oc-plain-dealer 1922-09-21

HURSDAY, Sept. 21, 1922 THE ORANGE ULLEN LUNCHEON GUEST OF DUNTON Eddie Pullen, noted auto racing er, now representing the Hassler ck Absorber Co., in Los Angeles, is a luncheon guest of George Dunlocal Ford distributor yesterday. Pullen was a bosom friend of RosSarles who was killed a few days at the opening of the new speedin Kansas City. He says Sarles' birth was due to a broken steering wheel. Sarles had expressed a wish have a new spindle installed, as installation is probable after three es, but he was assured the change should be unnecessary. Pullen was on the point of returnto the racing game and had been meduled to drive one of the other fated cars of the Kansas City race. Now his wife has put her foot down further racing. Pullen told Dunton that auto racwere keen about Fords. Pullen Thomas and Tommy Milton drive coupes. Sarles also owned one. "It is probably news to you," Pultold Dunton, "that when a part a racing car breaks and exact recement is impossible, a similar it is obtained from a Ford agency made to fit. This is done not bese it is cheaper, but because it is best steel obtainable." SANTA FE LEASE SANTA FE LEASE, Sept. 21, and Mrs. F. B. Grimager and ally entertained Sunday Miss Ada sh of Jardena. Mr. and Mrs. B. Walkings and dighter Bernice and son Dick, atted the dance at Concordia Park hursday evening. Some Santa Fe folks attended the game on the West Coast, the ne being between the West Coast Levere the score was 8 to 12, at Coast favor. Those from this we were Mr. and Mrs. Ed Brainer daughters, Mr. Frank Blaniger, H. Schuyer and daughter Olive and Mrs. Jack Andrews and son, Jaynes, Mr. Earl Johnson, Mr. alter Culien. mrs. Willis Evans who has been IF YOUR "PENNY" WISE YOU CAN'T BE "POUND" FOOLISH H. W. Lewis and R. G. Bixler of the Anahei of the J. C. Penney Co. $1,600,000 FOR ONE ORDER OF FOOTWEAR Twenty years ago J. C. Penney opened a general store in Kemmerer, a small Wyoming town. In the first year of its existence it did a business of nearly $29,000. This spring, says the New York Times of July 22nd, the J. C. Penney Co., of which Mr. children's ready-to-wear reached 747,499 pieces. dred thousand handbags were bought by the stores' as well as 1,600,000 pairs 4,000,000 spools of cotton. In the men's merchandise the stores in the group shosales: 160,000 belts, 2,731 of shoes, well over 1,000,000 caps, more than 57,000 subpairs of trousers, about 11 costs 1,945,880 per man $1,600,000 FOR ONE ORDER OF FOOTWEAR Twenty years ago J. C. Penney opened a general store in Kemmerer, a small Wyoming town. In the final year of its existence it did a business of nearly $29,000. This spring, says the New York Times of July 22nd, the J. C. Penney Co., of which Mr. Penney is the founder and chairman of the board of directors, issued a single check for $1,671,693.51 in payment for shoes it had bought, and this check covered only a part of the company’s purchases from a single manufacturing concern. Shoes were bought from several other manufacturers as well. Mention is made of the check referred to, the largest yet drawn by the company, because it typifies the growth of the business in the 20 years that have passed since the first store was opened. Other indications of its rapid growth are that the company now owns and operates 313 stores, located in 27 different states, and that steps are being taken to open 58 additional establishments during 1922. The store has so far been opened nearest to New York City is located at Amsterdam, N.Y. Last year the total business done by the company was approximately $46,642,000 and, according to an estimate made yesterday by Mr. Penney, sales for 1922, with the 58 new stores in operation, will reach about $55,000,000. Sixty per cent of the buying of the Penney Company is done for the fall season, and it is estimated that the total business it will place this season will approximate $20,000,000. In addition, several million dollars worth of goods have already been bought for next spring. Excepting for shoes, of which the company makes quite a specialty, the great bulk of the merchandise it sells is purchased in New York City, where buying and general offices are maintained at 370 Seventh-ave. The shoe buying is centered in St. Louis, and the volume of the purchases is indicated by the fact that the total shoe business which the company expects to do this year will reach about $11,000,000. The retail prices at which the men’s shoes are sold range from $2.98 to $8.90, the general lines handled including everything down to infants’ goods. Up to a few years ago it was the custom of the company to bring its store managers to New York City in a group. Here they would be divided into several parties and would comb the market thoroughly for the kinds of merchandise wanted. At night they would meet and compare notes, and a good deal of friendly competition developed as to who would reach 747,499 pieces, dred thousand handbags and were bought by the stores’ as well as 1,600,000 pairs, 4,000,000 spools of cotton. In the men’s merchandise stores in the group shop sales: 160,000 belts, 2,733 of shoes, well over 1,000,000 caps more than 57,000 suit pants of trousers, about 11 coats, 1,945,980 men’s shirts, 1,467,900 pairs of boys’ overalls, 72,734 boys 95,450 pairs of boys’ pant quantities of various other general use were also offered. In addition to the rich partiment, the local office company also house the samement, the accounting deartment, the real estate and store department, the educationment and the advertisement. The employment deartment is in St. Louis. The salientment is in charge of G. G. Officer and director and unrection come matters per selling in all the stores in as well as the welfare of employees. Counting those numerous offices, the company ploys more than 4,000 per accounting department, that which are obvious, is in George Bushnell, the First vice president and The real estate and store department finds location leases and equips new stores rected by Glen W. Whitman heads the adver­tment department where all the matter for the stores is pre­ The educational depart­ ment rected by Dr. F. B. Short; listed by Professor D. Walta and Dr. Thomas Tapper; deavor of this department to a personal contact with aploye of the company; in our sist in their personal de­ and to inspire them in their publishes an attractive house organ, and has pa­ course in business training passed the scrutiny of so best writers on business well as the practical tests enced business men. This which is only for employ­ company, is furnished to evi man and saleswoman within is given for the double help ing them serve the pu­ intelligence and aiding tha vancing to higher positions company. MEXICO OFFICIAL INDOUGLAS, Ariz., Sept. route to his old home Prieta, Gen. P. Bliss Cal­ can secretary of war, visited day. Mr. and Mrs. R. Meranda and lighter Helen, Genevieve and Eusep and Miss Bernice Walkins and as Olive Schuyer spent Sunday at port beach. Mr. Everett Miller, Mr. Don Cullen Miss Margaret Flynn, Miss Mona grandia enjoyed Sunday at the mches. Mr. and Mrs. Goldring and family certained about twenty relatives day of Los Angeles. Mr. and Mrs. Jack Andrews tited Mrs. John Boyle of Buena k Monday, later the party motorto Compton where they visited M. Millie Andrews, mother of Mr. drews and Mrs. Boyle in the eveg the party motored to Long each where they spent the evening in the brother Mr. Webb Andrews wife who are expecting to change idences. The Fraternal Brotherhood Lodge at the Ollinda Hall a social eveg, every one being invited at 6:30. heche wa prepared by the wompresent and later dancing and nies and singing was enjoyed by h young and old. Mr. King, dist manager and wife, were present Santa Ana and Mr. and Mrs. Fred Morris of Placentia, Mr. and Mrs. rner and sons of Brea. Mrs. Jack De Morris entertained on day her father, Mr. Brazelton other Mr. Earl Brazelton, wife brighters June and Junita and mar尔 of Los Angeles. Mrs. Earl alston will spend the week end th Mrs. De Maerio and husband l family. Mr. and Mrs. C. H. Williams entatained Tuesday evening their lighter Mrs. Louis Moore, husband son James of Long Beach. Mr. and Mrs. Bert Spear who have in visiting relatives in Indiana and ontana returned to their home on a lease Tuesday evening, every one of their return. Mr. and Mrs. James Flynn enterned Tuesday, Mrs. Howard Flynn daughter Anita and son Pat of aheim. Mrs. Bert Ryan and son Earl were Lerton shoppers Tuesday. Moors Laid, Scraped and Finished Machine Sanders Local Mgr. R. J. Ohland 840 E. Chartres Anahcim Phone 776-W The retail prices at which the men's shoes are sold range from $2.98 to $8.90, the general lines handled including everything down to infants' goods. Up to a few years ago it was the custom of the company to bring its store managers to New York City in a group. Here they would be divided into several parties and would comb the market thoroughly for the kinds of merchandise wanted. At night they would meet and compare notes, and at good deal of friendly competition developed as to who would discover the best "buys". The rapid growth of the business however, soon made it necessary to concentrate the buying in the hands of a selected staff of specialists. This staff now consists of 33 buyers, of whom 25 are located in New York City, two at St. Paul, Minn., and six at St. Louis. They work under the general supervision of J. M. McDonald, second vice president and merchandise manager. Mr. McDonald, who at one time was a store manager himself, not only controls the purchases made for all stores, but also the amount of stock each carries. Instead of the store managers coming to New York City, as formerly, semi-annual conventions for them are now held at St. Louis, St. Paul, Salt Lake City, and Portland, Ore. At these meetings samples of the season's purchases are shown to the managers by heads of the various buying departments, and the selling points of the merchandise and other important details are discussed. Ten buyers and three directors visit the conventions, and the former are already making preparations to show spring merchandise on the trip they will make early in September. While all the stores opened to date have been in cities and towns of 30,000 population or less, the amount of merchandise sold in the course of a year is very large. In 1921, for example, a good deal more than 4,000,000 yards of muslin and sheetings were sold, while sales of ginghams reached almost 3,750,000 yards. Patrons of the stores in the group also bought nearly 6,000 miles of percale, or enough to reach from New York City to San Francisco and back again to Pittsburgh. More than 9,000,000 pair of hosiery were sold last year as well as about 2,100,000 handkerchiefs and over 3,100,000 knitted undergarments. Sales of women's and Months Of Suffet How a Baltimore Girl ered Her Health Baltimore, Maryland." "Five months I suffered with severeness I could comfortably for pains in I found you home one after read gan at one Lydia E.K Vegetable pound.I very good some of my friends are now. You may use this letter other girls, as the letters in your helped me." — Rose Waidn Roseland Place, Baltimore, M. That is the thought so often in letters recommending Lyndia ham's Vegetable Compound," men know what they have suffer describe their symptoms and she they were finally made well statements, but they want other to be helped. Lydia E.Pinkham's Vegetable pound is a medicine made from clinal roots and herbs,and without to relieve the sickness women have,which is indicated by her weak feelings,nervousness,and bition to get anything done anywhere.它 has helped many Why not try! THE ORANGE COUNTY PLAIN DEALER, 'ANAHEIM, CALIFORNIA' WISE OUND "FOOLISH" teller of the Anaheim Store enney Co. WORLD'S LARGEST CHAIN DEPARTMENT STORE ORGANIZATION J.C.Penney 371 DEPARTMENT 225 WEST CENTER STREET Interesting Your Heart and Your Pocketbook Giving the Dollar Its Just Due You are interested, of course, in seeing that your dollars are spent where they will bring the greatest returns in quality, quantity and satisfaction. The J. C. Penney Company does not underestimate the value of the American dollar. We believe in giving it its just due. Giving the Dollar Its Just Due You are interested in course, in seeing that your dollars are spent where they will bring the greatest returns in quality, quantity and satisfaction. The J. G. Penney Company does not underestimate the value of the American dollar. We believe in giving it its just due. That's why every dollar you spend here will bring you a full 100 cents worth of value, and more frequently, if based upon what others charge for the same quality of merchandise. Buying for our hundreds of stores, combined with efficient, economical business methods, assures you quality merchandise at lowest possible prices. School Caps for Boys One-piece and pleated models. Fine all-wool cap materials. New Fall colors. Non-breakable visors and leather sweats. Exceptional values at 49c Smart Coats of the I Boast Their Brown Hues We must all agree that the essential of essentials in the woman's fur coat and, bearing this in mind, our buyers have combed the market newest—the best values—the most serviceable. Brown, the color so women, reigns supreme. The two models here illustrated are typical of presentation. Model to the Left In the Illustration The Brown Bolivia Coat is proud in the assurance of its remarkable value, for note the Beaverette Collar, new wide sleeve, strap and tassel trimmed, and narrow tie belt. When opened, a handsome Satin de Chine greets you. MEXICO OFFICIAL IN U. 8. DOUGLAS, Ariz., Sept. 21.—En te to his old home at Agus eta, Gen. P. Bliss Calles, Mexisecretary of war, visited here to E. Rodden, Insurance, Phone 71 MONTHS OF SUFFERING How a Baltimore Girl Recovered Her Health Baltimore, Maryland.—"For several months I suffered with severe backache and general weakness. I could not sleep comfortably at night for pains in my back. I found your book at home one day and after reading it be-gan at once to take Lydia E. Pinkham's Vegetable Compound. I have had very good results and some of my girl friends are taking it. You may use this letter to help our girls, as the letters in your book me." — ROSE WAIDNER, 3018 eland Place, Baltimore, Md. What is the thought so often expressed letters recommending Lydia E. Pinkham's Vegetable Compound. These woknow what they have suffered, they ribse their symptoms and state how were finally made well. Just plain elements, but they want other women are helped. Lydia E. Pinkham's Vegetable Compound is a medicine made from mediroots and herbs, and without drugs, believe the sickness women so often which is indicated by backache, k feelings, nervousness, and no ammon to get anything done or to go where. It has helped many women. women, reigns supreme. The two models here illustrated are typical of presentation. Model to the Left In the Illustration The Brown Bolivia Coat is proud in the insurance of its remarkable value, for note the Beaverette Collar, new wide sleeve, strap and tassel trimmed, and narrow tie belt. When opened, a handsome Satin de Chine greets you. $29.75 Model to the Right In the Illustration The always-popular Brown Velour Coat. How attractive is the beautiful embroidery on new wide sleeve and down the back. the Beaverette Collar and the tie belt and Satin de Chine lining that spreads its lustre within. An unusual buy indeed! $19.75 Bedspreads Crocheted Hemmed, and of good weight and quality. $1.49 Honor Muslin Our Own Brand A superior bleached muslin at only, yard, 15c Boys' Belts All Leather Dressed edges; slide puckle; black or cordovan. 49c Outing Flannel Splendid Value Plain white, soft, well woven, durable. 17c Gladio Percale 36 Inches Dainty colors & patterns, ground light or dark. 19c Chic Footwear For Women Smart new styles, patent strap button pumps. $3.98 A NATION-WIDE INSTITUTION Penney Co. Incorporated 371 DEPARTMENT STORES BUYING OUR 371 STORES ASSURES LOWEST PRICES ANAHEIM, CALIFORNIA Presenting New Goods for the Whole Family Furs! See This Special Display! We are pleased to announce that our buyers in New York have shipped to us for a special three-day display. Furs! See This Special Display! We are pleased to announce that our buyers in New York have shipped us for a special three-day display. A Presentation of Stylish Fur Coats Cape Collars Chokers Scarfs Stoles Coats of Hudson Seal, Natural Muskrat, Jap Mink, Raccoon, Jap Weasel, French Near-Seal, Marmot and Conay. Fur Pieces of Squirrel, Ringtail, Stone Marten, Cat Lynx, German Fitch, Jap Mink, Foxes, Coney and Oppossum. This presentation is especially made for the benefit of our patrons, enabling a selection for later delivery. On Display Next Friday, Saturday and Monday Be Sure to Make Your Selection. Delivery Will Be Made Later. Of the Hour Brown Hues! Details in the woman's Fall wardrobe is we combed the markets to secure the Brown, the color so becoming to all illustrated are typical of others in this HomeKnitted Sweaters The above is a suggesti The above is a suggested surplice which you will enjoy making with Prospect Yarn. Solid colors are recommended as they bring out the full tones to best advantage. Ask for leaflet explaining how to knit the above illustrated model and other. Prospect Yarns Popularly Priced— Radiant Iceland Yarn, 1 oz. balls ... 29g Silk Worsted Yarn, 1 5/8 oz. balls ... 39g Silk Shetland Yarn, 1 oz. balls ... 29g Knitting Yarn, 2 oz. balls ... 39g Germantown Zephyr, 1 oz. balls ... 29g Our 202 Hose For Boys Heavy ribbed, reinforced heel & toe, shaped ankle. 29c Frilled Elastic Good Grade Each piece 27 inches long. Priced only, piece. 39c Men’s Hose For Excellent Wear Substantial weight cotton hose, reinforced heel, toe. 10c Comfortable Shoes For Women All black kid, plain toe, low heel. $1.23 32-lu, Gimgham Unusual Value Admirable patterns, popular colorings. ¥23c Silk Hosiery For Women Fine quality pure thread silk hose, mercerized top. 98c