oc-plain-dealer 1922-03-04

AUTOMOBILE SECTION VOL. XXV—NO. 179 NEWSPAPERS VITAL IN AUTO INDUSTRY Not only have the newspapers of the country been largely responsible for the remarkable growth of the automobile industry by printing column after column of automobile news each week, but they have in many cases been directly responsible for sales. Just a few days ago two letters came from a Rockford, Ill., automobile dealer, stating that the story of an automobile that had travelled 250,000 miles in three years was responsible for a sale in his town. This story was published in the Los Angeles press, and a clipping of the story was mailed by a Los Angeles reader to a friend of his in Rockford with the advice to buy a car of the same make. One letter written by the Rockford dealer was to the newspaper telling them of the instance and the other was addressed to the owner of the car in care of the paper. The car was used in hauling papers to outlying towns between Los Angeles and Santa Barbara, and has to make two round trips every day. Running 400 miles per day piles up a total in excess of 12,000 miles per month, and consequently this exceptional mileage has been made in what would appear to be a very short period comparatively. When the clipping of the story was received with the letter, the Rockford man took them both to the dealer in Studebaker cars in Rockford, and told him that he was ready to look at the car and try it out for performance. For weeks the dealer had been trying to sell a Studebaker to this man, but he had made no apparent progress until the newspaper story came along and more than convinced the dealers' claims for the BUICK 6 OWNERS REPEAT ORDERS Repeats and comebacks are a pretty fair for good or bad index of the quality of a car and its agents, in the opinion of the Anaheim Auto Company, distributors of the Buick. And this car is second to none but the Ford in sales to existing owners of their cars and escaping complaints from new purchasers. In the last number of the Buick Bulletin the manufacturers publish a score or more testimonials of Buick owners who are now driving their second, third or fourth car. Some of these have bought seven or nine cars, trading in their old machines. The power arrived by this valve-in-head motor has made the Buick a particularly popular make with tourists, who want a motor vehicle that will stand the strain and stress of rough roads, inconsiderate weather, etc. The first automobile built by the Buick Motor Company was put together at Flint, Mieh., and it established a record for the time which is deemed good even today by cars that have three times as much horse power. The car covered 115 miles in 217 minutes in a run from Detroit, with Walter L. Marr at the wheel, who helped design the first car and still is helping to develop Buicks. Marr has stuck to the valve-in-head motor from the first, because of its simplicity, thermal efficiency and because its design enables still further development in the future. NENNO & BOCK SELL FORD PARTS When the clipping of the story was received with the letter, the Rockford man took them both to the dealer in Studebaker cars in Rockford, and told him that he was ready to look at the car and try it out for performance. For weeks the dealer had been trying to sell a Studebaker to this man, but he had made no apparent progress until the newspaper story came along and more than confirmed the dealer's claims for the long life of the Studebaker cars. According to Harry D. Riley who is the local distributor of Studebaker cars, the newspaper is essential to the success of any merchant who attains to any degree of success for it disseminates sales news faster and better than another one medium and at a lower cost. "Without newspapers," said Riley, "it would cost us a great deal more to sell cars and the customers would have to pay more for them. UNIQUE POTATO DIGGER A new potato digger is featured by large cross barred wheels into which the tubers are brown by a plow share to be rid of soil, after which they fall back into the furrow made by the plow. FRENCH IS TAUGHT Pupils in a Minneapolis high school are taught French by the use of miniature pieces of furniture and other articles without employing books until after their first term. NENNO & BOCK SELL FORD PARTS A complete line of For dparts has been added by Nenno & Bock, vulcanizers and dealers in accessories, to their line of goods, and the firm announces that it is ready to furnish any part available at Ford agencies. The firm also has taken on the Gabriel snubber, the only snubber generally recognized by manufacturers. All cars practically are either equipped with these snubbers or bored for installation of them. Efficient service is provided in connection with this line. This vulcanizing and accessories shop now is as complete as any in the county. AIR-TIGHT SHAKER Salt and pepper are kept dry in a new air-tight shaker, being released when a button on top is pressed to eject from the button a cylinder perforated only on the sides. Plain Dealer for Good Job Printing. Buick needs little attention HE'S A STRANGER TO ME DR-MOTOR EXPERT IN FEELING ANWULFUL WEAR, BOX I CAN'T ACT AS LIVELY AS VALVE-IN HEAD "The Early Gets The C" The baseball fan night to hold his big league game the longer in a class by mile dealers do the same instance, a San Diego this week beside a Los Angeles, from awaiting the arrival Chalmers. He didn't ton & Lumsdon did, is as good as sold. The situation is just with the Maxwells, would appreciate ear intending purchasers load of Maxwells war week. Only one Chalmers hand, and it will be week, according to this writing. It is his other Chalmers early. Among the used cars: Studebaker tour Mayers of Fullerton to Charles E. Jolly, and a Maxwell tourin ders of Garden Grove. Appearance, comfec cal dependency never trated more complete in the Maxwell five month, and consequently this exceptional mileage has been made in what would appear to be a very short period comparatively. When the clipping of the story was received with the letter, the Rockford man took them both to the dealer in Studebaker cars in Rockford, and told him that he was ready to look at the car and try it out for performance. For weeks the dealer had been trying to sell a Studebaker to this man, but he had made no apparent progress until the newspaper story came along and more than conferred the dealer's claims for the long life of the Studebaker cars. According to Harry D. Riley who is the local distributor of Studebaker cars, the newspaper is essential to the success of any merchant who attains to any degree of success for it disseminates sales news faster and better than another one medium and at a lower cost. "Without newspapers," said Riley, "it would cost us a great deal more to sell cars and the customers would have to pay more for them. UNIQUE POTATO DIGGER A new potato digger is featured by large cross barred wheels into which the tubers are brown by a plow share to be rid of soil, after which they fall back into the furrow made by the plow. FRENCH IS TAUGHT Pupils in a Minneapolis high school are taught French by the use of miniature pieces of furniture and other articles without employing books until after their first term. THERE'S nothing that beats a good, healthy physique. Man or motor car—it makes no difference. The man who is on the sick list most of the time gets little enjoyment out of life—the man whose motor car is in the shop most of the time gets little mileage or motor car value for his money. That's why Buick Valve-in-Head motor cars stand so high with men who use a car every day in the year. Buick stamina comes from a strong, healthy motor and a good physique. Men who want mileage can get it with a Buick. The same amount of care you give yourself will keep a Buick going strong. ANAHEIM AUTO CO Wm. Goodrum Prop ANAHEIM FULLERTON Buick Distributors for Northern Orange County WHEN BETTER AUTOMOBILES ARE BUILT BUICK WILL BUILD THEM ain Dealer THE ORANGE COUNTY AN INDEPENDENT NEWSPAPER DAILY EVERING READING NEWSPAPER OF NORTHERN ORANGE COUNTRY Anaheim, California, Saturday, March 4, 1922 THREE OF THE SPEED DEMONS TOMMY MILTON JOE THOMAS SARLES AND MILTON "THE EARLY BIRD" GETS THE CHALMERS The baseball fan who stays up all night to hold his place in line for a big league game the next day is no longer in a class by himself. Automobile dealers do the same thing. For instance, a San Diegan, who camped this week beside a railway track in Los Angeles, from sunset to sunrise, awaiting the arrival of a carload of Chalmers. He didn't get one, but Turton & Lumsdon did. The car already is as good as sold. The situation is just about as stiff with the Maxwells, and the firm would appreciate early orders from intending purchasers. Luckily a carload of Maxwells was obtained this week. Only one Chalmers car now is on hand, and it will be delivered this week, according to expectations at this writing. It is hoped to get another Chalmers early next week. Among the used cars sold recently are: Studebaker touring car to E. M. Mayers of Fullerton; Dodge touring to Charles E. Jolly, of Buena Park, and a Maxwell touring to E. F. Launders of Garden Grove. Appearance, comfort and mechanical dependency never have been illustrated more completely in a car than in the Maxwell five-passenger tour. Thousands of race mad fans are awaiting tomorrow's 250-mile motor car race over the boards of the Beverly Hills speed saucer, in Los Angeles. One of the classiest fields ever assembled in America is ready for the going. In the picture are shown three of the world famous drivers who will be seen in competition together with a view of real action on the big track. It is predicted that at least 50,000 people will be on hand for Sunday's race. Who's and What's of Contest Following are the facts on the coming events: EVENT Two hundred and fifty mile National Championship, opening race of the 1922 season. PLACE Los Angeles speedway—Beverly Hills. PRIZES $25,000 in cash. 1120 points—A. A. A. award. Drivers' Championship for 1922. DETAILS OF THE TRACK Circuit—1¼ miles. Drivers predict new world's record. That means 112 miles-an-hour, or better. Turns banked at 35 degree angle. Start and finish in front of Grand Stand "A". Every foot of course visible from any seat, either stand. Free auto parking for 10,000 cars. Special parking space inside track for those who wish to watch race from car. Free programs. * Entrance to infield (general admission) and grand stand "B" from Wilshire Boulevard or Pacific Electric station opposite Wilshire entrance. Entrance to grand stand "A" and free parking space from Pico Boulevard via Beverly drive. GATES OPEN 9 A.M. RACE STARTS 1:30 P.M. OFFICIAL ENTRY LIST Car No. Driver Mechanician Car 1. Eddie Hearne Fred Comer Distelel-Duesenberg Special 2. Tommy Milton George Stehl Durant Special 3. Pietro Bordino Ambrigo Bruno Flat Special 4. Ralph De Palma Jean Marcenae Ballot Special 5. Joe Thomas Al Neilsen Duesenberg Special 6. Roscoe Sarles E. Ansterberg Duesenberg Special 7. Eddie Miller Lester Vick Duesenberg Special Only one Chalmers car now is on hand, and it will be delivered this week, according to expectations at this writing. It is hoped to get another Chalmers early next week. Among the used cars sold recently are: Studebaker touring car to E. M. Mayers of Fullerton; Dodge touring to Charles E. Jolly, of Buena Park, and a Maxwell touring to E. F. Launders of Garden Grove. Appearance, comfort and mechanical dependency never have been illustrated more completely in a car than in the Maxwell five-passenger touring. Disc wheels, demountable at hub and rim, or wood artillery wheels are optional on all models without extra charge. On the roadster the tailored top, set low but higher enough for comfort; the specially designed seat and back cushion, and the good-sized luggage department in the rear deck similarly make for comfort. RAILSBACK OPENS ANAHEIM BRANCH The L. M. Railsback Co., of Los Angeles, announces the opening of a branch store at 114 S. Claudina-st where ranchers of Orange-co will be given the same perfect service which has made the firm the notable one it is. A complete stock of implements and repairs for all implements sold by the Railsback firm will be carried in the Anaheim store at the prices prevailing in Los Angeles. A complete service department has also been installed. The Oliver, the Killifer and the Allwork tractors and Knapp orchard disc plows are distributed thru the local agency. ROMA VICTIM WALKED 400 MILES TO ENLIST PHILADELPHIA, Mar. 4.—Master Sergeant Roger C. McNally, a Philadelphia killed in the Roma disaster walked 400 miles in Alaska to enlist in the World War in 1917. Staff Sergeant John T. McNally, a brother, said late yesterday that Roger was attached to the Department of the Interior, serving as a school teacher in Alaska and made the long walk to Seward, the nearest recruiting station. He won early promotion and when discharged at the end of the war, re-enlisted in the air service in which he was keenly interested. GATES OPEN 9 A.M. RACE STARTS 1:30 P.M. OFFICIAL ENTRY LIST Car No. Driver Mechanician Car 1. Eddie Hearne Fred Comer Disteel-Duesenberg Special 2. Tommy Milton George Steihl Durant Special 3. Pletro Bordino Ambrigo Bruno Flat Special 4. Ralph De Palma Jean Marcenae Bailot Special 5. Joe Thomas Al Neilsen Duesenberg Special 6. Roscoe Sarles E. Ansterberg Duesenberg Special 7. Eddie Miller Lester Vick Duesenberg Special 8. Jimmy Murphy E.W.Olson Duesenberg Special 9. Frank Elliott Herschel McKee Leach Special 10. Bennett Hill Perle Main Frontenac Special 11. Peter De Paolo Henry Franek Frontenac Special 12. Harry Hartz Harlan Fengler Duesenberg Special 14. Jim Crosby Sam Hilton Duesenberg Special 15. Ralph Snoddy Lou Krauss De Lage Special 21. Al Melcher Jack Thiele Duesenberg Special 27. Art Klein Narcissa Rous Frontenac Special OFFICIAL CIALS Edward R. Maier—Referee; Fred d J. Wagner Starter; A. A. A. Representative—J. V. Smith; Technical committee—Geo. F. Stephenson, A. A. representative, Paul Hinckley, Teddy Tetziaff; Chief Timer—C.H. Warner—Assistants—Wm. R.Ruess, G.E.Feagans, L.G.Feagans; Score Board Director—F.W.Okey. DISTRIBUTION OF PRIZE MONEY First place $10,000 Sixth place $800. Second place 6,000 Seventh place 700. Third place 3,000 Eighth place 600. Fourth place 2,000 Ninth place 500. Fifth place 1,000 Tenth place 400. DISTRIBUTION OF POINTS First 500 Fourth 80 Eighth 15 Second 260 Fifth 50 Ninth 10 Third 140 Sixth 35 Tenth 5 Seventh 25 OPTOMETRIST Glasses Fitted Ten years a member of the North Dakota state board of examiners of optometry. Advanced optical knowledge together with twenty-three years' experience makes our name stand for SERVICE. Using the Vertex Lenses for testing together with the most scientific instruments on the market. DR. WALTER R. BLAKELY OPTOMETRIST Office Over S.Q.R Store Hours Except Sunday Special Appointment 8 to 12—1 to 5:30 By Request ANAHEIMER'S VISIT WINS HIM FAME The Taggart Motor Co. continues to sell Chevrolet cars at the rate of about one for each working day, according to Bill Hauser, salesman. As an explanation Bill produced the February number of the Chevrolet Review the natty little illustrated magazine published by the manufacturers and showed us some pictures of Wallace Galpin of Anaheim who has broken into print because of a trip over the American Rockies in a Chevrolet without bothering to shift gears. Here is the story complete and verbatim: The Rockles on High Think of traveling over the Rocky mountains in a motor car without shifting gears. A quarter century ago people would have said it was impossible to cross the range in such a car at all. And even today with paved road over the range the grades are a test for all the power any automobile affords. Yet a Chevrolet model "Four-Ninety" climbed the Rocky Mountains on high gear, according to a letter received from Wallace Galpin, of Anaheim, Cal. Mr. Galpin, who is shown with his car in the picture below, toured from Cleveland Ohio, over the Lincoln Highway and the Arrow Head Trail to California and for this entire trip, in addition to its remarkable performance over the mountains his Chevrolet travelled 2867 miles in twenty days using only 125 gallons of gasoline at the rate of 22.9 miles to the gallon. "We passed many tourists on the road," says Mr. Galpin, "but no one passed us." Four or five more cars including a ALL READY FOR AUTO RACE Sunday is to be a day of days at the Beverly Hills speed plant at Los Angeles. Sixteen race mad and world famous motor car pilots are straining at the leash, waiting for the drop of the starter's flag which will send them off in the classic 250-mile event which will usher in the first of the 1922 A. A. A. events. For many reasons Sunday's event will call for unusual attention. The race was originally scheduled for Washington's Birthday, but was postponed on account of inclement weather. Then, last Sunday, the field lined up and started in what was one of the most brilliant exhibitions of speed and daring ever seen in America, but great gobs of moisture commenced to fall, the track became so slippery that it was necessary to call off the contest at the end of 116 miles of sensational driving. When the race was called off 35,000 speed mad fans saw Tommy Milton leading the field after many narrow escapes and feats of reckless driving. The wet skies played Milton a scurvy trick, for had the rain held up for practically four additional minutes he would have been able to cover 125 miles, as A. A. A. rullings permit officials to call an event a race if half of the advertised distance is covered. As it was, Milton HISTORIC MONITOR SOLD FOR SCRAP SAN DIEGO, Mar. 4.—The historic monitor Monterey, after passing a useful life as a war vessel, the last few years of it as station ship at Pearl Harbor Hawaii has been declared obsolete and like a number of other American war craft is bound for the junk pile. The Monterey built at San Francisco in 1891 has been purchased by A. Bercovich of Oakland for $3600. The monitor is to be towed from Pearl Harbor to an Oakland wharf, where it will be cut up by oxyacetylene torches and converted into scrap iron and steel. JUTE FIBER PLUG To enable screws to be fastened in holes in metal stone and other hard materials is the purpose of a recently invented plug made of jute fibers cemented together. HISTORIC MONITOR SOLD FOR SCRAP SAN DIEGO, Mar. 4.—The historic monitor Monterey, after passing a useful life as a war vessel, the last few years of it as station ship at Pearl Harbor Hawaii has been declared obsolete and like a number of other American war craft is bound for the junk pile. The Monterey built at San Francisco in 1891 has been purchased by A. Bercovich of Oakland for $3600. The monitor is to be towed from Pearl Harbor to an Oakland wharf, where it will be cut up by oxyacetylene torches and converted into scrap iron and steel. JUTE FIBER PLUG To enable screws to be fastened in holes in metal stone and other hard materials is the purpose of a recently invented plug made of jute fibers cemented together. HISTORIC MONITOR SOLD FOR SCRAP SAN DIEGO, Mar. 4.—The historic monitor Monterey, after passing a useful life as a war vessel, the last few years of it as station ship at Pearl Harbor Hawaii has been declared obsolete and like a number of other American war craft is bound for the junk pile. The Monterey built at San Francisco in 1891 has been purchased by A. Bercovich of Oakland for $3600. The monitor is to be towed from Pearl Harbor to an Oakland wharf, where it will be cut up by oxyacetylene torches and converted into scrap iron and steel. JUTE FIBER PLUG To enable screws to be fastened in holes in metal stone and other hard materials is the purpose of a recently invented plug made of jute fibers cemented together. HISTORIC MONITOR SOLD FOR SCRAP SAN DIEGO, Mar. 4.—The historic monitor Monterey, after passing a useful life as a war vessel, the last few years of it as station ship at Pearl Harbor Hawaii has been declared obsolete and like a number of other American war craft is bound for the junk pile. The Monterey built at San Francisco in 1891 has been purchased by A. Bercovich of Oakland for $3600. The monitor is to be towed from Pearl Harbor to an Oakland wharf, where it will be cut up by oxyacetylene torches and converted into scrap iron and steel. JUTE FIBER PLUG To enable screws to be fastened in holes in metal stone and other hard materials is the purpose of a recently invented plug made of jute fibers cemented together. HISTORIC MONITOR SOLD FOR SCRAP SAN DIEGO, Mar. 4.—The historic monitor Monterey, after passing a useful life as a war vessel, the last few years of it as station ship at Pearl Harbor Hawaii has been declared obsolete and like a number of other American war craft is bound for the junk pile. The Monterey built at San Francisco in 1891 has been purchased by A. Bercovich of Oakland for $3600. The monitor is to be towed from Pearl Harbor to an Oakland wharf, where it will be cut up by oxyacetylene torches and converted into scrap iron and steel. JUTE FIBER PLUG To enable screws to be fastened in holes in metal stone and other hard materials is the purpose of a recently invented plug made of jute fibers cemented together. EVERYONE WHO HAS DRIVEN THE 1922 STUDEBAKER REMARKS THE 1922 Studebaker REMARKS ON ITS EASE OF HANDLING POWER AND FLEXIBILITY. WE URGE YOU AGAIN TO TAKE A REAL RIDF IN THE 1922 Studebaker AS A SAFE GUIDE FOR INVESTMENT TELEPHONE US TIME—PLACE Harry D. Riley "A Safe Place to Buy a Used Car"