oc-plain-dealer 1922-07-01

NEW CHARGE PLAN GROWS IN COUNTY Many distributors and repair shop proprietors of Orange county will install the flat rate system for repairs on high priced cars, following the annual incept in Pasadena this week of the southern division. State Automobile Trades Association, says Bob White, former president of the dealers' craft of the county organization. White himself is now preparing to install the system. What has started the dealers upon the improvement, more than anything else perhaps, is addresses by Petey Chamberlain, who initiated the system in his Cadillac agency in Denver come three years ago. Chamberlain was the principal speaker before the dealers' section of the convention, both morning and afternoon, at the Hotel Maryland, and also at the banquet in the evening. He was introduced at night by Bob Martland, secretary-manager, who himself spoke only briefly. The system, says White, means that the auto owner can know in advance what he will have to pay, as soon as a thorough inspection has been completed. The convention lasted two days, Mosday and Tuesday, and the reports of the manner in which business, particularly in sales of new cars, has come back in the State roused the members to much enthusiasm. As announced May was the most enthusiastic month. STAR CARS SOLD FOR MONTHS AHEAD Just how effectively newspaper display advertising may be utilized in the introduction of a new product was demonstrated in New York by W. C. Durant President of Durant Motors, Inc., and builder of the new Star car. A three-day showing of the complete line of Star cars—the first exhibit of models other than the touring car—was made at the showrooms of the Poertner Motor Car Co., 1759 Broadway June 14, 15 and 16. An average of close to 20,000 persons a day visited the showrooms and inspected the line during the three days. The actual figures were 18,646 on June 14; 21,454 on June 15; and 19,203 on June 16, a total of 59,303. The showrooms were open from 9:00 a.m. until midnight, and it was necessary each night to put out the lights to clear the store of people. A record of attendance was kept hourly and the tabulated figures show the biggest hour's attendance, 3,401 between 12 noon and 1:00 p.m. on the last day of the exhibit. The lightest attendance was between 9:00 and 10:00 a.m. on June 15 when 570 persons were recorded. This remarkable attendance record was brought about through the medium of the Metropolitan press, and on 24 hours' notice, the first indication of the time and place the Star car exhibit having been made in display advertisements in the New York newspapers on June 13. Interest in the Star car, a four-cylinder, five-passenger motor car selling at $348, has been keen since the first showing of the touring model in Washington, D.C., on March 9 last. 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FOUR COMING EVENTS July 4—Eleventh annual automobile race, Tacoma speedway. July 15—Grand prix road race in Alsace-Lorraine, auspices Automobile club of France. July 21-22—Washington Automotive Trades association meeting, Olympia. September — Automobile exhibit, Rio de Janeiro, Brazil, in connection with Brazilian centenary. Of English invention is a device with which orders can be delivered to locomotive engineers without reducing the speed of their trainy. A clip has been invented to suspend a wet umbrella from the ferrite no the moisture will not collect and spot the joints of the ribs. This remarkable attendance record was brought about through the medium of the Metropolitan press, and on 24 hours' notice, the first indication of the time and place the Star car exhibit having been made in display advertisements in the New York newspapers on June 13. Interest in the Star car, a four-cylinder, five-passenger motor car selling at $348, has been keen since the first showing of the touring model in Washington, D.C., on March 9 last. The car is equipped with well known standard units, among them the Red Seal Continental motor, Timken axles and bearings, Warner transmission, and the "tubular backbone," a feature in Durant four and six-cylinder cars. It will be built in the plants of the various Durant divisional companies, including the former Willys plant at Elizabeth, New Jersey, purchased at receiver's sale by Durant interests last week at a cost of $5,525,000. This plant, completed 18 months ago but never occupied, is expected to produce 550 motor cars a day and will be in operation within 60 days. While it is known that a large number of orders for September delivery were taken at the New York exhibit, no statement in this connection has been given out by the company further than the announcement that the entire product for the months of June, July, August and September has been sold. Witman, Eyesight Specialist. Two Cars Sold Forty-seven one time! Yes Goodrum, distinction to Fourth Estate eyes. The cars are that are en route Goodrum expect liveries and on weeks past we enough cars future orders. June was months in the heim Auto which averaged used combined. Hudson Manufactured open cars and says H. L. Gr — Its ease of control and flexibility in traffic is a delight to experienced drivers. When Better Automobiles Are Built Buick Will Build Them ANAHEIM AUTO CO Wm. Goodrum Prop ANAHEIM FULLERTON Buick Distributors for Northern Orange County A Complete Used Car Department A Repair Department Maintained for Buick Owners. Anaheim, California, Saturday, July 1, 1922 HEAD Super dis-ized in product by York with Durant the new com- first ex- the tour- nroomo. 1759 16. An persons a and in- three 18,646 15; and 59,303. From it was out the people. A hour how the 401 be- on the lightest 1:00 and men 570. The record med- and on indication Star display New York a four- motor car since since touring March with well them Spares on Sides Aid To Weight Distribution "There is just one thing wrong with our American motorist," says the president of a prominent motor car company of Indianaapilis. "He is so loyal to American made automobiles that he has just about arrived at the point of thinking that American made au.onobiles can't be made any better. "How often do you hear some fellow say. 'Weil, you can't make much of a mistake on any car you buy these days, they are all good.' That may or may not be the proper spirit, but there are undoubtedly many little things that we American manufacturers can do to improve the riding quality and safety of our products. "Basically, American made cars are the finest in the world. We can't get around that fact, and few people despite such an assertion. However, as a case in point I noticed abroad one thing that European makers are doing with a vengeance. They are striving hard for the proper or scientific dis-ribution of weight. "I was interested particularly in one phase of their work, because it is something our engineers have studied and put into practice on the present series. Sometimes ago we decided that the proper place for spare wheels was not on the rear of the car, but on each side, so that the weight would fall as close to the center of gravity as possible. Our tests proved that we not only overcame the tendency of the car to swerve, but made out of this change a decided asset in the riding comfort of the car. This scientific distribution of weight helps to eliminate skidding." FRANKLIN DELIVERIES 308 IN SINGLE DAY The Franklin Automobile Company reports that on June 19 a new high-record of sales to owners of water-cooled cars was set up, 308 such sales being made out of a total of 362 deliveries on that date throughout the country. This is more than double the number of Franklin cars ever before sold at retail in one day to owners of water-cooled cars. Of the remaining deliveries, 10% went to Franklin owners and 5% to persons not previously owning any car. The total number of cars delivered has been exceeded only once before—on May 1 of this year—when deliveries aggregated 103. DRIVER'S RIGHTS VS. PEDESTRIAN'S A wide-spread and intensive consideration of the rights of motorists and pedestrians is being conducted at the present time by the local department of the Auto club of So. Cal. Some interesting results are expected from this investigation which will possibly have a direct bearing upon the regulations of street traffic throughout America, it is declared by local club officials. At the present time the pedestrian usually gets the best of it, it is pointed out, and has an unrestricted freedom of the highways and streets, which is not accorded in the same measure to the owner of an automobile. The Auto club's object in looking into the matter with the possible intention of suggesting new laws for California is for the adjustment of affairs between the motorist and the pedestrian so that both may function Don’t Interfere With Fire Fighters Fire fighters in So. Cal. are peeved at auto owners. According to a report just issued by the Auto Club of So. Cal., the motorists of this part of the state, in their eagerness to get a look at all the fires in their neighborhood, are blocking the progress of the fire departments. That it is often actually impossible for the engines to get near a fire on account of the blockades of motor cars which rush to the scene is the testimony submitted to Auto club officials by the chiefs of the fire departments in the southern counties. "Everybody gets to the fire but the fireman," is the way the chief of one department has phrased his complaint." When the engine arrives they fined that every auto owner for miles around is there ahead of them, because the roads were so clogged by curious motorists that they could not get through the jam!" Therefore the Auto club today issues a polite request to automobile owners to use some common sense in keeping the way clear for the fire fighting apparatus. Many serious losses have occurred from fires merely because the fighters were delayed in reaching the scene of operations, it is pointed out. Motorists are requested to draw over to the side of the street or road when they hear the bells of the hose wagons. Despite the face that it is against the law to park near a fire plug, many autoists do it at the time of a fire, and law or no law there is little time to quibble about the matter when a house is burning. Watch your step, Mr. Motorist, warns the club. Two Cars Per Day Sold by Goodrum Forty-seven cars on the floor at one time! Yes, they're Buicks. Bill Goodrum, distributor, made the announcement today, and even the Fourth Estate sat up and rubbed its eyes. The cars are part of an trainload that are en route to Los Angeles, and Goodrum expects that all of the deliveries and orders delayed for some weeks past will now be filled and enough cars be left to look after future orders for a while. June was one of the biggest months in the history of the Anaheim Auto Company with sales which averaged two a day, new and used combined. Hudson Closed Cars Manufactured, Record "More closed Hudsons have been manufactured to date this year than open cars and chassis combined," says H. L. Grove of Townsend & BU Laws Enforced, Think Local Rotary, Kiwanis Another week has passed, and the local Kiwanis and Rotary clubs have shown their satisfaction with the way in which violators of the traffic laws are being brought to the tapis by letting the local authorities look after the procuring of evidence—meaning mainly Louis Vokall, special motorcycle officer. Whether they will yet chance their course remains to be seen. Not so the Lions, Rotary and Kiwanis clubs in Santa Ana, where the campaign to enlist the aid of business appears to center. Reports steadily are being filed against offenders. Manager Elmer Heidt of the Santa Ana branch, Automobile Club of So Calif., has received an accumulating heap of complaints on cards provided for the purpose, and these cards are forwarded to the main office in Los Angeles. After the first card is received, a letter is sent to the offender, asking his cooperation in obtaining better law enforcement. A second complaint against the same person is followed by a second letter, which warns him or her that the law may be used in the case. The third complaint would be followed by notification of the authorities, but third complaints are unheard of and seconds almost if not quite as rare. But the campaign is succeeding. Field Demonstration On Control of Weeds Do you know the new Centaurea many serious losses have occurred from fires merely because the fighters were delayed in reaching the scene of operations, it is pointed out. Motorists are requested to draw over to the side of the street or road when they hear the bells of the hose wagons. Despite the face that it is against the law to park near a fire plug, many autoists do it at the time of a fire, and law or no law there is little time to quibble about the matter when a house is burning. Watch your step, Mr. Motorist, warns the club. Fageol Tractors Are Being Made Again The new Fageol motorbusses put into service by the Crown Stage Line are proving to be the biggest advertisement for the Fageol lines generally that they have received in many moons. The A. A. DeVaux Company of Anaheim, which has the distribution of the tractor for the county and which broke all State records, not long ago, is now able to announce that manufacture and distribution of the tractor has been resumed by the Kansas City factory, following the execution of many orders for the busses. Fageol products, whether stage buses or tractors, are all of the Fageol brand of quality and equally dependable, says Manager Galnette of June was one of the biggest months in the history of the Anaheim Auto Company with sales which averaged two a day, new and used combined. Hudson Closed Cars Manufactured, Record "More closed Hudson's have been manufactured to date this year than open cars and chassis combined," says H. L. Grove of Townsend & Medbury, quoting a statement of the company. Sometimes, Grove thinks, it is wise to follow the crowd, "Like-wise Hudson, always a leader in proportion of closed car sales, due to its pioneering in this line, excels all other makes in proportion of total output, closed car totals being 55 per cent of all business. Essex is in second place, its proportion being 53 per cent." "What makes these figures even more impressive is that the proportion of this business is continuing at approximately the same rate, even with summer already begun." "What does this mean to you? "It means this most clearly—that Hudson and Essex closed cars have met the public demand to a greater extent than those of any other motor car manufactured." "And the Hudson and Essex coaches, with their outstanding price values—what a tremendous field for them!" Grove went on to say that the Hudson and Essex officials had foreseen the seasonal demand and met it. At the same time the closed car, even in this climate, is the only all-year-old car available. ROSA PONSELLE COMING Among the stars of the first magnitude in the musical firmament who will be heard on the Pacific coast during the coming season will be Rosa Ponselle, the young American-born and educated prima donna of the Metropolitan Opera Company. Her first tour of this territory since her memorable debut with Caruso four years ago, will begin immediately after the close of the Metropolitain's season in New York on April 30th. Field Demonstration On Control of Weeds Do you know the new Centaurea weed that is getting a footnold in Orange-co? Can you distinguish the Canada thistle with its pernicious long underground roots? Do you have any Russian thistle, Creeping Mallow, Hoary cress, Morning Glory, or Puncture vine in your fields? These are all weed-pests whose growing habits and characteristics should be known and understood before control measures can be effectively carried out. For the purpose of acquainting the farmers with the different weed pests of the county, the farm advisor and horticultural commissioner have arranged a valuable field demonstration and observation trip to start at Manderschelds ranch, half mile north of Greenville, Friday morning, July 7th, at 9:30 a.m. The use of carbon bisulphide as a control measure for reproducing rooted weeds will be demonstrated by E. Johnson, weed specialist of the state department of agriculture, and Murray Horne, weed and rodent inspector for the horticulture commission. Three stops will be made during the morning to show the principal weed pests and their growth characteristics. The meeting is open to all interested in weed control. A stock raiser in Venezuela by crossing zebu bulls with American cows has produced hybrids yielding more milk and better beef than northern cattle raised in the tropics. Electrical insulators are being made from magnesium, the surface of which becomes coated with a non-conducting oxide when treated with steam at high pressure for a few minutes. Dealer ANGE COUNTY Automobile Section TWENTY-SIXTH YEAR Perfere Fire Fighters in So. Cal. are peeved to a report just issued Club of So. Calif. the his part of the state, in is to get a look at all the air neighborhood, are progress of the fire deften actually impossible to get near a fire on one blockades of motor ash to the scene is the mitted to Auto club of chiefs of the fire dethe southern counties. gets to the fire but is the way the chief of has phrased his commen the engine arrives at every auto owner for is there ahead of them, roads were so clogged motorsists that they could hit the jam!" The Auto club today is request to automobile some common sense in way clear for the fire ratus. losses have occurred likely because the fighters in reaching the scene of is pointed out. Motorested to draw over to one street or road when the bells of the hose face that it is against park near a fire plug, do it at the time of a or no law there is little able about the matter he is burning. Watch r. Motorist, warns the GUMNITE BATTERY IS EXHIBITED HERE A battery case made from Gummite, the latest achievement in the automobile battery industry, has been placed in exhibition at the local Exide Service station of the Automotive Electric Co. A general invitation to car owners to visit the Service Station and inspect the new Exide battery case has been issued by Ennis, the manager. Ennis, or one of his assistants, is on hand to explain the advantages of Gummite for battery cases. Incidentally, Ennis wishes it to be plainly understood that Gummite is neither rubber, nor a rubber composition. "Gummite," said he, "which is undoubtedly the most important development of recent years in the automobile battery field, has however, the acid-resisting qualities of rubber or rubber compositions. But a battery case to be ideal must also have strength and rigidity, be immune from heat or cold, and sudden changes of temperature, and be sturdy enough to withstand a lot of bumping and vibration. "Gummite fuiills these conditions exactly and leaves nothing to be desired. It has also stood the test of time and service, thus removing it from the experimental stage. For many years Gummite in its basic form has been used successfully for submarine battery jars in the British Navy. It was also thoroughly tried out in actual service for years by the manufacturers of the Exide Battery before it was placed on the American market. "We will gladly explain gummite to car owners who are interested even though they may not need a new battery for some time to come." CONSIDERABLE ROAD WORK COMPLETED The new piece of road between Buono Park and Northam was finished on Thursday by the county engineer's office. So was the near approach to the Olive bridge. Ecept for the approaches, three bridges in the general vicinity of El Toro were finished, two on the Trabuco road and one in the town of El Toro. The detour on the Trabuco road in the vicinity of Irvine will be retained; however, until the approach is finished. Part of this same detour is used en route to Laguna Beach and will be retained for several months until the new state work is ended. The pavement between West ministerboulevard and the Bolsa boulevard on the rotd to Huntington Beach will be uncovered within three weeks. The contractors finished pouring the concrete today. The work of pouring the concrete on the Bolsa boulevard between West Fifth-st. and the Huntington Beach three and one quarter miles, also was completed this week, as was that on the road from El Modena to the county park, 2.44 miles. Chevrolet Coupe Red Letter Car Here are the points of the Chevrolet utility coupe to put your eyes on, says Manager Dinnis of the local branch of the Frank P. Taggart Company: High Quality in construction, appearance, appointments. Low Price, made possible by quantity production. RECORD UNLOADING STUDEBAKERS MADE Harry D. Riley established a record Thursday in the unloading and delivery of a carload of automobiles. Also demonstrating the efficiency of his accounting and service departments. His office was notified by the Southern Pacific that a carload of cars was there for him. The cars were unloaded—assembled—adjusted—serviced—inspected and delivered before 6 o'clock in the afternoon to the following people: S. M. Rogers and Geo. W. Smith of Orange, J. B. Thompson, Dr. E. J. Steen, F. J. Williams and A. McLean, all of Fullerton. If it's from Witman's it's good. BUSINESS RULES Written 42 Years Ago. 1st — The store to be opened and swept promptly by seven A. M. 2nd — The manager and all the employees to be at the office by seven A. M. 3rd — The manager must review the entire stock every morning. See that it is properly cleaned and properly placed to show to the best advantage. 4th — All letters must be answered upon the day of their arrival, excepting those that refer to matters that are exceptional and must be held over, but all must be disposed of at the earliest moment possible. 5th — The book-keeper must keep his books posted up daily, and never make a final settlement with a customer without reviewing the account by drawing off an itemized statement, thereby correcting errors—if any. 1st— The store to be opened and swept promptly by seven A. M. 2nd— The manager and all the employees to be at the office by seven A. M. 3rd— The manager must review the entire stock every morning. See that it is properly cleaned and properly placed to show to the best advantage. 4th— All letters must be answered upon the day of their arrival, excepting those that refer to matters that are exceptional and must be held over, but all must be disposed of at the earliest moment possible. 5th— The book-keeper must keep his books posted up daily, and never make a final settlement with a customer without reviewing the account by drawing off an itemized statement, thereby correcting errors—if any. 6th— Be very careful in extending chedits, and never allow your anxiety to make a sale induce you to take what you regard a risk. 7th— All collections to be looked after promptly, and any notes that are payable in bank—either in city or country—be sent to said bank 15 days before maturity. 8th— If any party lets his account or note mature or remain unpaid without any explanation, ask for security; if it is refused, commence suit, at once. 9th— Grant no extensions of any importance without referring to the general office at South Bend. 10th— Be very particular about making promises to customers. But once made, live up to them—cost what it may. 11th— The manager must not leave the store without leaving word at the office where he is going and when he will return, and no employee to leave without the consent of the manager. 12th— Salesman must not smoke within business hours. 13th— The manager is expected to order the goods, and keep a well assorted stock. He cannot study this matter too thoroughly, as without goods suitable to the market you cannot succeed, and in this particular business it requires more thought than in many other kinds, as you must anticipate the wants of your trade and put in your orders early so as to have the goods when wanted. 14th— The manager should visit the factory not less than once a month. 15th— The manager, or any of the employees, will not be permitted to overdraw their account without permission from the general office at South Bend, South Bend, Indiana, July 1, 1880. Peter Studebaker, Treasurer The popularity of Studebaker Motor Cars today, is the result of a business built on these rules. In other words "a square deal to all who deal with Studebaker." Won't you let us show you a Studebaker in the model that appeal to you most? Harry D. Riley STCDEBAKER DEALER "A SAFE PLACE TO BUY A USED CAR"