oc-plain-dealer 1923-10-27

TWENTY-SIXTH YEAR FOUR PROMINENT CAR NEW MODELS A-PLENTY AT SHOW Many “First Night” Surprises Promised At Big L. A. Affair LOS ANGELES, Oct. 27. — An announcement that the 1923 Los Angeles Automobile Show will be staged here for nine gala days, starting Saturday, Nov. 10, was authorized today by officials of the Motor Car Dealers' association, under whose auspices the show will be held. Prager park will be used for this, the 11th annual motor car, truck NO SPECIAL CAMPAIGN AGAINST OBSCURED PLATES There will be no special drive against car owners who fail to keep their license plates clean and unobscured by bumpers, etc., but the campaign against them is continuous, according to officials of the state division of motor vehicles. A second campaign, immediately following that against headlight offenders, was to have been instituted, according to an announcement a few weeks ago. This offence, like reckless driving, will be prosecuted under the general provisions of the law. The special drive against headlight offenders has been arranged at the discretion of the state division and its traffic squads. THIS YEAR 1 IT IS HEARNE VS MURPHY SALES IN MONTRECORN All of 1922 Alrceceeded; TotalIn So. Cal Not counting October and December, three of automobile selling months in the Golden State, Canada ready 19,333 ahead of ger car retailing record 1922, which was 150 Los Angeles authority, record of the first nine During the first nineteen 1923 passenger car s state of California sh LOS ANGELES, Oct. 27. — Announcement that the 1923 Los Angeles Automobile Show will be staged here for nine gala days, starting Saturday, Nov. 10, was authorized today by officials of the Motor Car Dealers' association, under whose auspices the show will be held. Prager park will be used for this, the 11th annual motor car, truck and accessory exposition of Southern California. In view of the fact that the 1924 model announcements have come earlier than usual, from the manufacturing centers this year, high interest in the L. A. Auto Show is anticipated; an interest based on the debut here for the first time of many new models and genuine "first night" surprises that the manufacturers and distributors have saved for show patrons. To say that this year's monster exhibit of cars, trucks and accessories will be a "million-dollar" affair would be hackneyed; the phrase has been used, it would seem, before at some time or other. Yet Burt L. Roberts, secretary-manager of the association and general manager of the show, asserts that it literally will be just that; more than a million dollars' worth of motor vehicles and accessories will be spread on display within the three gorgeously-decorated tents. Similar to last year's event, in that three connected tents of large dimensions will be utilized at the show grounds—bordered by Grand Hill and Washington avenues—there will be a change as far as the music is concerned. Last year one centrally located band played and the music was wirelessed through the tents by loud speakers. This year there is to be an orchestra in each tent, and daily continuous programs of everything from the grandest of opera to the most toe-teasing of multi-cylinder symphonic jazz and popular melodies. Los Angeles' annual show, always a most colorful one because of the beauty of the decorations and the splendor of the "special show jobs," will again-be a symphony of loveliness—a triolet of special backgrounds for the cars, it is announced by show officials. Three color schemes—flame, turquoise and goldenrod—have been selected by the (Continued on Page 2) THIS YEAR IT IS HEARNE VS MURPHY Beverly Hills Speed Classic Thanksgiving Day To Be Thrilling The opening 250-mile classic at the Beverly Hills speedway last February ushered in the 1923 racing season with a battle that was never before ever dreamed of on any speedway. Inches separated Jimmy Murphy, 1922 national champion, the victor, from Bennett Hill, second place man. This same season will close on Turkey day at Beverly with an equally thrilling battle—this time, though, for the championship. The contenders are "Grandpa" Eddie Hearne, 1919 titleholder,and Jas Anthony Murphy. At present Grandpa is just 72 points in the lead of James A. When the Thanksgiving day battle comes to a close one of the two will be away in the lead. This is a situation that should please the most exacting of So.Cal. speed fans. It will result in a battle to the finish—a battle in which both of these knights of the boards will call into play every bit of skill, speed and generalship at their command. And the way Murphy and Hearne play at this game of speed is entirely different. The former is a driver who gets out in front just as soon as he can and stays there as long as possible, ready practically always to dispute the lead with anyone who attempts to take first place away from him. The latter, on the other hand, is content to allow as many opponents as wish to get out (Continued on page 2) Not counting October and December, three of tomobile selling months in the Golden State, Canada ready 18,233 ahead of ger car retailing record 1922, which was 150,000 Los Angeles authority, record of the first nine. During the first nine 1923 passenger car sales state of California she crease of 57 per cent over period last year. The 47 northern counties, 67 per cent. Total passenger car state were 168,961 as 961 in 1922, a gain of North Californians b cars as compared with year, an increase of 22. Buying in Southern reacher 98,464 as against 1922, a gain of 39,804. The selling rank and gains of the 15 leaders nine months of 1923 were: North Ford ... 38 Chevrolet ... 79 Studebaker ... 17 Bulck ... 80 Dodge ... 4 Overland ... 24 Maxwell ... 43 Willys-Knight ... 97 Nash ... 35 Durant ... 17 Hudson ... 58 Jewett ... 191 Essex ... 18 Hupmobile ... 5 Ford sold 32.4 per cent during the first nineteen 1923. In the high-priced die lac gained in sales in per cent; Lincoln...5 Packard...72 per cent; per cent; Peerless...166 Pierce-Arrow...134 per cent. While September paid sales of 16,558 in the fall off 1551, or the ten showed a gain of per cent, as compared to (Continued on page) HUDSON SEDAN $1895 Custom Built Quality at Quantity Prices Freight and Tax Extra These are the lowest prices at which these cars have ever been sold. They make the Hudson Sedan and Hudson Coach the most outstanding values in the world. 70,000 Coaches in Service H. R. GROVE 226 S. Los Angeles St. Anaheim 112 East Amerige Fullerton HUDSON COACH On the finest Super Six Chassis Ever Built $1375 Freight and Tax Extra Hudson Prices Speedster - $1295 7-Pass. Phaeton - 1350 Coach - 1375 Sedan - 1895 Freight and Tax Extra Plain Dealer Automobile Section Anaheim, Calif., Saturday, October 27, 1923 T CARS EQUIPPED WITH ILLUSTRATED SALES IN NINE MONTHS RECORD All of 1922 Already Exceeded; Total Huge In So. Calif. Not counting October, November and December, three of the best automobile selling months of the year in the Golden State, California is already 18,333 ahead of her passenger car retailing record for all of 1922, which was 150,628, says a Los Angeles authority, analyzing the record of the first nine months. During the first nine months of 1923 passenger car sales in the state of California showed an in- Farran-oid Fan Belt Saves Lot of Bother Why purchase a fan belt which may go to pieces any time and leave you in the lurch on the mountain-side, in the rain etc.? asks C. J. Nenno of Nenno & Elmers' auto supply shop. A Farran-oid belt costs only slightly more than certain other cheaper makes and it is dependable. It is made to hold and hold on, and it is durable to the limit. It doesn't matter whether you have a Ford or a Cadillac or Packard. Farran-oid is the belt to purchase. Nenno or Elmers will show you the complete stock and explain why the Farran-oid is better than any other belt you can buy. DIFFICULTIES IN WAY OF SELECT "BOB" MARTLAND AS MANAGER C. A. T. A. Secretary Zone Head, Appleby Plan; N. A. D. A. Backs Him Plans to include Anaheim, Fullerton, Santa Ana and the score or more of other California cities in a separate zone of the Appleby Plan Markets of California, with Bob Martland, secretary of the California State Auto Trade association as zone manager, now are going forward. Information is being sought from all the markets concerned by for Not counting October, November and December, three of the best automobile sales months of the year in the Golden State, California is already 18,333 ahead of her passenger car retailing record for all of 1922, which was 150,628, says a Los Angeles authority, analyzing the record of the first nine months. During the first nine months of 1923 passenger car sales in the state of California showed an increase of 57 per cent over the same period last year. The 47 northern counties showed a gain of 41, and the 11 southern counties, 67 per cent. Total passenger car sales in the state were 168,961 as against 107,961 in 1922, a gain of 61,909. North Californians bought 70,396 cars as compared with 48,248 last year, an increase of 22,148. Buying in Southern California reached 98,464 as against 58,804 in 1922, a gain of 39,804 sales. The selling rank and percentage gains of the 15 leaders for the first nine months of 1923 were: | North | South | State | | :--- | :--- | ---: | | Ford | 38 | 76 | 60 | | Chevrolet | 79 | 68 | 68 | | Studebaker | 17 | 45 | 31 | | Buick | 80 | 66 | 72 | | Dodge | 4 | 9 | 6 | | Overland | 24 | 69 | 48 | | Maxwell | 43 | 36 | 38 | | Willys-Knight | 97 | 143 | 126 | | Nash | 35 | 47 | 42 | | Durant | 17 | 31 | 25 | | Hudson | 58 | 80 | 67 | | Jewett | 191 | 296 | 243 | | Essex | 18 | 36 | 26 | | Hupmobile | 5 | 20 | 13 | Ford sold 32.4 per cent of the total during the first nine months of 1923. In the high-priced division Cadillac gained in sales in the state, per cent; Lincoln, per cent; Franklin, per cent; Peerless, per cent; Pierce-Arrow, per cent. While September passenger car sales of 16,558 in the state showed a falling off 1551, or 8 per cent of the preceding month, they were 19 per cent ahead of those of September, 1922. In September the ten makes that headed the sales list were responsible for 13,665 of the sales. These ten showed a gain of 2738, or 25 per cent, as compared with the cor (Continued on page 2) DIFFICULTIES IN WAY OF NEW ROAD Much Brand New Construction Necessary For Highway to Harbor Approximately two and one half miles of brand new road will have to be cut thru to complete the proposed new highway between Anaheim and Orange County harbor, according to deputies of County Engineer J. L. McBride's office. A piece between the present terminus of South Palm street and Buaro rd. is one section in question; a piece two moles long or thereabouts between Smeltzer ave and Talbert rd. From South Palm st. the road bends slightly to Buaro rd., which also runs north and south, then goes to Talbert road and Fairview avenue. The office refused to voice an opinion on the wisdom or need of the road, the course of which was suggested by Supervisor W. M. Schumacher. Fullerton is interested in that the route via Palm is the most direct possible for it to take to the harbor. Garden Grove also would be interested because that community would be near to it if not on the route. The Anaheim Chamber of Commerce is considering the matter, following Schumacher's suggestion. Another road, improvement of which may be started in 60 days, is a four mile stretch from Los Patos near Sunset Beach to Westminster Alamitos boulevard. The road will be graded and gravelled according to present plans. Gravelling of roads is steadily being used in anticipation of later paving, a gravel base being required anyhow for asphalt and concrete. A problem yet unsolved is that of using oil on gravelled roads. Oil never has been successfully used, because it will not bind gravel well, but the nearest approach is that of crushed rock and a heavy asphaltic oil, such as put on the piece of Hoselter, Santa Ana and the score or more of other California cities in a separate zone of the Appleby Plan Markets of California, with Bob Martland, secretary of the California State Auto Trade association as zone manager, now are going forward. Information is being sought from all the markets concerned, to be forwarded to Appleby in Detroit. Selection of Martland for the position in a sense consolidates the organization of dealers, and is regarded here as a wise step. The National Automobile Dealers association is the one that has been backing Appleby, and the former president of the Orange County Motor Car Dealers' association was taken to Detroit by Messrs. Chamberlain and Brophy, highups of the association, to push the plan. Complete data embodying conditions at and the experience of each used car market when obtained, will be collated and forwarded to Appleby for use in connection with the service to be furnished on market conditions, merchandising and sales; changes in model long in advance, etc. Oakland, the third largest city of the state, now has three used car markets affiliated with the Appleby Plan of California. a four mile stretch from Los Patos near Sunset Beach to Westminster Alamitos boulevard. The road will be graded and gravelled according to present plans. Gravelling of roads is steadily being used in anticipation of later paving, a gravel base being required anyhow for asphalt and concrete. A problem yet unsolved is that of using oil on gravelled roads. Oil never has been successfully used, because it will not bind gravel well, but the nearest approach is that of crushed rock and a heavy asphaltic oil, such as put on the piece of Hospital road for a mile or so west of the State boulevard. This costs $2000 per mile, compared with perhaps $20,000 for asphalt or concrete. Improvement of the Hospital road for the entire three miles west of the State boulevard is proposed in one contract. Part of the road is in Supervisor Schumacher's district part in Supervisor Whitesell's and part in Supervisor Talhert's. The engineer still is awaiting the arrival of calcium chloride to try out on a longer piece of road than that on Verano street near Garden Grove. This is the chemical which tends to draw moisture from the air and retain it in the dirt road. Auto Driving School Opened In Los Angeles Recognizing how vitally important it is that every driver should know how to operate an automobile, how to interpret traffic signals, and how to at least detect any irregularity in the running of a motor car, even if they are not able to render first aid, the Willys-Knight and Overland Dealers' Ass'n, of Los Angeles have inaugurated a free automobile driving school. The school is to be in charge of trained men who can explain and demonstrate every angle of motor car manipulation, and who will teach each registered applicant all there is to know about everyday driving. responding month last year, though there was a loss of 911, or 6 per cent over August. CTION TH. ILLEGAL LIGHTS! "BOB" AND AS GER BUICK FOR 5TH TIME AUTO SHOW LEADER Much interest always attaches to the drawing for spaces for the national automobile show in New York from the fact that the order of choice is determined by the total value production of the preceding year. For the fifth consecutive year Buick got first pick at the recent drawing. Chevrolet won second choice passing Studebaker and Dodge, who dropped to third and fourth, as compared with second and third last year. Willys-Overland, Cadillac, Nash and Hudson retained fifth, sixth, seventh and eighth places. Durant jumped from 12th to 9th on the line, while Packard advanced to 10th position. WRONG LENS ON CERTAIN MAKES Vehicles Sold Since Sept. 1 Must Be Returned To Dealers Low Cost Battery Service? Read This Low cost battery service—the very thing that every autoist is interested in. A. Bevillard, of the Anaheim Ignition Depot, says three things are necessary—start with a standard make of battery; service it properly with frequent and regular testing At least four prominent makes of car are sold in Orange county that are equipped with lenses from the factory which the California state motor vehicle law forbids. The result is that dealers will be forbidden to sell cars so equipped. Furthermore, all cars sold since Sept. 1 that are so equipped must be called back to the garage and properly equipped, according to an order just Low Cost Battery Service? Read This Low cost battery service—the very thing that every autoist is interested in. A. Bevillard, of the Anaheim Ignition Depot, says three things are necessary—start with a standard make of battery, service it properly with frequent and regular testing and filling, guard against overheating due to overcharging. These admonitions would appear simple enough and easy to follow, but when one considers the fact that there are over 200 kinds of storage batteries on the market, only eight or ten of which can reasonably be called standard makes, that most people are extremely careless about giving any attention whatever to the battery on their car, and that fewer still know when they are overcharging their batteries, it is no wonder that the manufacturers must maintain service stations all over the country. The Willard Storage Battery Co. of Cleveland, long ago realizing this need for a high-grade product and careful attention to that product, established a service station organization whose motto, "Through Service We Grow," has made them the largest company of its kind today. FOR RESULTS—Try a Plain Dealer Want-ad. Must Be Returned To Dealers At least four prominent makes of car are sold in Orange county that are equipped with lenses from the factory which the California state motor vehicle law forbids. The result is that dealers will be forbidden to sell cars so equipped. Furthermore, all cars sold since Sept. 1 that are so equipped must be called back to the garage and properly equipped, according to an order just received. The latter are expected to throw the burden of responsibility back upon distributors for the state or southland, and distributors to pass it along to the factories. The latter will be able to get out from under because of the fact that the forbidden lenses are permissible in other states. So if a factory has contracted for or stocked up heavily with a certain illegal lens, it can use it on cars shipped to other states. Inspectors of the state division of motor vehicles are inclined to be lenient in enforcing the law against them. Inspectors Bruck and Gilroy, who were in Orange county yesterday, emphasized again the fact that possession of a headlight certificate is not required by law, but only that lights be in adjustment. They admitted, however, that prosecutions were based almost entirely on the fact that a citation had not been (Continued on page three) Your Headlights Tested BY OFFICIAL STATION NO. 430 Arrests Will Follow Failure To Show Headlight Certificates Beginning at once, car owners of Orange Co. who failed to obey citations will be prosecuted for the first time without further warning. This was the word today from George T. Gilroy and E. L. Brick, inspectors of the State Division of Motor Vehicles. A considerable percentage of the citation and have their lights tested. Captain "Pop" Warns at the same time, the inspectors, who are on an official visit to Orange County with the particular object of pushing presentations admitted that for all practical purposes 99 out of 100 prosecutions could be citation. The order which has just arrived from W. H. Marah, head of the State forced all over the 11 counties where three inspectors have maximum speed permitted, according to Gilroy, necessarily means strider requirements to headlights and enforcement of a car. Headlights are the eyes of education is being conducted by people to realize the situation of Cars can travel five miles faster by day or night without breaking the law.