anaheim-bulletin 1955-07-15

6 Anaheim (Cal.) BULLETIN, Friday, July 15, 1955 Grocer An 1890 food store, with its quaint fixtures, has been re-created in the Swift Market House on Disneyland Main Street to dramatize contrast the service provided by the modern food store. Sponsored by Swift & Co., the old-time market will appear in every detail with the decor of the Disneyland M St. There is a pot-belly stove near the entrance, many counters, large glass jars, cracker and pickle barrels, other bulk containers and e-sawdust on the floor. Myrt Westering, who manage the exhibit, said timers will get a treat their memories of yesteryear and youngsters will have. OLD MARKET HOUSE Swift's Market House on Main St. is complete in every detail, with an old fashioned coffee grinder, pot-bellied stove and the old-time bins for staples. Mechanical Wizard Emcees Continual Show of Fashions The Wonderful Wizard of Bras, famed symbol of the Hollywood-Maxwell Brassiere stitched "V-Ette Whirpool" soon became a much-sought-after fashion item and the Mechanical Wizard Emcees Continual Show of Fashions The Wonderful Wizard of Bras, famed symbol of the Hollywood-Maxwell Brassiere Company and major-domo of the novel, eye-popping exhibit prepared by Disneyland by this manufacturer of intimate apparel is one of the major magicians in the nation's greatest magicland. The Wonderful Wizard highlights the Hollywood-Maxwell display which is one of fifty "famous names in American business" selected by Disneyland officials to populate Main Street, U.S.A., an exact replica of an American town of the 1890-1910 period. The Hollywood-Maxwell exhibit features the Wonderful Wizard of Bras on a revolving stage, on one side of which is a complete re-creation of the fashions and intimate wear of the 1890's and on the other side a showing of the fashions of today—inner and outer wear. On stage, acting as master of ceremonies, via a tape recorder, is the Wonderful Wizard who, with presto-change charm, explains the basic theme of the show—"This is how it was . . . Now . . . This is how it is." The exhibit, like the others on Main Street, is period in both its interior and exterior design, with the only "out-ofthis-world" touch being the fabulous Wonderful Wizard who greets visitors with a wave of his magic wand. The exhibit will portray a typical 19th Century shoppe. The Wonderful Wizard and modern day clothing will occupy one-half. The remaining part will be devoted to a Victorian "front-room" complete with period fireplace, drapes, large mirror, sofa and old-fashioned showcase. A most unusual and unique part of the display will be an authentic Singer Sewing Machine, circa 1860. In addition, 3-D illusion boxes will be featured depicting both outer and intimate apparel of the by-gone era. The company was founded in Los Angeles 21 years ago—with two rented sewing machines and an idea, a patented design for a revolutionary brassiere. stitched "V-Ette Whirlpool" soon became a much-sought-after fashion item and the original operators found they were part of a thriving, growing business. Several years after the founding of the firm, Hollywood-Maxwell achieved national distribution and was well on its way to becoming the large, successful firm it is today—the largest bra manufacturer west of the Mississippi and one of the important foundation wear style leaders in America. In order to keep in touch with the latest fashion styles in the world of fashion, Hollywood-Maxwell's chic designer, Theo De Voe, regularly attends the Paris openings, determining basic silhouette changes so that Hollywood-Maxwell bras can be styled according to the latest couturier trends. Much of the meteoric rise of the company has happened since 1946 when Herndon J. Norris, who previously had been attorney for the concern, bought the company and took over as president. Norris has introduced modern methods of manufacture and marketing, making the company a model of efficient and workmanlike procedures. Today, Hollywood-Maxwell maintains 10 plants throughout the United States and one in Canada. In addition, the firm has licensed manufacturing and distributing representatives in Europe, England, South America, Australia, New Zealand and the Orient. Car Is 'Trapped' by Fast Work Disneyland's photographer had a sharp reminder of the speed of construction at Disneyland recently when he drove into Tomorrowland to take pictures. When he returned to his car a few minutes later a ditch had been dug and pipe was being laid across the "road." The photographer had to wait until the pipe was laid and the ditch covered to move his car. large mirror, sofa and old-fashioned showcase. A most unusual and unique part of the display will be an authentic Singer Sewing Machine, circa 1860. In addition, 3-D illusion boxes will be featured depicting both outer and intimate apparel of the by-gone era. The company was founded in Los Angeles 21 years ago—with two rented sewing machines and an idea, a patented design for a revolutionary brassiere. The unique bra—the circular DISPLAY WITH 'WIZARD' C. V. Wood (left), vice president and general manager of Disneyland, and Herndon J. Norris, president of the Hollywood-Maxwell Brassiere Co., plan final details of display which will occupy a Victorian "shoppe" on Disneyland's Main Street, U. S. A. Theme of the exhibit will be the "Wonderful Wizard of Bras" whose tape-recorded "voice" will emcee the continual showing of intimate apparel and outer wear styles from the 19th Century to 1955. An 1890 food store, with all its quaint fixtures, has been re-created in the Swift Market House on Disneyland's main Street to dramatize by contrast the service provided by the modern food store. Sponsored by Swift & Co., the old-time market will agree every detail with the 1890 decor of the Disneyland Main Street. There is a pot-belly stove near the entrance, marble counters, large glass jars, stacker and pickle barrels and other bulk containers and even cowdust on the floor. Myrt Westering, who will manage the exhibit, said old-masters will get a treat for their memories of yesteryear and youngsters will have a clear view of the limitations of food retailing 65 years ago. "The Swift Market House is a tribute to the important role of the food dealer in the job of feeding our rapidly growing population and will illustrate the progress that has been made by the food industry as a whole," Westering said. MESSAGE CENTER Westering, a native of Edgar, Neb., was manager of the Swift & Co. soap department until assigned to the Disneyland project by O. E. Jones, executive vice president. A genial guy by nature, "Myrt" expects the 1890 Swift Market House to serve as a message center and meeting place for meat and grocery people from all over the country who come to Disneyland. "In sunny California we won't be able to have get-together over a 'hot' stove like in the old days, but we ought to be able to trad plenty of ideas anyway," Westering said. The 1890 Market House portrays the retail meat and grocery business as it was 32 years after Gustavus F. Swift began his business on Cape Cod, Mass. Swift, then only 16 years old, borrowed $20 from his father, bought a heifer from a neighboring farmer, dressed it, and sold the meat to the people of Sagamore, near his home. In 1955, 100 years later, Swift & Co. is represented by 78,000 employees in nearly 600 units throughout the United States and Canada. 31G CAKE At the Market House, Swift helps observe its centennial year by "celebrating" a century of progress in the food industry. Plans call for a special room in which a huge birthday cake will fly the Swift Centennial emblem with the inscription "100 Years of Swift to serve your family better." In the cake, which will rotate continuously, Swift products, colorfully caricatured, will be on parade. Full color transparencies of America's At Disneyland this summer back in 1869, began pushing and commerce. These are little trains by powerful freight diesels, but gers and freight. Built to accurate scale, you thrilling adventures awaiting And for an adventure of tr The "C. K. Holliday" is the newest old freight train in America. Its run of 11/8 miles is made at 20 miles per hour pulling 3 cattle cars, 2 gondola cars and a little red caboose. Duplicated in Detail Agamore, near his home, 25, 100 years later, Swift is represented by 78,000 fives in nearly 600 units without the United States Canada. AKE The Market House, Swift observe its centennial day "celebrating" a cential progress in the food ery. Plans call for a speeoom in which a huge day cake will fly the Centennial emblem with description "100 Years of to serve your family" In the cake, which state continuously, Swift its, colorfully caricatured, on parade. Full color carriages of America's favorite food dishes will be mounted on the cake. "We like to tell, a story this year which we call the Miracle of Feeding America," Westering said. "It’s a story of our nation a century ago in which three out of five workers lived on farms and produced just enough to feed themselves, a few head of livestock, and the few folks who lived in town. "Today’s food industry is a story of 164,000,000 Americans leading longer and happier lives and with more and better food than ever before. And only about one worker out of 10 is needed to produce the food, we eat, freeing many millions of people to produce the other goods necessary to modern living and progress." Fast Work Typical of Disneyland’s magic was the sudden appearance of 3000 square feet of office space when Disneyland administration personnel announced their plans to move to Anaheim from Burbank. Office space for construction personnel was completely built and finished in five days, according to the construction superintendent. Prefabrication and cooordination is the secret of Disneyland’s speed construction, he says. The "E. P. Ripley," replica of one of Santa Fe's early trains, pulls into the Santa Fe station at the entrance to Disneyland. The 5/8 scale version of the original train will carry visitors on a complete circuit of the 60-acre Disneyland park. Weighing 15 tons, the old-fashioned steam locomotive will pull six coaches accommodating 300 passengers. Disneyland this summer, you'll see and ride replicas of the Santa Fe trains that, in 1869, began pushing their way West—opening a vast frontier to settlement commerce. Are little trains by comparison with Santa Fe's present day streamliners and useful freight diesels, but in their day they did an important job of moving passenger freight. To accurate scale, you'll find an inspection and ride on these trains one of the big adventures awaiting you at Disneyland. For an adventure of travel on your next trip East, ride one of the modern stream- are little trains by comparison with Santa Fe's present day streamliners and ful freight diesels, but in their day they did an important job of moving passenand freight. to accurate scale, you'll find an inspection and ride on these trains one of the g adventures awaiting you at Disneyland. or an adventure of travel on your next trip East, ride one of the modern streamin Sahta Fe's famous fleet of Chiefs—The Chief, El Capitan, or the worlds Super Chief.