oc-plain-dealer 1923-10-13

TWENTY-SIXTH YEAR ARRESTS FOR TRAFFIC LIGHT AUTOS REPLACING HEAVY? Distinguished Visitor to So. Cal. This Week is President of Jordan Company A distinguished visitor to So. Cal. this week is Edward S. Jordan, president of the Jordan Motor Car Co. In an interview in Los Angeles he had several pertinent things to say about the traffic problem, which, while they don't affect us now, furnish food for thought for the future. F. M. MEDBURY BACK TO SANTA ANA FIELD F. M. Medbery, until recently branch manager for R. W. Townsend, Inc., has returned to Santa Ana, where he will handle the Chandler and Cleveland with a partner, according to report here. P. S. Trimble is in charge of the local Hudson and Essex station until further arrangements are made. Trimble was Medbery's assistant. CUT ON FORDS, NO NEW POLICY The reduction in the prices of Ford cars and trucks is in line with the well-established policy of the company, says Sid McGraw, local distributor. It is notable also that this decrease closely follows the introduction of many changes and improvements throughout the Ford line. The new list prices on Ford cars, f. o. b. Detroit, are as follows: Runabout $269 to $265 NATIONAL SERVICE ADDED They say that mother of invention the Anaheim Orange-fled Motor Car Manufacturer of a necessity automobile dealers from the competition used cars. In the sell new cars the exchanged car was tor that either ma deal, and as a result were traded in atcess of their real w This movement certified motor car first thought of as dealer only, although oped into just as to buyers of used Now comes another or another forward betterment of the t—the National U Service which, reduce understandable term guide in selecting for the money invest "This plan." say manager of the Distinguished Visitor to So. Cal. This Week is President of Jordan Company A distinguished visitor to So. Cal. this week is Edward S. Jordan, president of the Jordan Motor Car Co. In an interview in Los Angeles he had several pertinent things to say about the traffic problem, which, while they don't affect us now, furnish food for thought for the future. He said: "The end of 1224 will see 4,060,000 more automobiles in use in this country. Los Angeles will have her full share of this increase. Almost every one of the old-fashioned, bulky cars will soon be replaced by two or three cars of lighter weight, for the reason that nowadays every well-regulated family must have at least two cars if father insists on using one himself. "Retail merchants must soon wake to the fact that their front doors are barricaded by six or eight automobiles, the property of six or eight owners while 60 or 70 customers are roaming around trying to find a place to park. "No policeman, however splendid a traffic officer he may be, can handle the traffic that is coming to Los Angeles. What you must have is some arrangement to provide more "floor space" in your streets. I understand that in Los Angeles you have never thoroughly tried the one-way street plan. Within a short time I believe you will have to try this plan, and that soon you will not be able to allow parking downtown during the daytime." MERCHANTS OPPOSE CUT IN PARK TIME Santa Ana's city council, which this week tackled the question of cutting the parking time in the business section to around 45 minutes, has met strong opposition from the merchants, who think their trade will suffer by such a restriction. At present two hours is permitted. Before the council acts, the heads of the Merchants' and Manufacturers' association, chamber of commerce and other bodies will be asked to consult with the council. NO NEW POLICY The reduction in the prices of Ford cars and trucks is in line with the well-established policy of the company, says Sld McGraw, local distributor. It is notable also that this decrease closely follows the introduction of many changes and improvements throughout the Ford line. The new list prices on Ford cars, f. o. b. Detroit, are as follows: Runabout $269 to $265 With starter and demountable rims $264 to $350 Touring car $298 to $295 With starter and demountable rims $393 to $380 Coupe $530 to $525 Four-Door Sedan $726 to $685 Ford Chassis $235 to $230 I-Ton Truck Chassis $380 to $370 The new prices apply to the Ford weekly purchase plan. Persons enrolled under the plan, and who have not yet taken delivery of their cars, automatically benefit by the reduction in prices. The last price reduction by the Ford Motor Co. was made about one year ago, Oct. 17 last, bringing the prices of the Ford cars at that time to the lowest level in the history of the company. The big reduction in the price of the four-door sedan brings it within reach of a large field of buyers. This type sedan was introduced in the Ford line a little over a year ago, and because of its low, graceful lines, its roominess and its attractive fittings, it at once came into high favor as an enclosed car for family use. The price of the Fordson tractor is increased from $395 to $420 f. o. b. Detroit. No change is made in the price of Lincoln cars and none is contemplated, a company announcement says, stating that the Lincoln prices are considered fair in view of the number of improvements which have been made in the cars. LICENSE 1,057,371 IS HERE The increasing registration of California cars at Sacramento was reflected here this week, when license No. 1,057,371, the 1,000,000 being indicated by the star, was issued by the district office of the Auto Club of So. Calif. to Everett Bemish of 132 N. Los Angeles st. WALK ON LEFT PEDESTRIAN If pedestrians walk lights, they should wipe side side of the highway. A number of cities have received by So. Calif. from most that people walking and boulevards at cause of many near cause of their carelessness. It is pointed out that people who highways use the right road, proceeding direction with motor other words, they back toward approach. It is far better, safety bureau, for pedestrians along the highway flow of vehicle travel; the hiker can see all ing him and avoid thieves. This problem in So or less a serious one walking is indulged state that motorists to avoid a pedestrian. Answer this one! Answer this one! if you were dead sure that a used car was worth what you were asked to pay for it - wouldn't you buy it? It's all in the "know" Are we right? to know the worth of a USED CAR you must know its complete history, the sort of treatment its former owner gave it the reconditioning items and costs, plus the strength of the guarantee it carries. To Know means to get a "half-Nelson" on the truth. Truth of representation is the policy and back-bone of the National Used-Car Buyers Service—the new-day system of merchandising used cars—which plan, by the way, we have been selected to use in ANAHEIM NO guess-work, no mystery, no doubts, no losses!—a confidence-inspiring plan that makes used-car-buying safe. How's that! Orange County Certified Car Market Anaheim Santa Ana 250 N. Los Angeles St. 511 N. Broadway Fullerton—320 N. Spadra Member National Used-Car Buyers Service. Plain Dealer Automobile Secti Anaheim, Calif., Saturday, October 13, 1923 TRAFFIC VIOLATIONS REACH N NATIONAL SERVICE ADDED BY MARKET They say that necessity is the mother of invention. The birth of the Anaheim Orange County Certified Motor Car Market was the result of a necessity to save the local automobile dealers from bankruptcy from the competitive allowances for used cars. In the mad scramble to sell new cars the allowance on the exchanged car was the deciding factor that either made or lost the deal, and as a result many used cars were traded in at prices far in excess of their real valuation. This movement of organizing a certified motor car market was at first thought of as a blessing to the dealer only, although it has developed into just as great a blessing to buyers of used cars. Now comes another improvement, or another forward stride in the betterment of the used car situation—the National Used Car Buyers' Service which, reduced to more understandable terms, is a buyers' guide in selecting the best used car for the money invested. "This plan," says C. P. Hamm, manager of the Anaheim Orange City Metropolis Been Declining Since May L.A. TO LEAD N.Y. IN SALES? Business in Country's Metropolis Been Declining Since May Los Angeles and New York continue their neck and neck race for supremacy in the national automobile market. The metropolis of the east still holds a slight lead over its Pacific Coast rival; but Los Angeles coun- Don't Waste Gas Because It Is Cheap A lot of good advice on how to save gas is handed out by Nenno and Elmers in a statement just received: First. Reduce as much as possible the unnecessary load the motor must carry. Brake that drag (as shown by their being hot after car has been allowed to coast to a standstill) when motor is stiff (and will not rock freely when cranked by hand!) or undue friction in the running gear (as shown by car being hard to push). All these consume power and have been known to raise the gasoline consumption almost 100 per cent. Second. Keep motor in good shape. Leaks past the piston or leaky valves allow quite a large percentage of the power to escape. Also keep all cylinders bring. For this reason it is important that spark plugs be kept clean. Third. Install the best carburetor. Keep it properly adjusted. Fourth. It is unfortunate, but un- This movement of organizing a certified motor car market was at first thought of as a blessing to the dealer only, although it has developed into just as great a blessing to buyers of used cars. Now comes another improvement, or another forward stride in the betterment of the used car situation—the National Used Car Buyers' Service which, reduced to more understandable terms, is a buyer's guide in selecting the best used car for the money invested. "This plan," says C. P. Hamm, manager of the Anaheim Orange County Certified Motor Car Market, "anticipates the public's desires and rights, as well as helping to guide us in correct merchandising efforts. The nature of this national service is to build up public confidence in used cars through new and better ways of conditioning and selling them. Under this plan it will be impossible for us to accept the used car that has been wrecked or misused. This plan insists on good merchandise, the kind that will stand telling a prospective buyer all about its pass and present condition. There is no chance of misrepresenting under this policy; no chance to "up" the year of manufacture; no chance to buy a stolen or encumbered car from which may result losses and lawsuits; no chance to pay money for a car that has not been thoroughly rebuilt and reconditioned." Hamm is highly elated over his success in securing the "Ask the Envelope" plan, and anticipates a greatly increased business, as well as a better feeling for and understanding of used cars on the part of the public. WALK ON LEFT SIDE, PEDESTRIANS URGED If pedestrians won't carry tallights, they should walk on the correct side of the highway at night. A number of complaints have been received by the Auto Club of So. Calif. from motorists who say that people walking on the roads and boulevards at night are the cause of many pear-acidents because of their carelessness. It is pointed out that the majority of people who walk along the highways use the right-hand side of the road, proceeding in the same direction with motor car travel. In other words, they walk with their backs toward approaching autos. It is far better, says the club safety bureau, for pedestrians to proceed along the highways against the flow of vehicle travel. In this way the hiker can see all cars approaching him and avoid them. This problem in So. Calif. is more or less a serious one where so much walking is indulged in. Complaints state that motorists in swerving out to avoid a pedestrian are threatened. Business in Country's Metropolis Been Declining Since May Los Angeles and New York continue their neck and neck race for supremacy in the national automobile market. The metropolis of the east still holds a slight lead over its Pacific Coast rival; but Los Angeles county with its biggest selling months of the year still to come seems likely to soon pass the metropolitan district, whose sales will have been slowed down by the wistor's cold. In a word it is the "one best bet" in the automobile game that the close of 1923 will find the Angeleno district to have been Uncle Sam's greatest motor car market in 1923. In the first eight months of this year ending with August there were 67,177 sales of new passenger cars in the metropolitan district. Sales in Los Angeles county for the same period were 66,779 leaving a gap of only 30% to be closed by December 31 to give the lead to California's biggest mart. New York's gain over the same period last year was 12,676 or 33 per cent; while Los Angeles was making gigantic strides toward the top with an increase in sales of 30,-700 or 85 per cent over 1922. There were sales of 7000 new passenger cars in the metropolitan district in August, a gain of 518 or 8 per cent over last year. New York reaches its peak in May with 12,279 sales of new passenger cars. Since then sales have steadily declined to 10,516 in June, 9,887 in July and 7,000 in August. Los Angeles City, which purchased 51 per cent of all the new passenger cars sold in Los Angeles, reached its high water mark for 1923 ni April with 5456 sales of them and also gradually fell away, but at a slower rate than New York to 5364 sales in May, 5336 in June, 5239 in July and 4822 in August. New York's drop from its May peak was 5279 or 42 per cent, while Los Angeles fell off 634 from its April top figure, or only 11 per cent. A noteworthy feature of this year's New York motor market has been falling off in sales of high priced cars during the past summer even as compare with 1922. Up to June monthly registrations in the metropolitan district were in excess for the same month of last year, but in June registrations totaled 653 as compared with 565 in June of 1922; July, 653 as against 678 in the year before; and August 469 as compared with 516 in August, 1922. In New York's registration reports, 23 miles are segregated and classed as "high priced" cars, of which Cadillac, Packard, Franklin, Prog gas Exide tion genera l aris The general premise has b e s such Second. Keep motor in good shape. Leaks past the plston or leaky valves allow quite a large percentage of the power to escape. Also keep all cylinders firing. For this reason it is important that spark plugs be kept clean. Third. Install the best carburetor. Keep it properly adjusted. Fourth. It is unfortunate, but unavoidable, that a rich mixture must be used after starting until the motor warms up. Instead of making the carburetor adjustments permanently rich to take care of this trouble, an economical adjustment should be made with the motor warm, and a dash control used to get a rich mixture during the short time necessary. While the motor is cold the throttle should be opened no further than necessary, and the motor speed should be kept up. In very cold weather it is a good practice to drive the first half-mile on second gear in order to warm up the motor quickly. Fifth. Utilize all possible means to keep the motor warm when in use. A great part of our present gasoline cannot be vaporized into a fire mixture unless the intake manifold is hot, and everything that contributes to this condition will help the fuel economy. Hot air supply to the carburetor; exhaust heat or water jacket on intake manifold; radiator cover or other means of keeping the motor temperature above 140 degrees F. All these are vitally important. Sixth. Avoid unnecessary variation in speed. Strong acceleration is often obtained by the use of an unduly rich mixture setting and any application of the brakes cuts down momentum which the gasoline had to generate. ANAHEIMERS GET CARS PUT IN TRIM Recent jobs at Eddy's Top and Paint Shop include: Body covering for Henry Adams' Willis-St. Claire, and paint jobs for Wm. Jackson's Paige and J. E. Schumacher's Cadillac sedan. The rain of last Sunday brought in quite a little work, and Eddy or pects to be busier than ever shortly. highways use the right-hand side of the road, proceeding in the same direction with motor car travel. In other words, they walk with their backs toward approaching autos. It is far better, says the club safety bureau, for pedestrians to proceed along the highways against the flow of vehicle travel. In this way the hiker can see all cars approaching him and avoid them. This problem in So. Calif. is more or less a serious one where so much walking is indulged in. Complainta state that motorists in swerving out to avoid a pedestrian are threatened with collision from cars coming in the opposite direction. Several fatalities have been reported due to the fact that auto drivers were not aware of the presence of a "stroller" until the car was upon him, and these could have been avoided if the pedestrian had been walking on the left-hand side of the road instead of on the right. It is suggested that all autoists warn pedestrians when they pass them at night to follow the club's advice and proceed against vehicle travel than with it. WHOLE NEWS SECTION TO LAUD CHEVROLET The management of the Chevrolet Motor Co., garing with approval at the way the Buick Motor Co., another unit of General Motors, utilized an entire section of the Detroit Free Press, and an entire edition of the Flint Journal, decided to do the same thing itself. So two weeks ago last Sunday said management had its virtues proclaimed to the world in an entire section of the Buffalo Times with encomiums and welcomes from the president of the Chamber of Commerce and others. The occasion was the opening of the big new Chevrolet plant, which covers 31½ acres and is a small city in itself. The section is crammed with pictures of dealers and their shops in and about Buffalo. The 1,000 per cent which Chevrolet sales have increased the past two years is likely to be boosted still further if this thing kkeeps up. For best results try Plain Dealer Want-ad. FOUR-WHEEL BRAKES DEMONSTRATED HERE The Oakland True Blue Traveler, which reached here yesterday from the factory in Michigan, gave a demonstration of what four-wheel brakes mean on wet pavement enjoyed by several score of people at the corner of Broadway and Clementine street early in the afternoon. The pavement was soaked down by Harry L. Turton, northern Orange county distributor, and the car driven at a rapid pace and then put under the brakes, the front wheels at the same time being turned to round the button. The car's freedom from skidding was in contrast with that of an Oakland of 1922 vintage, equipped with two-wheel brakes. Cars of all kinds with two-wheel brakes skidded as they drove over the wet spot. The central control, the new kind of paint—Du-Co finish—which muriatic acid it is said will not hurt—and other features, delighted auto connoisseurs, who examined the car. The occupants on the long transcontinental trip were Clay Risser and E. J. Fortman of the advertising agency which represents the General Motors. Six cars are out in a nation-wide safety first demonstration, and hundreds of different cities are being visited. RECTION ACH NEW HIGH MARK Waste because is Cheap advice on how to find out by Nenno statement just reas much as possi-ly load the motor that drag (as being hot after car coast to a stand- is stiff (and will when cranked by friction in the shown by car be- All these con- have been known the consumption al- motor in good the piston or leaky a large percentage escape. Also keep For this reason spark plugs be the best carbure- rily adjusted. Fortunate, but un- NASH MOTOR'S FINANCIAL POSITION STRONGEST YET The business of the Nash Motors Co. is in the strongest position that it has ever enjoyed, according to a statement this week in connection with a report for the three months ending Aug. 31. Net income for this period was $2,257,706 and for nine months $6,399,414. PROPER IGNITION BIG MONEY-SAVER Proper ignition means economy in gas and oil, says B. F. Herr of the Exide battery station. If the ignition is right, strain on the car in general and the battery in particular is relieved, Herr declares. The shop oils free any and all generators, preventing them from premature decline. Many a bearing has been burned out for lack of oil, and Herr gives free inspection of BREAKERS OF LAW HERE MULTIPLY Fifty Arrests Per Week Mainly For Recklessness, Says Pickell Traffic law violators in Anaheim are now being taken in by Traffic Officer Jack Pickell at the rate of approximately 50 per week, accord- ing to Pickell, who added that nineteenth of the offenders were reck- less drivers or speeders. The speed BIG MONEY-SAVER Proper ignition means economy in gas and oil, says B. F. Herr of the Exide battery station. If the ignition is right, strain on the car in general and the battery in particular is relieved, Herr declares. The shop oils free any and all generators, preventing them from premature decline. Many a bearing has been burned out for lack of oil, and Herr gives free inspection of such parts to patrons. SPRING DATING ON TIRES TO END? Nineteen twenty-three is probably the last year of a "spring-dating" in the tire business, according to a prominent local distributor and vulcanizer. It is unlikely that after this year orders from the factory for new supplies will be good until April 1 or May 1 at the existing prices. If they are good, this will be the final year such a privilege will be allowed. The distributors themselves oppose such a method, it is said. This year they loaded up with tires before each advance, and then a prominent manufacturer came along and smashed the market with a considerable reduction. Two such cuts in fact were made, but the second one, effective a month or two ago, was not general on all sizes. No advance in tire prices now is looked for until after Jan. 1. Policies in regard to the spring dating practice will be announced, it is expected, next month. The general view is that the manner in which the practice has been handled in the past is the principal objection to it, according to the current issue of "Tires," which arrived this week. Overstocking, this magazine argues, could be prevented if the distributor were given only 20 per cent of his supply in this way. Distributors themselves are expected to be decidedly cautious about loading up as they did at the close of last year. When a small town breaks up into foolish factions you can kiss goodbye to future development.—Red Bluff News. Fifty Arrests Per Week Mainly For Recklessness, Says Pickell Traffic law violators in Anaheim are now being taken in by Traffic Officer Jack Pickell at the rate of approximately 50 per week, according to Pickell, who added that nineteenth of the offenders were reckless drivers or speeders. The speed trap is being used here, as in Santa Ana, and is legal in incorporated cities, according to advice given to Pickell. Violators are not confined to the two classes mentioned, but transporters of booze, drivers operating while intoxicated, and all the usual offenders against state and city laws are included. The present number of arrests is larger than any average reached before in the history of Anaheim. Local offenders offend largely through carelessness, as was shown when many drivers followed the fire truck through the city on a false alarm, turned in purposely to check up on this practice, which is against the law. Child Can Operate The Radiola Grand There is no simpler radio set than the Radiola Grand, says Robert V. Jensen, local distributor. "In this receiver, tuning has been reduced to a matter so simple that any member of the family can learn the few adjustments in a short time. Yet the apparatus is so complete as to make possible long distances reception when head telephones are plugged in, replacing the loud speaker." "The Radiola Grand is equipped with a regenerative circuit, four dry cell vacuum tubes and a self contained loud speaker." The instrument has been designed by the makers to give a strong signal, free from distortion and disagreeable tube noises. It is compact, efficient and simple to operate over its entire wave length range of 130 to 530 meters." HUDSON COACH the finest Super Six Chassis Ever Built $1375 Freight and Tax Extra Hudson Prices Speedster - $1295 7-Pass. Phaeton - 1350 Coach - 1375 Sedan - 1895 Freight and Tax Extra These are the lowest prices at which these cars have ever been sold. They make both Hudson and Essex the most outstanding values in the world. 10,000 Coaches in Service HUDSON & ESSEX MOTOR CARS P. S. Trimble, Mgr. Los Angeles St. Phone 735 506-8 N. Broadway Santa Ana ESSEX COACH European Experts Call its Chassis Greatest of its Size $1145 Freight and Tax Extra Essex Prices Touring - $1045 Cabriolet - 1145 Coach - 1145 Freight and Tax Extra