oc-plain-dealer 1922-04-22

Automobile Section Plain LEADING NEW VOL. XXV—NO. 219 CAMP CURRY SANCTIONED BY A.A.A. LOS ANGELES, April 22.—With the request for a sanction from the American Automobile Association which was mailed this week, plans are under way for the staging of the famous annual Los Angeles-Camp Curry economy run. May 12-13 has been set as the date for the run this year, which is the seventh successive year the big economy contest has been held. The annual test between this city and the famous Yosemite camp has become the most widely recognized event of its sort staged in the United States, and its outcome is watched with keen interest not only in California but all over the United States. The nature of the road to be covered and the conditions of the contest make it a real test of the economy of the competing cars. The first day's control between Los Angeles and Fresno is a distance of f240 miles and must be covered in ten hours, or an average speed of 24 miles per hour which means that the cars must be driven at a normal touring speed in order to make the control within the allotted time. The average for the second day, which includes the stiff climb into the Sierra is of course not nearly so fast, but nevertheless is speedy enough. Judge J. B. Cox and James E. Apple The nature of the road to be covered and the conditions of the contest make it a real test of the economy of the competing cars. The first day's control between Los Angeles and Fresno is a distance of 1240 miles and must be covered in ten hours, or an average speed of 24 miles per hour which means that the cars must be driven at a normal touring speed in order to make the control within the allotted time. The average for the second day, which includes the stiff climb into the Sierra is of course not nearly so fast, but nevertheless is speedy enough. The steep grades preclude any possibility of "jockeying" the car and the result is an out and out test of the economy of the competing cars. A change has been made in the rules this year to prevent the necessity of four and six cylinder cars competing in the same division. Though sixes have occasionally in the past won over fours, it was felt that it would make a fairer contest to make the fours costing less than $3000 to compete only with other fours. Following are the classes as arranged this year by George Stephenson, technical representative of the A. A. A. 1.—E. Four cylinder cars, 1922 model, $800 and under, factory. 2.—E. Four cylinder cars, 1922 model, $801 to $1200, factory. 3.—E. Four cylinder cars 1922 model, $1201 to $3000, factory. 4.—E. Six or eight cylinder cars, 1922 model, $1001 to $3000, factory. 5.—E. Four, six, eight or twelve (Continued on Page 2) Six Models Jordan Cars to Choose From Six models of Jordan cars to choose from! A car for every member of the family, and then some. Here they are: The Silhouette Touring—now the dominant type in the quality class of open cars. The beautiful new Brougham, a type introduced five years ago by the Jordan., now rapidly being imitated by the high priced car builders. The Sedan—quite the most substantially built enclosed body produced in America. The Landaulet—a distinctive Jordan creation for those exclusive people who can afford to enjoy a personal car. It is both attractive and irresistible in appearance and comfort. Playboy—the most talked about Jordan car ever built for those who retain their youth. Jordan has always dared to lead in body styles. Lagourgue does painting. Phone 596W. Buick "strong with the ladies" Mr.Valve-in-Head YOU'RE SUCH A DEPENDABLE FELLOW! WE SO ADMIRE STRONG MEN! WE HAVEN'T A LOOK-IN WHEN HE'S AROUND! NEW DURAN IS 'REAL' The new Durant ed this week at the James E. Appleby, Anaheim, Santa Ana has all the features ofrant cars, with ceilure, familiar to Durant not so much so to my feature adds rigidity relieves undue str units and prevents squeaks in the body. This backbone mans the Six, as in the Ford mounting of even unit, and a consequence ease of adjustment, which will go a long down labor costs in of the car. In selecting the pos Six, the Durant engin ethe Ansted engine so efficient in operat ing in performa nt were able to incorporat r Six chassis, and which has proved hi n exhaustive engin tests. The four body ty attractive in their Coachwork, mounting of exceptional quali tion the low-hung body, sponse of the power throttle, the comfort finished appearance makes the Durant Six car to drive, and to o The low selling price of many years of ex W. C. Durant has had ad selling over 2 biles, together with teamwork of an expert staff. STUDEBAKER IS STRICT "Quality first" is the Studebaker organiza tion Wollering, vice preside ing and production, "We of Studebaker possessed by no other turer of automobiles—seventy years standing must guard. Among o creed insists upon th y of material and WE SO ADMIRE STRONG MEN! WE HAVEN'T A LOOK-IN WHEN HE'S AROUND! Strong with the ladies — sure and there's a good reason. The new Buick is proving itself to be the ideal car for women. With its wonderful Velvet Disc Clutch and patented gear shift there is none of that driving strain so many women dread. And then its powerful, noiseless motor does away with the necessity of much gear shifting. It's an easy car for women to drive. We will be glad to demonstrate to you just how easy it is. Call us any time and arrange for a demonstration. ANAHEIM AUTO CO Wm. Goodrum Prop ANAHEIM FULLERTON Buick Distributors for Northern Orange County WHEN BETTER AUTOMOBILES ARE BUILT BUICK WILL LIFE. BUILD THEM. ain Deal DING NEWSPAPER OF NORTHERN ORANGE COUNTY Anaheim, California, Saturday, April 22, 1922 James E. Apple by, Distributor, in the New Durant Six. TO OUR PATRONS Since the Automobile Green was successfully launched, the editor has had trouble obtaining publicity copy early in the week. It is evident that to furnish copy the day when the section goes to press' works a hardship upon all concerned. The speeding up to overcome congestion makes errors more liable to happen, although in this respect we have been remarkably fortunate so far; is a menace to publication on time; and makes it difficult to anticipate space requirements. It is the custom of all papers to have a "dead line," and we urge our patrons to have their copy ready not later than Friday evening, if possible. Those who can send in their copy will confer a favor by doing so.—The Editor. NEW DURANT SIX IS 'REAL GOOD CAR' NEW DURANT SIX IS ‘REAL GOOD CAR’ The new Durant Six, which arrived this week at the showrooms of James E. Appleby, distributor for Anaheim, Santa Ana and vicinities, has all the features of the other Durant cars, with certain “extras.” The tubular backbone is one feature, familiar to Durant owners, but not so much so to prospects. This feature adds rigidity to the frame, relieves undue strain on driving units and prevents rails and squeaks in the body of the car. This backbone makes possible in the Six, as in the Four, the independent mounting of every mechanical unit, and a consequent accessibility, ease of adjustment, ad disassembly which will go a long way in cutting down labor costs in the maintenance of the car. In selecting the power plant for the Six, the Durant engineers found in the Ansted engine an existing motor so efficient in operation, and so satisfying in performance, that they were able to incorporate it in the Durant Six chassis, and produce a car which has proved, highly satisfactory in exhaustive engineering and road tests. The four body types are equally attractive in their respective fields. Coachwork, mounting, and finish are of exceptional quality. The swing of the low-hung body, the instant response of the powerful motor to the throttle, the comforts, the refined, finished appearance of the body, makes the Durant Six a satisfying car to drive, and to own. The low selling price is the result of many years of experience which W. C. Durant has had in manufacturing ad selling over 2,000,000 automobiles, together with the splendid teamwork of an experienced and loyal staff. STUDEBAKER MOTTO IS STRICT QUALITY “Quality first” is the motto of the Studebaker organization, says M. F. Wollering, vice president of engineering and production, who says: “We of Studebaker have a heritage possessed by no other large manufacturer of automobiles—a reputation of seventy years standing—and this we must guard. Among other things, its creed insists upon the highest quality of material and workmanship. AUTO THIEVES ARE BROT TO ACCOUNT The activities of the Auto Club of So. Calif. in seeking stolen cars is sharply shown in reports which have been issued the past two weeks. So far this week 21 cars were reported stolen compared with 24 last week. Whether the showing is the beginning of a tendency for owners to take better care of their machines, for police and club officials to exercise greater vigilance or what not remains to be seen. But the average thefts are between 25 and 35 per week. Twenty-seven cars were recovered so far this week and 79 last week; an average far ahead of the average thefts. Complete descriptions of all cars missing or believed stolen are required of owners. pensate for the difference in profit by discovering new manufacturing economies. Some makers, I’m sorry to say, take the short cut and arrive at lower costs of production by merely throwing out good materials for inferior. For instance, a maker can easily save considerable money in the costs of producing his car by purchasing cheap, unknown batteries, using imitation leather or leather that any self-respecting bovine would be ashamed to wear, by making its tops of material that looks good on the salesroom floor but soon fades and flutters. Studebaker has been one of the world’s great institutions too long, however, to sell its birthright for a mess of pottage.” New Packards Out and Finer Than Ever The new Packard single six, with eight new models, is here! Dale & Company have not a full line of the cars in Anaheim or Santa Ana, but are prepared to take prospects interested into Los Angeles and show them all of the eight models. As usual, the new models are finer in mechanism, equipment and design than any of their predecessors. One would have to search far and long to come across a more all-round satisfactory line of cars—satisfactory to the tastes of young and old, of men and women—than these new Packards. The eight models are: Roadster, which sells at $2895; five-passenger touring; $2825; four-passenger sport, with disc wheels; $3,600; seven-passenger touring; $3,035; coupe; $3550; five-passenger sedan; $3650; seven-passenger sedan; $3925; and seven-passenger limo-sine $3975. Among the many improvements are: Wheel base increased by from 10 to 15 inches; bore and stroke enlarged; new style nickel lamps and nickel radiator; long grain leather upholstering. The new Packards set a new standard in the industry in respect to style and valu. HUDSON CAR BUYERS Nick Hugo has purchased an enclosed car, a Hudson cabriolet, H. R. Grove, local representatives of Townsend & Medbury, announces. Louis C. Dooley, former store manager here, has purchased a Hudson four-passenger phaeton. Nash Leads the World in Motor Car Value STUDEBAKER MOTTO IS STRICT QUALITY "Quality first" is the motto of the Studebaker organization, says M. P. Wollering, vice president of engineering and production, who says: "We of Studebaker have a heritage possessed by no other large manufacturer of automobiles—a reputation of seventy years standing—and this we must guard. Among other things, its creed insists upon the highest quality of material and workmanship. It precludes the making of substitutions to lower costs. We are proud of the fact that each reduction we have ever made in the price of our cars has been due to economies effected in manufacturing and purchasing, not to the economy of using any grade of material but the best for the particular purpose intended. "The result of all this has reflected in the performance of our cars and the satisfaction they have given owners, which in turn has resulted in their great popularity. "In my position as head of the engineering and manufacturing divisions of this institution, it is naturally a source of pleasure to me to hear people say that so much of the credit for our success during the past year is due to the quality of our cars. It makes me feel that our insistence upon quality throughout has been worth while and has brought its just reward. And now the Studebaker showed a greater percentage of increase in sales during 1921 than any other manufacturer, and reached the position as the world's greatest builders of six-cylinder cars. I feel more keenly than ever the obligation that is ours of continuing the high standards of quality which we have established. The public has come to expect much from our product, and our determination is to allow no deviation from the policy of "quality first." "I don't mind admitting that if our standards were less rigid than they are, the temptation would have been great to let down the bars at times. A manufacturer has so many opportunities to do this. So much of a car is more or less hidden. But we prefer to retain the confidence of owners and prospective purchasers by buying only the best steels, wood, leather, upholstery tires and accessories. Never have we substituted materials in order that we lower the retail prices of our vehicles we lower prices we com- Automobile Section TWENTY-SIXTH YEAR PATRONS Automobile Green launched, the trouble obtaining early in the week. to furnish copy of section goes to boardship upon all speeding up to motion makes errors to happen, alrespect we have fortunate so to publication makes it difficult price requirements. Of all papers to be," and we urge have their copy than Friday ever. Those who can copy will confer a so.—The Editor. NASH APRIL SALES JUMP OVER 1921 With a complete line of 12 new models and with prices reduced to rock bottom The Nash Motors Co. enters the Spring season with orders for March shipment 67 per cent in excess of shipping orders the same month a year ago. Factory records show that in March last year 2,081 Nash cars were ordered out by dealers and distributors throughout the county while this year's orders for Nash shipment total 3,486 cars says Bob White of the Bob White Co., local distributors. These figures include both six and four cylinder models. The company's four-cylinder car plant at Milwaukee is completely oversold, and from all indications, according to officials of the Nash Motors Co., there will not be Nash fours enough at any time this spring to meet the demand. Practically the same situation applies to the Nash Six plant at Kenosha, where every effort is being made to reach production in volume sufficient to meet the demand. Orders received by the Nash factory from distributors regarding April requirements show a heavy increase over April of last year, when 3211 cars were shipped. Should the increase be proportionately as great as the March increase over a year ago, the six cylinder car plant also will face an oversold condition. "The attitude of the buying public toward the Nash product is gratifying," said C. B. Voorhis, vice president and director of sales. "We would eliminate the necessity of a buyer having to wait for delivery of 400 FORDSONS NOW DAILY IS OUTPUT Although the Ford Motor Company has been increasing the output of Fordsons daily since the first of the year, retail sales have maintained even a greater advance, says George Dunton, local distributor. April requirements necessitate the building of 400 Fordsons a day, and production is being further increased as rapidly as possible. This is the Ford Company's largest output since 1919, and it is expected that production will have broken all previous records before the end of the month. The increased buying of Fordsons indicates that the farmers' position is better and also is the farmers' endorsement of the Fordson price-cut, which created considerable comment throughout the country. Besides the Fordsons being sold for farm use, many are being sold in the cities as power units for hauling, excavating, grading and other kinds of industrial work. Ford retail sales showed a rapid increase in volume during March and have necessitated the building of 101-164 Ford cars and trucks in April in order to meet the requirements. This is the largest output of Ford cars ever scheduled for April, being 10,000 above the same month a year ago. It also marks an early opening of the spring and summer buying and seems to indicate that even more Ford cars and trucks will be sold in 1922 than in 1921,—a banner year. Orders for Ford cars and trucks have already exceeded the supply in many parts of the country and purchasers are finding it necessary to ac- Orders received by the Nash factory from distributors regarding April requirements show a heavy increase over April of last year, when 3211 cars were shipped. Should the increase be proportionately as great as the March increase over a year ago, the six cylinder car plant also will face an oversold condition. "The attitude of the buying public toward the Nash product is gratifying," said C. B. Voorhis, vice president and director of sales. "We would eliminate the necessity of a buyer having to wait for delivery of his car, and the factory therefore is making every effort possible to meet the situation. But frankly we will not be able to provide Nash four-cylinder cars this spring in volume sufficient to meet the demand, and I doubt very seriously whether after April 1 we will be able to produce six-cylinder cars in quantities that will insure the buyer against delayed delivery. Many of our dealers have advised us that they now are accepting orders on both the Nash Six and Nash Four for delivery in turn as received by them. "The unusually heavy Spring demand for Nash cars is not confined to any one section of the country, although it is particularly noticeable in the east, on the west coast and in the central west." REFORM BADLY NEEDED BALTIMORE, April 22—Social and moral reform are badly needed by the world, said Mrs. Emeline Pankhurst, well known woman suffragist, speaking before the Pan-American conference here as president of the social hygiene movement in Canada. The Whole Family Will Like This Car! The wonderful performance of Studebaker cars is due to their dependable chassis, powerful yet economical motor, perfected dry-plate disc clutch, intermediate transmissions, and the skillful design of every unit. These are the things of most importance in operating and automobile, that has created the tremendous popularity in own- The wonderful performance of Studebaker cars is due to their dependable chassis, powerful yet economical motor, perfected dry-plate disc clutch, intermediate transmissions, and the skillful design of every unit. These are the things of most importance in operating and automobile, that has created the tremendous popularity in owners' use. The new Studebaker-built body is noted for its beauty and sturdy construction, with such features as cowl ventilator controlled from dash, one-piece, rain-proof windshield with cowl parking lights in lower corners, large rectangular plate glass window in rear of finely tailored top, windshield wiper, tonneau lamp with extension cord, eight-day clock, transmission lock which is operated by the same key that locks the tool compartment in the left front door pocket as well as the ignition. There are other features, even, which we would be glad to show you. You owe it to yourself to see the particular model you are interested in, in a Studebaker, examine it closely, and compare it point by point with other cars regardless of price, before you buy any car. Do this—then ride in a Studebaker—drive it yourself—and we will be satisfied to rest the case. Harry D. Riley STUDEBAKER DEALER 151 So. Los Angeles St. Anaheim "A Safe Place to Buy a Used Car"