oc-plain-dealer 1921-05-07

Saturday, May 7, 1921. INCOMPETENTS ARE. PASSING RAPIDLY A recent editorial in Farm Machinery and Farm Power which is herewith published has brought out a phase of modern business which is well worth a serious thought. M. Eltiste of M. Eltiste and Company, of Orange, pioneer implement firm, in speaking of the article said: "The time is coming when all business will settle down to a service oragnization rather than a distributing organization. We have had this idea in mind since the establishment of our business and it is for this very reason that we have felt compelled to make expansion to the north and to the south of the county, at Fullerton and Santa Ana." The article which follows is a clear exposition of what modern business must face. The day will come and it is not far away, when the dealer who simply maintains a store wherein are kept such farm operating equipment as the farmers round about may call for, will disappear. In place of such a distributing point will stand a store of service, and the proprietor will prosper in his understanding of the needs of his patrons. The dealer of today will be the merchant of tomorrow. The merchant will be all that the name implies. He will not sell representing on the basis of price, nor on the quality of the merchandise, but rather he will sell his merchandise on the basis of what it will perform in return for its cost. The merchant will go to his farmer customers and tell them that a certain machine which he is offering will produce MANY WOMEN ARE DRIVERS OF AUTOS Essex scores again. This time a lady was the winning pilot. In fact, all contestants were of the fair sex, the event being a "woman's driving contest." Miss Marjorie Cole Dougan at the wheel of her own Essex, captured the first award. R. G. Adams, Fullerton, dealer for the Essex and Hudson in northern Orange-co., expresses himself much pleased as the result of this novel feature for it again proves Essex flexibility and ease of operation. Under the able management of the dealers' association the event was carried thru in snappy fashion and the interest was keen from start to finish. First came an oral examination of 15 questions conducted by Fred Wagner, of the A. A. A. and Capt. James McDowell of the Los Angeles Traffic department. The 15 questions covering this part of the test developed the fact that the women drivers of Los Angeles know every rule of the game. They know that the car coming from the right has the right of way. They can well tell how to prevent accidents when passing street cars. They know the speed limits of the business and congested districts. They know more about the regulations of headlights and functions of the clutch, differential and carburetor, than many of the men drivers can tell offhand. And when it came to the actual driving the women were supreme. The test was something new. It was to drive thru a figure eight, each turn defined by posts set just far enough apart to bring out every particle in each driver. A fraction right or left, and down would come a post. In spite of that, eleven of the fair contestants went through that test with perfect score. Those eleven were then pitted against each other in an elimination test of reversing thru the figure eight. That required skill, and four only made good. The final elimination was to park in crowded traffic, and the driver must show Extensive signments and extensions the west have been Auto Club So. One of the mostures will be the coall main routes in So. Calif. That will not only be si city limits but w through the city it ing in the city or thus be alced in n near-by resorts. According to the lation the Automol ed and is now main al enameled road-prize the most cystem in the world Roads in Inyo are now marked. Work of erecti Death Valley and plted yesterday. An entirely new be used at railway dangerous curves. SANTA PAULA The Santa Paul Co. operating in Saticoy, reports to mission for the y operating revenue erating expenses not operating rever est, rent and pot tailed $5597. The for the year was at the beginning o et to $14,565. M tions to surplus fo to $1806 and mil tions were $418. T deficit at the end of ed to $17,416. We notice this in our increased sales of repair materials. Evidently thousands of tires are rapidly nearing their end and car owners are fixing them up to extract the last few miles from them. "Another encouraging condition is that many car owners are carrying either no spares at all or very dilapidated casings. All of these cars will soon need at least one tire. "The tire oversupply of a few months ago is disappearing and the days of the 'bargain' tire are about over. The tire stocks of dealers who are really going out after business are down near actual requirements. "Our Goodyear business for the current month to date, is well ahead of April business for last year, and about 25 per cent better than last month. We have doubled our production within the last month and are anticipating another increase in output as the spring demand gets into its stride." SEEKS HONORS FOR BEST ROAD RECORD Having read in the auto sections of the newspapers of a model 32 Hupmobile that has been driven better than 185,000 miles and which is still going strong. L. F. Pomeroy local distributor for the Hupmobile states that H. K. Fluck of Fillmore writes the Hupmobile distributors, that he has one that has that record considerably beaten. "The 1913 Hup that I refer to has made over 203,000 miles, and this record has been made mostly for rough dirt roads. She was used in a stage sightseeing car, R.F.D. car and most everything I can think of. "On one trip, carrying five passengers, three grown-ups and two kids, bedding, tent, three extra tires, four guns, extra gasoline and canteens of water, this same Hup made 5600 miles. The trip, covering five weeks, began at Imperial and included the Grand Canyon, Denver, Oklahoma, Kansas City, St. Louis, Chicago, Pittsburgh, Baltimore, New York and Philadelphia. It is a positive fact that this long run was made without a miss, loaded down as the old bus was." THE ORANGE COUNTY PLAIN DEALER, ANAHEIM, CALIFORNIA Woman's Driving Contest GILNETTE LOOKING FOR STEEPER GRADES "The wonderful feat of the Oldsmobile Four in scaling a 20-foot embankment," states H. S. Gillnette, local dealer, has fully demonstrated the powerful qualities of this car." "I have heard many comments during the past week in regard to this spectacular feat and I have found it necessar yto go over the road two or three times again for the benefit of those who entertained feelings of doubt. However, the cars seem to be negotiating the climb with greater ease than ever and I have begun to look for new grades to conquer." BATHERS SHOULD BE ATTIRED IN ROBES The committee appointed by the Orange County Clerical club to request the city council of Newport Beach to enforce an ordinance regulating bathing and bathing suits at the beach will not come before the board of trustees of the beach city, according to statements made today. Three of the pastors of the county have called upon the members of the city council informally and have discussed with that body certain features of life at the beach that are declared to be more or less objectionable. It develops that the pastors of the county do not object particularly to the bathing suits in use, but that they do not favor permitting bathers to parade the streets in bathing suits. MAY RAISE 150,000 BAGS OF BLACKEYES Blackeye beans as an Orange-co crop in 1921 are destined to cut considerable figure. The production of 40,000 bags of 1920 will be raised to 125,000 or 150,000 bags. This is the belief of Charles E. Morris, buyer for the Calif. Packing corporation. Morris has just returned from a tour of inspection of crops in the Peris, Hemet, San Fernando, Santa Paula, Simi and Ventura sections. In general, he reports the sections looking good, but he is satisfied there will be a decided shortage in apricots and other deciduous fruits and in beans. The blackeye bean situation was one of the interesting crop situations discussed by Morris. "A great many blackeyes have been planted and will be planted this year on the Irvine ranch lands that for some years have grown nothing but lima beans," said Morris. "In the Pomona section, the blackeye output will be reduced from about 50,000 bags to 25,000." While reports indicate that the state's output of blackeyes is going to be materially increased, I believe the market outlook for blackeyes is good. The market is cleaned up, and right now contracts are being written in Ventura county for the delivery of early 1921 beans at $4.50 per 100 pounds. "The red kidney bean is becoming a factor in the bean growing district of San Fernando valley, where about 10,000 acres are going to that bean, and the red kidney AUTO CLUB EXTENDS POSTING OF ROADS Extensive sign-posting improvements and extensions for highways of the west have been completed by the Auto Club or So. Calif. One of the most important departures will be the complete marking of all main routes in and out of cities in So. Calif. That is, main highways will not only be sign-posted up to the city limits but will be carried on through the city itself. Motorists living in the city or visiting there will thus be aided in finding their way to near-by resorts. According to the latest official tabulation the Automobile Club has erected and is now maintaining 72,894 metal enameled road signs; these comprise the most elaborate signposting system in the world. Roads in Inyo and Mono counties are now marked. Work of erecting 1220 signs in Death Valley and vicinity was completed yesterday. An entirely new style of sign is to be used at railroad crossings and on dangerous curves. SANTA PAULA CO. REPORT The Santa Paula Home Telephone Co. operating in Santa Paula and Saticoy, reports to the railroad commission for the year 1920 that its operating revenue was $25,869; operating expenses $24,510, giving a net operating revenue of $1358. Interest, rent and other deductions totaled $5597. The net corporate loss for the year was $4238. The deficit at the beginning of the year amounted to $14,565. Miscellaneous additions to surplus for 1920 amounted to $1806 and miscellaneous deductions were $418. The accumulated deficit at the end of the year amounted to $17,416. SAN FERNANDO CO. ROSY The San Fernando Telephone and Telegraph Co. operating in San Fernando and vicinity, reports to the railroad commission for the year of 1920 that its operating revenue was $18,019; operating expenses $12,187, giving a net operating revenue of $5832. Interest, rent and other deductions totaled $2697. The net corporate income for the year was $3134. The deficit at the beginning of the year amounted to $744. The accumulated surplus at the end of the year amounted to $1597. — If it's from Witman's, It's Good! — Try Plain Dealer Want Ads. Put New Life into Your Springs— Don't let your auto springs screech themselves to death! Rust causes the squeaks and eats the springs until they break. Give them added life. Simply squirt BASSICK Graphite Penetrating Oil from the handy can along the edges and the job is done. The oil goes through and deposits a film of dry graphite between the leaves—a perfect lubricant—contains no kerosene. Good for all machinery It's life renewing for all metal instruments—farm machinery, guns, lawnmowers, typewriters, sewing machines, etc. Money-Back Guarantee Is sold under a money-back guarantee, which protects every buyer of a can. If it does not do all we claim for it, there is no argument about getting your money back. It is cheerfully refunded. $1.00 The Pint Can. All good dealers will supply you. Be sure you buy Bassick with the arrow on the can. For Sale by All Dealers ALEMITE LUBRICATOR CO. OF CALIFORNIA 1138 S. Figueroa St., Los Angeles, California — Distributors 150,000 BLACKEYES as an Orange-coated to cut contained to cut conThe production of 200 will be raised to 300 bags. lef of Charles E. the Calif. Packing returned from a of crops in the PerFernando, Santa Ventura sections. In the sections look- is satisfied there is shortage in apricotuous fruits and can situation was using crop situations blackeyes have will be planted this ranch lands that have grown nothing said Morris. section, the black-be reduced from to 25,000. indicate that the blackeyes is going increased. I believe ok for blackeyes is cleaned up, and beans are being writ-tunny for the delivbeans at $4.50 per bean is becomthe bean growing Fernando valley, acres are going and the red kidney cut little figure as the acreage has been cut down by the advancement of the valencia orange. Apricots in this county were not harmed by the frost, and the few hundred acres of apricots in this county will bear crops that while under normal will be much heavier than the apricot orchards in the sections visited by Morris. BREA CANYON DEEP WELL LOOKS BETTER Brea Field At 4065 feet the Brea Canyon Oil Co.'s deep test well has taken a turn for the better. A sandy shale just run into is carrying oil colors and the gas pressure is increasing appreciably. The Brea Canyon's best looking well is No. 33 drilling at 3250 and showing lots of gas and oil. Drilling on 2-A is now at 2300 in the shale. The Columbia Oil Co. is now the heavy developing company in the Brea Canyon field with six strings of tools. The Columbia's next producer will probably be Orange No. 7 now drilling at 3250. Pico No. 2 is at 3100 in the shale, Pico No. 5 is cleaning out at 2800 and No. 4 is close to 700 in hard digging. Loose sand continues to hold up the work at Menchego No. 1 where cleaning out is now at 2185, and No. 2 is to have the rotary put back at 3200. Fisher No. 2 is a new well building rig. The Fullerton Oil Co. is showing its faith in the old Brea field by making preparations to start a new well. No. 17. At No. 6 now drilling at 3285 the brown shale is showing lots of oil and the well is looking very good. No. 14 at 2400 is beginning to show some oil. The deepest well now drilling in the Brea Canyon field is the General Petroleum's Tonner No. 6. At close to 4000 feet this well is in shale and boulders and not showing any oil. No. 5 at close to 3300 lost 695 feet of hole and is now drilling at 3383. Tonner 13 is being drilled deeper and at 2350 is registering sticky shale. At 1700 feet this well looked good enough to bring in, but failed when put on the pjump. 'A Want Ad in the Plain Dealer Will Bring Results. There is No Better Car BUILT FOR $1765.00 There is No Better Car BUILT FOR $1765.00 CLEVELAND SIX Cord Tires Standard Equipment Phone us for demonstration. Chandler and Cleveland Service Station R. C. GOODCELL, Mgr. 314 W. Center St., Anaheim. Phone 651 Oldsmobile Four Climbs Straight Up 20-Foot Bank Four Coming Over the Top of a Twenty-foot Embankment at the City of Fullerton Reservoir. H. S. Gilnet at the wheel. ON HIGH GEAR Guarantee to do the same with the "Olds" you buy. If we cannot, we will give you the car. ANOTHER DEALER TO DO THE SAME WITH HIS CAR. Couring Cars and Roadsters $1695.00. HERE Sedans and Coupes $2470.00 J. J. DeVAUX Distributor West Center St. H. S. GELNETTE, Mgr. Anaheim, Calif.