oc-plain-dealer 1922-09-09

Saturday, Sept. 9, 1922 THE ORANGE CO. FAKE MAKERS OF BATTERIES SOUGHT This is the day of specialization in storage battery manufacture, says a bulletin of the Exide makers, which George Ennis of the Automotive Electric Co., has received. "Today we have manufacturers who assemble batteries, only purchasing all parts; those who manufacture plates only; those who manufacture plates and parts and parts and do some assembling; and those who don't do a d—n thing but ruffle the market, purchasing batteries, or plates or other parts to re-sell under their own name." The Exide manufacturers are seeking to get a list of these dealers, presumably in order to prevent their buying the Exide battery to re-sell it with their own name upon it. Ennis, among other distributors, has been asked to forward the names of any such concerns he may hear of. RELIEF MAP Guatemala's entire 48,000 square miles of mountains and rivers have been reproduced on an accurate relief map made of concrete that occupies an acre of ground in that country's capital. OPEN EVENINGS ALL NEXT WEEK UNTIL NINE O'CLOCK IN ORDER TO DISPLAY THE HANDSOME New Models of the Chandler - Cleveland Jordan This most interesting automobile show will be held Chandler - Cleveland Jordan This most interesting automobile show will be held at our salesrooms, Center street at Olive, Anaheim. USED CARS Representing excellent values in standard makes will be offered at prices far below their actual value. J. E. Walter Co. Chandler-Cleveland-Jordan Center St. at Olive Anaheim The value of an automobile is the sum total of the strength of the organization back of it. Durant automobiles, four and six-cylinder models, are The value of an automobile is the sum total of the strength of the organization back of it. Durant automobiles, four and six-cylinder models, are made by an organization skilled in manufacturing quality cars at popular prices: THE FOUR Roadster . . $ 890 Touring . . 890 Sedan . . 1365 Coupe . . 1365 f.o.b. Lansing, Mich. THE SIX Roadster . . $1600 Touring . . 1650 Coupe . . 2360 Sedan . . 2400 f.o.b. Muncie, Ind. DURANT Just a Real Good Car Appleby Motor Car Co. 247 North Los Angeles St. NEW TAIL LIGHT LAW BARS NIGHT ACCIDENTS Hupmobile officials are not expecting any trouble or confusion among owners of their cars as a result of the new tail-light legislation in Massachusetts, it is announced by the Golden State Motor Co., local distributors. The new law, which goes into effect in January, provides, among other things, that: "No rear lamp shall be used upon any motor vehicle so operated unless approved by the registrar. Applications for the approval of a rear lamp, accompanied by a fee of $50, may be made to the registrar by any manufacturer thereof or dealer therein." The significance of the foregoing provision is found in a statement credited to Motor Vehicle Registrar Goodwin, of that state, in which it is explained that the new law simply aims to make compulsory a tail-light which will throw enough illumination upon rear number plates so that the figures may be identified. At present, it is pointed out, many rear lights merely show red and the number plates are in such a position that the figures cannot be distinguished. 22 MILES PER GAL. TO BISHOP, BACK The power and speed of the Essex have been emphasized frequently, says H. L. Grove, branch manager for Townsend & Medbury Hudson and, Essex distributors, but its economy of operation has been largely ignored. This week Grove heard of a striking instance of economy. J. H. Gilbert of 419 North Philadelphia-st, back from a vacation in Bishop, told of driving 750 miles on an average of 21.5 to 22.5 miles per gallon. The former was the figure going and the latter the one returning. From MoJave it is desert and mountain country, the heardest possible test of a motor says Grove. Oil consumption, also was small—only three pints for the entire district. Economies Enabled Maxwell Reductions Reductions on the Maxwell coupe and sedan, according to Wm. Robt. Wilson, president, are the direct result of manufacturing economies brot about by a demand for Maxwell deluxe closed cars unprecedented in this price field. "When the present-day Maxwell closed cars were first introduced," says Mr. Wilson, "their distinguished design and unusually fine finish enlisted the most enthusiastic comments, not only from the public, but from the motor car industry itself. "A demand resulted that we have never been able to satisfy even tho, production has been constantly increased. To take care of this still unsatisfied demand we have increased our closed car production schedule making possible economies, that permits us to offer a really fine closed car ot the public at a price almost unbelievably low." New Chandlers and Cleveland Impress The J. E. Walter Co., has sold a Chesterfield sport touring Cleveland car to Albert Lee Westlake of Brea. Albert Kozina of Villa Park has bought a new late model Chandler royal dispatch touring sport model. The new Chandler and Cleveland cars are interesting a lot of persons, the Jordan Cleveland and Chandler distributors report. This is particularly true perhaps of the new.Cleveland four-passenger coupe which, arrived about a week ago. Passorby have been coming in so often that the firm decided recently to keep open again until 9 o'clock at night, but meanwhile ran somewhat short of cars and changed their minds. IT'S BETTER FORD WITH EVERY YEAR NEW REO PHAETON ALL CAR SHOULD BE "Definitely the new Reo phaeton assumes a commanding position among fine motor cars," says C. W. Cromer of Dale & Co.'s local branch. "Motor car performance begins with the motor. The phaeton is powered by the sweet-running, agile Reo six-cylinder motor—the best known engine of its size and for its purpose in the world. "Good qualities in this new Reo phaeton are more than skin deep. Underneath the handsome exterior is the famous Reo chassis, stoutly made and with an inner extra frame hung several inches lower. In this is suspended the entire Reo power plant, leaving to the main frame the work of mitigating the road shocks that otherwise the motor and other power units would have to bear. That is one reason for the Reo's remarkable ability to hold to the road and its equally well-known reputation as a car that survives hard service." IT'S BETTER FORD WITH EVERY YEAR Because of the comparatively few changes, up to this year, made in the body and top of the Ford car, many have the impression that the Ford hasn't been changed much, says George Dunton, local distributor of the Ford and Lincoln cars and the Fordson tractor. This is a mistaken notion, declares the Ford Motor Company. "Ford cars are better today than they ever" Our Motto: To Sell Three Chevrolets Each Day THE TRUTH, THE WHATNOTHING BUT THE FIGURES BELOW, SHOW LEADING AUTOMOBILES FOR JAN., 1922 FORD 1108 Chevrolet 353 Buick 283 Dodge 190 Studebaker 225 Maxwell 106 Cadillac 67 FEB., 1922 FORD 1268 Chevrolet 453 Dodge 322 Studebaker 277 Bulek 252 Maxwell 86 Cadillae 79 MAR., 1922 FORD 1377 Chevrolet 745 Dodge 352 Studebaker 380 Bulek 257 Maxwell 155 Overland APRIL, 1922 FORD 1377 Chevrolet 745 Dodge 352 Studebaker 380 Bulek 257 Maxwell 155 Overland JAN., 1922 Ford 1108 Chevrolet 353 Buick 283 Dodge 190 Studebaker 225 Maxwell 106 Cadillac 67 Nash 59 Overland 51 Essex 54 Hup 32 Olds 29 Hudson 32 Oakland 28 Chandler 26 Willys-Kt. 17 Packard 18 Reo 21 Franklin 9 Pfige 16 FEB., 1922 Ford 1268 Chevrolet. 453 Dodge 322 Studebaker 277 Bulek 252 Maxwell 86 Cadillac 79 Nash 86 Overland 53 Essex 41 Olds 43 Hup 49 Chandler 49 Hudson 29 Cleveland 20 Willys-Kt. 24 Packard 17 Oakland 30 Paige 19 Franklin 9 MAR., 1922 Ford 1377 Chevrolet 745 Dodge 352 Studebaker 380 Bulek 257 Maxwell 155 Overland 97 Nash 78 Cadillac 85 Hudson 60 Willys-Kt. 79 Chandler 52 Hup 63 Olds 69 Essex 40 Cleveland 24 Oakland 48 Packard 25 Paige 32 Franklin 10 APRIL, 1923 Ford 1377 Chevrolet Dodge Studebaker Butick Overland Maxwell Hup Essex Willys-Kt. Nash Hudson Cadillac Olds Chandler Cleveland Paige Oakland Franklin Packard The above figures are taken from the records of the Motor Vehicle Department as the cars are registered. The figures show that the Chevrolet stood second in sales, with a steady increase; but in fully equipped automobile the Chevrolet stood FIRST in sales. This shows that the Chevrolet is smashing all records in sales and is the leading light car today, the performance and quality of the Chevrolet is so much superior that it is impossible for us to Frank P. Tau New Location in 328 West Center Street Anaheim more; fuel consumption the engine is even than formerly, im- the springs and stear-insure easier riding altitles; a new head-ach complies with all roves the road light; a minor buttermens e. and connecting rods signed. This reduces vibration and gives the motor a quicker pick-up. The new Ford car-buretor gives increased acceleration. The wiring system has been com-pletely re-designed. These are only a few of the many changes. It is a new Ford car that appears every year. Plain Dealers Want Ads bring results. I. B. S. GUARANTEED BATTERY SELLS WELL The $17.00 battery offered by the Independent Battery Station for Fords, Overlands and Chevrolets is proving very popular with owners of small cars. The battery is the I. B. S., made by the firm, and is fully guaranteed. Hudson Has a New Motor It is the most talked of motor advancement in years. Even Hudson owners marvel at the difference of this new Super-Six A Ride Tells All A Ride Tells All Townsend & Medbery, Inc. S. Los Angeles Street Ahelm—Phone 775 R. GROVE Mgr. The Lowest Priced, Fully Equipped Car in the World The WHOLE TRUTH AND G BUT THE TRUTH LOW, SHOW THE SALES OF FORTY MOBILES FOR THE LAST SEVEN MONTHS APRIL, 1922 Ford 1388 Chevrolet 925 Dodge 260 Studebaker 345 Buick 336 Overland 261 May, 1922 Ford 1370 Chevrolet 1065 Studebaker 415 Buick 284 Dodge 337 Overland 165 June, 1922 Ford 1697 Chevrolet 1072 Studebaker 336 Dodge 261 Buick 259 Maxwell 198 July, 1922 Ford 1730 Chevrolet 1059 Studebaker 244 Buick 247 Dodge 90 Overland 131 APRIL, 1922 Ford 1388 Chevrolet 925 Dodge 260 Studebaker 345 Buick 336 Overland 261 Maxwell 159 Hup 61 Essex 63 Willys-Kt. 65 Nash 73 Hudson 65 Cadillac 71 Olds 59 Chandler 49 Cleveland 27 Paige 32 Oakland 29 Franklin 24 Packard 18 May, 1922 Ford 1370 Chevrolet 1065 Studebaker 415 Buick 284 Dodge 337 Overland 165 Maxwell 147 Nash 94 Hup 63 Olds 78 Essex 61 Hudson 64 Cadillac 74 Chandler 60 Willys-Kt. 48 Oakland 54 Cleveland 28 Paige 33 Packard 39 Franklin 28 June, 1922 Ford 1697 Chevrolet 1072 Studebaker 336 Dodge 261 Buick 259 Maxwell 198 Overland 115 Nash 92 Hup 66 Hudson 73 Essex 55 Olds 51 Cadillac 51 Chandler 58 Oakland 55 Cleveland 41 Willys-Kt. 36 Packard 39 Franklin 22 Paige 18 July, 1922 Ford 1730 Chevrolet 1059 Studebaker 244 Buick 247 Dodge 90 Overland 131 Maxwell 135 Nash 92 Hup 58 Essex 69 Willys-Kt. 87 Hudson 59 Olds 54 Cadillac 53 Cleveland 64 Chandler 48 Oakland 42 Franklin 24 Packard 26 Paige 10 take care of the orders. We have signed up with the Chevrolet factory for 1032 Chevolets to be delivered between August 1, 1922, and July 31, 1923, and we are hoping that this will be able to take care of our sales, but the way we are selling now looks as if this would not be enough. Come in and look the Chevrolet over—we have all models on the floor and will be glad to give you any demonstration that you desire. P. Taggart Co. New Location in Anaheim Street 131 W. Commonwealth FULLERTON