobiles exceeds the yearly tax of all railroads of the country by the amazing sum of more than $60,000,000. Ford Truck Chassis $370 detroit for packers, plumbers and others handling heavy merchandise. meet every hauling requirement can be supplied. It carries its load day in and day out with a minimum of attention. Its ease of handling adapts it for use in the limited areas about loading docks, warehouses and construction locations. Giving rapid, dependable hauling ser- utility—a Truck has years of re-fitted lines. Ford Model and planetary Ford wormess man for abundant, and real these trucks can be obtained through Ford Weekly Purchase Plan. It carries its load day in and day out with a minimum of attention. Its ease of handling adapts it for use in the limited areas about loading locks, warehouses and construction locations. Giving rapid, dependable hauling service at low initial cost, and at the lowest possible expense for operation and upkeep, it pays the highest dividends on the investment of any motor transportation equipment available to the business world. D McGRAW Los Angeles St. Phone 263 FORD TRUCKS • TRACTORS