anaheim-bulletin 1959-04-25
Searchable text
MERCHANDISE
$1. Miscellaneous
$1. Miscellaneous
PUBLIC AUCTION
ATHERTON DOLL COLLECTION. Valued at $12,000!
Monday, April 27th, at 9:30 A.M.
1213 N. ACACIA, FULLERTON, CALIF.
THOUSANDS OF DOLLS including: All PRESIDENTS and WIVES, Henry VIII & Wives Floradora & Gibson Girls, BRIDES from 1879 to 1896, AFRICAN CANNIBAL TRIBE, Dolls by: Halle, Sorensen, Barker, Monica, Saroff etc.
OLD & MODERN BISQUE, PORCELAIN, CHINA, Dolls, Doll Furniture circa 1870, Domes, Crystal Chandeliers Oriental IVORY CHESS SET, Display Cases, 1824 Building and MANY OTHER ITEMS!
Everything is in near-perfect condition. Sale is conducted for the heirs of the Atherton Estate, and EVERYTHING MUST BE SOLD!
COL. PHIL HANSON, Auctioneer
KI 7-4101
1001 W. 17th, Santa Ana
LADIES golf clubs. 3, 5, 6, 9 irons & putter, no. 2 wood. Asking $20. Call PR 4-7870 Ext. 1 between 9 & 10 a.m. & PR 4-1844 after 6 p.m.
ELEC. Hotpoint stove, nr. new, $75; speed graphic camera, flash, etc.; freezer chest, cheap. 1947 Clearbrook Lane.
HOW do you keep your carpets so clean? Blue Lustre of course...
It's teps. Pressel, Rogers & Pressel, How., 117 S. Clementine, Anaheim.
MAPLE bed box spring & mattress & miscellaneous items. JA. 7-8658.
BEDRM. set, good spg. & mattr., also older twin bed set. JA. 7-2067.
MISC. furn & appliances. Inquire 9063 Lineol.
4-PC. blonde bedrm. set & 4 chairs; dining rm. set, $75. LE 9-0860.
$1-A Swaps
EQUITY in new 4 B.R. house for late model station wagon. G.I. loan 4½% GE. $3-3920.
$2. Household Appliances
Rebuilt AUTOMATIC WASHERS Guaranteed From $45.00 OR. CO. SERV. CENT. 221 E. Ball Road
REF. nr. new '57 G.E. com., freezer, autom., defrost, revolving shivs, magnetic dr. $200, 629 W, Vermont, Apt.
MERCHANDISE
$1. Miscellaneous
$1. Miscellaneous
PUBLIC AUCTION
ATHERTON DOLL COLLECTION. Valued at $12,000!
Monday, April 27th, at 9:30 A.M.
1213 N. ACACIA, FULLERTON, CALIF.
THOUSANDS OF DOLLS including: All PRESIDENTS and WIVES, Henry VIII & Wives Floradora & Gibson Girls, BRIDES from 1879 to 1896, AFRICAN CANNIBAL TRIBE, Dolls by: Halle, Sorensen, Barker, Monica, Saroff etc.
OLD & MODERN BISQUE, PORCELAIN, CHINA, Dolls, Doll Furniture circa 1870, Domes, Crystal Chandeliers Oriental IVORY CHESS SET, Display Cases, 1824 Building and MANY OTHER ITEMS!
Everything is in near-perfect condition. Sale is conducted for the heirs of the Atherton Estate, and EVERYTHING MUST BE SOLD!
COL. PHIL HANSON, Auctioneer
KI 7-4101
1001 W. 17th, Santa Ana
LADIES golf clubs. 3, 5, 6, 9 irons & putter, no. 2 wood. Asking $20. Call PR 4-7870 Ext. 1 between 9 & 10 a.m. & PR 4-1844 after 6 p.m.
ELEC. Hotpoint stove, nr. new, $75; speed graphic camera, flash, etc.; freezer chest, cheap. 1947 Clearbrook Lane.
HOW do you keep your carpets so clean? Blue Lustre of course...
It's teps. Pressel, Rogers & Pressel, How., 117 S. Clementine, Anaheim.
MAPLE bed box spring & mattress & miscellaneous items. JA. 7-8658.
BEDRM. set, good spg. & mattr., also older twin bed set. JA. 7-2067.
MISC. furn & appliances. Inquire 9063 Lineol.
4-PC. blonde bedrm. set & 4 chairs; dining rm. set, $75. LE 9-0860.
$1-A Swaps
EQUITY in new 4 B.R. house for late model station wagon. G.I. loan 4½% GE. $3-3920.
$2. Household Appliances
Rebuilt AUTOMATIC WASHERS Guaranteed From $45.00 OR. CO. SERV. CENT. 221 E. Ball Road
REF. nr. new '57 G.E. com., freezer, autom., defrost, revolving shivs, magnetic dr. $200, 629 W, Vermont, Apt.
HELP!
Moving into Trailer LIKE NEW FURNITURE
• 3-pc. loose foam sectional.
Tables, lamps, carpeting.
• 7-pc. dining rm. set.
• Seamist and mahg., bedroom sets. Bunk beds.
• 1958 stove, washer, large freezer refrigerator.
Take over balance $267. Monthly payments,$12.80.
HALE FURNITURE
117 N Broadway, Santa Ana
4 ROOMS COMPLETE
Divan & matching chair, 2 end tables,
coffees tables & lamps, compl., bedrm.
set., dresser & mirror., h-board,
box springs & innerspring matt., pillows &
lamps, 5 pc., dinette set. Guaranteed refrigerator., console range.
"$395 BUYS ALL"
$4.38 per Week CASTLE'S FURNITURE
121 N. SPADRA, FULLERTON
OPEN EVENINGS Mon thru Frt. 9·9 Sat. 9·6 - Sun. 1·6
WIN YOUR PURCHASE FF
101 FREE PRIZES
JUST REPOSSESSED
5 rms., solid mahg., furn.
mon., solid B.R., furn.
wings & mattts., all of bunk matching desk & chair.
Comet w-B.P.
P.John Nantucket chairs & dining rm., hutch., Liv has 2 pc.
Bauman Brox tables,
Ira club with six tables &
Sold new for $2065·90, over $660 Bal.due $1397·40.Buy all or oor WEATHERBY'S
301 W.CENTER KI ANAHEIM
5 ROOMS of furniture including
52. Household Appliances
Rebuilt AUTOMATIC WASHERS Guaranteed From $45.00 OR. CO. SERV. CENT. 221 E. Ball Road
REP. nr. new '57 G. E. comb, freezer, autom. defrost, revolving shives, magnetic dr. $230 $29 W. Vermont, Apt. 17-A. OR 3-3602.
ELEC. STOVE like new. LE 9-1378
53. Household Furniture
UNUSED carpet 60 yards, 100% Duport Nylon 111b, also 12' x 20' 6-in. wool Axminster rug. Reas. HY 4-0020.
LAWSON sofa, brown. PR. 4-5870.
4 ROOMS COMPLETE
Divan & matching chair, 2 end tables, coffee tables & lamps, compl. bedrm, set, dresser & mirror, h-board, box springs & innerspring matt., pillows & lamps, 5 pc. dinette set. Guaranteed refrigerator, console range.
"$395 BUYS ALL"
$4.38 per Week CASTLE'S FURNITURE
121 N. SPADRA, FULLERTON LA. 5-5296
OPEN EVENINGS Mon. thru Frt. 9-9 Sat. 9-6 — Sun. 1-6
MODEL HOME. Closing out 3-pc curved sectional. Decorated tbls. & lamps, 7-pc. dinette set, Mr. & Mrs. bedrm, set w-bedding, Sell comp.$490, term. RICH'S, 173 W. Center, Akademik Open daily 'All $:30. Eves. 7-9. Free parking in rear.
COUCH, gold provincial for sale. $30 PR. 4-3490.
5 ROOMS of furniture including Norges retrig, full size raft 7 piece modern living rm 2 bedrm sets, Mr. & Mrs. chair & dining table, has 2 pc. Bauman Bros. sofa, tra club chr. 3 ooc, tables & Sold new for $2065.90, over $66 Bal. due $1397.40. Buy all or owe WEATHERBY'S 301 W. CENTER ANAHEIM
66. Automobiles 66. Automobiles 66. Automobiles
THE WIZARD OF AUTOCREDIT says:
"DON'T FALL FOR THE PHRASES THE GARDINN BOYS STRESS ... YOU GET WHAT YOU PAY FOR—NO MORE, OFTEN LESS!"
OSE THIS SENSIBLE,
LOW INTEREST WAY TO BUY A CAR ... MY POPULAR, EXCLUSIVE
TIME $\frac{10}{36}$ PLAN
20% Cash, Trade or Equity delivery ... 36 months on the balance ★ NO SIDE LOANS ★ NO CO-BONDS ★ NO WAITING ... DELIVERY MORE Almost everybody can buy a new car under this plan.
EXAMPLES
CAR PRICE CASH OR TRADE MONTHLY PAYMENT
$1784 $178 $53.97
1884 184 57.13
2240 224 67.76
2492 249 75.38
The Best Ramble Dealer In The World
OPEN 7 DAYS A WEEK
CAR PRICE $1784 CASH OR TRADE $178 MONTHLY PAYMENT $53.97
1884 184 57.13
2240 224 67.76
2492 249 75.38
YOU CAN BUY HERE AND GET DELIVERY TODAY
1. Even if you don't have the 10% but expect money from a late refund for other sources in the store history.
2. Even if you own more on your present car than it's worth it.
3. Even if you've no past credit or if you've been refused credit elsewhere.
Drive 10 Days Interest-Free if you want to finance with your own bank or credit union.
NEW RAMBLER PRICES START AT
SEDANS 1784
STATION WAGONS 1884
Fully Factory Equipped and Factory Delivered
SEE THE ENTIRE AMERICAN MOTORS LINE DISPLAYED SIDE BY SIDE AT THE SAME AGENCY
* THE 100-INCH RAMBLER AMERICAN
* THE 100-INCH RAMBLER SIXES AND RIDEL V-8's
* THE LUXURIOUS 117-INCH RAMBLER AMBASSADOR V-4
* THE FABULOUS METROPOLITAN
2 WARDHOUSES TO CHOOSE FROM
DISCOUNTS UP TO $500 ON SOME MODELS
"Down, down to Ramblertown,
Mr. Motorist, hurry on down to Ray Vines Ramblertown today in Costa Mosa, U.S.A."
(Listen for Our Radio Commercial)
RAY VINES
RAMBLERTOWN
1745 NEWPORT BLVD. LI. 8-9308
COSTA MESA U.S.A.
MERCHANDISE
Household Furniture
MITHREAFSNYDER
151 N. LOS ANGELES
FURNITURE SINCE 1897
KE. 5-2409
USED FURNITURE
tress & box springs, all in A-1 cond. Your choice
national chairs
die couch - exl cond.
dern maple & mahogany acces.
national easy chair & custom
limed oak china-exl cond.
table twin bed
static cover head board & frame
exl cond. modern limed oak table
band dresser & mirror
drawer walnut chest
maple style good cond.
chrome dineette set
WE MAKE WINDOW SHADES
RETURN FROM MODEL HOME
COMPLETE LIVING RM. OUTFIT -
fofa, chair, step table, coffee table, table lamps.
COMPLETE BEDRM. SET - box spring & mattress.
LARGE CONSOLE gas range
ROSS TOP refrigerator
AUTOMATIC washing machine.
ONLY $695
FURNISHES YOUR HOME
CASTLE'S FURNITURE
121 N. SPADRA, FULLERTON LA. 5-3206
OPEN EVENINGS Mon. thru Frt. 8-8 Sat. 9-6 - Sun. 1-6
WIN YOUR PURCHASE FREE
101 FREE PRIZES
JUST REPOSSESSED rms. solid Mold furnitures only used 3 rms. 2 compd. B.R. furnitures w-lampa, dingles & mattts. 1 set of bunk beds w-matching desk & chair. Compl. D-rent w-B. P. John Nantucket table, 4 mazins & dining rm. hutch. Living rms. 2 pc. Bauman Bros., sofa, chair, etc. 3 pc. tables & fir lb. old new for $1997.90, over $688 pd in. due $1197.40. Buy all or only part.
WEATHERBY'S
101 W. CENTER KE. 5-2144 ANAHEIM
5 ROOMS of furniture including
MERCHANDISE
52. Household Furniture
ATTENTION
Apartment House Owners,
Builders, Developers
WE ARE PLEASED TO ANNOUNCE
Dania Corellation
Modern Daish Walnut
Our complete program offers you ease in selection, minimum cost, maximum value on furnishings designed to suit apartment house living.
Floor covering specialists, complete drapery & appliance lines.
d & e contract supply
727 N. Los Angeles St.
Annaheim
Phone KEystone 5-1551 for an appointment in our showroom or your office.
WE WILL SHOW AND DELIVER 8 rms. of good furniture with lge, refig., range, washer, 2 bdmr.s sets with box springs & inner springs. 5-pc. dinette living rm. set, tables lamps, reclining chair. Just repossessed.
Bal due $328, save $400.HUB $00 W.CENTER, ANAHEIM.
FOR SALE, Hollywood style bedroom set. Double head & box springs & matt., 2 nite stands & double dresser. Call PR 4-1844 after 6 p.m.
MODEL HOME
2 pc.lv. set, decorated tables & lamps.
Mr. & Mrs.B.R. set with bedding.Extable & 4 upholstered chairs, China buffet & hutch top, silverware drawer.
Complete group.$488 Terms.RICH'S FURNITURE, 173 W.Center, Anaheim.Open daily till 1:30.Eve.7-9Free Parking in rear
TAKE OVER POSMENTS—5 pc.lv.rm., dinette, 7 pc.bdmr.s set with bedding, gas range & refig.Bal.Untitled Out of stock Credit G.K.RICH'S FURNITURE, 173 W.Center, Anaheim.Open daily till 5:30.eves.7-9.Free parking in rear.
REPOSSESSED 4-rm.group.lv.rm.dining rm., bdmr.s stove, refrig.Balance due $180.Take over payments of $2.69,RICH'S, 173 W.Center, Anaheim.Open daily till 5:30.eves.7-9.Free parking in the rear.
MAPLE green bed-divan, matching platform rocker,xint.con.DJA 7-1308
MERCHANDISE
53. Household Furniture
5 ROOMS $277
NOTHING DOWN
3 YEARS TO PAY
All new modern furniture — Includes living room set, bedroom set, dinette set, gas range, refrigerator, dishes, tableware — PLUS FREE TV.
Free delivery, out of state credit O.K.
We carry your account
FASHION HOME FURNITURE
133 S.Los Angeles St.AnnaheimOpen Daily 10-9,Sun.12-6
LOOK!
RECONDITIONED AUTOMATIC WASHERS
RECONDITIONED REFRIGERATORS
49.95 to $90.98
Used RANGES
Includes FREE DELIVERY & 90 DAYS FREE SERVICE
CASTLE'S FURNITURE OF FULLERTON
121 N.SPADRA,FULLERTONLA.S-3206OPEN EVENINGS Mon.thru Frt.9-8Sat.6-9.Sun.1-6
HUSBAND LEFT ME...forced to return near new 5 rms.furn.7 pc.lv.rm.set w-tbls & lamps.8 pc.dinette set.O'Keeffe & Merritt range wrdgle.Andale grass-dop.reflr.4 pc blonde bedrm.set w-bedding.twin B.R.set.Take over payments$4.89wkly.Bal.due$480.96.RICH'S FURNITURE,173 W.Center.Annaheim.Open daily til 3:30.Eves7-9.Free parking in rear.
3-PC.Sect.green mohair frieze.xht.nive$90.00
15TH CENTURY MAHOG.Dining rm.set.Mets.make.Table&6 chairs.Excellent condition.LA.S-3000.
54 Televisions and Radios
REPOSSESSED TV
1959 ZENITH Used only 6 weeks Save $90.00
LANGSON'S
616 N.Los Angeles Open Nites 'til 9:00
30% DISCOUNT 21"TV WESTINGHOUSE $169.95
LANGSON'S
616 N.Los Angeles Open Nites 'til 9:00
21" MOTOROLA table model.W perfect.$45.KE S-3000.
STEREO SALE Westinghouse Packard Bell BIG DISCOUNTS
LANGSON'S
616 N.Los Angeles Open Nites 'til 9:00
REPOSSESSED TV 24"Westinghouse Balance due $172.44 New Guarantee
LANGSON'S
616 N.Los Angeles Open Nites 'til 9:00
PHILCO console.Works like $49.90.KE S-3000.
66.Automobiles
WIN YOUR PURCHASE FREE
109 FREE RIZZ
JUST REPOSSED
rms, solid Maple furn, only used 2
oos, 2 compl, B.R. suites w-lamps,
wrings & mattes, 1 set of bunk beds wmatching desk & chair, Compl. D-R
st w-B. P. John Nantucket table,
4 seats & dining rm, lunching rm,
as 2 pc. Bauman Bres. sofa, chr., exa
club chr., 3 ooc, tables & fir, lp.
old new for $2065.90, over $688 pd in.
al. due $1397.40. Buy all or only part.
WEATHERBY'S
W. CENTER
KE. 8-2144
ANAHEIM
5 ROOMS
of furniture including
Norge refrig., full size range,
7 piece modern living rm group,
2 bedrm. sets, Mr. & Mrs. dresser,
mirror & headboard
piece dineette set.
ALL FOR $205.90 WEEK
TUB 500 W. CENTER, ANAHEIM
MODERN sofa & chair; 2 mod. tables;
lamps & 1 mod. floor lamp. Must
sacrifice. £28 N. Dickie, KE. 8-631.
Automobiles
The Bard of Sav-on
SAYS:
"It Doesn't Make Sense to a Chap Like Me.
That 4,000 In. of Neander Should Be
Wrapped All Around a Led or a Lamp.
Just to Drive to a Job, a Bench, or a Closet"
The Lightweight, Compact
Cars Are Here To Stay
AND YOU CAN
SAV-ON
RAMBLERS
By
DEALING DIRECT
With
GARDEN GROVE
RAMBLER SALES
PRIME RETAIL MERCHANDISING
OUTLET for PACIFIC SOUTHWEST
OVER-ALLOWANCES AND
DISCOUNTS AVAILABLE
HERE NOW
Our Huge Stock of '59 Ramblers Must Be Kept Moving
WE MUST MAKE ROOM
For A Steady Stream Of Cars Arriving Almost Daily
From Our Factory
New Rambler Prices Start at
SEDANS . . . 1835
54. Televisions and Radios
REPOSSESSED TV
1959 ZENITH
Used only 6 weeks
Save
$90.00
LANGSON'S
616 N. Los Angeles
Open Nites 'til 9:00
66. Automobiles
The "Bard of Sav-on"
SAYS:
The Lightweight, Compact
Cars Are Here To Stay
AND YOU CAN
SAV-ON
RAMBLERS
By
DEALING DIRECT
With
GARDEN GROVE
RAMBLER SALES
PRIME RETAIL MERCHANDISING
OUTLET for PACIFIC SOUTHWEST
OVER-ALLOWANCES AND
DISCOUNTS AVAILABLE
HERE NOW
Our Huge Stock of '59 Ramblers Must Be Kept Moving
WE MUST MAKE ROOM
For A Steady Stream Of Cars Arriving Almost Daily
From Our Factory
New Rambler Prices Start at
SEDANS . . . 1835
OUTLET for PACIFIC SOUTHWEST
OVER-ALLOWANCES AND DISCOUNTS AVAILABLE HERE NOW
Our Huge Stock of '59 Ramblers Must Be Kept Moving
WE MUST MAKE ROOM
For A Steady Stream Of Cars Arriving Almost Daily
From Our Factory
New Rambler Prices Start at
SEDANS . . . . 1835
STATION WAGONS . . . 2060
Fully Factory Equipped and Factory Delivered
MONTHLY PAYMENTS LESS THAN $0.00
On Several Models After Normal Down Payment
ABSOLUTELY THE TOPS IN TERMS FOR TIME PLAN BUYERS
LOW AS DOWN 0 DOWN DELIVERS
AND YOU CAN USE YOUR TAX REFUND NOW
(WE'LL GIVE CASH-TYPE CREDIT FOR EXPECTED INCOME TAX REFUND MONEY AND OUR OWN FINANCE DEPT. APPROVES YOUR CREDIT.)
Autocredit LETTER
If you want to finance with your own bank or Credit Union, drive 10 days interest-free while you complete your arrangements. No charge for this service.
OPEN 7 DAYS 1 WEEK TILL 10 PM
BETTER
BUY
RAMBLER
Product of American Motors
GROVE RAMBLER SALES
PRIME RETAIL MERCHANDISING OUTLET FOR JE. 4-4545 PACIFIC SOUTHWEST JE. 4-358.
9625 Garden Grove Blvd.
Garden Grove
Saturday, April 25, 1939
MERCHANDISE
Televisions and Radios
30% DISCOUNT
21" TV
WESTINGHOUSE
$169.95
LANGSON'S
616 N. Los Angeles
Open Nites 'til 9:00
MOTOROLA table model. Works
elect. $45. KE 5-3000.
STEREO SALE
Westinghouse
Packard Bell
BIG DISCOUNTS
LANGSON'S
616 N. Los Angeles
Open Nites 'til 9:00
REPOSSESSED TV
24" Westinghouse
Balance due
$172.44
New Guarantee
LANGSON'S
616 N. Los Angeles
Open Nites 'til 9:00
LOCO console. Works like new.
9.95. KE 5-3000.
MERCHANDISE
54. Television — Radio
25% DISCOUNT
TV TUBES
OR. CO. SERV. CENT.
221 E. Ball Rd.
Open Eves.
55. Musical Instruments
TWO MANUAL SPINET ELECTRONIC ORGAN was $1095. Now $800.
Free lessons & delivery. Payments to fit your budget.
BYE'S PALACE OF MUSIC
NEW STREET ADDRESS
513 S. BROOKHURST PR 4-3119 (Between Lincoln & Ball Rd.)
Open Eves. 'til 9 Sun. 12-8
NEW ... USED PIANOS ORGANS Spinets from Woodworth's
$155 N. Main. S. A. KI 7-4459 or Corona del Mar — OR 3-5630
PRACTICE Pianos from $85 Schmidt-Phillips, $50 N. Main. E. 4 rent a new spinet piano of your choice.
2 ACCORDIONS—one used 6 mos—$300 value for $150. Jr. Accordians, 120 bass, $50. LE. 9-1607.
MAGNATONE Electric Steel Guitar & amplifier, $65 JA 7-5608.
PIANO — Baldwin, acrosonic, mahogin, finish, priv. party. LE 9-5882.
13 BASS accordion, $20 Good practice upright plane $20 JE 7-7119
75 PIANOS & organs wanted for cash. Schmidt-Phillips, Santa Ana.
SPINET ELECTRONIC ORGAN, Take over payments. PR 4-3234.
MERCHANDISE
55. Musical Instruments
SMALL STUDIO PIANO full keyboard $185. Free lessons & delivery. Payments $85 per month.
USED SPINET PIANOS as low as $265. Payments $10 per month.
PLAYER PIANOS reconditioned. Payments $10 per month.
BYE'S PALACE OF MUSIC
NEW STREET ADDRESS
513 S. BROOKHURST PR 4-3119 (Between Lincoln & Ball Rd.)
OPEN EVES. 'til 9 Sun. 12-8
CONN organ with percussion, only $800; Kimball organ used 3 months, save $500; Electronic organs, low as $325. Schmidt-Phillips, $20 N. Main, Santa Ana.
WURLITZER spinet piano reconditioned, save $807, pay balance like rent, 6 other spinets to choose from. Schmidt-Phillips, $20 N. Main, Santa Ana.
RENT NEW SPINET PIANO only $10 a mo. no delivery charge.
$605 buys new Wurlitzer Chord organ with lessons. Ask about 10-day trial.
FULLERTON MUSIC CO:
110 N. Spadra LA. S-0281
BEAUTIFUL Steinway console, less than 4 year old, received in trade on organ, save over $996, has new guarantee, your old piano accepted at full cash value, 3 years to pay.
BYE'S PALACE OF MUSIC
NEW STREET ADDRESS
513 S. BROOKHURST PR 4-3119 (Between Lincoln & Ball Rd.)
OPEN EVES. 'til 9 Sun. 12-8
CLEARANCE SALE GRAND PIANO All reconditioned and fully guaranteed. Save 50%. Famous makes, 3 yrs. to pay.
BYE'S PALACE OF MUSIC
NEW STREET ADDRESS
513 S. BROOKHURST PR 4-3119 (Between Lincoln & Ball Rd.)
OPEN EVES. 'til 9 Sun. 12-8
TWO HEADS ARE BETTER THAN ONE!
BUT YOU ONLY NEED ONE HEAD TO FIGURE OUT
WHY...
RAMBLER DEALER “B”
IS THE PLACE TO BUY!
THE “KEY” TO THE PRICE YOU PAY
FOR A NEW CAR IS THE DEALERS’
“TRADING POSITION”
Trading position is determined by adding each car’s proportionate share of the dealer’s fixed operating expense (rent, advertising, salaries, utilities, etc.) to the price the dealer pays the factory for each car.
EXAMPLE
RAMBLER DEALER "A"
RAMBLER DEALER "B"
$10,000.00 ... Total Monthly Fixed Expense ... $13,000.00
50 ... No. of Car Sales per Month ... 125
$200.00 ... Each Unit's Share of Fixed Expense ... $104.00
($10,000 ÷ 50 = $200) ($13,000 ÷ 125 = $104)
NOW LOOK AT THE EFFECT ON THE CUSTOMER!
DEALER "A"
DEALER "B"
$1800 ... New Car Costs Dealer ... $1800
200 ... Add Unit's Share of Fixed Expense ... 104
2000 ... Total Dealer Cost ... 1904
*300 ... Add Dealer's Minimum Profit ... *200
2300 ... Car Costs Customer ... 2104
(*Sales Commission and many other expenses must be paid out of this figure. However, the more cars a dealer sells the less profit he needs to make per car.)
NOW LOOK AT THE EFFECT ON THE CUSTOMER!
DEALER "A"
$1800...New Car Costs Dealer...$1800
200...Add Unit's Share of Fixed Expense...104
2000...Total Dealer Cost...1904
*300...Add Dealer's Minimum Profit...*200
2300...Car Costs Customer...2104
(*Sales Commission and many other expenses must be paid out of this figure. However, the more cars a dealer sells the less profit he needs to make per car.)
AS YOU CAN SEE
Dealer "B" Can Give You Almost $200.00 More
For Your Trade-In and Still Make His Normal Profit—Simply Because of His More Favorable
"TRADING POSITION"
BECAUSE OF OUR HUGE VOLUME
TOWN AND COUNTRY RAMBLER IS IN AN EVEN BETTER TRADING POSITION THAN DEALER "B" ABOVE
SO . . . DON'T BUY A RAMBLER ELSEWHERE,
OR YOU'LL PAY TOO MUCH!
TIP TOP TERMS ON TIME SALES
ON THE SPOT CREDIT APPROVAL!
Our Credit Department is set up to handle any kind of a credit transaction. You can buy for Nothing Down, A Small Down Payment, or Buy on Standard Bank Type Terms. WE CAN GIVE YOU ANY TYPE OF CREDIT TRANSACTION YOU CAN GET ANYWHERE ELSE AND OUR OWN FINANCE COUNSELOR APPROVES YOUR APPLICATION.
Over 100 New Ramblers on Display
The KEY Rambler Dealer in Southern California
TOWN & COUNTRY
RAMBLER INC.
555 So. NICOLAS (Euclid)
TR. 1-2470 • TR. 1-2040
FULLERTON
TREATMENT OF CUSTOMERS
We try to show customer appreciation by having top-flight fully qualified sales representatives. They are capable of handling each custo-mar without any management assistance whatever, from the moment he steps into the agency until he departs with his new car. After selection of a car and discussion of terms and trade allowance our representative will PRESENT OUR DEAL TO YOU IN WRITING FOR YOUR APPROVAL. We receive many compliments from our customers on our approach to a sale and we think you'll like it too.