anaheim-bulletin 1959-04-10
Searchable text
B-4—Anaheim (Cal.) Bulletin Friday, April 10, 1959
Plymouth Proves You Live Better by Far in New York
If you don't believe that you can "live better by far with a brand new car," take a look at the findings of research by Plymouth division of Chrysler Corporation on how automotive and economic progress have gone hand-in-hand since the first Plymouth was built back in 1928.
Plymouth researchers made comparison studies on car prices 31 years ago and today, as well as on the development of automobiles since the first Plymouth went on the market. Here is what they found out.
The retail price, including Federal tax, posted on the window of a 1959 Plymouth Savoy two-door sedan is $2,232. To earn this amount, an hourly worker engaged in manufacturing would need to work about 1048 hours, based on the 1958 national average hodrily earnings of $2.13.
In 1928, a Plymouth two-door sedan was advertised at $600. Average hourly earnings for the factory worker were 56.2 cents. It was necessary for him to work 1228 hours to earn the purchase price, 180 hours more than today's worker.
The 180 hours saved, based on the 1958 average earnings, amount to a cash savings of $283.40 from the worker's income.
And Plymouth executives point out that the savings is furthered by the extra value which has been built into the modern automobile. A comparison of the materials used makes the progress of which they speak readily apparent.
The 1928 Plymouth used 2673 square inches of glass, and the frame weighed 160.5 pounds; its 1959 counterpart requires 4148 square inches of safety glass and its frame contains 282 pounds of steel. Brake lining square inches in 1959 up to 184 square inches.
There is much space for passengers in 1959 than there is you carried luggage. Plymouth, in all life carried on the runneth was no trunk. Luggage the 1959 model amoic bic feet. Hiproom h46 inches in 1928 to Considering perfor is little comparison one horsepower for in its four-cylinder day's six has one every 24.9 pounds. standard V-8 deliver power for every 14.
The modern car and delivers more being scrapped than of 31 years ago. Plymouth was offered car lasted seven years total of 41,500 miles to the graveyard. No industry estimated mobile Manufactured better cars, better maintenance have longevity to about...
Brookhurst Auto Parts
WHOLESALE AND RETAIL
507 SOUTH BROOKHURST STREET
Anaheim, California — Phone KEystone 5-2191
OPEN SUNDAYS
FOREIGN CAR HEADQUARTERS
For Wheel Alignment
Wheel Balancing
Wheels Balanced, Aligned • Brakes Serviced • All Makes of Cars
FOREIGN CAR HEADQUARTERS
For Wheel Alignment
Wheel Balancing
Wheels Balanced, Aligned • Brakes Serviced • All Makes of Cars
Dress Up Your Car ... Look Better
By Far ... Trade In Your Old Black Tires ON
GOODYEAR WHITE SIDEWALLS
Most Modern Equipment and Facilities for
Wheel, Brake and Tire Service for Foreign Cars
WE GIVE L.N. GREEN STAMPS
24 Hr. Road Service on Commercial Tires
NIGHT PHONE KE 3-1225
SHIPKEY & PEARSON
420 W. Center St., Anaheim
Phone KE. 5-1167 — KE. 5-1168
Save nearly ½ on a pair
2 NEW TREADS
FOR ABOUT THE COST OF
2 NEW TREADS
FOR ABOUT THE COST OF
ONE NEW TIRE
GOOD YEAR
XTRA-MILEAGE NEW TREADS
APPLIED TO SOUND TIRE BODIES OR TO YOUR OWN TIRES
Goodyear materials and tread designs, plus Goodyear-approved factory-type equipment and methods, assure the most mileage for the least money. Ask about our guarantee!
9.95
6.70x15 plus tax charge recappal
EASY TERMS: $2.00 DOWN FOR 2 TIRES
PAY ONLY $1.25 A WEEK
HEADQUARTERS FOR SMALL CAR RECAPS
WHEEL ALIGNMENT—WHEEL BALANCE
24 HR. ROAD SERVICE ON COMMERCIAL TIRES
NIGHT PHONE: KE 3-1225
SHIPKEY & PEARSON
420 W. Center St., Anaheim
Phone KE. 5-1167 — KE. 5-1168
WE GIVE ON GREEN STAMPS
by Far in New Car
steel. Brake lining area was 114 square inches in 1928. Today it is up to 184 square inches.
There is much more useable space for passengers and luggage in 1939 than there was in 1928. If you carried luggage with your 1928 Plymouth, in all likelihood it was carried on the running board; there was no trunk. Luggage space in the 1959 model amounts to 35.6 cubic feet. Hiproom has grown from 46 inches in 1928 to 63 inches.
Considering performance, there is little comparison. The 1928 had one horsepower for every 55 pounds in its four-cylinder engine. Today's six has one horsepower for every 24.9 pounds, and Plymouth's standard V-8 delivers one horsepower for every 14.9 pounds.
The modern car is more durable and delivers more mileage before being scrapped than did the car of 31 years ago. When the first Plymouth was offered, the average car lasted seven years and ran a total of 41,500 miles before it went to the graveyard. Now, according to industry estimates by the Automobile Manufacturers' Association, better cars, better roads, and better maintenance have extended car longevity to about 123,000 miles.
SWIVEL SEATS — Features like the new swivel seats on the 1959 Plymouth support the slogan, "Live better by far with a brand new car." Driver and front seat passenger can now pivot the seats outward when entering or leaving the car. Each seat pivots independently of the other. The seats swivel when a lever is lifted in the seat shield, releasing a spring which swings the seat outward on rollers a full 40 degrees.
Swivel
Close analysis of the features presented in the mouth will bear out that "Live better by far with new car."
The 1959 Plymouth road to roof and bus per styling, new engine economy, offering up more fuel saving, and of-the-line series of lugs. The 29 models offer the new Sport Fury for the first time in field provides the swivel as standard equipment el seats are optional models.
Another widely discarded is the 361 cubic inch mando engine, an optional item for all Plymouth which is priced at but the cost of the Standard special engine comes with four-barrel carburetor exhaust, 60-amp battery capacity radiator, the Golden Commander a displacement of 350 was a part of a high package listed at $300.
The swivel front seat the first major chair seating since Plymouth
Auto Tops
SEAT COVERS
Convertible
CLAR
AUTO TR
808 W. CEN
KE-3-169
QUARTERS
For Small Size Retreads
New Tires
All Makes of Cars
Look Better
Black Tires ON...
DEWALLS
Facilities for Foreign Cars
STAMPS
Commercial Tires 1225
Complete Brake Service All Cars
PEARSON
t., Anaheim
— KE. 5-1168
n a pair!
SWIVEL SEATS — Features like the new swivel seats on the 1959 Plymouth support the slogan. "Live better by far with a brand new car." Driver and front seat passenger can now pivot the seats outward when entering or leaving the car. Each seat pivots independently of the other. The seats swivel when a lever is lifted in the seat shield, releasing a spring which swings the seat outward on rollers a full 40 degrees.
3rd STRAIGHT YEAR! P ITS CLASS IN MOBILG OTHERS TALK PLYMOUTH D
Other cars have talked economy this year proved it can give better gas mileage than did it by winning its class for the 3rd competitive test for economy. Plymouth
USAC HERE ARE THE MOBILGAS ECONOMY RUN FACTS:
• A Plymouth V-8 has just won its class in the Mobilgas Economy Run for the third year in a row. Ford and Chevrolet both finished behind Plymouth.
• Plymouth scored 21.15 miles per gallon.
• Winning Plymouth was a Belvedere 2-door hardtop, equipped with standard Fury V-800 engine and automatic transmission.
• Run was sanctioned by United States Auto Club and was impartial and carefully controlled.
Plymouth's low prices, low upkeep, high resale rate year's best economy buy in its class. And Plymouth performance, features and comfort, too! A "Two-Mile
TIRE
EAR
NEW TREADS
995
6.70x15 size plus tax charge and your recappable tire
CAR RECAPS
FEEL BALANCE
COMMERCIAL TIRES
3-1225
PEARSON
St., Anaheim
KE. 5-1168
GREEN STAMPS
Winning Plymouth was a Belvedere 2-door hardtop, equipped with standard Fury V-800 engine and automatic transmission.
Run was sanctioned by United States Auto Club and was impartial and carefully controlled.
Plymouth's low prices, low upkeep, high resale rate year's best economy buy in its class. And Plymouth performance, features and comfort, too! A "Two-Mile"
GET THE BIG DIFFERENCE
CITRUS PLYMN
312 North Los Angeles Street Anaheim, C
ROBERT H
328 West Center Street Anaheim, C
Swivel Seats a Plymouth Feature
Close analysis of the many features presented in the 1950 Plymouth will bear out the slogan, "Live better by far with a brand new car."
The 1950 Plymouths have new road to roof and bumper-to-bumper styling, new engines, greater economy, offering up to 10 per cent more fuel saving, and a new top-of-the-line series of luxury models. The 29 models offered include the new Sport Fury series, which for the first time in the low-price field provides the swivel front seats as standard equipment. The swivel seats are optional on four other models.
Another widely discussed feature is the 361 cubic inch Golden Commando engine, an optional equipment item for all Plymouth cars which is priced at but $80.00 over the cost of the Standard V-8. The special engine comes complete with four-barrel carburetor, dual exhaust, 60-amp battery and special capacity radiator. Last year the Golden Commando engine with a displacement of 350 cubic inches was a part of a high performance package listed at $301.40.
The swivel front seats represent the first major change in car seating since Plymouth introduced
Auto Tops $45
SEAT COVERS $25 up
Convertible Tops
CLARK
AUTO TRIM
808 W. CENTER
KE 3-1691
the rear-facing third seat on station wagons. The new feature, standard equipment on the Sport Fury 2-door hardtop and convertible, allows front seat passenger and the driver to pivot the seats toward the door when entering or leaving the car. The new arrangement also provides an arm rest between driver and front seat passenger which may be folded back when three persons wish to ride in the car. Swivel seats are available as optional equipment on the 2-door and 4-door hardtops in the Fury line, the Sport Suburban and the Belvedere convertible.
Plymouth's proven Torsion-Aire ride, which professional test drivers have termed "the most roadable suspension system on any American passenger car," retains its non-sway, non-dip characteristics and is standard equipment on all models. In addition, as optional equipment, air springs are used in conjunction with the regular rear leaf springs.
special!
CAR POLISH
A FREE CAR WASH
WAX OF YOUR CHOICE! Blue Coral, Sinnemine, Porcelainize, etc., Chrome Polished, interior and exterior — Workmanship guaranteed.
$10.95
Good until Apr. 25
WITH THIS AD
BROADWAY ANAHEIM CAR WASH
550 NORTH EUCLID AVE.
(On the Shopping Center's Ground)
PHONE PR. 4-9624 FOR RESERVATIONS
Open Daily
8:30 - 5:30
Sunday
8:30 - 2:30
NOW SEE YOUR CAR GLEAM
FOREIGN AND SPORTS CARS WELCOME
T YEAR! PLYMOUTH V-8 WINS
IN MOBILGAS ECONOMY RUN!
TALK ECONOMYTH DELIVERS IT!
economy this year. But a Plymouth V-8 has just
gas mileage than Ford or Chevrolet V-8s. Plymouth
for the 3rd straight year in America’s recognized
omy. Plymouth registered 21.15 miles per gallon.
NY RUN FACTS:
HERE ARE WHAT THESE FACTS MEAN TO YOU:
• As a 1959 Plymouth owner, you can expect economical operation in your everyday driving.
• As a 1959 Plymouth owner, you're driving the car that regiistered better gas mileage than Ford or Chevrolet in the
1959 Mobilgas Economy Run.
• As a 1959 Plymouth owner, you can also expect outstanding
performance (Plymouth's winning V-8 is the biggest standard
engine in its class).
Low upkeep, high resale value and proven gas economy make it the
in its class. And Plymouth delivers the Big Difference in style, ride,
comfort, too! A "Two-Mile Try-Out" will prove it, so take yours today!
hardtop, equipped
tic transmission.
o Club and was
1959 Mobilgas Economy Run.
• As a 1959 Plymouth owner, you can also expect outstanding
performance (Plymouth's winning V-8 is the biggest standard
engine in its class).
DIFFERENCE...GET Plymouth
S PLYMOUTH CO.
Anaheim, California
PRospect 4-4188
BERT H. BONEY
Anaheim, California
KEystone 5-2113