oc-plain-dealer 1922-04-15

Automobile Section Plain LEADING NEWSPA VOL. XXV—NO. 213 GANG OF AUTOMOBILE THIEVES BROKEN UP LOS ANGELES, April 15. — A dozen or more expensive autos are expected to be recovered soon as the result of the arrest of three alleged thieves, members of a gang of international operation. Thefts of the gang are said to amount to millions of dollars. Several Angelenos already have recovered their cars through the efforts of local detectives, A. B. Cubbage, of the Pacific Coast Automobile Underwriters' Association, R. C. Brewer, inspector of the State Motor Vehicle Department, and John E. Clark of Rule & Son. Buick ANAHEIM AUTO Win. Goodrum Prop ANAHEIM FULLERTON 8240 Studebaker Sold Part The part played by the California in making 1920 baker year is shown in ours of car sales received Harry D. Riley, the Studebaker distributor. The report, issued by theistration News of California that 8,240 Studebakers were year as compared with the next largest exclusive number of sixes. In fact, among Studebaker sales were with the exception of the priced makes of four-cylinder. Equally noteworthy is Studebaker sales showed percent of increase over make, a gain, to be exact. Sales of 8,240 Studebaker 1921 compared with 4 previous year. "In 1920 sales of Studebaker were 4 per cent of the cars sold in California 1921 they were 8 per Riley. "Eliminating Ford rolet, Studebaker sold 1 of the total number of registered in California in. "Not only did Studebaker established as the largest six-cylinder cars in 1920 the greatest world-wide gain of any automobile over 1920, but the reavailable this year are of the same period last Studebaker sales and reached their high point. "For instance, reports shows that 392 new Studebaker were sold at retail in California compared with 117,1921, an increase of 27 per cent. In Detroit ret two and one-half as greiuary, 1921. Kansas Ch Buffalo, Chicago and thouout the country also creases. The best con make on these figures speak for themselves." Prices First after-war reductions announced Sept., 1920. PRESENT REDUCTION Representing the Lowest Prices of New Prices Present Reduction War Price Touring $2250 $525 $3425 Roadster $2200 $525 $3375 Sedan $3175 $625 $4725 Demi-Sedan $2575 $600 New T BOB W 332 West Center THE ORANGE COUNTY AN INDEPENDENT NEWSPAPER DAILY EVERING G NEWSPAPER OF NORTHERN ORANGE COUNTY Anaheim, California, Saturday, April 15, 1922 Wonders of Mojave Desert Revealed In Trip Made By Franklin “Camel” 6240 Studebakers Sold Past Year The part played by the state of California in making 1921 a Studebaker year is shown in detailed figures of car sales received here by Harry D. Riley, the Studebaker distributor. The report, issued by Motor Registration News of California, shows that 8,240 Studebakers were sold last The vast natural resources of our desert country are not fully realized by the general public, and it has taken a great deal of courage on the part of the more visionary enthusiasts to convince the world that our most arid tracts contain, besides the precious metals, materials for construction purposes. Gold and silver have long been associated with the deserts and many a stirring tale of discovery has been related, but after all it is the lesser Franklin Cars Are Radically Reduced SYRACUSE, April 14.—Prices of Franklin cars were announced today which are the lowest in the history of the Franklin Company's 16 years' manufacture of six-cylinder cars, with the single exception of a four-month period in 1916. In the statement issued by H. H. 240 Studebakers Sold Past Year The part played by the state of California in making 1921 a Studebaker year is shown in detailed figures of car sales received here by Harry D. Riley, the Studebaker distributor. The report, issued by Motor Registration News of California, shows that 8,240 Studebakers were sold last year as compared with 1,128 by the next largest exclusive manufacturer of sixes. In fact, among all makes, Studebaker sales were the largest with the exception of the two lowest-priced makes of four-cylinder cars. Equally noteworthy is the fact that Studebaker sales showed the biggest percent of increase over 1920 of any make, a gain, to be exact, of 83 per cent. Sales of 8,240 Studebakers in 1921 compared with 4,499 in the previous year. "In 1920 sales of Studebaker cars were 4 per cent of the total number of cars sold in California, whereas in 1921 they were 8 per cent," said Riley. "Eliminating Ford and Chevrolet, Studebaker sold 16.3 per cent of the total number of new cars registered in California in 1921." "Not only did Studebaker become established as the largest builder of six-cylinder cars in 1921 and show the greatest world-wide percentage of gain of any automobile manufacturer over 1920, but the records so far available this year are for in excess of the same period last year, when Studebaker sales and production reached their high point. For instance, reports for January shows that 392 new Studebaker cars were sold at retail in New York City as compared with 117 in January, 1921, an increase of 275 cars or 235 per cent. In Detroit retail sales were two and one-half as great as in January, 1921. Kansas City Cleveland, Buffalo, Chicago and other points thougth the country also show big increases. The best comment I can make on these figures is that they speak for themselves." The vast natural resources of our desert country are not fully realized by the general public, and it has taken a great deal of courage on the part of the more visionary enthusiasts to convince the world that our most arid tracts contain, besides the precious metals, materials for construction purposes. Gold and silver have long been associated with the desert and many a stirring tale of discovery has been related, but after all it is the lesser minerals that must contribute the greatest wealth. On a recent three day, 750 mile tour the Franklin Camel did a little more trail prospecting and in addition checked up on some of the mineral resources that are now being developed. Heading out by way of Whittier and Turnbull Canyon, the Camel slipped over Cajon Pass and on to Barstow at a good clip, averaging 32 miles per hour and 23½ miles per gallon of gasoline, a truly excellent economy showing. And the Franklin Camel has not had a valve ground for 15,000 miles. From Barstow the Franklin proceeded eastward passing by the huge gypsum (plaster) mill near Amboy and beating a passenger train from Ludlow to Fenner by three minutes. Turning north from Fenner the two Camel-drivers spent the first night rolled up in blankets in the Mid-Hills, and in the morning woke up with four inches of snow swirling about. This was unusual as a snowstorm on the desert in April is generally classified as one of the seven wonders. From Clima, on the Salt Lake Ry, the Camel headed down to the Devil's Playground west of Kelso, then returned to the former hamlet, which has been the scene of many "shootings" when the Death Valley mine nearby operated at full blast. Passing Valley Wells, where a smelter is working on the copper obtained at that point, the party hurried on to Silver Lake, where the second night was spent. This town of less than a dozen in habitants is the last port of call of the Mojave (Continued on Page 3) Franklin Cars Are Radically Reduced SYRACUSE, April 14.—Prices of Franklin cars were announced today which are the lowest in the history of the Franklin Company's 16 years' manufacture of six-cylinder cars, with the single exception of a four-month period in 1915. In the statement issued by H. H. Franklin, reductions as much as $1,-500 under war prices are indicated. Touring car at $1,950 and sedan at $2,850 are typical of the new schedule of prices applying to the entire Franklin line. "We determine to get under the price level of July, 1914, the month the World War started, and also under the level of March 1917, the month before the United States entered the war." Mr. Franklin said. "So today our basis is pre-war from any angle you take it. This move puts us in position to attain large volume in the quality car field. "While coincident with this price reduction we are reducing overhead, wage rates will not be disturbed at present. As far as inventories are concerned, the Franklin Co. shows a favorable condition due to selling well ahead of the industry as a whole during 1921." Bob White, local distributor voiced his amazement today at the announcement. OPEN ROAD PARADE IN COUNTY, MAYBE The Call of the Open Road, an annual observance in Orange county, is likely to be on a more elaborate scale than ever, if plans of the Orange County Auto Trade Ass'n work out satisfactorily. The observance may include a parade by the dealers throughout the county, stops being made at all the principal cities. As last year, dealers will decorate Franklin Again Read 1920. Second afterwar reductions announced June, 1921. Third afte ENT REDUCTION EFFECTIVE APRIL 15, 1921 st Prices on the Franklin Six (except for a four month t. War Price Total After-War Reduction New Priees $3425 $1175 Brougham $3075 $3375 $1175 Coupe $3075 $4725 $1550 Demi-Coupe $2400 New Type . New Type Touring Limousine $3500 All Prices F. O. B. Orange County. WHITE COMPANY Phone 548 aler COUNTY Automobile Section TWENTY-SIXTH YEAR their showrooms, display a special window card and enlist the aid of classes of merchants interested, such as proprietors of sporting goods stores. The decorations of the showrooms will consist for instance of camping scenes and the part that the automobile plays in camping and the enjoyment of outdoor life. Posters will be widely distributed, particularly among the stores, announcing the campaign and illustrating its purposes. A big parade already has been decided upon for Los Angeles, President Bob White, of the Association, said today. Motor Cars should be the best cars in the world for the money—and THEY ARE! It’s the sum of great engineering and manufacturing resources—Millions of dollars in factories and machinery, and 70 years of manufacturing experience, together with the Studebaker policy of giving the greatest dollar-for-dollar value, that has built its business from a modest beginning, to its present position as the world’s largest builder of six-cylinder cars. We urge you to examine a Studebaker—drive it—put it to any test. Ask your neighbor’s opinion of his Studebaker. Don’t forget to ask him how he likes the service rendered by our service department. Service is so necessary. Compare We urge you to examine a Studebaker—drive it—put it to any test. Ask your neighbor's opinion of his Studebaker. Don't forget to ask him how he likes the service rendered by our service department. Service is so necessary. Compare the Studebaker with any other car within hundreds of dollars of its price. Then you will know why it is the most popular motor car on the market today. One prospective purchaser of a Studebaker said to me yesterday: "Mr. Riley, your Studebaker cars are getting almost as thick on the road as Fords." (We sold this party this morning.) Big Six, 7-pass., 126-inch wheel base, 60 h. p.....$2095.00 Special Six, 5-pass., 119-inch wheel base, 50 h. p.....$1745.00 Light Six, 5-pass, 112-inch wheel base, 40 h. p.....$1275.00 Harry D. Riley STUDEBAKER DEALER 151 S. Los Angeles St. Anaheim "A Safe Place to Buy a Used Car" Reduced Third after-war reductions announced Sept., 1922 April 15, 1922 (four month period) Since 1906 New Prices 3075 3075 2400 3500 Present Reduction $575 $475 $675 $675 War Price $4675 New Type $3625 New Type Total Air-War Reduction $1600 Nw Type $1225 New Type COMPANY Anaheim, Cal.