oc-plain-dealer 1922-12-04

SEBASTIAN BROTHERS SECTION Plain LEADING NEV VOL. XXVI—NO 93 SEBASTIAN BROTHERS — 5TH BIRTHDAY ANAHEIM 119 West Center Street SEBASTIAN BROTHERS — A CELEBRATION OF Our Policy "Merit is the Trademark of Success while value is the True Test of Cheapness. To make more apparent the Bigness of this Policy, it is stated in these words: OFFERING QUALITY MERCHANDISE AT THE LOWEST View This small store room at 137 W. Center, Anaheim, Was ample large for our stock then but our POLICY Consistently Followed BROUGHT GROWTH CELEBRATION OF THE FIVE YEARS OF PROGRESS AS ANAHEIM'S POPULAR DEF of Success while value is the True Test of Cheapness. To make more apparent the Bigness of this Policy, it is stated in these words: OFFERING QUALITY MERCHANDISE AT THE LOWEST POSSIBLE PRICES, SUBJECTING EVERYTHING TO GUARANTEE OF PERFECT SATISFACTION WITH PRIVILEGE OF EXCHANGE OR REFUND, PLACING CUSTOMER'S INTEREST ON PARELLEL WITH THE STORES' OWN AND MAINTAINING SERVICE We Are Making The Birthday SALE A Timely Event December is just naturally a big business month because Christmas shopping makes it so and merchants do not feel the need of Big Sale and this— GREAT SAVING OPPORTUNITIES Has it's source of inspiration solely in the fact that it is our Anniversary and as the people has prospered us, we contribute our fullest measure of gratitude in the form of unusual values these DAYS PRECEDING CHRISTMAS When savings are the hardest to obtain but most needed. Hardship is often work- Center, Anaheim, Was ample large for our stock then but our POLICY Consistently Followed BROUGHT GROWTH Cat A Four With Posi Sale Sta Every day in the of Sebastian Broth and daily we have have gone even f mind several mon Has it's source of inspiration solely in the fact that it is our Anniversary and as the people has prospered us, we contribute our fullest measure of gratitude in the form of unusual values these DAYS PRECEDING CHRISTMAS When savings are the hardest to obtain but most needed. Hardship is often worked, choosing is difficult and it is here that it lay within our power to return favors and offer you under one roof thousands of Gift suggestions and merchandise of quality that will appeal to mother and father, son and daughter, brother and sister and baby at prices that show a material saving very much worth while. Our store is fairly ablaze with the spirit of Christmas yet we are conducting Our Greatest Sale of the Year. Your Satisfaction An Essential Your satisfaction is first and most important. We want the privilege of making anything unsatisfactory right. Any article that is not satisfactory is subject to exchange or complete refund of money and you determine which of the two. We guarantee quality merchandise and it is that you are intitled to. Remember this policy is in force now, tomorrow and all the time. SEBASTIAN BROTHERS — 5TH BIRTHDAY THE ORANGE COUNTY INDEPENDENT NEWSPAPER READING NEWSPAPER OF NORTHERN ORANGE COUNTY Anaheim, California, Monday, Dec. 4, 1922 BIRTHDAY SALE — ANAHEIM'S POPULAR DEPARTMENT STORE SEBASTIAN BROS GIGANTIC INTRODUCTORY ENTIRE STOCK SALE 10 DAYS This is the response given our opening SALE Friends won then remained our friends and made possible OUR RAPID GROWTH IN A SHORT TIME WE OUTGREW OUR LOCATION AND Moved to 119 W. Center St. SEBASTIAN BROS GIGANTIC INTRODUCTORY ENTIRE STOCK SALE 10 DAYS SALE Friends won then remained our friends and made possible OUR RAPID GROWTH IN A SHORT TIME WE OUTGREW OUR LOCATION AND Moved to 119 W. Center St. making This Great Adver Catalog of Bargains A Four Page Buyers' Guide, Overflowing With Positive Savings for Thrifty Shoppers sale Starts Wednesday, December 6th 9 A.M. Every day in the month, every month in the year it has been an ever-present motive of Sebastian Brothers to keep prices as low as would be consistent with good business, and daily we have conscientiously adhered to this policy. In the event of this sale we have gone even further—it is a sale carefully planned—our buyers have had it in mind several months and as a result some wonderful purchases were made at such Sale starts Wednesday, December 9 A.M. Every day in the month, every month in the year it has been an ever-present motive of Sebastian Brothers to keep prices as low as would be consistent with good business, and daily we have conscientiously adhered to this policy. In the event of this sale we have gone even further—it is a sale carefully planned—our buyers have had it in mind several months and as a result some wonderful purchases were made at such prices that has made possible our tremendous underpricing. Christmas Is Near - Be Prepared IN EVERY DEPARTMENT ACTUAL SALE PRICES AND MIGHTY SPECIALS ARE OFFERED IN GIFT GOODS IT IS THE QUALITY Our merchandise that receives first mention. Every article in our store is from Americas most suitable houses and goods nationally advertised and sought after because of its recognized quality lines that are being placed on our shelves. To Quality We Link Low Prices And the sheer weight of this very fact is the secret of the remarkable progress made by this store in the short period of 5 years. Progress comes as a reward of MERIT THE TRADEMARK OF SUCCESS VALUE THE TRUE TEST OF CHEAPNESS BIRTHDAY SALE — ANAHEIM'S POPULAR DEPARTMENT STORE ealer GE COUNTY SEBASTIAN BROTHERS SECTION TWENTY-SIXTH YEAR MENT STORE — SEBASTIAN BROTHERS HERS ANAHEIM 119 West Center Street Y SALE ing is the response ven our opening SALE Is won then remained friends and made posOUR RAPID GROWN A SHORT TIME WE REW OUR LOCAAND Moved to 9 W. Center St. The Picture of Our Opening Tells this Fact That Anaheim People came expecting a fulfilment of promises made in our first advertisement. That the people were pleased at that time is established by the fact that since that time we have continued to grow and grow. SALE is won then remained friends and made posOUR RAPID GROWA SHORT TIME WE REW OUR LOCAAND Moved to 9 W. Center St. That Anaheim People came expecting a fulfilment of promises made in our first advertisement. That the people were pleased at that time is established by the fact that since that time we have continued to grow and grow. Well it is known that no game of deceit can prosper for a length of time nor can misrepresentation bring gain. That there was MERIT in our policy—that there was TRUTH in our statement is manifested by the accorded success we enjoy at the hands of the people of Orange County because they came and continue to comp. It is the source of Inspiration, we have in giving to you these four pages of super values this 5th Birthday Sale. CONTENTS Page 1 General announcement of our 5th Birthday Sale—Our Policy Stated—and Review of our progress. Page 2 Holiday Suggestions for Men, Women and Children Page 3 Sale Items of Particular Interest to Women Page 4 Men's Wear—Blankets and Comforts—College Girl Corsets. WE SELL FOR LESS BECAUSE We sell on a strict cash basis. We eliminate expensive fixtures and put more into quality merchandise. WE SELL FOR LESS BECAUSE We sell on a strict cash basis. We eliminate expensive fixtures and put more into quality merchandise. We sell on a smaller margin of profit but sell more merchandise and profit only in the volume of business. We have no credit accounts and consequently have no losses. We have not the bookkeeping expense of credit store. We have no mailing expense of monthly statements. We have no delivery. We buy right and pass all savings to you. That Word SALE A word so often wrongly used that many stores have departed from the use of the word SALE. However this store determined upon establishing the true meaning of SALE in the course of its advertisements and when a SALE was held unusual values predominate the whole store. A customer recently remarked to the management, "what is it that causes crowds to respond to your sales, go to sales and I do not note such response of other stores." The answer Sebastian Brothers conduct SALES THAT ARE REAL.