oc-plain-dealer 1919-04-02

Anaheim Has The Mo The Oran VOL. XXI, No. 117 This Paper Accepts All Advertising on the That Its Circulation Equals Any Two Other COOP ORGANIZATION MUST BE GROUNDED ON ECONOMIC NEED —G. HAROLD POWELL "A producers' organization must be founded on economical necessity—It cannot be successful on enthusiasm and hot air." This is what G. Harold Powell, general manager of the California Fruit Exchange told the farm advisors and delegates to the conference of Farm Bureau, who toured Orange county yesterday, at the meeting of the Fullerton Farm Center in the high school auditorium at Fullerton Monday night. Powell went into co-operative producing and marketing in a thorough manner and gave the producers valuable advice and corrected impressions and prejudices many have against the commission men. The touring party came into Orange county about 5 o'clock Monday afternoon and was met at the county line by a delegation of Orange-co Farm Bureau men. Powell went into co-operative producing and marketing in a thorough manner and gave the producers valuable advice and corrected impressions and prejudices many have against the commission men. The touring party came into Orange county about 5 o'clock Monday afternoon and was met at the county line by a delegation of Orange-co Farm Bureau men. Between 100 and 150 were in the party and those in charge of local entertainment had to apportion them to different cities to secure sleeping accommodations. All could not find accommodations at Anaheim. Well Prepared President Woodrough and Farm Advisor Wahlberg have been working on the plans of entertainment for several weeks and they were heartily gratulated upon the success of the trip into Orange county. Powell in his address opened with a discussion on the marketing of perishable fruits. He said that perishable fruit must be marketed when it is ripe and therefore is not subject to monopolization by speculators. He said he believed that the majority of commission men are honest and gave a number of illustrations of situations developing from consigned fruit where commission men dealt honestly and secured the best prices possible and made returns accordingly, and yet they were accused by the producer of grabbing all the profit. In the early days of shipping, producers would send fruit into the market and on arrival of the shipment at its destination it was mostly decayed, and the commission men were held responsible. The thorough packing and shipping methods of today did prevail at those times. Middle Men Necessary "You can't eliminate the middlemen," said the speaker. "Somebody has got to distribute the product from the grower to the wholesaler and retailer. If you think the middlemen are dishonest, forget it." No organization of producing interests can maintain selling agencies throut the United States. The overhead is so great and the possibility of crop failure so possible that an organization would be wrecked were it to have to carry the overhead in a poor crop year. He touched upon the organization growers losing what they had grenadium was started. The crop consumed and the growers were ed. "You can speed up anything publicity," declared Powell. "California Fruit Exchange spends $400,000 a year for advertising it is the best money we spend. Grower objects to it. We have stated a demand that has made the rus industry what it is today. List oranges—you see and hear them wherever you go—in hotel, taurant, dining cars, street cars, ber shops, no matter where you see Sunkist." Avoid High Prices Powell said that it was best for industry to avoid high prices. Her financial results are obtained selling every day at the prevailing market prices, rather than to fruit for a rising market. By selling every day the fruit is consumed out of the way and this prevents flooding of a amrket with consequent decline in prices. High prices tend to lessen the consumption. He that the flu was responsible for high prices of oranges the latter of this season and the demand been created by a physician prescribing orange juice for people suffer from the epidemic. He said the bean growers we not have found themselves in the sition they are today if 70 to 80 percent of the production was under organization instead of only 25 cent. Bud Selection "Bud Selection," was the topic of paper by Prof. A. D. Shamel of experiment station at Riverside. Said that it had been demonstrated that the best interests of any industry is to develop one or has got to distribute the product from the grower to the wholesaler and retailer. If you think the middlemen are dishonest, forget it. "No organization of producing interests can maintain selling agencies thruout the United States. The overhead is so great and the possibility of crop failure so possible that an organization would be wrecked were it to have to carry the overhead in a poor crop year. He touched upon the organization of the raisin growers, the walnut growers and the citrus fruit growers. He told of how the raisin organizamand for raisins by advertising and tion, had been able to create a dethat where there used to be a production of 75,000 tons in California with no market, there are today being produced over 250,000 tons, which are fully consumed, with prices most satsatisfactory to growers. When to Organize "It isn't time for growers to organise until they are willing to call to their assistance and into their selling organization men of business qualications sufficient to meet the skilled business managers of the private conenern," he said. "You can't get a man for $100 a month who can manage successfully such an institution." He said that through organization, which makes it possible for the association to have sufficient funds to adverise, a demand can be created through publicity for any commodity. He illustrated the point by referring to the effects upon the nation of publicity during the war. Potatoes were scarce; publicity reduced the consumption. Then there was an overproduction with possibility of the DEPOSIT YOUR LIBERTY BONDS at the Anaheim National Bank The Most Convenient Shopping District Orange County Plain LEADING NEWSPAPER IN NORTHERN ORANGE COUNTY All Advertising on the Understanding Equals Any Two Others in This Field Anaheim, California Wednesday, April 2, 1919 This Paper B Nothing Better ANAHEIM BR CO As wee the signin tions incr United St wards the history. ed increase ploymenThe Ma Anaheim say: "During of Februa month of f ed to bro deepen th men—thou covered th analysis fo INTERIOR VIEW OF WEBER'S BOOK & MUSIC STORE WEBER'S POPULAR PLACE IN ANAHEIM One of the most attractive stores of any line whatsoever in Orange-co is Weber's Book & Music Store of Anaheim. The store is exceptional throut. No other store like it can be found in Orange-co and they aren't found in any city less than several times the size of Anaheim. The store carries large stocks of books, stationery, pictures, musical instruments. It is the exclusive distributor in Anaheim for Victor talking machine goods. The main floor of the store is occupied by the books, stationery and musical goods departments, with individual booths for demonstrating talking machines and records. Large Stock of Pictures On the mezzanine floor is a large stock of pictures, oil and water color paintings and etchings. On the second floor a space covering 25x60 feet, a total of 1500 square feet, is devoted to toys. This is the largest all year round display of toys to be found in Orange-co. Another part of the second floor is given over to a concert hall for demonstrations of talking machines and records which are well-attended events. Such a thing is found nowhere else in Orange-co and is confined usually to the larger musical stores in the bigger cities. Repair Talking Machines In connection with the talking machine department that has been made liberal use of by the public is the picture framing department. Weber's Book & Music Store is just one more reason why Anaheim offers the most attractive shopping time. PLEASANT EVENING The employees of the Anaheim Orange & Lemon Association met at the home of Mrs. V. Fox, 902 East Broadway, Monday evening and enjoyed a pleasant time. About 25 were present and the evening was spent in many games and music, at a late hour ice cream and cake being served. Among those present were Tommy Barnette of San Diego, who formerly was employed by the association and who has been in France. MANY ENJOY DANCE The Yeoman Lodge gave another of their popular dances in the Odd Fellows Hall on Monday evening. The floor was crowded with happy dancers who enjoyed the merry whirl until midnight. The music was furnished by the celebrated Faber's Universal Orchestra. At ten o'clock a prize waits was danced, a "real live baby" rabbit being given as the prize to Mrs. Howard Flynn of Olinda and Mr. Arthur Andrada of this city. FATHER VERY ILL M. H. Taubman, outside man of the Anaheim Dye Works left early Tuesday morning for Humboldt-co in answer to a message announcing the serious illness of his father who has been in poor health for some time. Mr. Taubman will return to Anaheim as soon as his father's condition will permit. LA MONT BACK HOME Mr. and Mrs. Vic LaMont have returned from a 1400-mile auto trip up state as far as Red Bluffs, 140 miles beyond Frisco. They report a very fine time and no motor trouble whatever. LaMont now busy himself with the building of his new apartment house, plans for which are being completed by the architect. ENTERTAIN SUNDAY Bud Selection section," was the topic of a prof. A. D. Shamel of the station at Riverside. He had been demonstrated most interests of any fruit to develop one or two elevate time and energy to him superior. To have large error. Session of the state conference after the meeting, at only business was the constitution for the order of a California Farm Bureau. The constitution, as by a committee, was referred to the Farm sectors and Farm Centers 20 county bureaus have state leader will call them for organization of on. F. W. Schmidt TAKES TRACTOR AGENCY F. W. Schmidt has disposed of his interest in the Schmidt Music Co., and has acquired the tractor business, representing the Fagoel. He will be located at the Pacific Farm Implement Co. on No. Los Angeles-st. The Fagoel is a walking type tractor with 64 "legs" upon which are basic patents all over the world. If Mr. Schmidt makes as good with the tractor business that he has with the music business, his success is assured. WEBB IN NEW YORK Word has been received here by his family of the safe arrival in New York of W. P. Webb Jr., who has been in active service in France. He expects to be sent to Camp Kearny for demobilization within a short time. PANNIER HOME AGAIN Milton Pannier has received his honorable discharge and is home. He was a member of the heavy artillery and was in France. Witman: "Eyesight Specialist." LA MONT BACK HOME Mr. and Mrs. Vic LaMont have returned from a 1400-mile auto trip up state as far as Red Bluffs, 140 miles beyond Frisco. They report a very fine time and no motor trouble what ever. LaMont will now busy himself with the building of his new apartment house, plans for which are being completed by the architect. ENTERTAIN SUNDAY Mrs. T. L. Singleton and son, Mr. D. Singleton, entertained over the week-end Mrs. W. B. Kemper of Los Angeles. On Sunday they gave a dinner for Mrs. Kemper, Mr. and Mrs. Tom Word and Mr. and Mrs. W. M. Kemper, Jr., of Los Angeles. 14TH ANNIVERSARY Mrs. Grace Koch entertained on Monday evening with a dinner in honor of the 14th birthday anniversary of her daughter, Gladys. After enjoying games and music the guests attended the Yeoman dance. Those present were Mrs. Ellen Peterson, Mrs. Stout, Mrs. Biglow, Misses Blanche Mickle, Harfet Muzzy, Amy Biglow, Olem Backs. ELECT TWO ELDERS The annual supper and congregational meeting of the Presbyterian church will be held tomorrow evening. At the business meeting two elders will be elected and the board of trustees. VERMEULEN IN N.Y. Mrs. F. W. Vermeulen has received a telegram from her husband stating that he had arrived in New York with the 364th regiment. He is now at Camp Mills but hopes to start west very soon. SCHUNACHER TO TEXAS J. Schumacher has resigned from the management of the Anaheim Truck & Transfer Co., leaving to look after his oil interests in the Burkburnett field of Texas. Ben Baxter, Cement Pipe, Pac 178R1 Notable California's been the Wrigley Island and in Island and convinced to believe with the moment now out the star. He is one of processes would be know if it put off built for materially he knows advantageably such men depend entirely their improvement find out with Their conclap palestaking the opinion knowledge.New We do not able sure th Irving Fish- ANAHEIM NEVER ENJOYED BRIGHTER PROSPECTS FOR CONFIDENCE IN FUTURE As week after week elapses since the signing of the armistice conditions increasingly indicate that the United States is rapidly moving towards the most prosperous era in its history. Bradstreet last week reported increasing diminution of unemployment. The March bulletin letter of the Anaheim National bank has this to say: Confidence Increases "During the short coupled month of February and thus far into the month of March, nothing has happened to broaden the experience and deepen the confidence of business men—those of them who have discovered the advisability of substitut-analysis for criticism." Price Revolution. Mr. Fisher is professor of political economy at Yale university. Every business man may profitably read the address. "The main reason why business is not going ahead better is that most people expect prices to drop." This general conviction that prices are sure to drop is putting a brake upon the entire machinery of production and distribution." Readjustment waits because we keep on waiting for it." And further Mr. Fisher says: "The fundamental political question confronting business men is whether the general level of prices is going to fall. In my opinion, it is not going to fall much, if at all. We are on a permanently higher price level, and the sooner the business men of the country take this view." The March bulletin letter of the Anaheim National bank has this to say: Confidence Increases "During the short coupled month of February and thus far into the month of March, nothing has happened to broaden the experience and deepen the confidence of business men—those of them who have discovered the advisability of substitutational analysis for criticism. "The New York Automobile Show was a surprise to the public mind and led many a man to change his opinions regarding the future of business; for, despite the fact that two huge new hotels were opened, rooms were practically unobtainable in that big city, and enormous sales of new cars were reported. "Back of every business appearance of the hour is the fact that the circulation of money is increasing in velocity and while this condition continues, no recession of any importance can be expected. Most all business is awaiting the conclusion of peace and for this reason foreign developments are really more important than all others. The future of us all depends almost entirely upon the degree of clearness with which we do our thinking and the accuracy of our facts and fundamentals. Every Reason Certainly Anaheim and northern Orange-co never had more reason for confidence, with transactions in citrus lands and other realty the most extensive and at the highest prices in the history of the district, with double last year's production of citrus fruit at practically equal to last year's record prices and with the development of what promises to be the biggest oilfield in California at our very door. Anaheim is now being given the opportunity to develop itself as never before. That the community is not inclined to hesitate has been already very clearly demonstrated. Anaheim business men and residents of the city and district in general are convinced that there is every reason to believe this locality is going ahead with the big reconstruction movement now gaining momentum throughout the state and nation. Linnard Shonid Know Notable examples of confidence in California's immediate future have been the recent activities of Wm. Writhe. Drop is putting a brake upon the entire machinery of production and distribution. Readjustment waits because we keep on waiting for it." And further Mr. Fisher says: "The fundamental political question confronting business men is whether the general level of prices is going to fall. In my opinion, it is not going to fall much, if at all. We are on a permanently higher price level, and the sooner the business men of the country take this view and adjust themselves to it the sooner will they save themselves and the nation from the misfortune which will come if we persist in our present false hope." Lower Prices Impossible Every business man is able to prove to himself and to you that in his business lower prices would be impossible, and least of all could he reduce wages and expect to continue in business. Still many put off buying necessary stock or doing necessary building, because they hope, or expect, prices to drop. Not their own prices, of course, but the other fellow's. "Readjustment waits because we keep on waiting for it." There will be no gain in waiting. Mr. Linnard and the men of his kind in the country see it. They are pushing forward. Theirs is an attitude of good patriotism and good business. Industrial readjustment is advanced by every work started. It was given a push forward when Mr. Linnard let the contract, yesterday, for the first of his new buildings. MARY AT FAIRYLAND THURSDAY EVENING When Mary's name is on the bill, We want to see that show. Ma let's the supper dishes wait. Pa and the kids all go. Mary comes on Thursday night To New Fairyland Theatre In "Captain Kidd, Jr." We know it's a firststrater. What makes the folks love Mary so We've often wondered why. "Cause Mary acts so well you know The movie fans reply. The inimitable and ever lovable Mary, in "Captain Kidd, Jr." is the attraction at the New Fairyland then- HOME but have reauto trip up 140 miles port a very oblique whatmay himself new apartch are befect. NDAY d son, Mr. over the oper of Los y gave a Mr. and Mrs. and Mrs. s Angeles. ERSARY tained on her in honanniversary After enthe guests are Those Peterson, W. Misses Missy, Amy BLDERS congreganeshyerian row evengeting two the board N.Y. has receivband statNew York He is now start west EXAS nced from Anahiem ng to look the Buyk- ac 17BR1 READS congreganeshyerian row evengeting two the board N.Y. has receivband statNew York He is now start west EXAS nced from Anahiem ng to look the Buyk- ac 17BR1 HOME but have reauto trip up 140 miles port a very oblique whatmay himself new apartch are befect. NDAY d son, Mr. over the the oper of Los y gave a Mr. and Mrs. and Mrs. s Angeles. ERSARY tained on her in honanniversary After enthe guests are Those Peterson, W. Misses Missy, Amy BLDERS congreganeshyerian row evengetting two the board N.Y. has receivband statNew York He is now start west EXAS nced from Anahiem ng to look the Buyk- ac 17BR1 HOME but have reauto trip up 140 miles port a very oblique whatmay himself new apartch are befect. NDAY d son, Mr. over the the oper of Los y gave a Mr. and Mrs. and Mrs. s Angeles. ERSARY tained on her in honanniversary After enthe guests are Those Peterson, W. Misses Missy, Amy BLDERS congreganeshyerian row evengetting two the board N.Y. has receivband statNew York He is now start west EXAS nced from Anahiem ng to look the Buyk- ac 17BR1 HOME but have reauto trip up 140 miles port a very oblique whatmay himself new apartch are befect. NDAY d son, Mr. over the the oper of Los y gave a Mr. and Mrs. and Mrs. s Angeles. ERSARY tained on her in honanniversary After enthe guests are Those Peterson, W. Misses Missy, Amy BLDERS congreganeshyerian row evengetting two the board N.Y. has receivband statNew York He is now start west EXAS nced from Anahiem ng to look the Buyk- ac 17BR1 HOME but have reauto trip up 140 miles port a very oblique whatmay himself new apartch are befect. NDAY d son, Mr. over the the oper of Los y gave a Mr. and Mrs. and Mrs. s Angeles. ERSARY tained on her in honanniversary After enthe guests are Those Peterson, W. Misses Missy, Amy BLDERS congreganeshyerian row evengetting two the board N.Y. has receivband statNew York He is now start west EXAS nced from Anahiem ng to look the Buyk- ac 17BR1 HOME but have reauto trip up 140 miles port a very oblique whatmay himself new apartch are befect. NDAY d son, Mr. over the the oper of Los y gave a Mr. and Mrs. and Mrs. s Angeles. ERSARY tained on her in honanniversary After enthe guests are Those Peterson, W. Misses Missy, Amy BLDERS congreganeshyerian row evengetting two the board N.Y. has receivband statNew York He is now start west EXAS nced from Anahiem ng to look the Buyk- ac 17BR1 HOME but have reauto trip up 140 miles port a very oblique whatmay himself new apartch are befect. NDAY d son, Mr. over the the oper of Los y gave a Mr. and Mrs. and Mrs. s Angeles. ERSARY tained on her in honanniversary After enthe guests are Those Peterson, W. Misses Missy, Amy BLDERS congreganeshyerian row evengetting two the board N.Y. has receivband statNew York He is now start west EXAS nced from Anahiem ng to look the Buyk- ac 17BR1 HOME but have reauto trip up 140 miles port a very oblique whatmay himself new apartch are befect. NDAY d son, Mr. over the the oper of Los y gave a Mr. and Mrs. and Mrs. s Angeles. ERSARY tained on her in honanniversary After enthe guests are Those Peterson, W. Misses Missy, Amy BLDERS congreganeshyerian row evengetting two the board N.Y. has receivband stat- New York He is now start west EXAS nced from Anahiem ng to look the Buyk- ac 17BR1 To New Fairland Theatre In "Captain Kidd, Jr." We know it's a firstrater What makes the folks love Mary so We've often wondered why. Cause Mary acts so well you know The movie fans reply The inimitable and ever lovable Mary, in "Captain Kidd, Jr." is the attraction at the New Fairland theatre Thursday and Friday evenings. It is one of the brightest comedy-dramas of the season. The film comes from the Kinema theatre. Los Angeles, where it showed to big crowds last week. New York has pronounced it a great "Mary film." Tonight at the Fairland the attraction is Priscilla Dean in "The Wicked Darling." Saturday is Bryant Washburn in "The Venus of the East." Saturday at the Grand is "Suspense" with Mollie King. TO SERVE COFFEE BUENA PARK, April 2—Special Jack Golden, who has just moved into his new White Store at the corner of Eighth-street and Grand ave, will have a formal opening all day Saturday. He will serve hot coffee as refreshments to residents of the vicinity who partake of his hospitality H. Misenholmer wishes to announce that he has a steady barber employed at his place of business in Buena Park. LADIES AID MEETS The ladies aid of the Evangelical Association will meet tomorrow afternoon at 2 p.m.at the home of Mrs. William Pannier, South East at All ladies of the church are cordially invited to be present. The Bordson Tractor will do your work efficiently and economically: