oc-plain-dealer 1919-03-05

The Oran VOL. XXI, No. 105 This Paper Accepts All Advertising on Understated Circulation Equals Any Two Others in This ORANGEMEN REAPING FRUIT OF PUBLICITY STATES SCHUREMAN The fellows who have been setting back with the corners of their mouths hanging down and bemoaning that the orange industry is being overdone certainly are being jolted this season, says Manager Schureman of the Anaheim Citrus Fruit Assn. "The orange grower couldn't ask for a better market than exists now," continues Mr. Schureman. "A year ago last week the California Fruit Growers Exchange, which handles 75 percent of the citrus fruit of the state, sold 222 cars at an average price of $3.92 a box f. o. b. "Last week the Exchange sold more than twice this quantity of fruit or 546 cars, for only ten cents less, or $3.82 cents a box." Enormous Increases Continuing this argument that the orange business is in a most enviable position, Mr. Schureman adds: "And two years ago last week when the Ernesto was 500, one of his courses that affords ample opportunity for some of his interesting humor as well as food for thought." handles 75 percent of the citrus fruit of the state, sold 222 cars at an average price of $3.92 a box f. o. b. "Last week the Exchange sold more than twice this quantity of fruit or 546 cars, for only ten cents less, or $3.82 cents a box." Enormous Increases Continuing this argument that the orange business is in a most enviable position, Mr. Schureman adds: "And two years ago last week when the Exchange sold 586 cars, the price was only $1.95 while three years ago 585 cars averaged but $1.21." Manager Schureman can see nothing ahead but the strongest of Valencias markets. Manager Schureman lays this condition, of a market able to dispose of such large quantities of citrus fruit at the enormously increased price, to the advertising campaign of the Exchange. Getting Big Money Back "We are beginning to get our money back now, with most handsome profits," he says. "I would say that these big prices are almost entirely due to the attractive and educational advertising campaign of the Exchange. Certainly no better example of the enormous money-returning powers of proper advertising could be hoped for than this clearly defined instance of a market that has been educated to buy oranges, in more than twice the quantity, at practically the same price. That the market with far greater shipments is in relatively a much stronger position than a year ago is evidenced by this further interesting comparison cited by him. "Last week's price of $3.82 per box f. o. b. represented an increase of 55c over the price average prevailing week before last, while the price of $3.92 obtaining a year ago represented an increase over the preceding week of just one cent. If any further proof of the strength were needed it is only necessary to cite the fact that the Exchange sold 164 cars of citrus fruit on Monday of this week, the market maintaining its buoyancy in the face of this heavy load. If this is not the largest single day's sales ever made by the Exchange, it is at least close to the top. In view of the above, this most Anaheim will enjoy the privilege of listening tomorrow evening at the First Methodist church to a lecture address by Rev. Dr. Chas. Edward Locke, the eloquent minister of the First Methodist church of Los Angeles. The lecture subject is "Getting Along with Folks," one of his courses that affords ample opportunity for some of his interesting humor as well as food for thought. It is expected that the auditorium of the Methodist church will be filled to hear the eloquent speaker." If any further proof of the strength were needed it is only necessary to cite the fact that the Exchange sold 164 cars of citrus fruit on Monday of this week, the market maintaining its buoyancy in the face of this heavy load. If this is not the largest single day's sales ever made by the Exchange, it is at least close to the top. In view of the above, this most tangible demonstration of the steadily increasing prosperity of the orange business, is it any wonder that there are predictions of a $2,000,000 return for citrus fruit in the Anaheim district and that there is a merry scramble for orange lands! The fact of the matter is, orange lands in the Anaheim district will never be less than they are today. Rather, they will be more, with the weeding out of vast acreages in less fortunate districts subject to frost and heat. The Anaheim district may very properly lay claim to being the very center of the finest Valencia orange section in the world. That point is going to be increasingly recognized. BIG M. E. MEETING A number of Anaheim people are planning to attend what is announced will be the greatest Methodist gathering ever held on this coast which will be held at First Methodist church at Los Angeles, Monday and Tuesday of next week. The conference is in the interests of the Centenary movement to raise $85,000,000 for missions and rebuilding of churches in Europe. There is a long list of prominent speakers on the program. When glasses are needed, see Geo. L. Dietrich, 18 yrs. experience. F. A. M. Bank Blg., Fullerton, Calif. S. P. SERVICE TO L. A. A lot of people have obtained the idea that the S. P. has no service between Anaheim and Los Angeles. To correct this idea, The Plain Dealer has been asked to print this schedule for the big gasoline car: Leave Anaheim 6:45 a.m. and 12:15 noon. Leave Los Angeles 10 a.m. and 5:20 p.m. Arrive here at 11:15 a.m. and 6:35 p.m. PUSH IMPROVEMENT BETWEEN 2 CITIES Geo. A. Mills, of Fullerton, one of the advocates of the widening of the boulevard from Anaheim to Fullerton, announced today that the limit of time for the filing of an appeal in the case, Feb. 28, had been passed without further move to block it. Mrs. Mills says as soon as a remitter is handed down from the higher court in a few days steps will be taken to get the improvement underway immediately. The improvement which extends for about a mile between Anaheim and Fullerton city limits will cost between $26,000 and $30,000. The boulevard is now 24 feet wide with three foot shoulders on each side. It is planned to tear out the shoulders and pave to a width of 56 feet with curbs. As soon as this project is put thrust it is proposed to go ahead with a lighting district and then a sidewalk district between the two cities. Eggs are cheap now. Preserve them with water glass; 40c quart. Heying's Pharmacy "On the Corner." Orange County Plain LEADING NEWSPAPER IN NORTHERN ORANGE COUNTY Anaheim, California Wednesday, March 5, 1919 This Paper Believes Nothing Better Than Tax Man New City Hall Income tax man here be found in the city ers in the Masonite-bldg of the old city hall, as number of people in the making advantage of the tell him their troubles the blanks. KE, FAMOUS ASTOR, HERE DAY EVENING will enjoy the privilege of arrow evening at the first church to a lecture-ev. Dr. Chas. Edward frequent minister of the first church of Los' Ange- subject is "Getting Holks," one of his disfords ample opportunity of his interesting humor for thought. NEW ANAHEIM ORANGE AND LEMON ASSN. PACKING POUR-INCH BONE GONE Sergt. E. S. Norris, concerning whom The Plain Dealer printed an interesting article recently, will visit his uncle, P. H. Krick, on a part of a month's furlough from the military hospital at San Francisco. His forearm, from which a shell took four inches of bone, has been put into JOINT COMMITTEE WILL PLAN-MUTUAL TELEPHONE FRIDAY Action looking towards a definite nected as a P creased rates what they alle methods in ret line system o number on th The Buena they are going phone system POUR-INCH BONE GONE Sergt. E. S. Norris, concerning whom The Plain Dealer printed an interesting article recently, will visit his uncle, P. H. Krick, on a part of a month's furlough from the military hospital at San Francisco. His forearm, from which a shell took four inches of bone, has been put into splints to knit. It will be shorter than normal, but he is expected to gain at least the limited use of it. MAKING PLANS FOR 250 VISITORS HERE Secretary J. H. Whitaker of the Anaheim Board of Trade is making preparations for the entertainment of the annual conference of farm bureau directors and farm advisers here the evening of March 31. It is expected that Anaheim will entertain about 250 visitors from all over the state. Supper will be eaten at Fullerton where a center meeting will be held and then the delegates will spend the night and take breakfast here. The program will include a discussion of "Bud Selection and Furrow Methods of Applying Fertilizer," by Dr. A. D. Shamel of the Department of Agriculture; addresses by Prof. Crocheron, state leader of farm advisers, and Chairman Talbert of the Board of Supervisors, and a welcoming speech by H. B. Woodrough, president of the Orange-co Farm Bureau. MARRIES IN COUNTY SEAT Coming as a complete surprise to the many friends of both was the wedding in Santa Ana on Monday afternoon at 4 o'clock at the proshage of the Baptist church when Miss Alice Humphrey, daughter of Mr. and Mrs. C. O. Humphrey of N. Lemon-st and Mr. William Cordes, son of J. C. Cordes of the county-rd were united. The happy couple returned to Anaheim the same evening and are present with the parents of the bride. Mrs. Cordes is the book-keeper at the McAlvay garage, and will continue in her place for the time being. JOINT COMMITTEE WILL PLAN MUTUAL TELEPHONE FRIDAY Action looking towards a definite solution of the telephone problem is expected to result from a meeting of the joint committee from the Associated Chambers of Commerce and Orange-co Farm Bureau which has been called for 2:30 p.m. Friday by County Farm Adviser Wahiberg at his office in Santa Ana. The committee is composed of: Associated Chambers of Commerce — W. T. Brown, Fullerton, chairman; N. Frank Morse, Placentia, and City Atty, Garrett, Orange. Farm Bureau—H. B. Woodrough, Harper; H. H. Lake, Garden Grove; W. M. Belding, Santa Ana, and Wm. Starbuck, Fullerton. H. B. Woodrough, president of the Orange-co Farm Bureau, announced to The Plain Dealer last night that a county mutual telephone system is practically certain and that a definite program of action of rates, cost of stock, etc. would be forthcoming at once. It is stated free tolls will exist throughout the county. Woodrough anticipates no trouble in arranging for exchange of service outside the county. FARM CENTER HERE IN PHONE FIGHT Loara school auditorium was filled to capacity Monday evening at the largest attended meeting of the Anaheim Farm Center has yet held. The greater part of the evening was taken up with a very clear explanation of the intricacies of the income tax blank by Pfaffenbach of the internal revenue office, who answered about 50 queries shot at him by the audience. His talk and the discussion proved very helpful. County Farm Adviser Wahiberg explained the present status of the fight for better phone service and to block increased rates. He told what other needed as a percentage rates what they allow methods in retaining line system or number on them. The Buena they are going phone system themselves, all assistant from with the County the Associated merce taking Yorba Lindt taken similar for subscription tem. FARM CENTER BACK At a largeithe Fullerton-in the Fullertion-lum last night to back up the sociated Champ-the formation-tual phone syscure adequate rates. It was annou son of Westlville of Riverside Counties Refo would represent ange-co at the blyman Eden's before the counc legislature Monday. Prof. Walter state leader of delivered an in "Community P PLAIN DE BRING Buena P Orange Co.Pla Inclosed you to cover among the month of getting results than we can fill W.J.Rennie. VICE TO L. A. people have obtained the P. has no service beand Los Angeles. To sea. The Plain Dealer to print this schedule coline car: him 6:45 a.m. and Leave Los Angeles 10 p.m. Arrive here at 6:35 p.m. PROVEMENT WEEN 2 CITIES of Fullerton, one of the widening of the An Anaheim to Fullerl today that the limit of an appeal in 28, had been passed move to block it. Mr. soon as a remitter is from the higher court steps will be taken to movement underway imment which extends ville between Anaheim city limits will cost beand $30,000. The now 24 feet wide with builders on each side. It clear out the shoulders width of 64 feet with this project is put thru, to go ahead with a set and then a sidewalk in the two cities. nap now. Preserve them ass, 400 quart. Haying's at the Corner." LADIES AID MEETING An important meeting of the Ladies' Aid Society of the Methodist church will be held Thursday afternoon at the residence of Mrs. Alex Wilman, No. Los Angeles-st. All ladies collecting money for the new church building are urged to be present. EMPLOYMENT BUREAU The Mission Smoke House, 112 No. Los Angeles-st, has opened a free employment bureau for the mutual benefit of men seeking work and ranchers seeking help. If you want work or want help drop in there, or call Pac. 101J. SELLS TWO HOUSES H. P. Tobin, realty operator, reports the sale of the five-room modern residence of Sam Newnes on Resh-st, to W. E. Hauser of the Taggart Motor Co., and the Keith Rush home on No. Olive-st to Dr. J. N. Markle, of Carthage, Ill., brother of A. B. Markle. CARL HARPSTER HOME Carl Harpster arrived home this week, having been honorably discharged from the marines at Quantico Va. Dr. Harpster accompanied him yesterday to Los Angeles where he will enter U.S.C. 65 REMOVE PHONES ABOUT BUENA PARK How's this for the fighting spirit? About 65 residents of Buena Park vicinity are reported to have had their telephones removed or discon- greater part of the evening was taken up with a very clear explanation of the intricacies of the income tax blank by Pfaffenbach of the internal revenue office, who answered about 50 queries shot at him by the audience. His talk and the discussion proved very helpful. County Farm Adviser Wahlberg explained the present status of the fight for better phone service and to block increased rates. He told what other localities were doing, mentioning several where phones were being taken out wholesale as a protest against alleged retrogressive phone methods and higher rates and told of the action of the Associated Chambers of Commerce appointing a committee to look into the mutual telephone plan which several communities insist shall be taken up. A motion putting the Anaheim Farm Center back of the County Farm Bureau in its fight for better service and lower rates was adopted emphatically. There was an informal discussion of the present difficulties in obtaining fumigation. The Farm Center idea is meeting with greatly increased interest in this district and Laora school seems to be a popular meeting place. The programs are making a hit, not only with those new to the district but to the oldtimers as well. The meetings are called at 7:30 sharp, letting out about 9:30. PLAIN DEBRING Buena P. Orange Co. Pl. Inclosed you to cover among the month of getting results than we can fill W.J.Rennie. BIG ECO The regular Falkenstein's first Economy sale, long table of ranged for this done up and and price awaits. These months kenstein's are PAY UP Y If you haven’t the Armenian are urged to square account mittee does no sense of sending. 30.DAY Postmaster gm a 30-day plans to spend the time in a r cisco studying various Californi- NEW O Stakes were oil station on No. Lemon-st will be a moo three brands o—Can take fee A.A.Mills.P Plain Dealer. COUNTY 19 This Paper Believes in the People and Desires Nothing Better Than Their Continued Confidence Price in Anaheim and Orange County $1.50 ASSN. PACKING HOUSE SANDILANDS MOVES OFFICES INTO NEW HOUSE THIS WEEK Manager G. W. Sandilands of the new Anaheim Orange & Lemon Growers Assn. this week is moving his office into the new packing house on So. Los Angeles-st and the S. P. tracks. The house will be completed by the end of the month when Anaheim may justly lay claim to the most complete orange packing house ever erected, as well as to being the center of the greatest Valencia orange growing section in the world. The first fruit will be packed in the new house about the end of the month. The house will be able to handle the fruit from about 2500 acres and Manager Sandilands expects there will be a waiting list before the house is completed. However, the object of the new mutual association which is a member of the California Fruit Growers Exchange, will be quality of pack, rather than quantity. The big building with its artifi- NECTED as a protest against the increased rates effective March 1 and what they allege are retrogressive methods in returning to the old party line system of ringing, with a large number on the line. The Buena Park phone users say they are going to have a mutual telephone system if they have to start it themselves, although they expect ample assistant from the rest of the county, with the County Farm Bureau and the Associated Chambers of Commerce taking a prominent part. Yorba Linda is reported to have taken similar action. Papers are out for subscriptions to the mutual system. FARM CENTER WILL BACK PHONE FIGHT At a largely attended meeting of the Fullerton-Placentia Farm Center in the Fullerton high school auditorium last night, a motion was adopted to back up the Farm Bureau and Associated Chambers of Commerce in the formation of a countrywide mutual phone system if necessary to secure adequate service and reasonable rates. It was announced that W. D. Johnson of Westminster and Francis Cuttle of Riverside, chairman of the Tri-Counties Reforestation Committee, would represent the farmers of Orange-co at the hearing upon Assemblyman Eden's artesian water bill before the conservation committee of the legislature in Sacramento next Monday. Prof. Walter Packard, assistant state leader of county farm advisere, delivered an interesting address upon "Community Planning." PLAIN DEALER ADS BRING THE RESULTS Buena Park, Cal., Mar. 3, 1919 Orange Co. Plain Dealer Inclosed you will please find check to cover amount of advertising for the month of March. We sure are getting results. Have more orders than we can fill. Yours truly.—Mrs. W. J. Rennie. The first fruit will be packed in the new house about the end of the month. The house will be able to handle the fruit from about 2500 acres and Manager Sandilands expects there will be a waiting list before the house is completed. However, the object of the new mutual association which is a member of the California Fruit Growers Exchange, will be quality of pack, rather than quantity. The big building, with its artistic front, Spanish style, facing the state highway, will be a wonderful advertisement for Anaheim and its citrus industry. "Sunkist" Brand As one approaches the building, one's attention is attracted immediately to a large orange breaking thru the stucco facade. It bears the familiar "Sunkist" brand. Proceeding up the broad steps and past what will be some pretty parkings later, one steps onto the tile floor of the general office, which has a long curving counter, large fire-proof vault and other modern office equipment. The color scheme was worked out under the direction of A. G. Langenberger, who has just offered his 20-acre orange grove to the city for a park. Mr. Langenberger, who is by profession a decorator, has taken considerable palms in arriving at a pleasing decorative scheme. The office woodwork is stained a soft gray with walls to match. Here will be the clerical force. The office has direct-indirect lighting system and is heated by gas furnace. South of the general office are the quarters of General Manager Sandilands and off of it is the director's room. Women's Rest Room On the opposite end of the office section is the women's rest room and toilet, foreman's office, men's toilet and locker room, and office supply room. The toilets have the latest sanitary equipment and are well lighted and ventilated. In the women's rest room is a heater and some dishes where employee may heat coffee for their lunches. The main work room, which is the part of the building with its machinery that permits a claim to be the most complete orange packing house PLAIN DEALER ADS BRING THE RESULTS Buena Park, Cal., Mar. 3, 1919 Orange Co. Plain Dealer: Inclosed you will please find check to cover amount of advertising for the month of March. We sure are getting results. Have more orders than we can fill. Yours truly.—Mrs. W. J. Rennie. BIG ECONOMY SALE The regular monthly feature at Falkenstein's for March will be a big Economy sale Friday, March 7. A long table of bargains has been arranged for this day. Remnants are done up and tagged, with quantity and price awaiting Milady shopper. These monthly sales events at Falkenstein's are proving justly popular. PAY UP YOUR PLEDGES If you haven't paid your pledge to the Armenian-Syrian relief fund, you are urged to go to the bank and square accounts at once. The committee does not wish to go to the expense of sending out notices. 30-DAY VACATION Postmaster J. F. Ahiborn will begin a 30-day vacation Mar. 10. He plans to spend considerable part of the time in a motor trip to San Francisco studying park propositions at various California cities. NEW OIL STATION Stakes were set Tuesday for a new oil station on the Bartlett corner at No. Lemon-st and state highway. It will be a modern affair, handling three brands of gasoline. Can take few more milk customers A. A. Mills, Phone 50W. Conveyor Belts When ready to be packed, the fruit is handled on the most modern machinery, almost wholly automatic. All fruit is washed in the basement and dried under most sanitary conditions, permitting the entire floor of the main room to be used exclusively for drying and packing. Over the driveway is a canopy ten feet wide and across the driveway is a garage 165 feet long. Across the rear end of the packing house is a broad porch, part of which is screened off for the storage of culls. Shepherd & Hamm Architects The credit for planning this most complete orange packing house even built goes to the architects, W. P. Shepherd and Herbert A. Hamm, packing house engineers, of Pasadena, who have been in closest cooperation with Manager Sandilands. It is a source of gratification that the community has furnished a large part of the material and workmanship for the building, Joseph Lieb having been the electrical contractor.