anaheim-bulletin 1959-04-09

B-2—Anaheim (Col.) Bulletin Thursday, April 9, 1950 Life With Music By RICHARD D. SAUER A bill to ban subliminaling now is before the State Legislature in Sacramento, a measure to declare it could amount to a vicious brainwashing in the community most depraved sense. Offers interesting speculation on what extent the prescient commercial is subtle. The bill would prohibit mission of "any radio or signal which carries a tisement or other message is perceptible only to conscious mind or as the normal listener would be consciously unaware subliminally." It is true that the multimercials are conscious especially since the sound is deliberately in that even the listener instantly for the next pursued by the caterer to prohibit increasing of sound when the comes on, would be a too. Doggerel Commercial But the intent of the background for the doggerel is to appeal to the suicidal mind, even more than the sensual mind. The plan is a catchy musical phrase listener will fix in his sensuality to such an extent recur to him at other times. Everyone who hears multimercials, even to a litent, will find this to be will find that some—catchy ones—will ring JIM BACKUS — One of the versatile artists in show business, Jim Backus, will be honored at the Books and Authors' Guild program at the Disneyland Hotel this Friday at the noon luncheon hour. Backus, who has written "Rocks on the Roof," is a man seen by close to 40 million people every week. As the Judge in the TV show, "I Married Joan:" as the creator of Mr. Magoo; distinguished in roles in the "Rebel." "Without a Cause." "Androcles and the Lion," and TVs Playhouse 90, he has proven himself master of character roles. A graduate of American Academy of Dramatic Arts, Backus has had his fling at legitimate stage and radio. Dancers Needed For Whittier's 'Pajama Game' Dancers will audition for the Whittier Civic Light Opera Association's twelfth production "The Pajama Game," 8 o'clock tonight and Friday, at the Bailey Auditorium, 215 W. Hadley, Whittier, announced Raoul Appel, choreographer. Singers will also audition the same nights. Wanted are dancers with ballet and/or jazz training. One of the top "Pajama Game" cast members is a dancer. A loud, brassy individual in the musical show, she must be played by an individual who is both a good actress and a character dancer. Dancers should not be under 16 years of age. If dancers have routines they should bring them to the auditorium, if not, the choreographer will supply them with a dance routine. Among the big dance numbers in the show are "Hernando's Hideaway" and "Steam Heat." Appel brings an extensive dance background to the light opera. He was choreographer for seven years at the famed San Diego Starlight Civic Light Opera Association, was head for two years at the U.S.C. Dance Musical Comedy Co., and he was choreographer for the San Diego Globe Theatre. He recently choreographed "Daddy" Dance Program Slated "Our Dancing Universe," presented by the Whittier College Physical Education Department under the direction of Mrs. Edith Pine, attempts to demonstrate that the world can be united through dance and music. This year's production will be held April 16 and 17, at 8:15 p.m., in the Wardman gymnasium. Nursery Schools Council Slate Three-Day Confab in Long Bay The tenth annual convention of the California Council of Cooperative Nursery Schools will be held in Long Beach this Friday, Saturday and Sunday with many participants from Orange County taking active roles. Mrs. Robert Allingham of Fullerton, president of the Orange County affiliate has announced. Highlighting the Saturday program will be Dr. Katherine White-side Taylor of the Department of Education of Baltimore, Md. Her topic will be "Releasing Creative Potentials in Children and Parents — The Importance of Cooperative Nurseries on Our Life." Dr. Taylor as a young initiated the first parish nursery school in Berkeley. She has established and supported schools all over the U.S. and her book, "Parive Nursery Schools," post for both new and schools. The Saturday morning will consist of a doze guided by trained discers with resource people for authoritative advice. Attending as deleges Mrs. Frank Hoover, Sunkist Parent-Coop Mrs. Francis Stein Grove; and Mrs. Dave Community School of The convention will the Wilton Hotel and Friday evening with board meeting attend Allingham, Mrs. H Frank White, former the Fullerton Comm School; Mrs. George dent of the Town. Vacuum Cleaner Vacuum Cleaner PARTS – REPAIRS - HOSES - DISPOSAL BAGS - BRUSHES - CORD - FILTERS - BELTS - NEW MOTORS - CARBON BRUSHES - ARMATURES ELECTROLUX KIRBY HOOVER GENERAL ELECTRIC APEX EUREKA LEWYT WESTINGHOUSE COMPACT AIRWAY KENMORE To Mention a Few Many More FREE ESTIMATES FREE PICK-UP AND DELIVERY SEW-VAC MARKET 1217½ S. Los Angeles St. Anheim—Call PR 4-8200 Life With Music By RICHARD D. SAUNDERS A bill to ban subliminal advertising now is before the California State Legislature in Sacramento as a measure to declare illegal what could amount to a vicious type of brainwashing in the Communist, or most depraved sense. This also offers interesting speculation as to what extent the present "musical" commercial is subliminal. The bill would prohibit transmission of "any radio or television signal which carries any advertisement or other message which is perceptible only to the subconscious mind or as to which the normal listener or viewer would be consciously unaware except subliminally." It is true that the musical commercials are consciously heard, especially since the volume of sound is deliberately increased so that even the listener who leaps instantly for the next room is pursued by the caterwaul. (A bill to prohibit increasing the volume of sound when the commercial comes on, would be a good idea, too.) Doggerel Commercials But the intent of the musical background for the doggerel words is to appeal to the subconscious mind, even more than to the conscious mind. The plan is to offer a catchy musical phrase that the listener will fix in his subconscious to such an extent that it will recur to him at other and later times. Everyone who hears such commercials, even to a limited extent, will find this to be true. He will find that some—the most catchy ones—will ring in his ears. ALL-STAR CAST — Benny Goodman heads the all-star cast of "Swing Into Spring" on the CBS TV network's hour-long show Friday. Ella Fitzgerald (left) and Peggy Lee (center) are joining in this show which will celebrate Goodman's 25th anniversary in show business. Sponsor of the show is Texaco. Here and There Paul Soldner, visiting assistant professor of ceramics at Scripps College, will be one of the media panelists at the third annual conference of American Craftsmen at Silver Bay, Lake George, N.Y., scheduled June 19-21. The conference, as announced by the American Craftsmen's Council, will have its theme: "Exploring the Craftsman's World." Joe Vandervalk of 245 W. Ball Rd., Anaheim, Vina Mae Härmer, 414 Vance St., Santa Ana, and Albert Dowden, 1103 E. Chapman Ave. Orange, locally representing the California Accordion Guild, will attend the Guild's banquet, celebrating its corporation, to be held at Marc's in Compton on Sunday, April 19. Santa Ana College will be host on Tuesday, April 21, for the 1959 Spring Eastern Conference Speech Meet, with competition in eight categories. The extemporaneous topic is "The Unification of Germany" with contestants drawing for topics, while the panel discussion topic is "Should Labor Unions have more or less government control?" Speech instructors Lee Ford and Hetty Dayton are coordinating the sessions. Anaheim Library Latest Books Many Anaheim people realize that the city has our finest library services in town. The main library, located the corner of S. Los Angeles and Broadway also supplies through the Book Moutlying areas, this service to ad persons who are unable to come to the local library books. To keep the public informed library has started a series brief reviews of current books invited persons to be interested in literature three local library services. Books reviewed this week: "The Big Bankroll." Katcher, Harpers. The Arnold Rothstein and the time gambling network; in familiar style complete quotes from the people in the story. "In Every War But One," Eugene Kinkead, Norton. We do wrong? A careful review of Communist booking of United Nations prize war captured in Korea; reading for students of the conflict. "The Experts' Book of Edited by Ruth Brendze, Hall. All about motors, safety, weather, sail, and with some basic rules abiding; all articles are well experts. You might want this book if you are an enthusiast. "Motivation Research," Henry Ungar. An editing 34 pages about why buy what they buy. Write the point of view of sellouts. Contains examples... But the intent of the musical background for the doggerel words is to appeal to the subconscious mind, even more than to the conscious mind. The plan is to offer a catchy musical phrase that the listener will fix in his subconscious to such an extent that it will recur to him at other and later times. Everyone who hears such commercials, even to a limited extent, will find this to be true. He will find that some—the most catchy ones—will ring in his ears afterwards, and sometimes come back to haunt him mentally hours or days after that. This, ipso facto, as the attorneys say, also is subliminal advertising, particularly to the normal, musically untrained listener. The object of the singing commercial is to establish a theme as the badge of the vended product, and to drum that theme so thoroughly into the subconscious mind that the listener will pick it up and mentally hear it over and over again long after the initial yowling has ceased. The value of the music to the advertiser is in direct proportion to its reiterative excitation. If this is not subliminal advertising, what is? Council Slates Lab in Long Beach Nurseries on Our Democratic Life." Dr. Taylor as a young mother initiated the first parent-cooperative nursery school in California at Berkeley. She has since helped establish and support coop-nursery schools all over the United States and her book, "Parent-Cooperative Nursery Schools", is a guidepost for both new and established schools. The Saturday morning program will consist of a dozen workshops guided by trained discussion leaders with resource people available for authoritative advice. Attending as delegates will be Mrs. Frank Hoover, president of Sunkist Parent-Coop of Anaheim; Mrs. Francis Steinhoff, Garden Grove; and Mrs. David Chambers, Community School of Costa Mesa. The convention will be held at the Wilton Hotel and will begin Friday evening with an executive board meeting attended by Mrs. Allingham, Mrs. Hoffman, Mrs. Frank White, former president of the Fullerton Community Nursery School; Mrs. George Corey, president of the Town and Country. HAWAIIAN COMEDIENNE — Na-Pua, famous Hawaiian comedienne, formerly with Harry Owens' TV show and entertainer at Seven Seas Restaurant in Hollywood has come to Anaheim to the staff of the La Palma Dance Studio on W. La Palma. Since Hawaii has obtained her statehood the trend is toward the Island dances, says the director of the studio. Na-Pua is well known for her interpretation of Polynesian dances and their authentic interpretations. THE DINNERWARE STORE OF ANAHEIM Mitchell's... WHERE DREAMS COME TRUE through our BRIDE'S REGISTRY Attending as delegates will be Mrs. Frank Hoover, president of Sunkist Parent-Coop of Anaheim; Mrs. Francis Steinhoff, Garden Grove; and Mrs. David Chambers, Community School of Costa Mesa. The convention will be held at the Wilton Hotel and will begin Friday evening with an executive board meeting attended by Mrs. Allingham, Mrs. Hoffman, Mrs. Frank White, former president of the Fullerton Community Nursery School; Mrs. George Corey, president of the Town and Country Parent - Cooperative of Anaheim Mrs. William Meneyle of Buena Park, treasurer to the State Council; and Mrs. Ralph Siegel of Anaheim, director of the Town and Country Parent-Coop. The Saturday agenda includes workshops, luncheon speaker, reports from regional councils, a tour of nursery schools and a reception for Dr. Taylor. The installation dinner will be held Saturday evening. THE DINNERWARE STORE OF ANAHEIM Mitchell's..... WHERE DREAMS COME TRUE through our BRIDE'S REGISTRY Registry Service for your Wedding Gifts — and Mitchell's foremost collection of fine China, Crystal and other home accessories — help all these dreams come true. China, Glassware, Gifts Open Fridays 'Til 9 P.M. 239 West Center OVERWEIGHT & BULGING EXCESS FAT Should Be IMMEDIATELY Eliminated If you WANT a Shapely Symmetrical Figure Send today for this New METABOLISM Book (We Have NO Medicine, Diet or Anything Else to Sell You) No matter how many Diets or other measures you have tried this instructive METABOLISM BOOK will enable you to understand your own case and may save you years of misery and embarrassment. Diet alone is NOT, and never has been, the one and only answer to the problem of excess fat. This Book contains information generally known only to specialists. It explains the physiology of human Metabolism and the relation between glandular function and Obesity. It tells why some individuals can eat all they wish and never gain in weight. You are told HOW overweight can be corrected and WHERE to look for HELP near your home. A Book is sent only to those who want and need to reduce. The edition is limited. Notice may not appear again. Write at once—today for your copy, SEND 4 (Four Cent) Stamps (16c) to help cover distribution cost. You incur no obligation. We have no medicine or anything else to sell. You will never be asked to send us a penny of money. ADDRESS D. Conway(R&R Inc.) Dept. GA6 Box 1314, Albuquerque,N.M. Anaheim Library Gives Brief Review of Ten Latest Books by Noted Authors; Events Listed Many Anaheim people do not realize that the city has one of the finest library services in the county. The main library, located at the corner of S. Los Angeles St. and Broadway also supplies services through the Book Mobile to outlying areas, this service aimed to aid persons who are unable to come to the local library for their books. To keep the public informed the library has started a service of brief reviews of current books and invites persons to become interested in literature through the local library services. Books reviewed this week are: "The Big Bankroll," by Leo Katcher, Harpers. The story of Arnold Rothstein and the first big time gambling network; written in familiar style complete with quotes from the people involved in the story. "In Every War But One," by Eugene Kinkead, Norton. What did we do wrong? A carefully written review of Communist brainwashing of United Nations prisoners of war captured in Korea. "Must" reading for students of the Korean conflict. "The Experts' Book of Boating," edited by Ruth Brendze, Prentice Hall. All about motors, anchoring, safety, weather, sail, and first aid with some basic rules about boating; all articles are written by experts. You might want to see this book if you are a boating enthusiast. "Motivation Research," by Harry Henry, Ungar. An easy reading 34 pages about why people buy what they buy. Written from the point of view of selling products. Contains examples of selling tries to become a follower of Christ. Good description of Roman life and thought in the last days of the farflung empire. "The Land Beyond the Mountains," by Janice Giles, Houghton. A fast-moving story of the Kentucky frontier and the lawless set of adventurers who almost sold the state to Spain. A well told story of the desperados who tried to create a personal empire in the days when our country was young. "The Right Job for Judith," by Enid Johnson, Messner. Judith thought she knew everything about life and work until she went to the big city, and there after many trials, she finally finds her chosen way. This book tells-you how it all happened and how it all turned out. "Tell Me, Stranger," by Charles Flood, Houghton. The divorced, the fancy-free, and the disillusioned; they all try to find meaning in life once again. A good book of modern life with a surprise ending. "Where There's Smoke," by Clarence B. Kelland, Harper. A young fireman becomes an investigator and stumbles against an intrigue leading to big crime in the big city. The big city background is New York City. Library Events Every 10-day period the Anaheim Public Library presents a glass case display on important theme. This display contains new books and other materials to fit the theme selected. The present display contains new books about the Revolutionary War and Civil War as these two events are the theme for the present display. New books about space and rocketry were contained there in the period just past. The display for the next period will be presented by the Audubon Society. Official entry blanks for the Second Annual Amateur Dog Show, co-sponsored Saturday by Anaheim Park and Recreation Department and Ken-L-Ration, may be obtained at the library. Beth Emet Schedules Monte Carlo Night Monte Carlo Night is at the Temple Beth Emet, 400 N. Emily St. Sunday beginning at 8:30 p.m. The public is invited to come and enjoy an evening of good fun, (in great variety), games of skill and entertainment. The evening is being sponsored by the B'nai B'rith, Covenant Chapter. "Hospitality has been the keynote of the chapter's events and it will be the same this time," say committee members in charge of the affairs. Donation is reasonable and can be contributed at the door on the night of the Monte Carlo. New Halliwell GEM WAVE "Motivation Research," by Harry Henry, Ungar. An easy reading 34 pages about why people buy what they buy. Written from the point of view of selling products. Contains examples of selling methods, advertising, questions, choice of words etc., everything about motivation in selling. "Van Gogh," by Frank Elgar, Praeger. This little book contains a careful study of the artist as he developed his originality. A skillful blending of the printed word with the actual color plates and black and white sketches that were done by Van Gogh. About Fiction "Dear and Glorious Physician," by Taylor Caldwell. Doubleday. A novel about Luke the physician who was the author of the Gospel by the same name. A story of Luke's personal struggles as he is New York City. Library Events Every 10-day period the Anaheim Public Library presents a glass case display on some important theme. This display contains new books and other materi- New Halliwell GEM WAVE To add lasting body to your hair Complete with hair cut, styled and set. Reg. $20.00 Shampoo Set With Creme Rinse $250 2 up Tints $650 6 up Complete Hair-Cut $200 CONNIE'S HAIR STYLIST 9309 Brookhurst PR 2-0461 Open Evenings and Sundays by Appointment DRAPERY SALE DURING THIS FABULOUS SALE — CUSTOM-MADE DRAPES WILL BE MADE AT $1.00 PER WIDTH Nubby SATIN Boucle 45" wide — 500 yds. 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