anaheim-bulletin 1953-09-09

Women's Circles of Presbyterian Church Will Meet Tomorrow The Women's Fellowship of the First Presbyterian church has announced the regular monthly meetings of its various circles, beginning tomorrow morning. At 9:30 a.m. the March Circle will hold a brunch at the home of Mrs. Irwin E. Stahl, 707 N. West street, and the April Circle will have a potluck luncheon at the home of Mrs. Edwin W. Kind, 829 N. Dickel St. The October and November Circles are scheduled for 10 a.m. The October Circle will meet at the home of Mrs. Dwight Anderson 408 W. Leonora St. The hostesses will serve luncheon. Mrs. William J. Drake, 940 N West Street, will entertain the November Circle. Members are to take sandwiches and the hostesses will serve coffee and dessert. Mrs. Arval Morris, 1400 E. Santa Ana St., will entertain the January Circle at 1 p.m. at her home. Mrs. Cora Marsh will be hostess to the February Circle at 1 p.m. at her home 312 E. Kroeger St. Travel Pictures Are Shown at Meeting Of Farm Bureau Color slides of the most pictorial areas of the Western states were shown last night to the members of the Anaheim FarmBureau assembled at the high school cafeteria for the first meeting of the fall season. Mr. and Mrs. Glen Sieben of Long Beach presented the illustrated travel pictures showing scenes from the Grand Canyon through California, Oregon, Washington, Glacier National Park to Lake Louise. Included were some interesting shots of the Orange County Fair. The meeting of the Farm Bureau, presided over by James Alderson, chairman, followed a 6:30 dinner prepared and served by Mrs. Al Holve and her committee of farm women. Mrs. Ralph Mauerhan presented the red ribbon won for second prize on the feature rood at the Orange County Fair. Earl Zahl, newly elected director, reported on the activities of the Orange County board of directors. Mrs. J. L. Anderson reported for the home department. Mrs. C. J. Mauerhan led a community sing, accompanied at the piano by Mrs. James Alderson. READING TIME: 3 MINUTES THINKING TIME: 15 YEARS good DESIGN is invisible it receives no blue ribbon OSWALD COOPER once said, "Type is to be read and not seen." This too, is true of design. The best design becomes an integral part of the idea and cannot be separated from the form the idea takes in print. Good design is not clever. It is not puffed-up. It is not self conscious. It is not obvious. It is not a copy, not a trick, nor a gimme- good DESIGN is invisible it receives no blue ribbon OSWALD COOPER once said, "Type is to be read and not seen." This too, is true of design. The best design becomes an integral part of the idea and cannot be separated from the form the idea takes in print. Good design is not clever. It is not puffed-up. It is not self conscious. It is not obvious. It is not a copy, not a trick, nor a gimmick! Rather, it is something internal, something intangible, something invisible. If the buyer can see the method by which the salesman is making the sale, the sale is not successful. If the lady understands the plan by which her suitor attempts to charm her, the charm is off. And likewise, when the reader becomes conscious of the design of the ad or any of its parts: copy, type, art, lettering, color... the sale is gone! It is only, therefore, when the design is so invisible that the advertiser's idea, service, or product gets through to the reader without interruption that good design takes place, that is, good advertising or editorial design. For the whole point and purpose of the design is to show or sell the sponsor's idea or service. The advertiser is not selling art. He is not a patron of the arts; nor should he be. Any artist, designer, or advertising agency that uses his client's space to show the quality or cleverness of his art, or copy, is guilty in theory (if not in practice) of misappropriation of funds. For it is the idea, first, last, and always that must be communicated. Good design is invisible, and the only blue ribbons that really count are those that result in the sale of an idea in the reader's mind. Perhaps that is one reason why we at DESIGN COUNSEL have been given so many major assignments in 1952 and 3. Included among them were: ROBINSON'S BEVERLY: The design of a 32 page, 11" by 16" book, printed on No. 1 newsprint by the Beverly Hills Citizen in 5 colors entitled The Robinson Story. BILL ROOGERS, publisher; SCOTT WEBSTER, advertising manager; RAYMOND LOEWY, store designer; CHARLES LUCKMAN, architect. HILTON HOTELS: The design of a public service message entitled: America On Its Knees from an address by CONRAD N. HILTON with suggestions and advice from the late FULTON OURSLER and DR. NORMAN VINCENT PEALE. Published in Time, Life, Newsweek, and Post. Requests for 300,000 reprints. FORD MOTOR COMPANY: The design of an article on Sequoia words and pictures with six watercolor paintings of the park. To be published in FORD Times Magazine. PRESIDENT EISENHOWER: The design of a full page newspaper ad to influence the election of DWIGHT D. EISENHOWER. Published Nov. 2nd in the Sunday editions of newspapers in the then eleven critical states. Sponsored by friends. SECURITY-FIRST NATIONAL BANK: The design of a bank announcement folder and a series of newspaper ads and a 15" by 34" full color display of the effects of the late ZANE GREY. CARDINAL McINTYRE: The design of a full page tribute by CONRAD N. HILTON to his Excellency CARDINAL MCINTYRE. Published on the inside cover of the Tidings special Cardinal Issue. Through ARTHUR FORISTALL. KELLOGG'S VITAMINS: The design of a series of labels for a food supplement manufactured and distributed by CARL KELLOGG. MRS. REMBERT BYRD CARTEEN salm and lace at candlelight Baptist church of Placentia sama Miss Claire Carlson and Wed at Calvary Baptist Church Miss Claire Carlson, daughter N. Bradford St., Placentia, and R. Mariana Carter, 309½ W. Wilsham member 4 at the Calvary church Padgett officiating. The bride chose for her wedding a lovely gown of white slipper satin with a net over skirt and an eton jacket of chantilly lace. The dress was appliqued with pearls and rhinestones. Carrying out the bridal tradition of something old and something borrowed, the bride wore an heirloom ring loaned for the occasion, a lucky penny in her shoe, and a blue garter. Her bouquet was an arrangement of orange blossoms and stephanotis with large white chrysanthemums laced with orchid net. As matron of honor Mrs. Joyo Albin of Whittier, sister of the bride, wore a gown of moss green net and satin, designed with a fitted bodice and bourfant skirt. She carried a bouquet of huge yellow chrysanthemums. The bridesmaids Miss Marilyn Sherred and Miss Barbara Phillips wore gowns of the same design that of the maid of honor but her honey colored net over satin. Their bouquets were of orchid spider chrysanthemums. They wore corsets of net in their hair to match their gowns. Judy Sulter, 3 years old daughter of Mr. and Mrs. Willie Effectively Relieves ITCHY SKIN RASH Get blessed relief now from annoying, amberrassing, itchy, skin rash—faster, surer, safer. If you suffer from acne, psoriasis, athlete foot, pimples, ringworm, or other externally caused skin and scalp irritations anywhere else itching promptly destroys most bacteria on contact, soothes irritation and promotes healing. Wonder Salve is white or grassless, odorless does not show or stains. Use it with confidence—it is safe for children and delicate skin. Oversee these needs on your money back without question. Wonder Salve, Jart or Tabas, and Wonder Soap. "Sold In Anaheim by Heyings, Jackson son, McCoy Drug Stores, N. Anaheim Prescription Phex; or your hometown druggist." PRESIDENT EISENHOWER: The design of a full page newspaper ad to influence the election of DWIGHT D. EISENHOWER. Published Nov. 2nd in the Sunday editions of newspapers in the then eleven critical states. Sponsored by friends. SECURITY-FIRST NATIONAL BANK: The design of a bank announcement folder and a series of newspaper ads and a 15' by 34' full color display of the effects of the late ZANE GREY. CARDINAL McINTYRE: The design of a full page tribute by CONRAD N. HILTON to his Excellency CARDINAL MCINTYRE. Published on the inside cover of the Tidings special Cardinal Issue. Through ARTHUR FORISTALL. KELLOGG'S VITAMINS: The design of a series of labels for a food supplement manufactured and distributed by CARL KELLOGG. MISSION PAK: The design of a full color catalogue to sell gift fruit packages to the friends and relatives back East. Photographs by the late MARCEL OLIAS. Color gravure by Western. Through STANLEY PLFAUM. PACKARD BELL: The design of a series of hangtags for the new line of Packard-Bell Television. Printing by General. CALIFORNIA BANK: The design of a 24 page stockholders' reports. Printed in 2 colors by Anderson-Ritchie Press. JUDGE SHEA: The design of a series of billboards for the successful election of JOHN SHEA for municipal judge. BARWA CHAIR: The design of a 2 color catalogue and mat ads for the world famous Barwa chair. Manufactured by the Ralph Elliott Co. Printed by Kellow-Brown. MADAME PRESIDENT: The design and illustration of a 64 page book on parliamentary law by ESTELLE SPURCK. Type and printing by Kellow-Brown. HOLLYWOOD TIE-KEEPERS: The design of a series of gift-boxes for Hollywood tie racks. Williams Manufacturing Company. MANRESA: The design and water color painting from a blueprint of the proposed chapel of the Jesuit Fathers of Manressa, Azusa. BEVERLY HILTON: The design of a 12 page blueprint and floorplan brochure. Architecture by WILTON BECKETT. Printed offset by Foster Quinn. MONTE FACTOR: The design of a small space newspaper advertising format to gain and hold attention in display competition. Monte won a nation ad award, but he would rather sell quality clothes than collect blue ribbons. If you have a product or a service that contributes to the health of man's body, the enjoyment of his mind, or the peace of his soul and you need assistance either in the packaging or the promotion of your product or service we should be pleased to counsel with you. TYPE: BY ADTYPE PLATE: BY SUPERIOR don may design counsel du 86838 1709 W 8 LA 17 C ideas words & layouts art & direction type styling & production Van de Kamps' Speciala Sept. 10, 11, 12 Palm Leaf COFFEE CAKE... 23¹⁰ oz. (Reg. 29¹⁰ oz.) 2-Layer Chocolate PECAN CAKE... 89¹⁰ oz. (Reg. 98¹⁰ oz.) 45¹⁰ hull Van de Kamps' BAKERIES 185 West Center Women carrie lou sutherland – editor Castella Rogers And Robert Norton Wed at Lakewood Mrs. Castella Rogers, one of the third grade teachers of the Cypress school and well a well known Cypress resident became the bride of Robert N. Norton recently. The wedding vows were repeated in a quiet ceremony before the altar of the Community Methodist church in Lakewood, with Rev. Robert McIntyre, pastor of the Church, officiating in the double ring rites. For the service, the bride chose a dress of navy blue sheer; accented by shades of rose in the bodice trim and accessories. She carried a corsage bouquet of tiny pink roses. The bride chose a bracelet of pink beads which had belonged to her mother for the traditional something old, to wear during the ceremony. She was given in marriage by a longtime family friend, H. H. Hanbury, of Wilmington. The pair were attended by Miss Beth Kroesen and Robert Walker. Ushers were Louis Ganta, Larry Gallagher and Don Smith. Mrs. Blache Staufer, soloist for the occasion, was accompanied by the church organist, Mrs. Adelline Warner. A reception for the newly arrived couple was held in the church hall. Assisting in serving the wedding cake and punch were Mmes. E. E. Goodman, H. J. G. Kreisler and Annette Roen. The guest book and gifts on display following the ceremony wer in the chage of Mrs. Ray Lucas. The little Misses Patay Hart and Nancy Carroll Brown helped. Lois Rebekahs Plan School Of Instruction Plans for a school of instruction to be held in Anaheim Sept. 18 were made at the meeting of the Lois Rebekah lodge recently, with the noble grand, Mrs. Pat Senter, Anaheim Students Will Register at Long Beach State Miss Rosemary Truax and Wiley Dean Stokes of Anaheim will be among the first freshmen and sophmore students to be register at Long Beach State College when it opens its fall semester on September 21. This is the first time that the college has offered courses for freshmen and sophomores according to Dr. David Bryant, executive dean of the college, who further stated that an enrollment of 5 is anticipated. September 14 through the 16th the College staff will be available for counseling and advising new and old students. Thursday, September 17, students previously in attendance at the College will register while new students will register Friday, September 18. Registration will be online in classes will occur on the same day. The full time teaching status has been increased from 77 faculty members last year to 100 faculty members who will be on duty this fall. The 23 new faculty members have been selected from all parts of the United States. Many of the new faculty members will be developing courses intended primarily for freshmen and sophomore students. Several new areas in course instruction will be opened for the first time or expanded. Include among these are the school's nursing program and home management program. Mary Ference Is Speaker for Horace Mann P. T. A. Mrs. Mary Ference spoke of welfare work and demonstrated the value of the World Book Encyclopedia at the first meeting of the Hoover Men's Reunion Society. Claire Carlson and Rembert Carter at Calvary Baptist Church Placentia Claire Carlson, daughter of Mr. and Mrs. B. F. Carlson, 5513 Ford St. Placentia, and Rembert Byrd Carter, son of Mrs. Carter, 309½ W. Wilshire St. Fullerton, were married September 6 at the Calvary church of Placentia with the Rev. Chester officiating. Bride chose for her wedding gown of white slipper satin net over skirt and an eton of chantilly lace. The dress pliqued with pearls and silks. Carrying, out the bridle of something old and long borrowed, the bride wore room ring loaned for the first lucky penny in her blue garter. Her bouquet of orange flowers and stephanotis with white chrysanthemums laced with hid net. Preceding the ceremony, Marvin Franelne-and Dwight Shouse, with the church choir, sang "Stranger of Gallee" and "Bless This House." They were accompanied by Mrs. Thomas Terry at the organ and Mrs. Elwood Murphy at the piano. Assistant minister, Dean Fish, served with Dr. Padgett in officiating. More than 250 guests were entertained at a reception immediately following at the Round Table Clubhouse. Miss Bebe Leisling of Orange and Mrs. Mary Hawley of Whittier assisted. Joining the new Mr. and Mrs. Carter in the reception line, the bride's mother wore a gown of navy blue satin, Mrs. Carter, mother of the bridegroom, wore cherry velvet. After a wedding trip during which the young couple will visit Carmel and Monterey, Mr. and Mrs. Carter will be at home at 10403 La Cima St., Scott Manor, Whittier. The bride is a graduate of Valencia high school. Fullerton junior college and San Jose State Teacher's college. Mr. Carter was graduated from Valencia high school and Stanford University. He is now a student at the Baptist seminary in Los Angeles. Women Students Will Be Entertained At S. A. J. C. New women students will be honor guests at the School Daze party at Santa Ana College to be given Mrs. Rey Lucas, The little Misses Patry Hart and Nancy Carroll Brown helped. Lois Rebekahs Plan School Of Instruction Plans for a school of instruction to be held in Anaheim Sept. 18 were made at the meeting of the Lois Rebekah lodge recently, with the noble grand, Mrs Pat Senter, presiding. The vice president of the Rebekah Assembly, Mrs Dorothea Martin, of Santa Monica will be instructor for the day. The meeting will convene at 10 a.m., with luncheon served at the hall at 12 noon, and dinner at the Dragon cafe at 6 o'clock. Henry Mang, past grand patriarch of the Grand Encampment of California, and Mrs. Sue Walker of Huntington Beach, district deputy president of district 50, were given escort honors at the local meeting. Mrs. Erma Stoddard, noble grand of the Busy Bee Rebekah lodge, Cypress, with the officers and members of her lodge, were introduced and welcomed. The good fellowship chairman of Rebe lodge, Los Angeles, with members of her lodge, presented a clever skit. A candlelight memorial service was held in memory of Mrs. Emma Hunton, past noble grand of Lois Rebekah lodge, and Mrs. Ada Madison, past president of the Rebekah assembly and mother of the Lois lodge. Announcement was made that the Past Noble Grands club will meet at the home of Mrs. Charles Allstrom, 543 S. Indiana St., for a potluck dinner at 6:30, Sept. 10. The Thimble club members will meet at the home of Mrs. Mollie Claes, 116° Ball road, Sept. 22, 8 p.m. After the business meeting and program, refreshments were served by Mrs. Gale Cleveland and her committee. Here and There Mr. and Mrs. Robert B. Ewing (Marilynn Jean Daigle) have returned from their honeymoon at Redwood City and other points of interest in Northern California. They will make their home at Hermosa Beach. Mr. Ewing will be teaching at Redondo Beach. During their honeymoon, the young couple visited Mr. Ewing's brother-in-law and sister, Mr. and Mrs. Warren Collins, at Menlo Park. Women's Relief Corps. Fullerton Has rummage Sale at 404 N. Spadra all day Friday & Saturday. H. L. Deneau, 546 Hill Ave., Fullerton, is happy to have his among these are the school's nursing program and home management program. Mary Ference Is Speaker for Horace Mann P. T. A. Mrs. Mary Ference spoke on welfare work and demonstrated the value of the World Book Encyclopedia at the first meeting of the Hoarace Man Parent-Teacher association when it met last week in the auditorium of the school.Nineteen members were present for the business meeting presided over by Mrs. Vernon Starr, president. Plans were discussed with Mr. Mattox principal, for the organization's help in the opening day of school. It was decided that at least ten mothers would be present to act as hostesses in ushering children and parents to assigned rooms. Each helper wear a badge and will be on duty at 8:15 a.m., Sept. 14: Coffee will be served in the auditorium to all parents and teachers present, by the hospitality committee headed by Mrs. R. Kentos Wines and by the tea chairmans Mrs.Wesley Mendoza and her committee. Mrs. Russell Renner announced the P.T.A.District meeting on Sept. 17.In Anaheim City Park with registration to be open at 9 am and meeting scheduled to open at 1:30.Pot luck lunch will be serve at noon. Coffee and cake were served throughout the meeting by Mr.Robert Malone and Mrs.Chester Gilpin. Miss Martha Leypoldt Joins Staff of Church Miss Martha Leypoldt has joined the staff of the Bethel Baptist church as director of Christian Education; it was announced morning by the Rev.Bertho Jacksteit, pastor of the church. Miss Leypoldt comes from the Baptist denomination headquarter in Chicago, Ill., where she works with the North American Baptist General Conference as editor/staff secretary and general assistant.She was also associated with the Rev.M.J.C.Gunst,general secretary of Commission Basket Youth and Sunday School Unit of North American General Conference.Miss Leypoldt has been associate editor of a quarter youth magazine,"Youth Compass." A graduate of Linfield college,Baptist school at McNamenville Ore,the Northern Baptist Seminary in Chicago,and the Berkely Divinity school in California,Miss Leypoldt has worked extensive Women Students Will Be Entertained At S.A.J.C. New women students will be honor guests at the School Daze party at Santa Ana College to be given from 7:30 to 9:30 p.m. Monday, September 14. In the college Student Union under sponsorship of the Associated Women Students. Invitations, decorations, favor and program will carry out the state-report card - duncecap theme of school in the college colors of red and black. The innovation of an evening party replaces previous afternoon teas. Guests will include advisors of women's organizations, faculty women, and women on the staff, with greetings to be extended by Jeanne Lancaster, president of the Associated Women Students; Miss Agness Todd Miller, dean of women; Mrs. Daniel McNaughton, wife of the college director, and Miss Louise Wilson, AWS social chairman. Party chairmen include Eather Flores, WAA president, invitation; Esther Valles, lounge chairman, guest book; Miss Wilson, entertainment; Ellen Kattman, refreshments, and Jody McKle, publicity. Advisors for the participating women's groups include Miss Miller, AWS; Miss Dorothy Decker, Las Doncellas; Mrs. Orville Knutsen and Miss Betty McConnell, Las Gitanas; Miss Ruth Bradley, Las Hidalazas; Mrs. Gall Sleeth Smith and Miss Marie Pound, Las Meninas; Miss Lota Blythe, Spinstera; Miss Isabelle Reilstah, WAA, and Miss Genevieve Humiston and Mrs. Helen Wilde, YWCA. Read Your Church Announcements in Saturday's Paper. Loma Vista Memorial Park Fullerton, California Cemetery — Mausoleum Columbarium Endowment Care Provided Phone: Fullerton LA 5-1575 Res. Anabeim 3811 BEAU BRUMMELL Makes Suitable Decision My tux is badly out of style I can't go out tonight The hand pages will help just right CLASSIFIED TELEPHONE DIRECTORY YOU'LL Used by 9 ou Rosemary Truax and Weslan Stokes of Anaheim will strong the first freshmen and more students to be registered Beach State College when its fall semester on Sept21. This is the first time in their years of existence that college has offered courses for men and sophomores accordDr. David Bryant, executive of the college, who further that an enrollment of 300 inclipated. September 14 through the 16th college staff will be available unseling and advising new students. Thursday, September, students previously in atce at the College will rewhile new students will registday, September 18, Registration the College and enrollment cases will occur on the same full time teaching staff increased from 77 faculty last year to 100 faculty who will be on duty this the 23 new faculty members selected from all parts United States. Many of the faculty members will be devecourses intended primarily freshmen and sophomore new areas in course income will be opened for the time or expanded. Included these are the school's nurprogram and home manageorogram. BLUE RIBBON BABIES—The Fladelfia twins, Ginny and Louie, 17-month old twins of Mr. and Mrs. Albert Fladelfia, 1216 West Broadway, won two first prizes at the recent Huntington Beach Twin Convention. They won first prize as the best boy and girl twins under 2-years old and the best costume in any age group. They also won the Folderola contest and were presented twin strol-ers. Their pictures will to appear in leading magazines and newspaper advertisements. (Bulletin photo) Republican Women Plan Membership Tea The Anaheim Republican Women's club is planning a membership tea September 29, at the home of Mrs. C. A. Neukom, 412 W. Wilhelmsin St., it was announced this Mrs. R. W. Marvin To Represent Community Chest Mrs. R. W. Marvin, 1014 W. North St., will represent Anaheim at a meeting of Community Chest workers of cities from San Diego to San Luis Obispo on Friday, Republican Women Plan Membership Tea The Anaheim Republican Women's club is planning a membership tea September 29, at the home of Mrs. C. A. Neukom, 412 W. Wilhelmnia St., it was announced this morning by Mrs. James Carter, president of the organization. An attempt is being made, she said, to reach every Republican woman in Anaheim who may be interested. Mrs. A. R. Conner is assisting Mrs. Newhom as hostess. The regular September meeting of the organization has been postponed because of the homecoming rally for Senator Thomas Kuchel, scheduled for September 16, 7:30 p.m. at the Anaheim park. Details are being worked out before a committee of civic leaders headed by Judge John Shea and the program is arranged by Mrs. Les Ferrell. After the program there will be a reception with time for everyone to meet and chat with the Senator, and with refreshment provided by the Anaheim Republican Women's club and Business and Professional Women. Mrs. Fred Rusch, chairman of the committee for the reception, has asked that any club member willing to assist with the serving call her, 2450, Mrs. Carter 6155, or Mrs. T. E. Turek, 5952. The fall agenda also includes the Republican Barbecue on the afternoon of October 4 at Irvine park. This is the Orange County Republican Central committee's one money-raising endeavor for 1984. Tickets for this affair are available through Mrs. Coalson Morris and Mrs. Les Ferrell. Mrs. R. W. Marvin To Represent Community Chest Mrs. R. W. Marvin, 1014 W. North St., will represent Anaheim at a meeting of Community Chest workers of cities from San Diego to San Luis Obispo on Friday, Sept. 11, at the Hotel Huntington in Passadena. General Jams H. Doolittle, national campaign chairman of the United Defense Fund will speak at the luncheon. Mrs. Marvin is secretary-treasurer of the Anaheim Red Feather group. ACCIDENTAL MEETING YAKIMA, Wash. — Joe Goodykoonts of Coyd, Wyo., hadn't seen his nephew here for 17 years, so he set out to find him. As he was looking, his car forced another off the road and against a telephone pole. The nephew, Leslie Goodykoonts, was the driver of the other car. SMALL MODERN DANCE ORCHESTRA Available — Reasonable Rates For Your Dance or Party Phone Baxter— Anaheim 5453, after 6 p.m. STERLING GIFTS of Lifetime Beauty Pay tribute to your charming hostess with a gift she'll treasure forever. Make your choice from our magnificent sterling silver collection. WANTED High School BOY Interested In Pharmacy APPLY McCOY BOY Interested In Pharmacy APPLY McCOY DRUG CO. 100 W. Center St. KENDRICK'S 135 W. Center St., Anaheim We Close Daily 5:30 P.M. Convenient Credit Terms CALL A YELLOW CAB No charge for extra passengers 4552 or 5544 The handy YELLOW PAGES Will help me look Just right For Tuxedo Rentals It pays to look In the 'Classified' part Of your Telephone Book YOU'LL FIND IT FAST IN THE YELLOW PAGES Used by 9 out of 10 people as a guide to those who sell or serve Pacific Telephone