anaheim-bulletin 1955-07-11

Editorial Page Monday, July 11, 1953 Anaheim (Cal.) Bulletin — 7 Anaheim Can Take a Lesson From Los Angeles By HOWARD LOUDON In this day of high competition, the construction of numerous shopping centers and major highways that cut down traveling time between cities, the established retail business center, or better known as the "downtown sections", are in a constant state of feeling insecure. Downtown Los Angeles has taken a survey and Walter J. Braunschweiger, retiring president of the Downtown Business Men's Association, has some very cheerful things to say about the future of such "downtown" sections. Since World War II more than $75,000,000 has been spent in the downtown shopping area of Los Angeles; next year they expect an additional $200,000,-000 to be spent. Los Angeles businessmen have backed the freeway highway program to make access to their center easier and quicker, they have supported additional parking areas, rapid transit transportation, they have improved merchandising methods, they make shopping downtown pleasant, easy and attractive to the customer. They have made the downtown section of Los Angeles the largest, most varied and complete shopping center west of the Mississippi. Quoting "All of this is in direct contradiction to the theory occasionally advanced that downtown areas of large cities are faced with a process of decentralization. If such occurs, then it must be assumed that decentralization is brought about by default. Certainly the businessmen in Los Angeles' downtown area have no intention of defaulting on their obligations to maintain that district as a superior place to shop and to do business. The future belongs to those who prepare for it, and our downtown businessmen are ready". Anaheim is a little Los Angeles, and can do the same, looking forward to the same rosy future. But, it of large cities are faced with a process of decentralization. If such occurs, then it must be assumed that decentralization is brought about by default. Certainly the businessmen in Los Angeles' downtown area have no intention of defaulting on their obligations to maintain that district as a superior place to shop and to do business. The future belongs to those who prepare for it, and our downtown businessmen are ready". Anaheim is a little Los Angeles, and can do the same, looking forward to the same rosy future. But, it takes cooperation, coordination, unity and a willingness to give and take for the benefit of everyone. There can be no dog in the mangers, no free riders, such must be culled out and replaced by those who are willing to do their share on a sound progressive business-like basis. Anaheim has a great future, the present growth spells nothing but prosperity for all those doing business in Anaheim. Hard work and wise planning mean success for downtown Anaheim. The Purpose Is Profit If the reader shares with us a growing concern over the way in which a good many people are trying to make business out as something it isn't, let them gather round. We want to take the liberty of paraphrasing freely an editorial appearing in the June issue of PR Journal, official publication of the Public Relations Society of America. The Journal is disturbed over the fact that although, as someone has said, "Business' purpose is profit, its function is service," there are those, even among businessmen, who are saying that the profit motive is a "by-product of the entrepreneur's zeal to put shoes on his customers or protect them with kiss-proof lipstick." As the editorial points out, that is sheer bunk. To quote: "Business has a unique motivation and unique role in society . . . Profit turns the wheel and the turning wheel — in addition to producing a magnificent life for America — yields as by-products rich social and spiritual satisfaction to our people." To confuse the by-product with the true purpose of business is to generate cynicism, to shake the confidence of investor and employee, and to leave business open to criticism for failing to do what it is not supposed to do anyway. TELEVISION VIEWS Matt Dennis Called Upon to Fill Shoes of Both Tony Martin and Eddie Fisher in One Summer MONDAY, JULY 11 -- B-day day, you have a clear mind sharp head for business and position to see an opportunity instantly take full advantage that it offers. You have muchidence in yourself and are feel that only what you right. You are not too lenient those who differ from you are considered rather too arid in your attitudes. Actually, you an idealist at heart, and short of perfection suits. There is, however, a deeping of kindliness in your up- and although you are nily affectionate and loving you an exterior pose of reserve belies your true disposition to let yourself go a little Spontaniety is something that will need to learn! You women are much less in your manner. You a fine speaking or singing and are something of a This could lead you to the where you might find consis success. You have strong ties and will make a fine wife mother. Among those born on this are: John Quincy Adams President; Clarence Buck Kelland, author; John Warner, merchant; John H. poet; John Roger, naval h To find what the stars buy store for you tomorrow, select birthday star and read the ponding paragraph. Let your day star be your daily gu Tuesday, July 12 CANCER (June 22-July 23) should be a good day for ness affairs if you will ju your eyes open all the t LEO (July 24-Aug. 23) -- tra careful of all detail Writer Offers Ten C The Heat During th TELEVISION VIEWS Matt Dennis Called Upon to Fill Shoes of Both Tony Martin and Eddie Fisher in One Summer By JACK GAVER United Press Staff Correspondent NEW YORK — It’s quite a job being called upon to fill the shoes of both Tony Martin and Eddie Fisher in one summer, so Matt Dennis didn’t even bother. He brought his own shoes. He takes a special last anyway. They know about Dennis out around Los Angeles where he has been singing on television stations and in night clubs for several years, but the East had had little exposure to his performances until early this year when he came here and took over as the entertainer at the newly opened Chi Chi Club. This showcasing led to him being hired by NBC to fill the 7:30-7:45 p.m. Tony Martin spot on Monday nights and the same Eddie Fisher period on Wednesdays and Fridays. “I never took the singing bit seriously until a few years ago,” Dennis explained. “I grew up at the piano, and I concentrated on composing popular songs and arranging for bands. But I’d doodle around with voice demonstrating my songs, and after a while someone suggested I work up a night club act, and that got me started on this kick.” No Interest Dennis said he composed his first song when he was 11 years old, inspired by a crush on a little girl named Dorothea. He sang it to her, and she didn’t show the least interest. “I’ve written a few other songs about girls since under somewhat the same sort of inspiration,” Dennis said, “and they all turned out disastrously, romantically speaking. I don’t dare write a song about my wife.” Among the stars of the small TV musical spots, Dennis is quite different. He works at a piano, backed up by a three-man musical combination. The atmosphere of the program is that of an intimate night club. Dennis has an ease and charm as master of ceremonies that gives an informal warmth to his 15 minutes that often is missing in this type of show. Some of Dennis’ hit songs have been “Everything Happens To Me,” “Let’s Get Away From It All,” “Will You Still Be Mine?” and “The Night We Called It A Day.” Big Chance An idea that Dennis is regarded as something special in musical circles can be gathered from the fact that RCA-Victor is bringing out an album in which he performs his own tunes—and nine of them have never been tried out on the public. That’s confidenceel “As a matter of fact,” Dennis said, ‘the lyric writers and I were still writing those nine songs while the album was being recorded. We finished the last one just a few minutes before I performed it.’ This album, incidentally, has resulted in perpetration of what is either the most dreadful or most engaging pun of the year, depending on how you regard such things. Its title is “Dennis Anyone?” Dennis disclaims responsibility. Writer Offers Ten Calls The Heat During the Heat During the Heat We present at this time popular demand our annual advice from our man gets fed up with the usual on how to behave in hot weather and proposes new ones. By H. D. QUIGG United Press Staff Correspondent NEW YORK (UP)—How the heat—ten convenient steps are invited to ponder. 1. Dress correctly. Shave head. Wear shorts. Hair holds So do long pants. Remember poor Richard said: Shorn pants knees catch coolth fr breeze. 2. Be clever. Insult you For the next two days every she utters will have icicles 1. from it. If you can keep it a solid hour, y surround yourself with enough waterstand a week plus temperature. 3. Don’t fight it, join it. some heat yourself. Remain Dean and Pepper built a fire at the Cemetery on St. Louis’s hottest and warmed their hands friends, turn on the heat house. The neighbors will SAME OL’ ‘CORN’ WE WANT DISARMAMENT, PEACE, ETC. OTHMAN'S VIEW ‘Plight’ of A Dealers Heard By Subcommittee WASHINGTON—Laws Congress today in the plight of the auto faced with big trade discounts, and stiff from the new-used car lot around the city. A whole room full gentlemen pleaded with state and Foreign Committee for laws do away with phantom charges on sedans, and bootlegging of new give each dealer exorbitory for the sale of them. They said, almost that they were facet ruptcy unless they selling autos at a price again. Typical was Cooper, a solid-looking with eyeglasses and hair combed over his He sells Chevrolets lins Colo., and he as the kind of fellow the customers a squirrel. He was bitter at bootleggers, who are car dealers peddling mobiles they bought some of Cooper’s fell in factory-fresh cars.thur G. Klein (D. bought a new sedan the other day, couldn’t thing wrong with tions. Perfectly legal. Cooper agreed the legger, was unfortunate continued to use it consider his sales made four years later business in Cooper’s and then set up shop. BERDANIER Your Birthday Forecast HOLLYWOOD Judy Garland Your Birthday Forecast By STELLA MONDAY, JULY 11 — Born to you, you have a clear mind, a sharp head for business and a discretion to see an opportunity and instantly take full advantage of all it offers. You have much confidence in yourself and are apt to tell that only what you think is right. You are not too lenient with those who differ from you, and are considered rather too arrogant your attitudes. Actually, you are idealist at heart, and nothing short of perfection suits you. There is, however, a deep feeling of kindness in your make-up, and although you are natural affectionate and loving you have exterior pose of reserve which ties your true disposition. Try let yourself go a little more. Containment is something that you need to learn! You women are much less serious in your manner. You have fine speaking or singing voice that is something of a mimic. You could lead you to the stage here you might find considerable access. You have strong home and will make a fine wife and other. Among those born on this date: John Quincy Adams, U.S. president; Clarence Budington Island, author; John Wanamakammerchant; John H. Hewitt; John Roger, naval hero. To find what the stars have in store for you tomorrow, select your birthday star and read the corresponding paragraph. Let your birthday star be your daily guide. Tuesday, July 12 INCER (June 22-July 23) — This should be a good day for business affairs if you will just keep your eyes open all the time. OCT (July 24-Aug. 23) — Be extra careful of all detail work, for you could make a costly error if you rush the job too much. VIRGO (Aug. 24-Sept. 23) — Take care in personal affairs. Your attitude can turn a neutral aspect into one much more favorable. LIBRA (Sept. 24-Oct. 23) — Aspects not too good, just now, but if you are wise, patient and calm you can avert any trouble. SCORPIO (Oct. 24-Nov. 22) — If you keep your eyes open, you may find that opportunity you have been seeking right at your own door. SAGITTARIUS (Nov. 23-Dec. 22) — You may have a chance to work some overtime today. The additional pay might come in mighty handy. CAPRICORN (Dec. 23-Jan. 20) — Accept help offered by a friend if you use it. You can repay the kindness later. AUARIUS (Jan. 21-Feb. 19) — There may be problems today, but if you tackle them with a clear mind and patience you can solve them. PISCES (Feo. 20-Mar. 20) — Now you can achieve a more pleasant and harmonious atmosphere for your work if you plan right. ARIES (Mar. 21-Apr. 20) — You may combine business and pleasure today but don't go off the deep end on either one! TAURUS (Apr. 21-May 21) — If a little under par today as far as health is concerned, consult a specialist. Don't experiment. GEMINI (May 22-June 21) — You can avoid a health upset if you are careful. Take special care of your diet; get plenty of rest, too. (Copyright, 1955, by United Feature Syndicate, Inc.) HOLLYWOOD Judy Garland Spurning Movies For Stage Revue By ALINE MOSBY United Press Hollywood Writer HOLLYWOOD (UP)—Judy Garland is spurning movies temporarily to take her own stage revue on tour, and her opening night Monday is turning into one of film's big events of the year. Judy, one of the most celebrated Oscar losers in history, says she couldn't find a movie script to top her "A Star Is Born." So the pug-nosed entertainer gathered her own troupe of 50 for a nation-wide tour—a feat few movie stars would attempt. The celebrities who turned out to cheer Judy's "A Star Is Born" premiere a year ago are hauling out the black tie and mink again for the opening of her stage revue at nearby Long Beach. Wants to Travel Lana Turner, Lex Barker, Dean Martin, Jimmy Stewart, David Niven, Humphrey Bogart and Lauren Bacall are a few of the big names who bought $10 tickets. Frank Sinatra is chartering a bus to take his friends to the Long Beach event. Even Debbie and Eddie will be in the audience as proof they still speak to each other. Judy has been rehearsing until 2 a.m. for two months. Friends, the press and various advisers dropped in to watch her in action at one of the last rehearsals this week. "I had such a long haul on 'A Star Is Born' and then a long vacation. I thought this tour would do me good and snap me to," gasped Judy after a strenuous routine with a line of chorus boys. Cooper agreed the legger, was unfortunate continued to use it; consider his sales man spent four years leasing business in Cooper's shop and then set up shop street as a used car car. "And he's got as Chevvies on his lot on mine", Cooper lamb. That wasn't all. "Ing thing was the day Chevrolet was introduced used car man had a steamy models the same Cooper got his own." "Where does he get ears?" enquired Rep. "There's no secret said dealer Cooper, them from the Circle ing Co., of Indianapolis. Cooper agreed with Klein that this was honest business, but the used car dealer co sibly provide proper the machines he sel "So all the custome from him is a lower gested the gentleman York. Cooper wouldn't go that He charged to much hanky-panky oo that a buyer thinking ting a bargain somen more than he would dular dealer. Rep. Klein said he'd cut rate autos were from all kinds of deal ed or not. That un is so. Cooper said. "And I don't like t advertising to any kid Rep. Klein continue heard the other day discounts could be ha new, or nearly new Old He said that when thinking about buying him a Chrysler at the dealer's cost said he didn't consider He bought his car specified) on Long discount he said wa able. This was enough to Writer Offers Ten Convenient Steps to Beat the Heat During the Hot Summr Months We present at this time, by popular demand our annual seasonal advice from our man who fed up with the usual rules and proposes new ones. By H. D. QUIGG United Press Staff Correspondent NEW YORK (UP)—How to beat the heat—ten convenient steps you can invited to ponder. Dress correctly. Shave your hair. Wear shorts. Hair holds heat. Do long pants. Remember what Mr Richard said: Shorn pate and lee knees catch coolth from thereeze. Work correctly. Thank! But it’s not make a move. Moving muscles heat. Thinking processes nothing. Be calm. Swallow your anger. Temper breeds heat. You’ll eventually develop ulcers from bottling your temper during the summer, but they’ll be a warming inence next winter. Be clever. Insult your wife, or the next two days every word you utter will have icicles hang from it. If you can keep her around a solid hour, you can surround yourself with enough cool air to maintain a week of 90°s temperature. Don’t fight it, join it. Spread the heat yourself. Remember Dean and Pepper Marsh built a fire at the Cardinal on St. Louis’s hottest day and warmed their hands? So, friends, turn on the heat in your use. The neighbors will notice. And the police will find a cooler for you. 6. Be scientific. Profanity turns the air blue. Blue is a cool color. So start swearing, in public. You’ll feel the chill around you. 7. Drink properly. Alcohol and sunshine don’t mix. Try alcohol and soda or ginger ale. 8. Eat properly. Some foods produce heat. Avoid meat, eggs, cheese, vegetables, fruits, milk, salads, sweets, nuts, fowl and fish. Hire a Chinese cook and have some bird’s nest soup. 9. Be resourceful. Hold up an armored car. Nothing beats the heat—and soothes the fevered spirit—like a cool million bucks. 10. Be strong. Don’t notice the heat. Pretend it’s not there, if you pretend long enough, it’ll go away—come October. Farmer McCabe July 11, 1955 Ain’t heard a chirp outta ole Jawbone Nehru since he went to Moscow... how some ever it twouldn’t ‘sprise me none ifen he didn’t show up at the Big Four Peace Conference in Geneva beatin’ a Base Drum and yellin Red Propaganda in the highest note of his N-E-U-T-R-A-L voice. Farmer McCabe (all rights reserved) World corn production for 1954-55 is estimated at more than five and one-half billion bushels. Judy has been rehearsing until 2 a.m. for two months. Friends, the press and various advisers dropped in to watch her in action at one of the last rehearsals this week. “I had such a long haul on ‘A Star Is Born’ and then a long vacation. I thought this tour would do me good and snap me to,” gasped Judy after a strenuous routine with a line of chorus boys. “I want to go all over the country, to places I’ve never seen. I’ve never gone on the road for one-nighters. My other stage show played only at the Palace in New York, San Francisco and Los Angeles. This time I’ll get to other cities.” Judy Loves Stage “Sid Luft, her husband and producer who helped the one-time unhappy singer back to stardom, sat in the darkened rehearsal auditorium to watch his wife at work. ‘She could have done movies,’ he said. “She turned down ‘Carousel’ for this tour. If a part isn’t good for her, she doesn’t have to do it. And it was hard to find a movie script to follow ‘A Star Is Born’.” “So we decided to produce our own show with our money ($40,000) and go on the road. Judy loves the stage.” Judy breaks in the show in San Diego tonight, followed by the Long Beach charity benefit opening. After a national tour the troupe may wind up on Broadway or “We might do it for television,” Luft said. “This has been so hectic,” smiled Judy. “We haven’t even got some of the costumes finished yet.” THE PRISONER SLEPT PROVO, Utah — A bench warrant sworn out for an accused embezzler was quietly dropped here recently when an investigation disclosed the accused man had been in jail at the time. The jailer had forgotten to waken him, and the prisoner slept right through his arraignment time. He said that when thinking about buying 1956 model, a friend New York who was the auto business officer him a Chrysler at the dealer’s cost, said he didn’t consider He bought his car specified) on Long Island discount he said was able. This was enough to dealers cringe. The partment is against those that any contract manufacturer and lawing bootlegging violation of the antitime also is balking men; Congress is abjourn and the change laws being passed the outlaw used car lot of new sedans are close. (Coypright, 1955, by Feature Syndicate) Ten Years Charles Crain, son Mrs. Allen Crain of Way has been transferred I.T., Boston, from Co radio and radar school Flight officer Way has been assigned as the 312th Bombardm Philippines. From New Caledon word of the award Meritorious Service U to the Ordinance b which Pfc. D.K.A member, His wife, her father, Charles,B heim. More than 3088 Y been returned from warfare. Mr. and Mrs. H.A.of West Orange Ro parents of a daughter Fourth of July. OTHMAN'S VIEWS 'Plight' of Auto Dealers Heard By Subcommittee WASHINGTON—Let us join Congress today in considering the plight of the auto dealers, faced with big trade-ins, husky discounts, and stiff competition from the new-used car man on the lot around the corner. A whole room full of these gentlemen pleaded with the Interstate and Foreign Commerce subcommittee for laws that would do away with phantom freight charges on sedans, and so-called bootlegging of new cars, and give each dealer exclusive territory for the sale of motorcars. They said, almost to a man, that they were facing bankruptcy unless they could start selling autos at a profit once again. Typical was Walter B. Cooper, a solid-looking citizen with eyeglasses and a wisp of hair combed over his bald snoot. He sells Chevrolets in Fort Collins Colo., and he struck me as the kind of fellow who'd give the customers a square deal. He was bitter against the bootleggers, who are the used car dealers peddling new automobiles they bought cheap from some of Cooper's fellow traders in factory-fresh cars. Rep. Arthur G. Klein (D. N.Y.) who bought a new sedan, himself, the other day, couldn't see anything wrong with these operations. Perfectly legal, he said. Cooper agreed the word, bootleger, was unfortunate, but he continued to use it. He said consider his sales manager who spent four years learning the business in Cooper's showrooms and then set up shop down the Moscow, Menon isn't influenced at all by the fact that 40,000 American boys were killed and 110,000 wounded in Kores in order to repel aggression and secure obedience to a United Nations resolution seeking to establish morality in the world. The "roving ambassador" from New Delhi isn't evidently concerned either with the fact that the United Nations declared Red China an aggressor and that the Peiping Government insult Geneva last year and still refused and denounced the U.N. at es to allow a settlement of the Korean problem to be undertaken under the auspices of the U.N. The Red China Government naturally wants its partisan, Krishna Menon, to handle this matter because of a confidence that he will achieve what the U.N. refused to do for the Communists. Menon, moreover, doesn't hesitate to say publicly now that the Matsu and Quemoy group of islands, as well as Formosa, should be handed over to the Red China regime. Why should anyone be trusted as a "mediator" who openly champions the cause of one or the other of the parties to a dispute? This question presents no difficulty to the crafty mind of Krishna Menon but the situation makes little sense to those who respect the moral position of the United Nations and of this country in the disputes with Soviet Russia and Red China. Menon's formula is for the United States to give up all bars and all her interests in the Far East, dissolve the Nationalist Army which is helping to defend Southeast Asia and sell out the South Korean government to the Communists. It is a mystery why some of Cooper's fellow traders in factory-fresh cars. Rep. Arthur G. Klein (D. N.Y.) who bought a new sedan, himself, the other day, couldn't see anything wrong with these operations. Perfectly legal, he said. Cooper agreed the word, boot-legger, was unfortunate, but he continued to use it. He said consider his sales manager who spent four years learning the business in Cooper's showrooms and then set up shop down the street as a used car dealer. "And he's got as many new Chevvies on his lot as I have on mine", Cooper lamented. That wasn't all. The insulting thing was the day the 1955 Chevrolet was introduced. The used car man had a stock of these fancy models the same day that Cooper got his own. "Where does he get these new cars?" enquired Rep. Klein. "There's no secret about it," said dealer Cooper. "He gets them from the Circle City Leasing Co., of Indianapolis, Ind." Cooper agreed with chairman Klein that this was a perfectly honest business, but he insisted the used car dealer couldn't possibly provide proper service on the machines he sells. "So all the customers gets from him is a lower price." suggested the gentleman from New York. Cooper wouldn't go along with that. He charged there is so much hanky-panky on some lots that a buyer thinking he's getting a bargain sometimes pays more than he would at the regular dealer. Rep. Klein said he'd heard that cut rate autos were available from all kinds of dealers, franchised or not. That unfortunately is so. Cooper said. "And I don't like to give free advertising to any kind of car." Rep. Klein continued. "but I heard the other day that $1,000 discounts could be had on some new, or nearly new Oldsmobiles." He said that when he started thinking about buying his own 1956 model, a friend of his in New York who wasn't even in the auto business offered to get him a Chrysler at $50 above the dealer's cost. Rep. Klein said he didn't consider that deal. He bought his car (name unspecified) on Long Island at a discount he said was considerable. This was enough to make the most stores and offices now are air-conditioned. When this includes filtering as well as cooling, it makes the place pleasant to make asthma less likely and make smaller doses of antihistamine more effective during the season. Smaller doses of the more potent antihistamines are less likely to make you sleepy. Besides antihistamine pills for symptom relief, and staying in filtered air-conditioned rooms, there are other things you can do to make the hay-fever season more bearable. These include: 1. Avoid becoming overheat- He said that when he started thinking about buying his own 1956 model, a friend of his in New York who wasn't even in the auto business offered to get him a Chrysler at $50 above the dealer's cost. Rep. Klein said he didn't consider that deal. He bought his car (name unspecified) on Long Island at a discount he said was considerable. This was enough to make the dealers cringe. The Justice Department is against them; it insists that any contract between manufacturer and dealer outlawing bootlegging would be a violation of the antitrust laws. Time also is balking the auto men; Congress is about to adjourn and the chances of any laws being passed this year to outlaw used car lot bargains in new sedans are close to nil. (Copyright, 1955, by United Feature Syndicate, Inc.) Ten Years Ago Charles Crain, son of Mr. and Mrs. Allen Crain of East Broadway has been transferred to M. I. T., Boston, from Corpus Christi radio and radar school. Flight officer Wayne Wooten has been assigned as pilot with the 312th Bombardment Group, Philippines. From New Caledonia comes word of the awarding of the Meritorious Service Unit Plaque to the Ordinance battalion of which Pfc. D. K. Arnold is a member. His wife, Betty, and her father, Charles, live in Anaheim. More than 3088 Yanks have been returned from European warfare. Mr. and Mrs. H. A. Schimming of West Orange Road are the parents of a daughter born on Fourth of July. HELPFUL HINTS FOR HAY FEVER VICTIMS Things are looking up for hay fever sufferers, especially those who live in cities and towns. Air-conditioning is making the big difference. So is the production of many different varieties of antihistamines. Most stores and offices now are air-conditioned. When this includes filtering as well as cooling, it makes the place pleasant for those with hay fever by removing pollen. More homes also have window units. Several years ago, when antihistamines were new, there were just one or two effective ones. Many are now available. When one is no longer effective, as seems to happen with hay fever, there's another to switch to. That means that you're fairly sure of having relief from the symptoms of hay fever. If the pills that relieved your hay fever last year don't work so well this year, your doctor can give you another prescription that will likely help. Make no mistake about it. I'm not talking about cures, I'm talking about relief from repeated sneezing, running nose, itching eyes and throat that make you miserable. You're still allergic—the basic trouble still exists—even though your symptoms are stopped by the medicine or the air-conditioning, or both. Allergy experts find that some of their hay-fever sufferers develop asthma. These doctors are convinced that the only way to prevent asthma from occurring to same hay-fever victims is to have their patients desensitized to the pollen. This is done by taking shots of dilute pollen extract weekly, gradually increasing the dose over a period of weeks to months before the hay-fever season begins. This isn't really a cure, either. It has to be done each year. And it's certainly true that some people with hay fever do not develop asthma even without shots. But the shots make asthma less likely and make smaller doses of antihistamine more effective during the season. Smaller doses of the more potent antihistamines are less likely to make you sleepy. Besides antihistamine pills for symptom relief, and staying in filtered air-conditioned rooms, there are other things you can do to make the hay-fever season more bearable. These include the following: 1. Avoid becoming overheated, such as by energetic games. That's likely to bring on an attack of sneezing. Possibly the dust raised is a factor. Also avoid dusty or smoky places. 2. Avoid exposing yourself to large amounts of pollen by staying out of the weedy country, avoiding Sunday auto drives, and putting off looking at new homes in suburban residential areas. 3. Avoid swimming in chlorinated pools. When such water gets in your nose as its bound to do, the irritation is likely to start a hay-fever attack. 4. If you're allergic to ragweed pollen, stay away from vacationing in the area between the Rocky Mountains and the Atlantic seaboard. This area is generally loaded with ragweed pollen: (Relatively ragweed-pollen free and good for hay-fever vacations are the following: Alaska, Western British Columbia, western Washington State, Oregon, Grand Canyon National Park, California coast cities and national parks Colorado national parks. Also, Glacier and West Yellowstone National Park, Bryce Canyon and Zion National parks in Utah, Grand Teton and Wyoming, Blue Mountain Lake Yellowstone National parks in and Keene Valley in New York State, northeastern Maine, and an area in New Hampshire between Colebrook and Lancaster (including these towns) near the White Mountain National Forest. (Copyright, 1955, by United Feature Syndicate, Inc.)